Inspiring ideas, insightful thoughts

Experiential marketing’s greatest strength is its ability to reach out and directly make a personal connection.

One of experiential marketing’s greatest strengths is its ability to challenge and change perceptions.

This nice stunt, designed to get people talking about the upcoming Sochi 2014 Winter Olympics, has been shared widely this week.

When speaking to teens and young adults tapping into the culture that they surround themselves with can be an extremely engaging tactic.

There is no brand attached to this but we just love the idea!