The most weird and wonderful events are the ones that get the most attention and earn that all-important standout. And the venue is a key part of that.
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The most weird and wonderful events are the ones that get the most attention and earn that all-important standout. And the venue is a key part of that.
Pop-up shops and stands are an effective way to build brand love and awareness.
A TV marathon, for most of us, means slobbing out on the sofa eating junk food, right?
We love the imaginative minds of children.
It’s becoming increasingly hard to make new friends face-to-face, thanks to the sad reality that many of us spend much of our days with our heads engrossed in the screens of our trusty smartphone.
Experiential marketing can have many different aims; to promote a new product, raise awareness of an important issue, or to generate a buzz around a brand.
For many of us, a game of Monopoly was the first time in our lives where we encountered money in any real sense.
Summer’s almost here! And we’re not the only ones that are excited about that prospect.
Everybody needs good neighbours.
Heineken, master of the experiential, has caught our attention again with another creative stunt.
To promote the new series to its Austrian fans, The Walking Dead took to scaring the living daylights out of people, again…
Don’t worry, even though this is an experiential stunt for Yovis Viaggio, a brand of traveller’s diarrhoea medicine, this video is totally safe to view at work!
We love this guerrilla stunt that got people talking in Milan last week. Stunned shoppers stood back from a misplaced submarine that had apparently surfaced on a busy Milanese street.
We love this idea from sparkling water brand San Pellegrino that allows anyone from anywhere in the world to remotely spend 3 minutes in Bella Italia.
Heineken has unveiled its latest design innovation at Milan Design Week.
We love this idea from Argentinian artist Tomas Sareceno.
Want to get people talking about your ad? Get your ad to talk to them. ING Direct Italy is so convinced about the power of word of mouth, they've created a series of human interactive billboards on walls, buses and buildings.
