06-11-2014

    Nissan’s Oculus Rift rollerblading experience


    Nissan showed off the features of the almighty Nissan Juke whilst exploring the possibilities of Oculus Rift with its Chase The Thrill virtual experience.

    29-11-2013

    World’s largest game of Pacman promotes game release


    Japanese game maker Namco-Bandai and Channel 5’s The Gadget Show teamed up this week to create the world’s largest game of Pacman.

    23-10-2013

    Penguins lead the way in augmented marketing stunt


    The Sunshine Aquarium in Tokyo wanted to increase its visitor numbers, but was having a hard time convincing people to travel out of the centre and away from all the other bustling attractions in Tokyo.

    28-05-2013

    Tokyo city symphony


    This is the world’s smallest example of 3D projection mapping.

    22-02-2013

    Run like me - Nike Japan


    Nike Japan came up with this novel, but bang on message campaign to promote its new Lunaglide+ 4 trainers. 

    10-05-2012

    Boutique tryvertising store opens in The Netherlands


    Over the last few years springwise.com has traced the emergence of a way to engage consumers with products before they hit the shelves.

    04-03-2011

    Interactive touchscreen vending machines from Japan!


    The Japanese are always one step ahead when it comes to anything technical, so it's no surprise they've invented the interactive vending machine!