07-03-2022 | 1 min read


    “Individually, we are one drop. Together, we are an ocean.” - Ryunosuke Akutagawa

    02-07-2021 | 2 min read

    The New Zealand Radio Awards are LIVE once again

    Bringing the Radio Broadcasters Association’s annual Radio Awards back from a ‘locked down’ virtual event to a revived live event with elements of hybrid.

    17-06-2021 | 1 min read


    An intimate live gig for New Zealand’s Emma Dilemma, DUAL and NO COMPLY.

    17-06-2021 | 2 min read

    Fresh Fridays Part 3

    A roundup of our creative team's favourite inspiring, crazy and super fresh finds this month. Enjoy!

    17-09-2020 | 3 min read

    Friday Five creative series - part 6

    Inspiration can come from anywhere, so every other week I share my Friday Five, a curation of dots for you to connect.

    03-09-2020 | 2 min read

    Friday Five creative series - part 5

    Inspiration can come from anywhere, so every other week I share my Friday Five, a curation of dots for you to connect.

    20-08-2020 | 2 min read

    Friday Five creative series - part 4

    Inspiration can come from anywhere, so every other week I share my Friday Five, a curation of dots for you to connect.

    06-08-2020 | 2 min read

    Friday Five creative series - part 3

    Inspiration can come from anywhere, so every other week I share my Friday Five, a curation of dots for you to connect.

    23-07-2020 | 2 min read

    Friday Five creative series - part 2

    Inspiration can come from anywhere, so every other week I share my Friday Five, a curation of dots for you to connect.

    09-07-2020 | 2 min read

    Introducing our Friday Five creative series

    Inspiration can come from anywhere, so every other week I share my Friday Five, a curation of dots for you to connect.

    21-01-2020 | 1 min read

    Lizzo gives Auckland a taste of her chart-topping hits with NZ Showcase

    She was 'Good As Hell'.

    07-11-2019 | 1 min read

    Burger King brings Call of Duty’s Burger Town to life

    Call of Duty fans were thrilled to hear that a new game, Modern Warfare, was joining the line-up and will be released in time for Christmas.

    07-11-2019 | 1 min read

    Airbnb partners with The Dodo to create unique animal experiences

    For the love of dog! If you’re not following an adorable pet with a big personality on social media, you’re seriously missing out.

    30-10-2019 | 2 min read

    Stay Scary! Spotify celebrates daring celebrities this Halloween

    The most memorable singers are those people who aren’t afraid to take a bold stance and let their true colours shine.

    28-10-2019 | 1 min read

    Breaking Bad cooked up a truly exciting LA pop-up

    Breaking Bad had audiences truly hooked.

    25-09-2019 | 1 min read

    amazon prime's latest attention-grabbing marketing stunt achieves sky high impact

    Los Angeles is a busy place.

    07-08-2019 | 2 min read

    Desperados virtually connects two house parties to form one Epic Party

    Nowadays, house party space can be limiting.

    19-06-2019 | 2 min read

    This immersive experience lets you step inside your favourite TV shows

    Have you lost time scrolling through streaming services, watching the trailers of countless films and series?

    04-06-2019 | 2 min read

    The War of the Worlds: The Immersive Experience is here

    On October 30th 1938, Orson Welles’ radio adaptation of famous novel The War of the Worlds caused an outbreak of panic in America.

    21-05-2019 | 1 min read

    Fox ignites interest in new vampire series with flaming posters

    Even before the Twilight films came into our lives, vampires were everywhere in TV and film.

    16-04-2019 | 1 min read

    Netflix and WWF team up to REWILD Our Planet

    In 1954, David Attenborough produced his first wildlife series for the BBC.

    12-03-2019 | 1 min read

    Step into Van Gogh’s Bedroom with Arloopa

    The story of Van Gogh is a tragic one.

    26-02-2019 | 2 min read

    The Hidden World: Walmart delivers magical VR-driven roadshow

    Have you always wondered what it feels like to fly?

    12-02-2019 | 2 min read

    Shutterstock brilliantly trolls Fyre Festival with idyllic stock images

    The Fyre Festival hit headlines for all the wrong reasons.

    08-01-2019 | 1 min read

    Black Mirror pop-up stores build buzz for Bandersnatch

    Life was better in the '80s, right?

