10-06-2022 | 3 min read


    This Because legend has crossed from the UK to down under to spread more marketing love.

    27-05-2022 | 3 min read


    Make-up artist. Restaurant hunter. Raver. Baker. Poker player. Boulderer. Is there no end to her talents? Thankfully, our team is going to reap all the benefits.

    11-05-2022 | 2 min read


    Trendsetting traveller. Music concert maestro. Beach bum. And last, but not least: rockstar marketer. Meet Monica, team Because’s latest legend.

    05-05-2022 | 3 min read

    Woolworths Royal Easter Show 2022 - Keeping it fresh, year after year.

    After 10 years of collaboration, we’ve learnt a thing or two about keeping big-brand work and relationships fresh.

    31-01-2022 | 3 min read


    Weekend getaways. Five-star theatre. Brunch winners. Virtual campaigns. Our charismatic new team member is a creative connoisseur with plenty to share.

    20-01-2022 | 3 min read


    Coffee connoisseur, social media specialist, and brave globetrotter: Jess is here to stir some new flavour into our Because blend. Here’s what we’ve uncovered on our latest team ingredient.

    04-01-2022 | 2 min read


    Our latest team signing is an adventurer whose natural habitat is on waves and mountain trails. Here’s what you need to know about this talented fixer and creator.

    30-12-2021 |

    Ready for a digital detox? We are!

    It's time to turn off your devices and grab a well-earned beverage of choice...

    13-12-2021 | 2 min read


    Our latest talented team addition is a cultured creative, foodie, and film guru with a soft spot for dogs and caipirinhas. Here’s what you need to know about Georgia.

    07-12-2021 | 3 min read


    Our latest talent transfer has everything you want in a high-profile signing: he’s young, skilled, ambitious, and he’s a real team player. Here’s what we’ve learnt about our newest creative goal-scorer.

    22-11-2021 | 2 min read

    Meet Luc Gendron, our new Project Controller

    IPAs, local adventures, and American road trips: that’s what drives our new project managing guru. Here’s what we’ve uncovered on our latest Because talent acquisition.

    15-11-2021 | 4 min read

    Meet Katie Penfold, our new Managing Director

    Market leader, passport stamp collector, cocktail authority and expert hugger; Team Because is lucky to have Katie as our new UK MD.

    08-11-2021 | 3 min read

    Meet Elizabeth Dale, our new Account Manager & Event Producer

    Elizabeth is our talented new event planning maestro with speed-reading skills, wanderlust, and green fingers. She’s also a gin connoisseur, and cooks a mean roast. 

    01-11-2021 | 2 min read

    Meet Hema Rajyaguru, our new Senior Account Manager

    Adrenaline junkie, globetrotting adventurer, and brunch connoisseur, Hema brings new flavours and talents to our Because team. Here’s more insight into our resident daredevil.

    25-10-2021 | 3 min read

    We're evolving into the agency of the future

    We’ve pushed ‘go’ on our evolution plan and the pieces are all comfortably falling into place – here's what we considered when conceptualising our agency of the future.

    25-10-2021 | 2 min read

    Meet Patrick Hammond, our new Assistant Accountant

    As an account-balancing wizard and IT guru, Patrick is the best person to have on speed dial. Here’s what the Because team can expect from their new officer fixer.

    14-10-2021 | 2 min read

    Meet Richard Lewis, our new Group Account Director

    Talented all-rounder, Richard, is as versatile in marketing as he is on the pitch. Here’s what the Because team can expect from their latest high-profile signing.

    23-09-2021 | 2 min read

    Meet Kirsten Short, our new Production Manager

    Kirsten is our new fixer, planner, and make-it-happen magician. She’s also a keen baker and yogi. Here’s some more info on our newest Because teammate.

    06-09-2021 | 2 min read

    Meet Grace Piddock, our new Senior Account Manager

    Grace is an award-winning Senior Account Manager whose energy and enthusiasm are only matched by her singing and social skills. Here’s what you need to know about Grace Piddock.

    24-08-2021 | 2 min read

    Meet Bee Aneno, our new Senior Account Executive

    Our new colleague is a multi-talented, content-creating tour de force that’s fuelled by wanderlust, creativity, and the occasional margarita. Here’s what you need to know about Bee Aneno.

    26-05-2021 | 5 min read


    Adam Atkinson, our very own Mindful Creative, believes you could be dramatically more creative than what you already are? Here’s how...

    13-05-2021 | 1 min read

    Meredith Cranmer’s 10 reflection points to celebrate 10yrs of ANZ

    There’s no secret to growing a healthy, happy agency business. It simply needs talent and tenacity. With Meredith at the helm, ANZ are a shining example of this. It's not about size, it’s about APPETITE.

    04-03-2021 | 3 min read

    Talking International Women's Day 2021 with three warrior women

    To celebrate IWD we asked some powerhouse women from Because three key questions to get the lowdown on the women that have inspired them and their thoughts on gender equality.

    07-01-2021 | 6 min read


    2020 trained us well for 2021. Here's to being better, sharper, more adventurous and better prepared for whatever this year throws at us. 

    18-12-2020 |

    It's the most wine-derful time of the year

    It's time to turn off your devices and grab a well-earned beverage of choice...

    10-12-2020 | 3 min read

    Turning the tide on wastewater

    The new high-tech Watercare Central Interceptor Discovery Centre is open for business in Auckland. Here's why you need to visit our latest collaboration project. 

    24-09-2020 | 1 min read

    Haribo’s Covid-safe sampling for the whole family

    Because kicked off their month-long, Covid-safe sampling campaign for HARIBO at Liffey Valley Shopping Centre in Dublin this weekend.

    17-09-2020 | 1 min read

    A new vision for the AFA 2020 Conference

    Because AU and the AFA turn their traditional conference into a virtual event like no other.

    16-09-2020 | 4 min read

    Green is the New Black: The Good Business of Eco-Conscious Style

    Environmental moves are no longer just for hippy-style brands or corporate community projects; big brands have turned green, and not just for the planet, they’re doing it to make money too...

    06-08-2020 | 2 min read

    Amazon Alexa Skills ‘Give Your Brand a Voice’ video series

    A video series that showcases the true power of voice technology for brands.

    30-07-2020 | 1 min read

    IKEA’S elephant in the room

    IKEA is taking interior design to the next level with its latest augmented reality tool.

