07-08-2018 | 1 min read

    OMO turns reading into a fun outdoor activity with the Book of Dirt

    Many children across the world are reportedly spending too much time looking at screens, and not enough time outside.

    23-05-2017 | 1 min read

    CANSA’s experiential stunt tricks beachgoers

    Cases of skin cancer are devastatingly on the rise: South Africa in particular could see an increase of 78% in the number of cancer cases by 2030.

    31-05-2016 | 1 min read

    NIVEA‘s fun-filled experiential stunt tackles the sun

    A sweltering sunny day spent at the beach is a rare treat for Brits.

    22-02-2016 | 1 min read

    Because giving back is important

    We are hugely passionate here at Because about building brand love.

    02-04-2015 | 1 min read

    Zang Chocolate’s piggyback taxi service

    Cape Town food brand ZANG gave the local public a pick-me-up in more ways than one to promote its new caffeinated chocolate bars.

    16-03-2015 | 2 min read

    Because adding positivity matters: an update

    Here at Because, we don’t just want to have an impact on brands, we are also passionate about making a positive impact on the lives of others too.

    22-01-2015 | 1 min read

    Great Experiential Marketing: Kulula’s motorised beds and baths

    South Africa’s no-frills airline, Kulula, came up with a fun way of promoting its no-fuss online check-in service…

    05-06-2014 | 1 min read

    Great Experiential Marketing: Samsung’s giant dishwasher prank

    How do you go about marketing a dishwasher, which is - let’s face it – not perceived to be the most exciting product in the world? 

    07-02-2014 | 1 min read

    A pop-up retail experience for homeless people in South Africa

    This experiential pop-up fashion shop for the homeless in Cape Town has been a viral sensation this week. 

    22-08-2013 |

    Hope Soap encourages basic hygiene in South Africa

    Before it became a term injected into marketing strategies that encourage engagement through sensory experiences, the word experiential was (and still is) strongly associated with education. 

    02-08-2013 |

    RAV4 offline website experience

    Toyota wanted to talk to the right people about the new RAV4 in South Africa, so after identifying them as the outdoor types (who wouldn’t be likely to spend time clicking through cars online) the marque devised an offline website experience.

    12-07-2013 |

    Brand experience – pour a pint with your mind

    Fill your beer glass with just your thoughts! Beer brand Castle Lite created a ‘mind-powered’ beer pourer called the ‘Extra Cold Mind Reader’. 

    07-06-2012 |

    Wimpy braille burgers

    In a bid to spread the word that braille menus are provided at all Wimpy stores across South Africa.