Drowsy driving is a big issue in Japan – it’s actually the cause of half of all highway accidents.
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Drowsy driving is a big issue in Japan – it’s actually the cause of half of all highway accidents.
A big factor behind virtual reality’s huge surge in popularity in recent years has been the immersive technology’s ability to take users on previously-unimaginable journeys.
For iconic brands, there is increased expectation for launch campaigns to offer something distinctly special that draws admiration and awe from around the world.
Experiential marketing is a great way to stop people in their tracks and make them listen.
Despite living in a world full of impressive and advanced technology, it’s still often the little things in life that bring us the most joy.
Size matters to Japanese consumers.
You like sushi, right? Of course you do. Now think about the most delicious sushi you’ve ever tasted.
Ever wondered what it would be like to see the world through a cat’s eyes?
Shopping in a foreign country can sometimes be a pretty tall task – but it’s especially challenging in Japan, where only 3% of natives speak another language.
This beauty of a live brand activation from Lay’s emerged this month, and it’s got everybody talking.
Joss Davidge’s experiential highlight of the week is this extreme experiential activation from Nissan with Japanese pizza chain PIZZA-LA.
Toothpaste brand Dentiste concluded that Japanese folk tend to be a tad shy about expressing their feelings.
Nissan showed off the features of the almighty Nissan Juke whilst exploring the possibilities of Oculus Rift with its Chase The Thrill virtual experience.
Japanese game maker Namco-Bandai and Channel 5’s The Gadget Show teamed up this week to create the world’s largest game of Pacman.
The Sunshine Aquarium in Tokyo wanted to increase its visitor numbers, but was having a hard time convincing people to travel out of the centre and away from all the other bustling attractions in Tokyo.
This is the world’s smallest example of 3D projection mapping.
Nike Japan came up with this novel, but bang on message campaign to promote its new Lunaglide+ 4 trainers.
Over the last few years springwise.com has traced the emergence of a way to engage consumers with products before they hit the shelves.
