09-02-2022 | 3 min read


    3 tips to help you build life-long loyalty and brand love through real connections in today’s digital world.

    15-11-2021 | 4 min read


    The changing world has meant an evolution in Sports Marketing. Here’s how to create better fan experiences and brand connections with cutting-edge digital tools.

    30-07-2020 | 6 min read

    Five top tips to help you level-up your esports game

    Esports is here to stay, get into the virtual game with these guidelines.

    17-04-2020 | 6 min read

    The five key lessons esports can teach marketers about virtual experiences

    Empty stadiums. Cancelled tournaments. But here's a silver lining.

    12-09-2019 | 2 min read

    Helping kids get Sportsmart at the AIMS Games

    A healthy youth is key.

    24-07-2019 | 2 min read

    Paddy Power pranks fans with fake football kit

    Gambling has become big part of the football experience.

    31-07-2018 | 1 min read

    Football euphoria celebrated with interactive Adidas billboard

    Billboards were once considered a boring yet intrusive advertising medium.

    23-01-2018 | 1 min read

    German football league puts fans to the ultimate test

     Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.

    13-09-2017 | 1 min read

    How far would you go? Virgin Australia challenges footy fans

    For the chance to see your sporting heroes in action, how far would you be willing to go?

    23-02-2017 | 1 min read

    Twitter punch bag experience from Bjorn Borg

    Love it or hate it, social media has become the ultimate platform for keeping in touch with friends.

    29-09-2016 | 1 min read

    Harbin Beer’s experiential stunt forges international connections

    We love to share examples of brands that have tapped into their softer side with kind-hearted activations.

    07-09-2016 | 1 min read

    OREO inspires fitness fun with experiential activation

    Having only just recovered from the madness of the Rio 2016 Olympic Games, we’re set to enter into another two weeks of sporting frenzy as the 2016 Paralympics Games kicks off this week!

    23-08-2016 | 1 min read

    Coke maximises Olympic partnership with experiential activity

    The eyes of the world have been fixed on Rio this summer, and brands with a presence at the 2016 Olympic Games benefited from unmatched global exposure.

    11-08-2016 | 2 min read

    How sports sponsorships can help maximise the reach of your experiential campaign

    Big things are happening in the world of sports sponsorship.

    02-08-2016 | 2 min read

    Because does Rio 2016 Summer Olympics

    It’s official – I’m going to Rio!

    29-06-2016 | 1 min read

    Coral inspires kids with colourful brand experience

    The summer season of sport has well and truly kicked off.

    31-03-2016 | 1 min read

    Heineken experiential stunt pranks football super-fan

    Heineken, master of the experiential, has caught our attention again with another creative stunt.

    09-03-2016 | 1 min read

    Reebok’s experiential campaign gets consumers running

    The fastest man in the world, Usain Bolt, can run 100 metres in under 10 seconds.

    25-02-2016 | 1 min read

    Augmented reality lets climbers play real-life video game

    Rock climbing can be a tough but addictive sport. Whether it’s taking on a challenging indoor wall or scaling a cliff side, it’s unquestionably a physical and mental challenge.

    20-08-2015 | 1 min read

    Tribord’s ‘worst drink in the world’ sampling campaign

    Picture the scene: it’s a sunny day, you’re sitting by the harbour and a van rolls up offering you the chance to try a refreshing new drink that’s just been launched to the market.

    21-05-2015 | 1 min read

    Great Experiential Marketing: Powerade’s workout billboards

    People have been lifting, climbing up and punching billboards all around Berlin, thanks to Powerade. Fear not, Berlin’s billboards are not under attack.

    07-05-2015 | 1 min read

    Great Experiential Marketing: Reebok’s subway pump battle

    Part of a global campaign for the new ZPump Fusion trainers, Reebok orchestrated an exercise-themed stunt in a Korean subway, the Subway Pump Battle.

    01-05-2015 | 1 min read

    Great Experiential Marketing: Pepsi Max’s drone football

    This group of footballers’ five-a-side match was transformed into a truly magical experience, thanks to Pepsi Max.

    13-04-2015 |

    Chasing after Kendrick Lamar with Reebok

    As part of a global campaign for the ZPump Fusion Trainer, Reebok’s US marketing team got people moving in the trainers.

    10-04-2015 | 1 min read

    Super Bock’s cap-powered foosball table

    Super Bock’s modified foosball machine kept the punters of this bar very happy.