    30-07-2020 | 1 min read

    The 42ND Annual NZ Radio Awards - A live event turned virtual

    We couldn’t let what is traditionally a gala event turn into a press release, so we did something a little different.

    23-07-2020 | 1 min read

    New Zealand Aids Foundation appoints Because as partners for Big Gay Out

    Ready for the "biggest, gayest" Ending HIV Big Gay Out' event yet?

    15-04-2020 | 4 min read

    Are you ready for the new new normal?

    We’ve accepted, we’ve adjusted, and we’ve adapted (well almost...). So where to from here?

    08-04-2020 | 3 min read

    A virtual memorial service brought my global family together

    How do you have a ‘send off’ for someone you love so much, when all the ‘normal’ options are suddenly out of the question?

    03-02-2020 | 2 min read

    Because Australia give back at Foodbank NSW & ACT

    As part of Because's global commitment to giving back, each team member is offered two days a year to volunteer for a cause that's close to their hearts.

    22-01-2020 | 2 min read

    Meet Gwyn, our Business Director in Singapore

    Family man and sport fanatic.

    21-01-2020 | 1 min read

    Lizzo gives Auckland a taste of her chart-topping hits with NZ Showcase

    She was 'Good As Hell'.

    16-01-2020 | 1 min read

    Meet Craig Stewart, our Account Director in Singapore

    There are world travelers, and then there are serious world travelers.

    09-01-2020 | 2 min read

    Trust in advertising is dying. Where do we go from here?

    How do people really feel about ads?

    08-01-2020 | 2 min read

    Meet Zeb, our Junior Data & Analytics Planner

    Zeb is one of those guys you probably want on your team in a pub quiz.

    17-12-2019 | 1 min read

    Meet Ivo Majors, our Head of Strategy

    Fascinated with people's motivations and behaviour, Ivo likes to connect the theory with practice.

    11-12-2019 | 1 min read

    Meet Laura Haden, our NZ Senior Event Producer

    Whether it's a festival or a sports game, you'll find Laura at the heart of it all. 

    11-12-2019 | 3 min read

    10 minutes with Pinnacle Drinks' Maxine Haywood

    Making aspirational wine accessible to premium wine drinkers in an overcrowded market poses an interesting challenge.

    05-12-2019 | 3 min read

    10 minutes with Beam Suntory's Melanie Smith

    Celebrating cross-cultural differences is how Beam Suntory built a world leading premium spirits organisation.

    05-12-2019 | 2 min read

    Meet Alex Fenner-Solomon, our Global Database and Digital Marketing Assistant

    She's the latest edition to our Cape Town team, a wine guru and family girl.

    28-11-2019 | 3 min read

    Meet the man behind our recent agency of the year win, Gareth Brock

    And the winner is...*drops the mic*

    22-11-2019 |

    B&T Agency of the Year award goes to Because ANZ

    We're delighted to announce.

    21-11-2019 |

    Because ANZ suit up as finalists for the B&T Awards in Sydney

    We couldn't be prouder.

    24-10-2019 | 3 min read

    10 minutes with Amazon's nick robinson and eoghan blake

    Amazon is succeeding at storymaking.

    22-10-2019 | 2 min read

    Amazon launched voice-enabled smart home pop-up experience

    It's an all-in-one.

    17-10-2019 | 2 min read

    Meet Meredith Cranmer, our Co-Founder & MD of Because ANZ

    Nostalgic grunge lover, mum and ocean swimmer.

    01-10-2019 | 3 min read

    10 minutes with Paddy Power's Managing Director, Victor Corcoran

    Paddy Power is not afraid of a little controversy.

    30-09-2019 | 1 min read

    Helping Watercare Services Engage at the Water NZ Conference & Expo

    Watercare Services Limited tasked Because to create an educating and engaging stand at the Water NZ Conference and Expo.

    12-09-2019 | 2 min read

    Helping kids get Sportsmart at the AIMS Games

    A healthy youth is key.

    12-09-2019 | 5 min read

    10 minutes with Internet Matters CEO, Carolyn Bunting

    Internet Matters CEO Carolyn Bunting is creating a culture for online lives for children & young people.

    21-08-2019 | 4 min read

    Because Architects of Growth: Eric Sampers

    Using Cultural Codes to Grow Spirits Brands

    20-08-2019 | 1 min read

    Creating the Ultimate Plush Playdate with Huggies

    Because teamed up with Huggies in what may just be our most adorable activation to date.

    07-08-2019 | 1 min read

    Meet Charlotte Griffin, our Junior Art Director

    She's a creative thinker, coffee drinker and photography fanatic.

    05-08-2019 | 1 min read

    So you could have your hot dog and eat it too

    Zantac and Because Creative Experiences teamed up to make sure edible hot dogs aren’t the only treat fans will be enjoying at the Manly Sea Eagles vs Knights NRL match.

    17-07-2019 | 2 min read

    Meet Ally Fourie, our Global Database & Digital Marketing Manager

    That awkward moment when you realise you're interviewing yourself.

    12-07-2019 | 1 min read

    Ed Sheeran launches an exclusive pop-up in New Zealand

    It’s no secret Ed Sheeran loves New Zealand and that New Zealand loves him.

    21-06-2019 | 1 min read

    Because and World Vision bring Bangladesh to Auckland this June and July

    Bangladesh is coming to Auckland this June and July thanks to World Vision’s all-new experiential story-telling installation.  

    05-06-2019 | 2 min read

    Because help Sydney Water get drastic with plastic

    It's estimated that as many as 1 million marine animals are killed every year as a result of plastic waste reaching our waterways.

    03-05-2019 |

    Because nominated for Experiential Agency of the Year at 2019 Mumbrella Awards

    We're chuffed to announce that Because Australasia has been shortlisted for Promo or Experiential Agency of the Year at the 2019 Mumbrella Awards. 

    04-04-2019 | 1 min read

    Because nominated for six APMC Ireland 2019 Star Awards

    We're chuffed to announce that Because Ireland has been shortlisted for six APMC 2019 Ireland Star Awards. 

    08-03-2019 | 2 min read

    Celebrating International Women's Day 2019 with the leaders of Because

    From protests and female-focused seminars to art shows and business workshops, the voices of women around the globe will send out an important message today: We want balance.

