Inspiring ideas, insightful thoughts

Drowsy driving is a big issue in Japan – it’s actually the cause of half of all highway accidents.

A big factor behind virtual reality’s huge surge in popularity in recent years has been the immersive technology’s ability to take users on previously-unimaginable journeys.

For iconic brands, there is increased expectation for launch campaigns to offer something distinctly special that draws admiration and awe from around the world.

Experiential marketing is a great way to stop people in their tracks and make them listen.

Despite living in a world full of impressive and advanced technology, it’s still often the little things in life that bring us the most joy.

Size matters to Japanese consumers.

You like sushi, right? Of course you do. Now think about the most delicious sushi you’ve ever tasted.

Ever wondered what it would be like to see the world through a cat’s eyes?

Shopping in a foreign country can sometimes be a pretty tall task – but it’s especially challenging in Japan, where only 3% of natives speak another language.  

This beauty of a live brand activation from Lay’s emerged this month, and it’s got everybody talking.

Joss Davidge’s experiential highlight of the week is this extreme experiential activation from Nissan with Japanese pizza chain PIZZA-LA.

Toothpaste brand Dentiste concluded that Japanese folk tend to be a tad shy about expressing their feelings.