Ideas we love, thoughts that count

When you bite into a McDonald’s burger, the last thing you’d expect to hear is a burst of operatic music.

No matter how exciting an experiential marketing stunt is, it can often be an extremely hard task to cut through the noise in a busy location and gain the attention of passers-by for more than a split second.

Experiential marketing can take many different forms, but pop-ups are one of the most widely adopted tactics.

Airports are exciting. The final stage before jetting off to somewhere exotic and, often, new, you can almost feel the anticipation in the air.

As experiential marketing is starting to become more widely used, brands are having to find new and innovative ways to make sure their activations stand out and are effective.

Fast food giant McDonald’s has launched a playful new experiential campaign in the Netherlands, that gives a nostalgic childhood memory a very modern twist.

International high-speed train operator Thalys was on a mission to encourage people to use the train to explore their nearby cities.

In celebration of ‘one of Holland’s best kept secrets’, King’s Day, Dutch brands Heineken and KLM teamed up to find adventurous people.

Love was literally in the air in this Valentine’s stunt from the Flower Council of Holland. 

A spacious aeroplane apartment is up for grabs on Airbnb this week. Nope, you didn’t read that wrong.

Would you sing for a free taxi ride if you knew everyone could hear you?

Oxfam Novib surprised people sitting on a bench in Amsterdam with a fancy pop-up dinner complete with cellists and fire artists.