    07-03-2019 | 2 min read

    Qantas loyalty rewards room: Engaging with members face to face in a digital world

    It’s no secret that online stores are a popular way to browse, purchase and review products of all kinds from the comfort and convenience of your home.

    17-01-2019 | 2 min read

    How we're giving back in 2019

    We want to start by saying thank you.

    17-01-2019 | 1 min read

    Bring it to Win it! Because create innovative Sydney Water hydration campaign

    As Sydneysiders swelter through the latest heat wave, this year’s Big Bash and Women’s Big Bash Leagues are heating up to be one of the best yet!

    11-12-2018 | 1 min read

    Meredith Cranmer: Three things I'm excited for in 2019

    2018 has been a year of change for Because Australasia – we’ve opened a new office, welcomed team members back from global secondments and been shortlisted for Agency of the Year!

    11-12-2018 | 1 min read

    Paddy Davis: Three things I'm excited for in 2019

    As I look back on 2018 and start planning for 2019, there are three things that I am most excited about.

    23-11-2018 | 2 min read

    Meet Rachel Potter, our newest Account Manager in Australia

    You know what it's like when you head out to a party, and tell yourself you're only going to hang around for an hour or so, but then it's such a rager that you end up staying until like 4am? 

    14-11-2018 | 1 min read

    Severn Trent celebrates ‘Wonderful Water’ with imaginative VR roadshow for kids

    We're thrilled to announce that we have helped Severn Trent officially kickstart an immersive digital, virtual and experiential roadshow that will use virtual reality to delight and inspire children about water.

    07-11-2018 | 1 min read

    Check out the new Because website

    We got a makeover! 

    30-10-2018 | 1 min read

    Meet Chris Edwards, our Head of Design in the UK

    Talented designer? Check. World-class photographer? Check. Aspiring eye-wear model? Check. (OK, maybe not the last one - but he could be!).

    25-10-2018 | 2 min read

    Because help Sydney Water launch Tiny Home water efficiency campaign

    With one of the most significant drought’s in decades and NSW recording the driest winter since 1965, there’s a real need to educate people to help reduce water waste.

    17-10-2018 | 1 min read

    Stéph Babin returns to Because Australia as Senior Account Director

    We're thrilled to announce that Stéph Babin has returned to work at our Australian office and has been promoted to Senior Account Director.

    11-09-2018 | 2 min read

    Meet Sarah Kelly, our Junior Account Executive

    There's nothing more impressive than an entrepreneurial spirit - especially if that entrepreneur happens to be fresh out of uni!

    06-09-2018 | 1 min read

    Because completes third Educare Centre in South Africa

    Earlier this year, we posted an update about our CSR initiatives for 2018 – including the work we do through Uthando, a non-profit and Fair Trade in Tourism accredited organisation, to help raise funds for life-changing community development projects in South Africa.

    30-08-2018 | 1 min read

    Because Ireland names new Managing Director amid agency growth

    We're thrilled to announce that Paddy Davis will take over as Managing Director at Because Ireland, overseeing the future growth and expansion of the business.

    23-08-2018 | 2 min read

    Meet Vanessa Green, our Global Content Director

    There’s nothing quite as strange as having to interview yourself for a staff profile, and yet, here we are.

    16-08-2018 | 1 min read

    Because continues Australian expansion with new offices in Melbourne

    After launching in Sydney over six years ago (and New Zealand last year) we thought it was about time Because headed south and made its mark in Melbourne. 

    10-08-2018 | 1 min read

    We want you! Because is searching for New Zealand's best brand ambassadors

    To deliver an unforgettable brand experience you need unforgettably amazing promotional staff.

    24-07-2018 | 2 min read

    Meet Emma Browne, our Senior Account Director in the UK

    There's busy - and then there's working-mum-with-a-two-year-old-who-is-also-renovating-her-house-and-is-an-aspiring-music-video-star busy. Meet Emma Browne. 

    20-07-2018 | 1 min read

    Because shortlisted for two 2018 UK Agency Awards

    We're thrilled to announce that we've been shortlisted for two 2018 UK Agency Awards.

    08-06-2018 | 2 min read

    Meet Andrew Boland, our Account Director in Dublin

    There are some marketers that have been in this game a long, long time.

    15-05-2018 | 2 min read

    Meet Mark Waters, our new Account Director in NYC

    We're in a New York state of mind this week, talking to one of our newest team members, Mark Waters.

    04-05-2018 | 1 min read

    Because Australasia shortlisted for 2018 Mumbrella Award

    We're thrilled to announce that Because Australasia has been shortlisted for a 2018 Mumbrella award. 

    30-04-2018 | 2 min read

    Bellissimo! Hive and ENI gas e luce launch Smartown partnership at Milan Design Week

    We are very proud to have been a part of the Hive and ENI gas e luce partnership launch at Milan Design Week earlier this month.

    11-04-2018 | 1 min read

    The Innovation Home by British Gas: The future of smart living

    Making our high-tech lives simpler and more convenient has become a booming business.

    10-04-2018 | 1 min read

    Because launch unforgettable Ed Sheeran fan engagement pop-up

    Music, and the way people consume it, has changed dramatically over the last few years.  

    27-03-2018 | 1 min read

    Because nominated for six APMC Ireland 2018 Star Awards

    We're chuffed to announce that Because Ireland has been shortlisted for six APMC 2018 Ireland Star Awards. 

    21-02-2018 | 1 min read

    Because listed in top 100 Coolest Companies in Australia

    We’re stoked to announce that we’ve been listed in the Top 100 Coolest Companies in Australia in the annual Australian Anthill Cool Company Awards.

    21-02-2018 | 1 min read

    Meet Natasha Blevins, the new Creative Director at Because 

    We're thrilled to announce the appointment of a new Creative Director, Natasha Blevins, to the Because family.

    13-02-2018 | 1 min read

    Because launches This is Burj Khalifa an influencer campaign for Burj Khalifa, At the Top

    We're thrilled to have been appointed by Emaar Properties to deliver a content and influencer campaign to help raise awareness about the world’s tallest observation deck.

    05-02-2018 | 1 min read

    Meet Gavin Coffey, the new Global Digital Director at Because

    We're thrilled to welcome Gavin Coffey to the Because team as Global Digital Director. 

