08-01-2015

    Great Experiential Marketing: Santander’s Jenson Button


    Christmas may well be over (sob), but we’re still clinging onto that festive cheer.

    20-11-2014

    Great Experiential Marketing: Lacoste’s pop-up activation


    Lacoste generated a buzz around its newly redesigned website by partnering with GQ magazine to stage a pop-up selfie-ready brand experience.

    16-10-2014

    Great Experiential Marketing: Quilmes’ table football


    Argentinian beer brand Quilmes reinvented the classic game of table football by making it playable online, in real time and long-distance.

    02-10-2014

    Great Experiential Marketing: Nike’s secret vending machine


    Nike may well have started a bit of a frenzy in New York this summer by installing a vending machine that gave out free goods in a secret location.

    05-09-2014

    House of Vans brand experience


    No stranger to large scale brand experiences, urban footwear and clothing brand Vans transformed the London’s Old Vic Tunnels into an indoor skate park.

    29-08-2014

    Nike's pop-up brand experience


    We're feeling sporty again this week - PUMA’s Grand Central Station takeover graced the Marketing Society blog last week.

    07-08-2014

    The North Face ‘Never Stop Exploring’ changing rooms experience


    Adventure brand The North Face stayed true to its ethos ‘Never Stop Exploring’ by transforming its changing rooms into a real life Arctic challenge.

    04-07-2014

    Anti-football can & a tiny football pitch


    Football: you either love it, or you don’t. But one thing is certain; you simply can’t escape it at the moment.

    24-01-2014

    A sensory retail brand experience in China


    Experiential is all about stimulating the senses – and this immersive retail experience from Under Armour is a great example of how stimulating the senses is a great way of connecting consumers with your brand.

    13-11-2013

    Tickets for squats


    This nice stunt, designed to get people talking about the upcoming Sochi 2014 Winter Olympics, has been shared widely this week.

    18-10-2013

    Nike Hypervenom mini-stadium


    Projection mapping and motion sensing technology collide in this great stunt designed to promote Nike’s high-tech Hypervenom range of football boots.

    23-08-2013

    Adidas promotes Boost with an experiential campaign


    We have seen lots of great activations from brands at mass participation sports events over the last year.