Ideas we love, thoughts that count

Experiential marketing’s greatest strength is its ability to reach out and directly make a personal connection.

IKEA has to be one of the most divisive brand experiences out there today.

For many of us, it’s not the most expensive possessions we treasure the most, but the ones that truly mean something, or bring back fond memories from our past.

Many of us are guilty of putting off going to the doctors for as long as possible, despite health services being extremely accessible to most of us. Professional healthcare is something that is easy to take for granted.

There are many reasons why drive-thru fast food services are so great.

It can be a hard job for a brand to get on the radar of today’s youth, especially in a positive way.

Getting straight to the point can often be the best way to get a message across – both in marketing and day to day situations.

We may be way better at recycling today than we were a decade ago, but there’s still a lot more that could be done.

There are currently over 100 million homeless people worldwide, with a large proportion of this number under the age of 18 – many fleeing their homes due to fear and abuse.

Cases of skin cancer are devastatingly on the rise: South Africa in particular could see an increase of 78% in the number of cancer cases by 2030.

Strong scents can often be powerful enough to trigger feelings of nostalgia – we’ve all had times where a familiar smell instantly takes us back to a great moment in our lives.

Experiential marketing is a great way to stop people in their tracks and make them listen.