    24-01-2018 | 1 min read

    Because announce three key senior appointments amid further global expansion 

    We're chuffed to announced three key senior appointments, as our fast-growing agency continues its global expansion. 

    11-01-2018 | 1 min read

    How we're giving back in 2018

    With 2018 upon us, it's important that we look at how Because as an agency can make a positive change in our communities and around the world.

    21-12-2017 | 1 min read

    Jonny Davis: 3 things I’m excited for in 2018

    As I look back on 2017 and start planning for 2018, there are three things that I most excited about. 

    19-12-2017 | 2 min read

    Katie Penfold: 3 things I’m excited for in 2018

    Thank you 2017, bring it on 2018 – this is what I am most thankful and excited for.

    19-12-2017 | 2 min read

    Meredith Cranmer: 3 things I’m excited for in 2018

    As I look back on 2017 and start planning for 2018 three key points are front of mind.

    19-12-2017 | 2 min read

    Sharon Richey: 3 things I'm excited for in 2018

    Taking the time to think about the year ahead - and what you want to achieve - is critical when running a business.

    23-11-2017 |

    Because Ireland's Nivea Electric Picnic campaign wins two IMC European Awards

    We're chuffed to announce our Nivea Electric Picnic experience has won two awards at the 2017 IMC European Awards. 

    21-11-2017 | 1 min read

    Iminathi Educare & Thokozani Together Centre construction now completed

    For several years, Because has been working with Uthando, a non-profit and Fair Trade in Tourism accredited organisation, to help raise funds for life-changing community development projects in South Africa.

    10-11-2017 |

    Because Ireland's Nivea Electric Picnic campaign shortlisted for two IMC European Awards

    We're chuffed to announce our Nivea Electric Picnic experience has been nominated for two IMC European Awards. 

    06-11-2017 | 1 min read

    Because continues global expansion with new offices in Dubai

    We're thrilled to announce we have expanded our reach into the Middle East with the launch of a new office in Dubai.

    28-09-2017 | 1 min read

    Why VR is leading the Gartner Hype Cycle

    When Gartner recently placed virtual reality at the peak of its 2017 Emerging Technologies Hype Cycle, those of us that have been lucky enough to work with this incredible technology in recent years were far from surprised.

    22-09-2017 | 2 min read

    Meet Corinna Homer, Because New Zealand's new Business Director

    Earlier this year, we announced we were continuing our global expansion with a new office in New Zealand

    20-09-2017 | 1 min read

    New World’s Little Garden experience delights children at Auckland’s Starship Hospital

    New World, the 100% New Zealand owned and operated supermarket chain, is celebrating the launch of this year’s Little Garden, by providing a memorable and personal two-day experience to Starship’s ‘Little Stars’.

    13-09-2017 |

    Because win Best Marketing Strategy for Agency Growth at 2017 UK Agency Award

    We're chuffed to announce that we've won a 2017 UK Agency Award - two years running!

    11-09-2017 | 1 min read

    Looking for a new role filled with incredible perks? Join the team at Because Australasia

    Are you sitting at your desk reading this, bored and wondering if there's a better job out there for you?

    31-08-2017 | 1 min read

    eHarmony spreads the love with 'Random Acts of Romance'

    When was the last time you experienced an act of romance?

    22-08-2017 | 1 min read

    Because Australasia announces 30% growth and new Managing Partner

    We're excited to announce that Gareth Brock has been promoted to Managing Partner of our Australasian office, and that we've achieved a 30% year on year increase in revenues for the region.

    24-07-2017 | 1 min read

    Because shortlisted for two 2017 UK Agency Awards

    We're thrilled to announce that we've been shortlisted for two 2017 UK Agency Awards.

    20-06-2017 | 1 min read

    BEcause staff nominated for Event Industry People Award 2017

    We're chuffed to announce two BEcause Ireland staff have been nominated for an Event Industry People Award 2017.

    08-06-2017 | 1 min read

    Woolworths Summer Sensorium shortlisted for Mumbrella Sports Marketing Award

    We're thrilled to announce our Woolworths Summer Sensorium activation has been nominated for a Mumbrella Sports Marketing Award. 

    08-06-2017 | 1 min read

    WWF-UK virtual reality Tiger Experience campaign shortlisted for National Fundraising Award

    We're very excited to announce our Tiger Experience campaign for WWF-UK has been nominated for a National Fundraising Award for Most Innovative Fundraising Campaign. 

    01-06-2017 | 1 min read

    Dropbox Xanadu event shortlisted for Event Industry Award

    We're chuffed to announce that our Xanadu campaign for Dropbox has been shortlisted for an Event Industry Award. 

    04-05-2017 | 2 min read

    Sydney Water 360-degree video experience wows crowds at Royal Easter Show

    After its two-week run, the 2017 Sydney Royal Easter Show has come to an end.

    07-04-2017 | 1 min read

    BEcause win 8 APMC Ireland 2017 Star Awards

    We're chuffed to announce that BEcause Ireland won 8 awards at the APMC 2017 Ireland Star Awards.

    05-04-2017 | 1 min read

    Kenwood break the mould with an engaging new product launch strategy

    Everyone knows 'death by PowerPoint' is not an engaging way to demonstrate a proposition or interact with an audience.

    04-04-2017 | 1 min read

    British Gas spark Smart conversations at Ideal Home Show Olympia

    We've kicked off another year of consumer events with British Gas at the Ideal Home Show Olympia with a refreshed stand focusing on the benefits of a smart, connected home.

    07-03-2017 | 3 min read

    International Women's Day 2017: The women that inspire us

    Around the world, 8 March marks International Women's Day (IWD), which celebrates the economic, political and social achievements of women.

    06-03-2017 | 1 min read

    Because to present at CharityComms Content Marketing Conference

    We're pleased to announce we'll be presenting at this year's CharityComms conference entitled Content marketing – planning, delivering and distributing stand-out content.

    01-03-2017 | 1 min read

    BEcause nominated for 7 APMC Ireland 2017 Star Awards

    We're chuffed to announce that BEcause Ireland has been shortlisted for 7 APMC 2017 Ireland Star Awards. 

    24-02-2017 | 1 min read

    Are you ready to ADD Positivity?

    A big difference can be made by taking the smallest of steps.

