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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    05-06-2018

    Japanese drivers take a break at the Hotel Highway


    Drowsy driving is a big issue in Japan – it’s actually the cause of half of all highway accidents.

    27-02-2018

    The world’s first ‘VR airline’ takes flight in Tokyo


    A big factor behind virtual reality’s huge surge in popularity in recent years has been the immersive technology’s ability to take users on previously-unimaginable journeys.

    19-10-2017

    Jaguar ups the pace with unique ‘Musicdrome’ to launch first SUV


    For iconic brands, there is increased expectation for launch campaigns to offer something distinctly special that draws admiration and awe from around the world.

    18-05-2017

    A shocking in-store experience from Megamax


    Experiential marketing is a great way to stop people in their tracks and make them listen.

    06-04-2017

    Daimaru creates blooming magical experience


    Despite living in a world full of impressive and advanced technology, it’s still often the little things in life that bring us the most joy.

    07-04-2016

    Audi experiential campaign is a perfect fit


    Size matters to Japanese consumers.

    22-10-2015

    Elan’s experiential taste test needs no translation


    You like sushi, right? Of course you do. Now think about the most delicious sushi you’ve ever tasted.

    18-09-2015

    Cats central to digital promotion of Japanese city


    Ever wondered what it would be like to see the world through a cat’s eyes?

    27-08-2015

    Ainz & Tulpe brand experience transcends language


    Shopping in a foreign country can sometimes be a pretty tall task – but it’s especially challenging in Japan, where only 3% of natives speak another language.  

    28-05-2015

    Great Experiential Marketing: Lay’s human claw grabber machine


    This beauty of a live brand activation from Lay’s emerged this month, and it’s got everybody talking.

    09-03-2015

    An extreme pizza delivery from Nissan


    Joss Davidge’s experiential highlight of the week is this extreme experiential activation from Nissan with Japanese pizza chain PIZZA-LA.

    19-02-2015

    Great Experiential Marketing: DENTISTE’s kissing silhouette booth


    Toothpaste brand Dentiste concluded that Japanese folk tend to be a tad shy about expressing their feelings.