Google’s energy harvesting walkway lights up Berlin

    Berlin’s Festival of Lights attracts scores of visitors annually each and every October, with the city’s iconic sights including Berlin Cathedral and Brandenburg Gate spectacularly lit up in an array of colours.


    Snapchat’s augmented reality artwork provokes New York backlash

    Who really ‘owns’ an outdoor space? Is it possible to lay claim to public ground, and is it right to make money from doing so?


    Great Experiential Marketing: Candy Crush Soda Saga launch event

    Oh no. The makers of Candy Crush have developed a new app for us to get addicted to: Candy Crush Soda Saga.


    Great Brand Experience: YouTube at Sundance Festival 2014

    YouTube has been a sponsor of indie film festival, Sundance Festival, for 5 years.  


    Google releases a global alternate reality game

    Google has created an alternate reality game that invites users to participate in an adventure that straddles the real and virtual worlds. 


    "Bag a bloke"

    A French online dating website has launched a touring experiential campaign to showcase some of the "products" it has on offer.


    Yahoo bus stops - video games while you wait

    Continuing with the public transport theme this week, Yahoo have installed interactive display boards on bus stops across San Francisco.