    23-02-2017 | 3 min read

    Bringing the shaving experience to life: Q&A with Ryan Edwards, Assistant Brand Manager for Gillette at P&G

    BEcause Australia recently helped develop a groundbreaking VR experience for the new Gillette Fusion ProShield razor.

    25-01-2017 | 1 min read

    Because continues global expansion with launch in New Zealand

    It’s been a wild ride since we launched Because Australia in Sydney more than 5 years ago.

    25-01-2017 | 2 min read

    Woolworths serves up multi-sensory food experience at Australian Open

    Woolworths, the fresh food people, will be taking tennis fans on a unique food journey through a multi-sensory brand experience at this year’s Australian Open Tennis Championships.

    24-01-2017 | 1 min read

    UK Events Week: Get tickets to exclusive VR-focused seminar featuring BEcause and Cancer Research UK

    Interested in how VR is changing the face of experiential marketing? 

    06-12-2016 | 1 min read

    Because spreads Christmas goodwill around the world

    Christmas is a time for giving - and helping out those in need is a cause near and dear to our heart, and a fundamental part of our company values, at Because. 

    24-11-2016 | 1 min read

    Are you a new grad? Then sign up to the Because 2017 Graduate Scheme

    Are you a talented, ambitious graduate, keen to carve a career in the dynamic world of experiential marketing with one of the industry’s top agencies?

    09-11-2016 | 1 min read

    Boursin Sensorium wins Event Technology Award

    We're excited to announce our Boursin Sensorium campaign for Bel UK has won an Event Technology Award. 

    09-11-2016 | 1 min read

    Tony Partridge joins Because Australia as non-executive director

    We're thrilled to announce the appointment of a new Non-Executive Director, Tony Partridge, to our growing Australian team.

    04-11-2016 | 1 min read

    Founder of Uthando wins National Best Cultural Tour Guide at The 2016 Lilizela Awards

    We're very proud to announce our good friend and fellow philanthropist James Fernie, founder of the Uthando charity, has been awarded National Best Cultural Tour Guide at The 2016 Lilizela Awards in South Africa.

    18-10-2016 | 2 min read

    Because gives back with global charity work

    Given the frenetic pace of our business, it's easy to forget about the world outside us and how we can make a positive impact beyond our office walls.  

    17-10-2016 | 1 min read

    New partner Because Ireland join the Because family

    We're thrilled to welcome Because Ireland (formerly Imagine) to the Because family! 

    29-09-2016 | 1 min read

    Triple gold for Woolworths at the Royal Melbourne Show

    We’re all smiles as we finish our last agricultural show of the year at the Royal Melbourne Show with the Woolworths Kitchen.

    22-09-2016 | 1 min read

    Experiential campaign takes off for Qatar Airways

    Qatar Airways will be surprising shoppers in Manchester this weekend with a multi-sensory experiential activation at Arndale Shopping Centre, delivered by Because.

    20-09-2016 | 2 min read

    Thinking outside the box: The Cirque du Soleil Travelling Tricksters Box

    The curtains have closed on our first burst of activity for Cirque du Soleil, and before we pack up and take the show to Brisbane, we want to share with you all the things we’ve learned along the way.

    15-09-2016 | 1 min read

    Because wins two UK Agency Awards for Best Event and Best Content Marketing

    We're proud to announce that we've won two UK Agency Awards. 

    14-09-2016 | 1 min read

    Because join forces with Mollison Communications for Cirque du Soleil

    Here at Because Australia, we’re very excited to be collaborating with Mollison Communications on a new campaign to promote Cirque du Soleil’s Kooza.

    22-08-2016 | 1 min read

    Donuts and Deliciousness at the Woolworths Kitchen in Queensland

    And it’s a wrap of the tasty sampling experience that is the Woolworths Kitchen at the Royal Queensland Show Ekka for 2016, served up by Because Australia.

    18-08-2016 | 2 min read

    Because does Rio 2016 Summer Olympics - day 10

    We’re already more than halfway through the 2016 Rio Olympics and it's been go, go, go - both for the athletes and for us.

    08-08-2016 | 2 min read

    Because does Rio 2016 Summer Olympics - day 3

    Day 3 of the Olympics here in Rio and there are no words to describe my experience to date.

    02-08-2016 | 2 min read

    Because does Rio 2016 Summer Olympics

    It’s official – I’m going to Rio!

    29-07-2016 | 1 min read

    Boursin Sensorium shortlisted in The Drum Dadi Awards

    We're excited to announce that our Boursin Sensorium campaign has been shortlisted in The Drum Dadi Awards.

    26-07-2016 | 1 min read

    Will Young tests WWF-UK’s VR Tiger Experience

    British singer-songwriter and WWF-UK brand ambassador Will Young has just become the first person to experience a pioneering new virtual reality campaign that highlights the plight of wild tigers.

    22-07-2016 |

    Boursin Sensorium shortlisted for three Event Technology Awards

    We're chuffed to announce our Boursin Sensorium campaign for Bel UK has been shortlisted for three Event Technology Awards. 

    22-07-2016 | 1 min read

    Because shortlisted for three UK Agency Awards

    We're proud to announce that we've been shortlisted in three categories for the UK Agency Awards. 

    21-07-2016 | 2 min read

    Virtual reality lies at the heart of new WWF tiger campaign

    Because is proud to be working with the WWF on their new “Tiger Experience” campaign, which will use a virtual reality and CGI experience to raise awareness and funds to protect the world's wild tiger population.

    19-07-2016 | 1 min read

    Because CEO Sharon Richey shortlisted for Forward Ladies 'Women in Business' Award

    We're chuffed to announce that Sharon Richey has been shortlisted for three Forward Ladies 'Women in Business' Awards.

    19-07-2016 | 1 min read

    Because help Woolworths offer a 'Taste of Home' campaign to Australian Olympic and Paralympic team

    Because is excited to be helping Woolworths, the official supermarket and fresh partner of the Australian Olympic and Paralympic Team, support their sponsorship with an integrated ‘Taste of Home’ campaign.

    13-07-2016 | 1 min read

    Vote for Meredith Cranmer in the Women In Media People’s Choice Award

    Our very own Meredith Cranmer has been shortlisted for a Women In Media People's Choice Award in the Entrepreneur category. 

