02-10-2018 | 2 min read

    Making a splash: Desperados throws ultimate party in the world’s deepest pool

    The most weird and wonderful events are the ones that get the most attention and earn that all-important standout. And the venue is a key part of that.

    14-08-2018 | 2 min read

    The North Face reward the adventurous with the Pinnacle Project

    Pop-up shops and stands are an effective way to build brand love and awareness.

    16-08-2017 | 1 min read

    Get off the sofa! Game of Thrones’ mobile binge-watching experience

     A TV marathon, for most of us, means slobbing out on the sofa eating junk food, right?

    12-07-2017 | 1 min read

    Sammontan’s educational global warming experience

    We love the imaginative minds of children.

    26-04-2017 | 1 min read

    Nescafé gets strangers talking in amusing experience

    It’s becoming increasingly hard to make new friends face-to-face, thanks to the sad reality that many of us spend much of our days with our heads engrossed in the screens of our trusty smartphone.

    12-01-2017 | 1 min read

    E.ON tricks the public in ice-cold experience

    Experiential marketing can have many different aims; to promote a new product, raise awareness of an important issue, or to generate a buzz around a brand.

    24-11-2016 | 1 min read

    Monopoly stages amusing experiential property prank

    For many of us, a game of Monopoly was the first time in our lives where we encountered money in any real sense.

    27-05-2016 | 1 min read

    GNV’s experiential ads are buried treasure

    Summer’s almost here! And we’re not the only ones that are excited about that prospect.

    21-04-2016 | 1 min read

    Nescafe’s experiential pop-up unites neighbours

    Everybody needs good neighbours.

    31-03-2016 | 1 min read

    Heineken experiential stunt pranks football super-fan

    Heineken, master of the experiential, has caught our attention again with another creative stunt.

    30-10-2014 | 1 min read

    The Walking Dead’s zombies at the bus stop

    To promote the new series to its Austrian fans, The Walking Dead took to scaring the living daylights out of people, again…

    08-01-2014 | 1 min read

    Giving the holiday from hell experience in the airport

    Don’t worry, even though this is an experiential stunt for Yovis Viaggio, a brand of traveller’s diarrhoea medicine, this video is totally safe to view at work!

    04-10-2013 |

    Submarine surfaces in Milan in guerrilla stunt

    We love this guerrilla stunt that got people talking in Milan last week. Stunned shoppers stood back from a misplaced submarine that had apparently surfaced on a busy Milanese street.

    16-08-2013 |

    San Pellegrino – 3 minutes in Italy

    We love this idea from sparkling water brand San Pellegrino that allows anyone from anywhere in the world to remotely spend 3 minutes in Bella Italia.

    12-04-2013 |

    Heineken Ignite creates an interactive club experience

    Heineken has unveiled its latest design innovation at Milan Design Week. 

    16-11-2012 |

    Bubble playground in Milan

    We love this idea from Argentinian artist Tomas Sareceno. 

    26-11-2010 |

    ING human billboards get people talking

    Want to get people talking about your ad? Get your ad to talk to them. ING Direct Italy is so convinced about the power of word of mouth, they've created a series of human interactive billboards on walls, buses and buildings.