A First-class Airport Experience from Changi Airport Group

    Showcasing an airport that is the destination.


    10 minutes with Beam Suntory's Melanie Smith

    Celebrating cross-cultural differences is how Beam Suntory built a world leading premium spirits organisation.


    Blow for a cause: Durex Singapore lightens the mood during haze season

    Haze season is a phenomenon in Southwestern Asian countries which causes smog to set over the region, particularly in Singapore, for one month a year.


    Netflix and WWF team up to REWILD Our Planet

    In 1954, David Attenborough produced his first wildlife series for the BBC.


    McDonald’s offers to lock up phones in favour of family time

    How often do you look over at a table in a restaurant and find that instead of talking to each other, people are tapping away on their phones?


    An enticing VR experience from Royal Caribbean

    Virtual reality technology has become one of the most exciting marketing platforms over recent years.


    Disney creates magical bus shelter experience

    Experiential campaigns can be magical for kids.


    Coke kick-starts global campaign with experiential ads

    The selfie stick, in just a few short years, is now a must-have accessory for many of us.


    A joy-filled brand experience from Cadbury

    Given the choice between receiving a gift right now or taking a chance on opening a mystery box, what would you do?


    Great Experiential Marketing: Coca-Cola’s valentine vending

    They say that two heads are better than one and it seems that Coca-Cola supports this twosome loving rule of thumb.


    Using technology to create a memorable brand experience in 2012

    What a year it has been for pouring technology into the marketing mix. 


    Lux magic shower

    In a recent sampling campaign for Lux "Magic Spell" shower gel, which targeted spas and gyms, ladies shower rooms were decorated with stickers that reacted to water.