3 tips to help you build life-long loyalty and brand love through real connections in today’s digital world.
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3 tips to help you build life-long loyalty and brand love through real connections in today’s digital world.
The changing world has meant an evolution in Sports Marketing. Here’s how to create better fan experiences and brand connections with cutting-edge digital tools.
Esports is here to stay, get into the virtual game with these guidelines.
Empty stadiums. Cancelled tournaments. But here's a silver lining.
A healthy youth is key.
Gambling has become big part of the football experience.
Billboards were once considered a boring yet intrusive advertising medium.
Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.
For the chance to see your sporting heroes in action, how far would you be willing to go?
Love it or hate it, social media has become the ultimate platform for keeping in touch with friends.
We love to share examples of brands that have tapped into their softer side with kind-hearted activations.
Having only just recovered from the madness of the Rio 2016 Olympic Games, we’re set to enter into another two weeks of sporting frenzy as the 2016 Paralympics Games kicks off this week!
The eyes of the world have been fixed on Rio this summer, and brands with a presence at the 2016 Olympic Games benefited from unmatched global exposure.
Big things are happening in the world of sports sponsorship.
It’s official – I’m going to Rio!
The summer season of sport has well and truly kicked off.
Heineken, master of the experiential, has caught our attention again with another creative stunt.
The fastest man in the world, Usain Bolt, can run 100 metres in under 10 seconds.
Rock climbing can be a tough but addictive sport. Whether it’s taking on a challenging indoor wall or scaling a cliff side, it’s unquestionably a physical and mental challenge.
Picture the scene: it’s a sunny day, you’re sitting by the harbour and a van rolls up offering you the chance to try a refreshing new drink that’s just been launched to the market.
People have been lifting, climbing up and punching billboards all around Berlin, thanks to Powerade. Fear not, Berlin’s billboards are not under attack.
Part of a global campaign for the new ZPump Fusion trainers, Reebok orchestrated an exercise-themed stunt in a Korean subway, the Subway Pump Battle.
This group of footballers’ five-a-side match was transformed into a truly magical experience, thanks to Pepsi Max.
As part of a global campaign for the ZPump Fusion Trainer, Reebok’s US marketing team got people moving in the trainers.
Super Bock’s modified foosball machine kept the punters of this bar very happy.
We helped kick off an experiential campaign for Reebok's new Z Pump Fusion trainer this weekend in Bluewater Shopping Centre.
ESPN, the cable and satellite television channel that prides itself on being The Worldwide Leader in Sports, didn’t want any of their viewers to miss out...
Christmas may well be over (sob), but we’re still clinging onto that festive cheer.
Lacoste generated a buzz around its newly redesigned website by partnering with GQ magazine to stage a pop-up selfie-ready brand experience.
Argentinian beer brand Quilmes reinvented the classic game of table football by making it playable online, in real time and long-distance.
Nike may well have started a bit of a frenzy in New York this summer by installing a vending machine that gave out free goods in a secret location.
No stranger to large scale brand experiences, urban footwear and clothing brand Vans transformed the London’s Old Vic Tunnels into an indoor skate park.
We're feeling sporty again this week - PUMA’s Grand Central Station takeover graced the Marketing Society blog last week.
Adventure brand The North Face stayed true to its ethos ‘Never Stop Exploring’ by transforming its changing rooms into a real life Arctic challenge.
Football: you either love it, or you don’t. But one thing is certain; you simply can’t escape it at the moment.
Experiential is all about stimulating the senses – and this immersive retail experience from Under Armour is a great example of how stimulating the senses is a great way of connecting consumers with your brand.
This nice stunt, designed to get people talking about the upcoming Sochi 2014 Winter Olympics, has been shared widely this week.
Projection mapping and motion sensing technology collide in this great stunt designed to promote Nike’s high-tech Hypervenom range of football boots.
We have seen lots of great activations from brands at mass participation sports events over the last year.
2013 is the 30th year of Nike’s iconic Air Force One trainers.
For a 2 Euro donation shoppers in Germany could have a game of African table football.
Nike Japan came up with this novel, but bang on message campaign to promote its new Lunaglide+ 4 trainers.
Adidas recently revealed an interactive digital window in Nuremberg that encouraged passers-by to engage with the brand on the street.
Evoc is a German outdoor sports brand that has developed a shock absorbent backpack that could help prevent spinal injuries.
As part of Samsung's recent activity, to promote the new Galaxy Note, a small football pitch was erected in London's Victoria station.
Nike recently combined real world action with ARG (alternate reality gaming) to deliver a fun and fresh campaign in Vienna, Austria.
"How fast is fast enough to win a marathon?" asks ASICS, the sports footwear and clothing brand, who devised this great experiential stunt in the lead up to the ING New York marathon.
To launch the new "Jordan Melo M8 trainer" Nike was clearly out to show the creative ingenuity that consumers have come to expect from the brand's marketing with: "Explosive Water Projections".
