13-02-2020

    A First-class Airport Experience from Changi Airport Group


    Showcasing an airport that is the destination.

    05-12-2019

    10 minutes with Beam Suntory's Melanie Smith


    Celebrating cross-cultural differences is how Beam Suntory built a world leading premium spirits organisation.

    18-09-2019

    Blow for a cause: Durex Singapore lightens the mood during haze season


    Haze season is a phenomenon in Southwestern Asian countries which causes smog to set over the region, particularly in Singapore, for one month a year.

    16-04-2019

    Netflix and WWF team up to REWILD Our Planet


    In 1954, David Attenborough produced his first wildlife series for the BBC.

    25-10-2017

    McDonald’s offers to lock up phones in favour of family time


    How often do you look over at a table in a restaurant and find that instead of talking to each other, people are tapping away on their phones?

    12-07-2017

    An enticing VR experience from Royal Caribbean


    Virtual reality technology has become one of the most exciting marketing platforms over recent years.

    27-10-2016

    Disney creates magical bus shelter experience


    Experiential campaigns can be magical for kids.

    21-04-2016

    Coke kick-starts global campaign with experiential ads


    The selfie stick, in just a few short years, is now a must-have accessory for many of us.

    25-11-2015

    A joy-filled brand experience from Cadbury


    Given the choice between receiving a gift right now or taking a chance on opening a mystery box, what would you do?

    27-02-2014

    Great Experiential Marketing: Coca-Cola’s valentine vending


    They say that two heads are better than one and it seems that Coca-Cola supports this twosome loving rule of thumb.

    21-12-2012

    Using technology to create a memorable brand experience in 2012


    What a year it has been for pouring technology into the marketing mix. 

    11-10-2012

    Lux magic shower


    In a recent sampling campaign for Lux "Magic Spell" shower gel, which targeted spas and gyms, ladies shower rooms were decorated with stickers that reacted to water.