Ideas we love, thoughts that count

BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.

Outdoor clothing brand North Face love to create particularly adventurous experiential stunts that represent the brands ethos, create fun for consumers and get people talking about it.

Can you imagine what it would feel like to camp in the South Pole?

Part of a global campaign for the new ZPump Fusion trainers, Reebok orchestrated an exercise-themed stunt in a Korean subway, the Subway Pump Battle.

Experiential marketing and food brands are a match made in heaven.

South Korea’s beverage manufacturer Lotte Chilsung got people jumping for…well, soda, in this quirky experiential marketing activation.

Adventure brand The North Face stayed true to its ethos ‘Never Stop Exploring’ by transforming its changing rooms into a real life Arctic challenge.

Although we can’t say we agree with the idea that ‘we used to put thoughts into words, but we don’t anymore’ the thought behind this campaign from Cadbury is definitely worth sharing.

Korean artist Jeongmoon Choi has created an extraordinary installation out of thread and UV light. 

To get people talking, brands have to do something remarkable. This is why the promotion of LG’s new IPS monitors caught our attention.

Hyundai caused quite a stir when it revealed an animatronic wall, dubbed the Hyper-Matrix, at the 2012 Yeosu Expo. 

Have you seen this great response to the Korean flag mix up from Specsavers?