Great Experiential Marketing: Santander’s Jenson Button

    Christmas may well be over (sob), but we’re still clinging onto that festive cheer.


    Great Experiential Marketing: Lacoste’s pop-up activation

    Lacoste generated a buzz around its newly redesigned website by partnering with GQ magazine to stage a pop-up selfie-ready brand experience.


    Great Experiential Marketing: Quilmes’ table football

    Argentinian beer brand Quilmes reinvented the classic game of table football by making it playable online, in real time and long-distance.


    Great Experiential Marketing: Nike’s secret vending machine

    Nike may well have started a bit of a frenzy in New York this summer by installing a vending machine that gave out free goods in a secret location.


    House of Vans brand experience

    No stranger to large scale brand experiences, urban footwear and clothing brand Vans transformed the London’s Old Vic Tunnels into an indoor skate park.


    Nike's pop-up brand experience

    We're feeling sporty again this week - PUMA’s Grand Central Station takeover graced the Marketing Society blog last week.


    The North Face ‘Never Stop Exploring’ changing rooms experience

    Adventure brand The North Face stayed true to its ethos ‘Never Stop Exploring’ by transforming its changing rooms into a real life Arctic challenge.


    Anti-football can & a tiny football pitch

    Football: you either love it, or you don’t. But one thing is certain; you simply can’t escape it at the moment.


    A sensory retail brand experience in China

    Experiential is all about stimulating the senses – and this immersive retail experience from Under Armour is a great example of how stimulating the senses is a great way of connecting consumers with your brand.


    Tickets for squats

    This nice stunt, designed to get people talking about the upcoming Sochi 2014 Winter Olympics, has been shared widely this week.


    Nike Hypervenom mini-stadium

    Projection mapping and motion sensing technology collide in this great stunt designed to promote Nike’s high-tech Hypervenom range of football boots.


    Adidas promotes Boost with an experiential campaign

    We have seen lots of great activations from brands at mass participation sports events over the last year.