Ideas we love, thoughts that count

Love it or hate it, social media has become the ultimate platform for keeping in touch with friends.

We love to share examples of brands that have tapped into their softer side with kind-hearted activations.

Having only just recovered from the madness of the Rio 2016 Olympic Games, we’re set to enter into another two weeks of sporting frenzy as the 2016 Paralympics Games kicks off this week!

The eyes of the world have been fixed on Rio this summer, and brands with a presence at the 2016 Olympic Games benefited from unmatched global exposure.

Big things are happening in the world of sports sponsorship.

It’s official – I’m going to Rio!

The summer season of sport has well and truly kicked off.

Heineken, master of the experiential, has caught our attention again with another creative stunt.

The fastest man in the world, Usain Bolt, can run 100 metres in under 10 seconds.

Rock climbing can be a tough but addictive sport. Whether it’s taking on a challenging indoor wall or scaling a cliff side, it’s unquestionably a physical and mental challenge.

Picture the scene: it’s a sunny day, you’re sitting by the harbour and a van rolls up offering you the chance to try a refreshing new drink that’s just been launched to the market.

People have been lifting, climbing up and punching billboards all around Berlin, thanks to Powerade. Fear not, Berlin’s billboards are not under attack.