Blog

 

Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    07-08-2018

    OMO turns reading into a fun outdoor activity with the Book of Dirt


    Many children across the world are reportedly spending too much time looking at screens, and not enough time outside.

    23-05-2017

    CANSA’s experiential stunt tricks beachgoers


    Cases of skin cancer are devastatingly on the rise: South Africa in particular could see an increase of 78% in the number of cancer cases by 2030.

    31-05-2016

    NIVEA‘s fun-filled experiential stunt tackles the sun


    A sweltering sunny day spent at the beach is a rare treat for Brits.

    22-02-2016

    Because giving back is important


    We are hugely passionate here at Because about building brand love.

    02-04-2015

    Zang Chocolate’s piggyback taxi service


    Cape Town food brand ZANG gave the local public a pick-me-up in more ways than one to promote its new caffeinated chocolate bars.

    16-03-2015

    Because adding positivity matters: an update


    Here at Because, we don’t just want to have an impact on brands, we are also passionate about making a positive impact on the lives of others too.

    22-01-2015

    Great Experiential Marketing: Kulula’s motorised beds and baths


    South Africa’s no-frills airline, Kulula, came up with a fun way of promoting its no-fuss online check-in service…

    05-06-2014

    Great Experiential Marketing: Samsung’s giant dishwasher prank


    How do you go about marketing a dishwasher, which is - let’s face it – not perceived to be the most exciting product in the world? 

    07-02-2014

    A pop-up retail experience for homeless people in South Africa


    This experiential pop-up fashion shop for the homeless in Cape Town has been a viral sensation this week. 

    22-08-2013

    Hope Soap encourages basic hygiene in South Africa


    Before it became a term injected into marketing strategies that encourage engagement through sensory experiences, the word experiential was (and still is) strongly associated with education. 

    02-08-2013

    RAV4 offline website experience


    Toyota wanted to talk to the right people about the new RAV4 in South Africa, so after identifying them as the outdoor types (who wouldn’t be likely to spend time clicking through cars online) the marque devised an offline website experience.

    12-07-2013

    Brand experience – pour a pint with your mind


    Fill your beer glass with just your thoughts! Beer brand Castle Lite created a ‘mind-powered’ beer pourer called the ‘Extra Cold Mind Reader’.