    30-03-2015 | 1 min read

    Reebok 'pumps it up' with Because

    We helped kick off an experiential campaign for Reebok's new Z Pump Fusion trainer this weekend in Bluewater Shopping Centre.

    25-03-2015 |

    A football themed eye test from ESPN

    ESPN, the cable and satellite television channel that prides itself on being The Worldwide Leader in Sports, didn’t want any of their viewers to miss out...

    08-01-2015 | 1 min read

    Great Experiential Marketing: Santander’s Jenson Button

    Christmas may well be over (sob), but we’re still clinging onto that festive cheer.

    20-11-2014 | 1 min read

    Great Experiential Marketing: Lacoste’s pop-up activation

    Lacoste generated a buzz around its newly redesigned website by partnering with GQ magazine to stage a pop-up selfie-ready brand experience.

    16-10-2014 | 1 min read

    Great Experiential Marketing: Quilmes’ table football

    Argentinian beer brand Quilmes reinvented the classic game of table football by making it playable online, in real time and long-distance.

    02-10-2014 | 1 min read

    Great Experiential Marketing: Nike’s secret vending machine

    Nike may well have started a bit of a frenzy in New York this summer by installing a vending machine that gave out free goods in a secret location.

    05-09-2014 |

    House of Vans brand experience

    No stranger to large scale brand experiences, urban footwear and clothing brand Vans transformed the London’s Old Vic Tunnels into an indoor skate park.

    29-08-2014 |

    Nike's pop-up brand experience

    We're feeling sporty again this week - PUMA’s Grand Central Station takeover graced the Marketing Society blog last week.

    07-08-2014 | 1 min read

    The North Face ‘Never Stop Exploring’ changing rooms experience

    Adventure brand The North Face stayed true to its ethos ‘Never Stop Exploring’ by transforming its changing rooms into a real life Arctic challenge.

    04-07-2014 | 1 min read

    Anti-football can & a tiny football pitch

    Football: you either love it, or you don’t. But one thing is certain; you simply can’t escape it at the moment.

    24-01-2014 | 1 min read

    A sensory retail brand experience in China

    Experiential is all about stimulating the senses – and this immersive retail experience from Under Armour is a great example of how stimulating the senses is a great way of connecting consumers with your brand.

    13-11-2013 |

    Tickets for squats

    This nice stunt, designed to get people talking about the upcoming Sochi 2014 Winter Olympics, has been shared widely this week.

    18-10-2013 |

    Nike Hypervenom mini-stadium

    Projection mapping and motion sensing technology collide in this great stunt designed to promote Nike’s high-tech Hypervenom range of football boots.

    23-08-2013 | 1 min read

    Adidas promotes Boost with an experiential campaign

    We have seen lots of great activations from brands at mass participation sports events over the last year.

    09-08-2013 |

    Nike creates live limited edition designs for AF1

    2013 is the 30th year of Nike’s iconic Air Force One trainers. 

    18-03-2013 |

    African table football experience for donations

    For a 2 Euro donation shoppers in Germany could have a game of African table football.

    22-02-2013 |

    Run like me - Nike Japan

    Nike Japan came up with this novel, but bang on message campaign to promote its new Lunaglide+ 4 trainers. 

    30-10-2012 |

    Adidas NEO digital window shopping

    Adidas recently revealed an interactive digital window in Nuremberg that encouraged passers-by to engage with the brand on the street.  

    02-08-2012 |

    The Evoc indestructible billboard

    Evoc is a German outdoor sports brand that has developed a shock absorbent backpack that could help prevent spinal injuries.

    01-06-2012 |

    Samsung promote Galaxy Note with compact game of footie

    As part of Samsung's recent activity, to promote the new Galaxy Note, a small football pitch was erected in London's Victoria station.

    25-05-2012 |

    Nike creates high tech game of tag for Catch the Flash campaign

    Nike recently combined real world action with ARG (alternate reality gaming) to deliver a fun and fresh campaign in Vienna, Austria.

    04-05-2012 |

    ASICS run engaging campaign in lead up to the NY marathon

    "How fast is fast enough to win a marathon?" asks ASICS, the sports footwear and clothing brand, who devised this great experiential stunt in the lead up to the ING New York marathon.

    26-04-2012 | 1 min read

    Nike wows crowd with spectacular light projections

    To launch the new "Jordan Melo M8 trainer" Nike was clearly out to show the creative ingenuity that consumers have come to expect from the brand's marketing with: "Explosive Water Projections".