Blog

 

Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    31-07-2018

    Football euphoria celebrated with interactive Adidas billboard


    Billboards were once considered a boring yet intrusive advertising medium.

    23-01-2018

    German football league puts fans to the ultimate test


     Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.

    13-09-2017

    How far would you go? Virgin Australia challenges footy fans


    For the chance to see your sporting heroes in action, how far would you be willing to go?

    23-02-2017

    Twitter punch bag experience from Bjorn Borg


    Love it or hate it, social media has become the ultimate platform for keeping in touch with friends.

    29-09-2016

    Harbin Beer’s experiential stunt forges international connections


    We love to share examples of brands that have tapped into their softer side with kind-hearted activations.

    07-09-2016

    OREO inspires fitness fun with experiential activation


    Having only just recovered from the madness of the Rio 2016 Olympic Games, we’re set to enter into another two weeks of sporting frenzy as the 2016 Paralympics Games kicks off this week!

    23-08-2016

    Coke maximises Olympic partnership with experiential activity


    The eyes of the world have been fixed on Rio this summer, and brands with a presence at the 2016 Olympic Games benefited from unmatched global exposure.

    11-08-2016

    How sports sponsorships can help maximise the reach of your experiential campaign


    Big things are happening in the world of sports sponsorship.

    02-08-2016

    Because does Rio 2016 Summer Olympics


    It’s official – I’m going to Rio!

    29-06-2016

    Coral inspires kids with colourful brand experience


    The summer season of sport has well and truly kicked off.

    31-03-2016

    Heineken experiential stunt pranks football super-fan


    Heineken, master of the experiential, has caught our attention again with another creative stunt.

    09-03-2016

    Reebok’s experiential campaign gets consumers running


    The fastest man in the world, Usain Bolt, can run 100 metres in under 10 seconds.