10-05-2022 | 2 min read

    So, you think you can transform?

    Digital transformation is all the rage, but there are plenty of businesses getting it all wrong. Here’s how to make technology work for you in 2022.

    13-09-2021 | 2 min read

    Fresh Finds Part 5

    A roundup of our creative team's favourite inspiring, crazy and super fresh finds this month. Enjoy!

    19-07-2021 | 2 min read

    Fresh Finds Part 4

    In this instalment of Fresh Finds, we take a trip down memory lane reminiscing about 3 creative campaigns that still have us talking.

    19-07-2021 | 3 min read


    Just because your brand is all things digital these days, it doesn’t mean your job is done. Here’s how your brand can make real connections in this digital world.

    02-07-2021 | 3 min read

    Creating a winning culture is like baking a rainbow cake. Here’s why.

    Our Global MD, Sharon Richey, shares her top tips on how to build a company culture that will attract top talent.

    24-06-2021 | 3 min read


    We started by giving you five easy and practical tips for hosting better
    events, and here’s our super sequel: five more ways to host spectacular events that are better for your customers and the environment.

    17-06-2021 | 2 min read

    Fresh Fridays Part 3

    A roundup of our creative team's favourite inspiring, crazy and super fresh finds this month. Enjoy!

    29-01-2020 | 1 min read

    Apple release moving Chinese New Year ad Shot on iPhone 11 Pro

    Chinese New Year has grown in importance not only in China but also across the globe.

    29-01-2020 | 1 min read

    Will Smith goes undercover for Lyft in Bad Boys for life stunt

    Got ya! 

    22-01-2020 | 1 min read

    A dry spy! Daniel Craig goes alcohol-free in new Heineken ad

    Hold the martini. 

    22-01-2020 | 1 min read

    Dunkin’ Donuts new sandwich is D-o-double-G approved

    Take your pick. 

    16-01-2020 | 1 min read

    Hey Google! The great escape at CES 2020

    For some it’s just too futuristic. 

    15-01-2020 | 1 min read

    Amazon’s Happy Hour at CES delights the crowd

    Held in Las Vegas, CES brings the world’s biggest tech players together to showcase the next-generation innovations set to join the marketplace. 

    09-01-2020 | 2 min read

    Trust in advertising is dying. Where do we go from here?

    How do people really feel about ads?

    08-01-2020 | 1 min read

    Volkswagen creates touching tribute for VW Beetle

    If the Fifties were in black and white, then the Sixties were in Technicolor. 

    08-01-2020 | 1 min read

    Booking.com offers epic travel experiences to suit every New Year’s resolution

    Decided on your New Year’s resolution yet? 

    18-12-2019 | 1 min read

    Hyundai Australia creates quirky 4-second ads you won’t forget

    Do you ever feel like our attention spans are getting shorter?

    18-12-2019 | 1 min read

    USPS thinks outside the box in digital campaign

    Have you ever lost hours of your day watching unboxing videos?

    18-12-2019 | 2 min read

    New World Waka Kai

    It's a world first!

    12-12-2019 | 1 min read

    Chris Ringland – King of Shiraz

    How do you make a premium wine stand out in a cluttered category?

    11-12-2019 | 1 min read

    Bonds LGBTQ+ Christmas campaign gets people talking

    Does underwear make for a good Christmas gift?

    11-12-2019 | 1 min read

    Burger King drops a Whopper of a political stunt

    As 2019 comes to an end, there is one word many Brits are tired of hearing: Brexit.

    04-12-2019 | 1 min read

    Frito-Lay ad creates festive twist to Anna Kendrick tune

    It’s that time of year again.

    04-12-2019 | 1 min read

    Snicker’s tricks hangry consumers into buying Bounty

    Whether you’re a Flake fiend or a Twirl girl it is fair to say we are a world of chocolate lovers.

    28-11-2019 | 3 min read

    Meet the man behind our recent agency of the year win, Gareth Brock

    And the winner is...*drops the mic*

    27-11-2019 | 1 min read

    Bombay Sapphire stirs up creativity with Sydney Airport pop-up

    There are two types of people in airports.