    08-07-2016 | 1 min read

    Clipper launches green tea sampling drive with Because

    Clipper Teas, the Fairtrade tea brand from Wessanen UK, is working with BEcause as part of a three-tiered summer sampling campaign for its green tea range, designed to position the brand as the “Queen of Greens”.

    23-06-2016 | 1 min read

    Summer bash raises vital funds for ADD Positivity

    We’re deeply passionate about giving back here at Because. By working together, we can all make a big difference to the lives of underprivileged people around the world.

    21-06-2016 | 1 min read

    Because to work with WWF on experiential tiger campaign

    WWF, the world's leading independent conservation organisation, will work with experiential agency Because to deliver a major campaign this summer, highlighting the plight of wild tigers.

    19-05-2016 | 1 min read

    The Zespri Sun-Up: sign up for a free morning workout session

    This June, Because Australia will collaborate with Zespri SunGold Kiwifruit to bring radiance and feel-good vibes to the heart of Sydney. 

    18-05-2016 | 4 min read

    What I learned 5 years after launching an experiential agency

    Five years ago this month, I started Because Australia with the support of our UK office under Sharon’s mentorship.

    10-05-2016 | 1 min read

    Qatar Airways transports shoppers around the world with Because

    Qatar Airways recently kicked off the launch of its new Birmingham flight route with a multi-sensory experiential activation at the Bullring Shopping Centre in Birmingham.

    18-04-2016 | 1 min read

    Boursin Sensorium shortlisted for two IPM Awards

    The BEcause team are thrilled to learn Bel UK's Boursin Sensorium campaign has been shortlisted for two IPM Awards.

    01-04-2016 | 1 min read

    The Woolworths Kitchen: a new inspiring way of celebrating food

    Because Australia have just wrapped Woolworths Royal Easter Show for 2016, and it’s another gold winning year for Best Sponsor Activation.

    01-04-2016 | 1 min read

    Because to conduct all client meetings via Virtual Reality

    Experiential agency Because has announced that all future client meetings will be held using Virtual Reality (VR) headsets, eliminating the need for face-to-face meetings.

    01-03-2016 | 1 min read

    Because Australia and Westpac work together to inspire university students across Australia to Dream Big at this year’s O Week

    Using virtual reality, the O Week activation took students to another world to show them what they can experience for real with the support of Westpac.

    22-02-2016 | 1 min read

    Because giving back is important

    We are hugely passionate here at Because about building brand love.

    22-02-2016 | 1 min read

    Because launches global partnership initiative

    This year we’re spreading the Because love across the world with the launch of a pioneering global partnership service.

    09-02-2016 | 1 min read

    PHE unveils Sugar Smart app with Because

    Change4Life has launched a new ‘Sugar Smart’ app to help families take control of their sugar intake in the fight against obesity.

    01-02-2016 | 2 min read

    Because gives back to the Salvation Army's Salvos Store

    Earlier this week I spent a day volunteering at the Gladesville Salvation Army (Salvos) store in Sydney.

    29-01-2016 | 1 min read

    Because Australia launch AGL Mid Summa experiential campaign

    Because Australia helped AGL Energy (AGL) celebrate the launch of Melbourne’s Midsumma Festival at the Carnival and T dance in Alexandra Gardens.

    15-12-2015 | 1 min read

    Because Boursin Sensorium campaign shortlisted for Event Production Award

    We're chuffed to learn our Boursin Sensorium campaign has been shortlisted for a UK Event Production Award for Brand Activation of the Year. 

    02-12-2015 | 1 min read

    Because Boursin Sensorium campaign wins UK Event Award

    Because are thrilled to announce that we've won The UK Event Award in the category for Best Use of Event Technology of the Year for our Boursin Sensorium campaign. 

    12-11-2015 | 1 min read

    BEcause Boursin Sensorium campaign wins Masters of Marketing 2015 Award

    BEcause are thrilled to announce that we've won The 2015 Masters of Marketing Award in the Events and Experiential category for our Boursin Sensorium campaign. 

    28-10-2015 | 1 min read

    Boursin Sensorium campaign nominated for UK Event Award

    We're chuffed to announce our Boursin Sensorium campaign for Bel UK has been nominated for a UK Event Award.

    26-10-2015 | 1 min read

    BEcause Australia listed as one of Australia’s fastest growing start-ups

    BEcause Australia are proud to announce being listed in BRW’s Fast Starters 2015.

    15-10-2015 | 1 min read

    BEcause Boursin Sensorium campaign shortlisted for The Masters of Marketing Awards 2015

    We're chuffed to announce we've been shortlisted for The Masters of Marketing Awards 2015 for our work on the Boursin Sensorium campaign. 

    29-09-2015 | 1 min read

    BEcause launches a ‘Force of Nature’ for Nature’s Own at this year’s Floriade festival

    BEcause Australia has launched vitamin brand Nature’s Own first ever live activation at the 28th annual Floriade festival in Canberra.

    14-09-2015 | 1 min read

    BEcause launch eco fashion experiences for Salvation Army's, Salvos Stores

    BEcause Australia have wrapped up a series of eco fashion experiences for the Salvation Army’s, Salvos Stores.

    13-09-2015 | 4 min read

    HubSpot's Inbound 2015 Conference - Day 4

    I’m not going to lie friends, I’m absolutely shattered.

    11-09-2015 | 2 min read

    HubSpot's Inbound 2015 Conference - Day 3

    Sweet lord, conferences are tiring.

    10-09-2015 | 3 min read

    HubSpot's Inbound 2015 Conference - Day 2

    My father always told me to make sure I was never the smartest person in the room.

    08-09-2015 | 2 min read

    HubSpot's Inbound 2015 Conference - Day 1

    Greetings from sunny Boston!

    02-07-2015 | 1 min read

    Boursin launches virtual reality roadshow with Because

    Boursin, the indulgent French cheese brand owned by Bel UK, has launched a new virtual reality roadshow with our help.

    05-06-2015 | 1 min read

    The Macallan hosted an immersive brand experience event

    Malt scotch whisky brand The Macallan unlocked the doors to its temporary London lair for a fully immersive brand event on 3rd June.

    10-05-2015 | 1 min read

    The Macallan host immersive brand experience event with Because

    Malt scotch whisky brand The Macallan is giving guests the exclusive opportunity to unlock the doors to its temporary London lair for a fully immersive brand event.