    16-10-2018 | 2 min read

    Zombies unleashed on New York for the return of The Walking Dead

    Since being promoted from the realms of comic books and niche horror films to the mainstream media, zombies have developed a global fan base.

    04-09-2018 | 2 min read

    Warner Bros. conjures up horrifying VR experience for film fans

    When a new film in The Conjuring series hits cinemas, there is one thing you can be certain of; it will be terrifying.

    04-09-2018 | 2 min read

    Happytime Murders opens saucy pop-up puppet bar in LA

    Happytime Murders is arguably one of the most controversial films released this year, set in a world in which puppets and humans co-exist.

    19-06-2018 | 2 min read

    Fans experience a whole new world with 360° video from Aladdin musical

    There’s nothing quite like sitting in the audience of a stunning theatre and watching your favourite stories brought to life on stage.

    12-06-2018 | 2 min read

    Alive and dangerous: Jurassic World embraces AR’s mighty power

    The Hollywood blockbuster that everyone is hyped for this summer has just gotten a whole lot more exciting – thanks to augmented reality.

    22-05-2018 | 2 min read

    Deadpool 2’s unavoidable marketing push is never-ending

    Superhero movies are ten-a-penny these days.

    16-05-2018 | 2 min read

    Going Solo: The Millennium Falcon brings Hollywood to a standstill

    Hollywood well and truly felt the force at the premiere of Solo: A Star Wars Story, as one of the most iconic sights in cinematic history crash-landed in the heart of LA.

    09-05-2018 | 1 min read

    YouTube Red’s wild Karate Kid prank shocks New Yorkers

    Wax On, Wax Off.

    01-05-2018 | 2 min read

    Feel the Force: Disney’s haptic jacket pushes VR and AR further

    It’s been common knowledge for some time now that Disney Research has been actively looking to find ways to better blend VR with the real world.

    17-04-2018 | 3 min read

    Coachella 2018: five brands making the most of this year’s festival

    Music festivals don’t come much bigger, or more sought-after, than Coachella.

    03-04-2018 | 1 min read

    Hands-on VR experience helps the blind ‘see’ art through touch

    A common rule when visiting a gallery or museum, ‘no touching’, is supposed to teach us to respect and appreciate art from a distance.

    27-03-2018 | 2 min read

    Fintastic Magical Mermaid Museum pops up in LA

    Mermaids in film and TV are often portrayed as magical, glamorous yet timid creatures; viewed with intrigue and wonderment.

    13-03-2018 | 2 min read

    Ready Player One VR experience transports fans to 2045

    Any time that Steven Spielberg’s name is linked to a new movie project, it’s a very big deal.

    13-03-2018 | 2 min read

    Living the dream: HBO transports fans into Westworld at SXSW

    Westworld, the sci-fi western TV series from HBO, left viewers in shock after its cliff-hanger at the end of series one, effectively heightening anticipation for the next series.

    06-03-2018 | 1 min read

    Roseanne revival: ABC celebrates TV show with subway takeover

    The living room is at the heart and soul of most TV sitcoms.

    13-02-2018 | 1 min read

    Netflix’s breathing billboard shocks LA commuters

    Choosing what to watch on TV these days is unbelievably hard. There are just way too many options.

    19-12-2017 | 1 min read

    The Escape Train: a marathon murder mystery adventure

    Escape rooms have exploded in popularity in recent years. The adrenaline-pumping, mystery-solving format has won legions of fans.

    19-12-2017 | 1 min read

    Rev your engines: The Grand Tour’s experiential café opens for business

    Cafés and coffee shops have become the fabric of the daily routine for so many of us these days.

    21-11-2017 | 2 min read

    Land of the dead: Disney Pixar’s Coco VR experience dazzles movie fans

    Disney Pixar’s new movie is about the land of the dead. No, we’re not kidding.

    12-10-2017 | 1 min read

    Shooting star drones light up skyline for Wonder Woman DVD release

    Drones have reinvented film and photography with a host of new perspectives and capabilities, but the technology can offer so much more.

    28-09-2017 | 2 min read

    Art with heart: Inside Refinery29’s immersive 29Rooms experience

    Unicorn carousels, child-sized lipsticks and five feet tall eyeshadows can only mean one thing: New York Fashion Week.

    21-09-2017 | 1 min read

    Intergalactic treasure! Star Wars augmented reality experience

    If you’re not a fan of Star Wars, tough luck.