    27-11-2019 | 1 min read

    Land Rover creates 4XFAR festival to promote new Defender SUV

    Brands have long known the power of festivals for connecting with a millennial audience.

    22-11-2019 |

    B&T Agency of the Year award goes to Because ANZ

    We're delighted to announce.

    21-11-2019 |

    Because ANZ suit up as finalists for the B&T Awards in Sydney

    We couldn't be prouder.

    20-11-2019 | 1 min read

    Welcome to the Hotella Nutella

    A weekend getaway has never been so sweet.

    20-11-2019 | 1 min read

    Tim Hortons teams up with Ice Hockey stars to warm hearts

    Whether it was an egg-and-spoon race on sports day or a muddy cross-country run, we all have mixed memories of sport in our youth.

    13-11-2019 | 1 min read

    Samsung takes consumers to new heights

    Taking a quick ‘selfie’ has become a normal part of both our personal lives and social media feeds. It’s so simple. Even monkeys have mastered it!

    07-11-2019 |

    MCM Comic Con London 2019

    It's a wrap!

    07-11-2019 | 1 min read

    Burger King brings Call of Duty’s Burger Town to life

    Call of Duty fans were thrilled to hear that a new game, Modern Warfare, was joining the line-up and will be released in time for Christmas.

    07-11-2019 | 1 min read

    Airbnb partners with The Dodo to create unique animal experiences

    For the love of dog! If you’re not following an adorable pet with a big personality on social media, you’re seriously missing out.

    30-10-2019 | 2 min read

    Stay Scary! Spotify celebrates daring celebrities this Halloween

    The most memorable singers are those people who aren’t afraid to take a bold stance and let their true colours shine.

    30-10-2019 | 1 min read

    Budweiser brews up Halloween 'Drink Wiser' campaign

    Halloween offers the perfect platform to create brand experiences to die for.

    28-10-2019 | 1 min read

    Burger King breaks into home deliveries with surprising stunt

    We all love takeaway, especially when it’s delivered to us.

    28-10-2019 | 1 min read

    Breaking Bad cooked up a truly exciting LA pop-up

    Breaking Bad had audiences truly hooked.

    22-10-2019 | 2 min read

    Amazon launched voice-enabled smart home pop-up experience

    It's an all-in-one.

    16-10-2019 | 1 min read

    Citi Bank encouraged some serious Girl Talk in new experiential ad

    Thanks to movements like #MeToo and #TimesUp, awareness around gender inequality in the workplace has increased.

    16-10-2019 | 1 min read

    Premier Inn invites consumers to join the Pillow Fight Club

    Did you know that the ideal time to replace your pillow is every 1-2 years?

    09-10-2019 | 1 min read

    Thinx takes the taboo out of MENstruation. Period.

    Believe it or not, up until 2016, a real-life sanitary pad had never been seen in a TV advert before.

    09-10-2019 | 2 min read

    Reese's recruits Neil Patrick Harris for an immersive Halloween experience

    Halloween provides plenty of treats for brands who use the right tricks.

    02-10-2019 | 1 min read

    Old El Paso gives diners something to “taco ’bout”

    From the weird to the truly wonderful, pop-up restaurants are taking the UK by storm.

    01-10-2019 | 1 min read

    Howard Johnson takes New Yorkers on a Sweet Escape

    The hospitality industry is one of the most dynamic sectors in the world.

    25-09-2019 | 1 min read

    amazon prime's latest attention-grabbing marketing stunt achieves sky high impact

    Los Angeles is a busy place.

    25-09-2019 | 1 min read

    LEGO urges children to rebuild the future in global campaign

    They may be small, but they are fierce.

    18-09-2019 | 1 min read

    Blow for a cause: Durex Singapore lightens the mood during haze season

    Haze season is a phenomenon in Southwestern Asian countries which causes smog to set over the region, particularly in Singapore, for one month a year.

    18-09-2019 | 2 min read

    KFC helps couples put a wing on it with new wedding planning service

    Wedding planning takes a lot of time and effort, inevitably causing a huge amount of stress.