    10-04-2015 | 2 min read

    On secondment in Australia: Carl Stanley-Jones

    Here at Because, we’re big on championing agency talent and providing training and development opportunities for our staff.
    26-03-2015 | 1 min read

    Jamie Oliver cooks up a storm at Woolworths’ Fresh Food Showcase

    Woolworths joined forces with chef and campaigner Jamie Oliver to create a tasty brand experience.

    26-03-2015 | 1 min read

    Live brand experience masterclass: a review

    From March - May this year, we hosted our inaugural ‘Live brand experience masterclasses’ at The Groucho Club in Soho, London.

    16-03-2015 | 2 min read

    Because adding positivity matters: an update

    Here at Because, we don’t just want to have an impact on brands, we are also passionate about making a positive impact on the lives of others too.

    14-01-2015 | 1 min read

    [yellow tail] lights up Sydney Festival

    Staying true to its brand essence, our client [yellow tail] has lit up this year’s Sydney Festival in Hyde Park.

    08-01-2015 |

    Boursin appoints BEcause for 2015 experiential sampling campaign

    We have been appointed by Boursin, the French soft cheese owned by Bel UK, to mastermind a large experiential sampling drive throughout 2015.

    02-12-2014 | 2 min read

    Because graduate talent scheme 2015

    Are you a talented, ambitious graduate, keen to carve a career in the dynamic world of experiential marketing with one of the industry’s top agencies?

    02-10-2014 | 1 min read

    BEcause’s British Gas Generation Green campaign wins two awards

    We’re delighted to announce that our Generation Green Energy Performance activation for British Gas has won two awards in 2014’s EVCOM Clarion Awards.

    01-10-2014 | 1 min read

    Desperados break dances into town with Because

    Desperados, the tequila-based lager brand from Heineken, is to tour University cities this Autumn.

    30-09-2014 | 1 min read

    Because doubles the fun at The Color Run London

    London’s Queen Elizabeth Olympic Park hosted the final UK leg of The Color Run series on 28th September.

    04-09-2014 |

    Because’s Generation Green campaign for British Gas shortlisted

    We are thrilled to announce that the Generation Green Energy Performance activation that we orchestrated for our client British Gas has been shortlisted. 

    07-07-2014 | 1 min read

    BEcause creates giant artwork for Save The Children activation

    Save The Children has recruited BEcause to highlight its involvement with six Color Run events throughout the summer.

    30-06-2014 | 1 min read

    ​Because designs green themed set for British Gas Generation Green

    British Gas has staged a four-day dance-themed event in east London as a part of its Generation Green initiative. 

    23-06-2014 | 1 min read

    Because Australia strengthens team with three new recruits

    Because Australia has strengthened its team with three new appointments, following the recent growth of the business.

    03-06-2014 | 1 min read

    BP appoints Because for major experiential drive

    BP has appointed Because to design and deliver a nationwide experiential roadshow to bring to life the brand’s new “Green Lights All the Way” advertising campaign.

    24-04-2014 | 1 min read

    Woolworths at Sydney Royal Easter Show

    Because Australia has just wrapped up a successful 14 day activation at the Sydney Royal Easter Show for Woolworths – Australia’s Fresh Food People.

    17-04-2014 | 1 min read

    Because offers warm welcome for British Gas customers

    We are mounting a national roadshow to help British Gas promote its energy saving message at major consumer home exhibitions throughout 2014.

    18-03-2014 | 2 min read

    Experiential Agency Life: BEcause giving back matters

    Here at BEcause, we don’t just want to have an impact on brands, we also want to have an impact on the lives of others too.

    11-03-2014 | 1 min read

    Because creates blood pressure drop-ins for Public Health England

    Public Health England has hired us to host pop-up testing stations in Wakefield for two weeks in March, offering free blood pressure checks to local people aged 40 and over.

    14-01-2014 | 1 min read

    The A-Z of working at brand experience agency BEcause

    We're all about creating amazing and memorable experiences here at Because.

    19-12-2013 | 1 min read

    Because graduate talent scheme 2014

    Are you a talented, ambitious graduate, keen to carve a career in the dynamic world of experiential marketing with one of the industry’s top agencies?

    10-12-2013 |

    Santa dash for Oxfam GB

    Team BEcause donned red and dug out their trainers to complete the Santa Dash 10K in Victoria Park over the weekend!

    04-12-2013 |

    Looking for a role in an award winning brand experience agency?

    At BEcause we believe a person’s qualities are as important as their experience - we recruit on DNA; having the right attitude, skill-set and ambition

    27-11-2013 | 1 min read

    BEcause brings Christmas together for Woolworths at carol concert

    BEcause Australia has been appointed by Woolworths, the largest supermarket store chain in Australia. 

    25-10-2013 |

    Yorkshire Tea campaign scoops silver at FM&BE Awards

    Not only is it Friday today, but we have come away from the FM&BE Awards clutching Silver for our work with Yorkshire Tea!

    14-10-2013 | 1 min read

    [yellow tail] launch Discover Your Colour campaign

    The team at Because Australia are working with Australian wine makers, Casella Wines, to launch a new integrated campaign for key brand [yellow tail] wine in the Australian market.

    25-09-2013 | 1 min read

    Evian Backyard helps Sydney-siders to Live Young

    The Because Aus team have been busy working with global water brand Evian, helping Aussies to embrace their inner child with the launch of the Evian Live Young Backyard.

    12-09-2013 | 1 min read

    Danio’s ‘walk on yogurt’ stunt gets people talking

    We had a great time last weekend helping Danone's super-thick yogurt brand Danio unveil a giant pot of ‘walk on yogurt’ at Wembley Stadium!

    09-09-2013 |

    BEcause Brings Live Young message to life for Evian

    Later this month, BEcause Australia will launch an experiential campaign for leading water brand, Evian, recreating childhood memories on Bondi Beach.

    04-09-2013 | 1 min read

    LEGO showcases Chima, Friends and Duplo with summer roadshow

    We have spent the long, gloriously sunny summer working with LEGO on an experiential roadshow for its new Chima property, which is set in a mythical land of magical animal tribes.

    29-08-2013 |

    Tea on the Train shortlisted for industry award

    We are thrilled that the experiential event we created to help Yorkshire Tea celebrate ‘a proper brew’ aboard the Orient Express has been shortlisted in two categories in the 2013 FM&BE Awards for best Brand Conversation and Immersive Event by Invitation.

