KLM calls for people to fly less with a disruptive campaign

    How much carbon dioxide do you think each passenger emits on board a London to New York return flight?


    KLM combats airport boredom with Take-off Tips pop-up

    Airports can be boring.


    Escape Kitchen puts thrilling twist on traditional cooking show

    Media consumption habits are changing.


    Björn Borg’s trippy exerhighs pop-up shop in Amsterdam

    We all know the benefits of exercise to our physical health, but what about the effects on our mood?


    Not so still life: Philips’ brand experience reinvents art in Amsterdam

    86% of Europeans don’t eat enough fruit and vegetables.


    McDonald’s stimulates the senses with musical stunt

    When you bite into a McDonald’s burger, the last thing you’d expect to hear is a burst of operatic music.


    Holland Casino’s giant roulette experience

    No matter how exciting an experiential marketing stunt is, it can often be an extremely hard task to cut through the noise in a busy location and gain the attention of passers-by for more than a split second.


    A creative pop-up experience from BIC

    Experiential marketing can take many different forms, but pop-ups are one of the most widely adopted tactics.


    KLM’s activation unites worldwide strangers

    Airports are exciting. The final stage before jetting off to somewhere exotic and, often, new, you can almost feel the anticipation in the air.


    Matt provides dream hangover experience

    As experiential marketing is starting to become more widely used, brands are having to find new and innovative ways to make sure their activations stand out and are effective.


    A musical experiential treat from McDonald’s

    Fast food giant McDonald’s has launched a playful new experiential campaign in the Netherlands, that gives a nostalgic childhood memory a very modern twist.


    Great Experiential Marketing: Thalys’ Sounds of the City

    International high-speed train operator Thalys was on a mission to encourage people to use the train to explore their nearby cities.