    16-08-2017 | 1 min read

    Get off the sofa! Game of Thrones’ mobile binge-watching experience

     A TV marathon, for most of us, means slobbing out on the sofa eating junk food, right?

    12-07-2017 | 1 min read

    Sony Pictures pranks Starbucks customers in Spider-Man experience

    We love a good prank. It’s not only a great way to grab audience attention, but it also makes highly amusing video content that often goes viral – generating brand awareness on a world-wide scale.

    26-04-2017 | 1 min read

    A unique experience shines light on racism

    In a world so culturally diverse, racism has never been so uncalled for, yet it continues to be a massive issue around the world.

    06-04-2017 | 1 min read

    XFINITY creates real-life Fast and Furious experience

    Gone are the days when a brand could sit back and wait for fans to interact positively with its campaign or advert.

    02-03-2017 | 1 min read

    Swedish opera house turns spotlight on the homeless

    A simple yet hard-hitting experiential campaign has highlighted the plight of the homeless in Sweden.

    08-02-2017 | 1 min read

    Europe’s first underwater museum experience

    For an experience to truly stand out and be remembered in this day and age, it needs to be unique and surprising for an audience.

    26-01-2017 | 1 min read

    Paramount Pictures creates terrifying prank for ‘Rings’

    WARNING: This experiential campaign contains scenes of a disturbing nature. Viewer discretion is advised.

    08-12-2016 | 1 min read

    A magical drone experience from Disney

    We feel so lucky to live in an age in which amazing technology is constantly evolving.

    22-09-2016 | 1 min read

    Cardiff celebrates Roald Dahl with magical experiential event

    For over 50 years, Roald Dahl’s children’s stories have delighted kids around the world.

    23-08-2016 | 1 min read

    Seth Rogen shocks shoppers with cheeky Sausage Party prank

    The weekly grocery shop is seen by many people as a necessary evil.

    18-08-2016 | 1 min read

    Experiential museum offers art fans an immersive experience

    Art galleries are boring.

    21-07-2016 | 1 min read

    A slime-tastic Ghostbusters experience from Madame Tussauds

    The Ghostbusters are back!

    12-05-2016 | 1 min read

    Netflix targets millennials with experiential ads

    Snapchat is one of the most popular social sharing apps on the market, reportedly getting 4 billion video views a day.

    28-04-2016 | 1 min read

    Interactive Telekom ad makes musical connection in Budapest

    Ever dreamt of conducting your own orchestra?

    14-04-2016 | 1 min read

    Experiential Game of Thrones stunt sets dragon on America

    Is it a bird? Is it a plane? No, it’s a … dragon?

    28-01-2016 | 1 min read

    Dali Museum offers up immersive VR experience

    Have you ever visited an art gallery and been so transfixed by a painting that you wish you could jump right into it?

    10-09-2015 | 1 min read

    Experiential behind bars: Netflix unleashes prisoners in Paris

    What would you think if you walked past a building containing a bunch of angry looking prisoners?

    27-08-2015 | 1 min read

    Humans fly high with experiential promotion

    We all know that flying can be a very tiring experience. 

    17-04-2015 | 1 min read

    Arrow Film’s head in the fridge prank

    Arrow Films gave visitors at Vue cinemas a ‘chilling’ shock to promote the release of the new ‘The Voices’ film.

    25-03-2015 |

    A football themed eye test from ESPN

    ESPN, the cable and satellite television channel that prides itself on being The Worldwide Leader in Sports, didn’t want any of their viewers to miss out...

    27-02-2015 | 1 min read

    Great Experiential Marketing: Disney’s side shadows

    Ever seen Mickey Mouse partake in a dance-off? Well now you have…

    16-02-2015 |

    Experiential marketing at The GRAMMYs

    This year’s iteration of The GRAMMYs will not only be remembered for Sam Smith’s monumental winnings and Kanye West’s controversial anti-Beck, pro-Beyoncé rant.

    30-10-2014 | 1 min read

    The Walking Dead’s zombies at the bus stop

    To promote the new series to its Austrian fans, The Walking Dead took to scaring the living daylights out of people, again…

    21-08-2014 | 1 min read

    Discovery Channel’s shark week fin fest

    Discovery Channel has been demonstrating its experiential marketing prowess again

    07-08-2014 | 1 min read

    Great Experiential Marketing: Syfy channel’s killer shark prank

    In a bid to get people talking about gory film ‘Sharknado 2: The Second One’, Syfy pranked shoppers in a London fishmonger with an animatronic killer shark.