    27-08-2013 | 1 min read

    Ginger Grouse Edinburgh bar takeover

    We’ve had a brilliant time up in Edinburgh staging a bar takeover for Ginger Grouse, the new alcoholic ginger beer from The Famous Grouse.

    12-08-2013 | 1 min read

    A mud-themed brand experience for Betway

    On the 3rd and 4th of August we helped Betway, the leading online casino and betting website, to activate its sponsorship of a number of mud-runner events.

    06-08-2013 |

    Yorkshire Tea event shortlisted for a Fresh Award

    There is a buzz at Because HQ this week as we've found out we have been shortlisted for a Fresh Award for our work with Yorkshire Tea. 

    31-07-2013 |

    Experiencing 'The Happiest 5K on the Planet'

    We are absolutely loving working with Dulux at the Happiest 5Ks on the Planet!

    29-04-2013 | 1 min read

    Celebrating "A proper brew" with Yorkshire Tea

    Last week we helped Yorkshire Tea stage its first piece of major experiential activity with a press event aboard the Orient Express, designed to allow journalists, bloggers and loyal brand fans to celebrate the joys of a proper brew together.

    19-04-2013 |

    All aboard the Orient Express with Yorkshire Tea

    We are fast approaching the launch of the Yorkshire Tea Train, an experiential campaign we have created with Yorkshire Tea.  

    08-04-2013 | 1 min read

    Because launches sampling campaign for Danone

    We have launched a 190 day experiential sampling campaign designed to encourage consumers to try Danone’s new yogurt brand Danio. 

    27-03-2013 | 2 min read

    On secondment at Because Australia

    Because Australia opened up in sunny Sydney in 2011. 

    19-02-2013 | 1 min read

    BEcause appointed to create an experiential roadshow for LEGO®

    We are pleased to announce that we have been appointed by LEGO®, the global toy brand, to mastermind a 9 month experiential roadshow. 

    13-02-2013 | 1 min read

    Swisse Color Run experience

    BEcause Account Manager Gary Whelan is currently on secondment at our Sydney office  - oh what a chore that must be!

    07-11-2012 |

    Back on the road with British Gas

    We’ve just completed another Autumn roadshow for British Gas. 

    18-10-2012 | 1 min read

    IVCA Best Corporate Experiential Marketing winners!

    We are delighted to announce that this week we won the Best Corporate Experiential Marketing category at the 2012 IVCA Clarion Awards.

    21-09-2012 |

    The Because studio

    As promised here are a few more photos of our new studio space. We feel very at home already!

    24-08-2012 |

    New studio space for BEcause

    It’s with great excitement we can announce that we have moved to our new studio, a stone’s throw from Ascot Racecourse. 

    27-07-2012 | 1 min read

    BEcause Australia roars into action for Australian Power & Gas

    Last weekend the BEcause Australia team launched a sponsorship activation for Australian Power & Gas.

    14-06-2012 | 1 min read

    GU hires Because to spread Christmas sparkle

    We've been hired by Gü, the premium deserts brand, to launch a sampling and pampering experience aimed at Christmas shoppers at key locations this month.

    08-06-2012 | 1 min read

    Plan UK hires Because for event campaign

    We've teamed up with Plan UK, the global children’s charity, to launch a year-long programme of consumer-facing events, aimed at boosting sponsorship and awareness levels.

    24-05-2012 |

    Runner’s up in Marketing’s Experiential Agency of the Year

    We’re very proud to have been named runners up in Marketing’s Experiential Agency of the Year awards this week.

    16-02-2012 | 1 min read

    British Gas "Sustainability Café" launch

    Last weekend we launched a new 6-week summer roadshow for British Gas, featuring a Sustainability Café built from a recyclable shipping container.

    27-01-2012 | 1 min read

    Because launches new Brugal Rum experience

    We have been busy this month helping to create a festival and in-bar sampling campaign for Brugal Rum, the number one Caribbean rum distributed by Maxxium UK.

    27-01-2012 | 2 min read

    Meredith Cranmer, Business Director, Because Australia

    Having spent the last 5 years in a senior role at Because London delivering campaigns for leading FMCG brands, Meredith Cranmer has recently returned to her native shores to head-up our new Australian office. 

    13-01-2012 | 1 min read

    Because opens first overseas offices in Sydney and Moscow

    This month at Because, we’re proud to announce that we’ve opened our first overseas offices in Sydney and Moscow as we start to grow our global network.

    06-01-2012 |

    Italian experience at Taste of London Festival with San Pellegrino

    There was a sense of Mediterranean charm at the Taste of London event this month as we teamed up with San Pellegrino to recreate a delightful and lively Italian piazza in the middle of Regents Park.  

    29-04-2011 | 1 min read

    Timberland set to launch European-wide Geocaching Experience

    Timberland is launching a European-wide geocaching experience, the first multi-country campaign of this type in the world, to support the launch of its new Earthkeepers™ range of footwear. 

    22-04-2011 | 1 min read

    Perrier takes over London townhouse for theatrical experience

    Brand experience agency Because transformed a London townhouse into a theatrical journey through time for the press launch of Perrier Nights – two nights of exclusive cocktail mixology.

    01-04-2011 | 1 min read

    Because named in Event Magazine's Fab 50

    We're delighted to have been named in Event Magazine's Fab 50 best companies to work for in the event industry.

    26-11-2010 |

    Win for BEcause at the UK Event Awards

    We're delighted to have won the 'Best Experiential Event' category at last night's UK Event Awards in Manchester!

    19-11-2010 |

    Add some Zing!

    See Below the Sourz "Add some Zing" campaign last weekend in Liverpool where we sent out teams to promote the spirit with cocktails, interactive dancefloors and funky neon handouts.

    28-08-2009 |

    Essence of the Entrepreneur

    If you are passing the BT centre any time in the next few weeks you might be suprised to see a giant photo of our MD, Sharon Richey yelling at you through a megaphone.

    09-01-2009 |

    Because MD named "Female Entrepreneur of the Year"

    We're proud to announce that Because's very own managing director Sharon Richey has been named “Female Entrepreneur of the Year” in BT Business’s annual Essence of the Entrepreneur competition.