17-07-2019 | 1 min read

    KLM calls for people to fly less with a disruptive campaign

    How much carbon dioxide do you think each passenger emits on board a London to New York return flight?

    05-02-2019 | 1 min read

    KLM combats airport boredom with Take-off Tips pop-up

    Airports can be boring.

    13-11-2018 | 1 min read

    Escape Kitchen puts thrilling twist on traditional cooking show

    Media consumption habits are changing.

    02-10-2018 | 1 min read

    Björn Borg’s trippy exerhighs pop-up shop in Amsterdam

    We all know the benefits of exercise to our physical health, but what about the effects on our mood?

    09-05-2018 | 1 min read

    Not so still life: Philips’ brand experience reinvents art in Amsterdam

    86% of Europeans don’t eat enough fruit and vegetables.

    02-03-2017 | 1 min read

    McDonald’s stimulates the senses with musical stunt

    When you bite into a McDonald’s burger, the last thing you’d expect to hear is a burst of operatic music.

    23-02-2017 | 1 min read

    Holland Casino’s giant roulette experience

    No matter how exciting an experiential marketing stunt is, it can often be an extremely hard task to cut through the noise in a busy location and gain the attention of passers-by for more than a split second.

    26-01-2017 | 1 min read

    A creative pop-up experience from BIC

    Experiential marketing can take many different forms, but pop-ups are one of the most widely adopted tactics.

    05-01-2017 | 1 min read

    KLM’s activation unites worldwide strangers

    Airports are exciting. The final stage before jetting off to somewhere exotic and, often, new, you can almost feel the anticipation in the air.

    24-11-2016 | 1 min read

    Matt provides dream hangover experience

    As experiential marketing is starting to become more widely used, brands are having to find new and innovative ways to make sure their activations stand out and are effective.

    20-05-2016 | 1 min read

    A musical experiential treat from McDonald’s

    Fast food giant McDonald’s has launched a playful new experiential campaign in the Netherlands, that gives a nostalgic childhood memory a very modern twist.

    11-06-2015 | 1 min read

    Great Experiential Marketing: Thalys’ Sounds of the City

    International high-speed train operator Thalys was on a mission to encourage people to use the train to explore their nearby cities.

    15-05-2015 | 1 min read

    Great Experiential Marketing: Heineken’s King’s Day celebrations

    In celebration of ‘one of Holland’s best kept secrets’, King’s Day, Dutch brands Heineken and KLM teamed up to find adventurous people.

    19-02-2015 | 1 min read

    Cupidrone distributes roses from the sky

    Love was literally in the air in this Valentine’s stunt from the Flower Council of Holland. 

    20-11-2014 | 1 min read

    Great Experiential Marketing: KLM aeroplane to rent on Airbnb

    A spacious aeroplane apartment is up for grabs on Airbnb this week. Nope, you didn’t read that wrong.

    14-11-2014 | 1 min read

    Great Experiential Marketing: Playstation’s SingStar taxi

    Would you sing for a free taxi ride if you knew everyone could hear you?

    14-11-2014 | 1 min read

    Great Experiential Marketing: Oxfam’s dinner at the park

    Oxfam Novib surprised people sitting on a bench in Amsterdam with a fancy pop-up dinner complete with cellists and fire artists.

    10-01-2014 | 1 min read

    Saint Christmas bunny for Alzheimer’s awareness

    To encourage people to think about what it's like to suffer from Alzheimer's disease a Dutch charity, Alzheimer’s Nederland, created this simple campaign that got thousands of people talking just before Christmas.

    02-08-2013 | 1 min read

    Yawn activated coffee machine from Douwe Egberts

    This is a nice example of a brand providing a service at a time of need in order to connect with consumers. 

    26-07-2012 |

    Magnum Pleasure Hunt: Across Amsterdam

    Last year Magnum launched a successful online game called Magnum Pleasure Hunt, where participants could trawl the internet in search of chocolate pieces.

    19-07-2012 |

    Human trafficking in Amsterdam's Red Light District

    In a bid to get people thinking about human trafficking in Amsterdam's famous Red Light District, campaign group "Stop The Traffik" created a stunt that certainly grabbed the attention of people walking by.

    05-07-2012 |

    A tailored Starbucks experience

    Last week Starbucks, the world's largest coffee chain, opened its first European "concept store" in a bid to boost growth in the region.