Brexit anger unleashed at politically themed gym experience

    It’s been over two years since Britain voted to leave the European Union – and as the deadline for negotiation looms large, the public’s patience is now wearing thin.


    VR delivers magical experience for Swiss children

    As any parent will know, one of the greatest joys of children’s artistic creations is the pure imagination they bring to each and every one.


    Live brand activations at Coachella Festival 2015

    An array of brands joined the fun at this year’s Coachella Festival to showcase their wares and experiences to the festival’s millennial hipster crowd.


    Zumba’s ‘Let It Move You’ social experiment

    Free parking. Free cupcakes. AND Free Pizza. Sounds pretty good, doesn’t it?! There’s just one catch: you’ve got to bust some moves!


    Best marketing stunts for April Fools' Day 2015

    April Fools’ Day is a great opportunity for brands to showcase their personalities - so much so, that the day has essentially been taken over by them.


    Cupidrone distributes roses from the sky

    Love was literally in the air in this Valentine’s stunt from the Flower Council of Holland. 


    Talkspace gets people talking about mental health

    The revolutionary therapist app, Talkspace, has been on the market for over two years.


    Marketing for Halloween - the best campaigns from 2014

    Halloween has become one of the fastest-growing consumer holidays, which has in turn made it big business for retailers.


    The best brand experiences at Comic Con Festival 2014

    Comic-Con has been home to many experiential marketing stunts in its 44 year history, and it looks like this tradition isn’t going anywhere.


    Penguin Books Australia’s ‘Dial-a-Story’

    Penguin Books Australia came up with a nifty way for Australians to get up close and personal with their favourite authors. 


    International culinary center’s ‘edible handbag’

    Ever been so hungry that you felt like you could eat your handbag? With Easter just gone, many of us were tucking into large quantities of chocolate last weekend.


    Experiential marketing brings idea to life for Nomad Skateboards

    Cities are concrete playgrounds for skaters, but they are often banned or discouraged from using public spaces.