05-06-2018 | 2 min read

    Japanese drivers take a break at the Hotel Highway


    Drowsy driving is a big issue in Japan – it’s actually the cause of half of all highway accidents.

    27-02-2018 | 2 min read

    The world’s first ‘VR airline’ takes flight in Tokyo


    A big factor behind virtual reality’s huge surge in popularity in recent years has been the immersive technology’s ability to take users on previously-unimaginable journeys.

    19-10-2017 | 1 min read

    Jaguar ups the pace with unique ‘Musicdrome’ to launch first SUV


    For iconic brands, there is increased expectation for launch campaigns to offer something distinctly special that draws admiration and awe from around the world.

    18-05-2017 | 1 min read

    A shocking in-store experience from Megamax


    Experiential marketing is a great way to stop people in their tracks and make them listen.

    06-04-2017 | 1 min read

    Daimaru creates blooming magical experience


    Despite living in a world full of impressive and advanced technology, it’s still often the little things in life that bring us the most joy.

    07-04-2016 | 1 min read

    Audi experiential campaign is a perfect fit


    Size matters to Japanese consumers.

    22-10-2015 | 1 min read

    Elan’s experiential taste test needs no translation


    You like sushi, right? Of course you do. Now think about the most delicious sushi you’ve ever tasted.

    18-09-2015 | 1 min read

    Cats central to digital promotion of Japanese city


    Ever wondered what it would be like to see the world through a cat’s eyes?

    27-08-2015 | 1 min read

    Ainz & Tulpe brand experience transcends language


    Shopping in a foreign country can sometimes be a pretty tall task – but it’s especially challenging in Japan, where only 3% of natives speak another language.  

    28-05-2015 | 1 min read

    Great Experiential Marketing: Lay’s human claw grabber machine


    This beauty of a live brand activation from Lay’s emerged this month, and it’s got everybody talking.

    09-03-2015 |

    An extreme pizza delivery from Nissan


    Joss Davidge’s experiential highlight of the week is this extreme experiential activation from Nissan with Japanese pizza chain PIZZA-LA.

    19-02-2015 | 1 min read

    Great Experiential Marketing: DENTISTE’s kissing silhouette booth


    Toothpaste brand Dentiste concluded that Japanese folk tend to be a tad shy about expressing their feelings. 

    06-11-2014 | 1 min read

    Nissan’s Oculus Rift rollerblading experience


    Nissan showed off the features of the almighty Nissan Juke whilst exploring the possibilities of Oculus Rift with its Chase The Thrill virtual experience.

    29-11-2013 |

    World’s largest game of Pacman promotes game release


    Japanese game maker Namco-Bandai and Channel 5’s The Gadget Show teamed up this week to create the world’s largest game of Pacman.

    23-10-2013 |

    Penguins lead the way in augmented marketing stunt


    The Sunshine Aquarium in Tokyo wanted to increase its visitor numbers, but was having a hard time convincing people to travel out of the centre and away from all the other bustling attractions in Tokyo.

    28-05-2013 |

    Tokyo city symphony


    This is the world’s smallest example of 3D projection mapping.

    22-02-2013 |

    Run like me - Nike Japan


    Nike Japan came up with this novel, but bang on message campaign to promote its new Lunaglide+ 4 trainers. 

    10-05-2012 | 1 min read

    Boutique tryvertising store opens in The Netherlands


    Over the last few years springwise.com has traced the emergence of a way to engage consumers with products before they hit the shelves.

    04-03-2011 |

    Interactive touchscreen vending machines from Japan!


    The Japanese are always one step ahead when it comes to anything technical, so it's no surprise they've invented the interactive vending machine!