    11-07-2014 |

    Experiential marketing at the BET Experience Awards

    We loved the great use of brand experience at the BET Awards Fan Fest!

    30-04-2014 | 1 min read

    Great Experiential Marketing: The Walking Dead blood store

    The Walking Dead is at it again!

    12-03-2014 | 1 min read

    National Geographic’s terrifying escalator ad

    “Ready for an adventure through the Brazilian forests?” 

    20-02-2014 | 1 min read

    Great Experiential Marketing: AMC’s “The Walking Dead”

    It was just like any other day in Manhattan. Innocent bystanders: men, women, and even children were walking along and minding their own beeswax.

    08-11-2013 |

    Music and fashion join forces

    When speaking to teens and young adults tapping into the culture that they surround themselves with can be an extremely engaging tactic.

    11-10-2013 |

    Carrie telekinetic stunt in NYC

    We have seen a plethora of stunts and pranks designed to shock and surprise unwitting participants in a bid for viral success.

    20-09-2013 |

    The living piano in Toronto

    In a bid to encourage people to ‘discover opera’, the Festival d’Opera de Quebec created an interactive experience that gathered crowds in Toronto.

    20-09-2013 | 1 min read

    Blinkbox stuns shoppers with a teleporter

    There we go talking about the importance of building trust on one blog post this week, and here we are showcasing a great example of a brand engaging with an audience by tricking them.

    02-08-2013 |

    Dragon skull washes up on Jurassic coast

    Game of Thrones is an epic book and US drama series that has scooped up a cult following with its fantasy tales of far off lands, battles and dragons.

    26-04-2013 | 1 min read

    The Kiss FM experiential entry system

    Sometimes it's the little things that make a great impact. Kiss FM in Brazil installed "The Turnstile of Rock" in the foyer of its Sao Paolo studios.

    15-02-2013 |

    Festival experience with performing festival toilets

    Most of us have been there. You're at the big summer festival, a blissful mix of great music and great friends, life is sweet.

    24-01-2013 |

    Augmented spaces with 3D UV thread

    Korean artist Jeongmoon Choi has created an extraordinary installation out of thread and UV light. 

    13-12-2012 |

    Leave your mark

    An interactive installation has been unveiled at a college in Utah.

    16-11-2012 |

    Bubble playground in Milan

    We love this idea from Argentinian artist Tomas Sareceno. 

    19-10-2012 |

    Control the weather at the Barbican

    A new installation at the Barbican has got people talking this month. 

    18-10-2012 |

    Musical swings experience in Montreal

    A interactive installation designed to get people to collaborate has recently appeared in Montreal. 

    20-09-2012 |

    Raunchy billboard promotes TV series and underwear

    In order to promote a racy new season of the hit series True Blood and the underwear brand Mons Royale this brilliantly raunchy billboard was unveiled in Auckland. 

    13-09-2012 |

    Perception on the streets of New York

    To promote the new US series "Perception" a large interactive dot display was unveiled in New York.

    13-07-2012 | 1 min read

    Tupac Shakur wows the crowd at Coachella

    Tupac has returned! The iconic rapper, shot and murdered in 1996, has appeared on stage at the Coachella Festival.

    13-07-2012 |

    Metro launches new newspaper format with a giant paper boat

    The Paris edition of the daily newspaper "Metro" created a giant paper boat to announce the arrival of a new, slicker format.

    06-07-2012 |

    Locker shocker in German Metro promotes audiobook

    A German company, which publishes thriller and suspense audiobooks, came up with this creative way to market its new series.

    28-06-2012 |

    Paper calls for end to violence with empty pages

    During a spate of violence at league football games in Peru a fan was killed at a match.

    08-06-2012 |

    Bâtiment: mirrored art installation delights Parisians

    We love this interactive art, which is currently on display in Paris. 

    26-11-2010 |

    Human art installation will be visible from space!

    This Saturday  it will be possible for a select group of lucky people to actually be seen from space!

    14-08-2009 |

    Look with your ears

    We saw this billboard advert from HBO in a round robin email at work today and have to say were really impressed.