    11-09-2019 | 1 min read

    Unwanted pumpkin spiced goods? Krispy Kreme has the solution

    September may have only just begun, but autumn is in full swing in American shops.

    11-09-2019 | 1 min read

    IKEA soothes babies to sleep with a musical catalogue

    Blissful, blissful sleep.

    04-09-2019 | 1 min read

    Bombay Sapphire uses robot arms to create immersive art installation

    Who doesn’t love a robot?

    04-09-2019 | 1 min read

    Doritos de-brands ads to engage with Generation Z

    Move aside millennials, it is Generation Z that are presenting new challenges for marketers.

    28-08-2019 | 1 min read

    Oreo auctions cookies that have been licked by Lewis Capaldi

    Over the years, people have bid on some pretty weird items from celebrities in the name of charity.

    28-08-2019 | 1 min read

    Booking.com delights holiday makers with unforgettable sandcastle stay

    Holidays come in all shapes and sizes from adrenaline pumping adventures to relaxing beach holidays.

    21-08-2019 | 2 min read

    Brita tackles plastic pollution with clever Instagram campaign

    While some people buy bottled water for convenience, others prefer the taste over tap water.

    21-08-2019 | 1 min read

    Busch Beer gives away free beer for life in hidden pop-up challenge

    Free beer for life. If you can find it.

    20-08-2019 | 1 min read

    Creating the Ultimate Plush Playdate with Huggies

    Because teamed up with Huggies in what may just be our most adorable activation to date.

    14-08-2019 | 1 min read

    L.L. Bean helps consumers make S’more out of Summer

    Have you ever felt like summer has passed you by?

    14-08-2019 | 1 min read

    Pernod Ricard brings back the Malibu Games with a bang in 2019

    The way drinks brands target young consumers is changing.

    07-08-2019 | 2 min read

    Desperados virtually connects two house parties to form one Epic Party

    Nowadays, house party space can be limiting.

    07-08-2019 | 1 min read

    French’s challenged fans to muster up the courage for highly unusual new ice cream

    Classic yellow mustard is a kitchen essential in most American homes.

    31-07-2019 | 1 min read

    Step into Summer with Havaianas Shoppable Boardwalk

    The shopping experience has changed a lot over the past few years. 

    31-07-2019 | 1 min read

    Nurofen tests the pain-relieving power of swearing

    For f*ck's sake. 

    24-07-2019 | 2 min read

    Paddy Power pranks fans with fake football kit

    Gambling has become big part of the football experience.

    24-07-2019 | 1 min read

    McDonald's tour UK festivals in a fun McNugget Van

    Brits love a festival.

    17-07-2019 | 1 min read

    KLM calls for people to fly less with a disruptive campaign

    How much carbon dioxide do you think each passenger emits on board a London to New York return flight?

    15-07-2019 | 1 min read

    KFC unveils the Fried Chicken Bucket Hat in true finger lickin’ fashion

    There are many fashion choices that have divided opinions over the years.

    09-07-2019 | 1 min read

    Travel agent brings the world closer together with ‘collective tattoo’ experience

    We live in divided times.

    09-07-2019 | 1 min read

    'All Orange Everything' pop-up marks KFC & Cheetos partnership

    Think of the benefits a brand partnership can create.

    03-07-2019 | 1 min read

    Stranger Things are happening at Baskin-Robbins

    Stranger Things took Netflix by storm.

    03-07-2019 | 1 min read

    McDonald’s Sweden now delivering straight to your picnic blanket

    Picnics on a sunny day are hard to beat.

    26-06-2019 | 1 min read

    The Dunkin’ Human Charger powers Americans through the longest day of the year

    The summer solstice is the longest day of the year, with well over 15 hours of daylight in New York City.

    26-06-2019 | 1 min read

    Trivial Pursuit Hotel allows you to pay for your stay with knowledge

    Board games have made a triumphant come back of late.

    19-06-2019 | 2 min read

    This immersive experience lets you step inside your favourite TV shows

    Have you lost time scrolling through streaming services, watching the trailers of countless films and series?

    19-06-2019 | 1 min read

    Krispy Kreme to wow New Yorkers and tourists with Times Square store

    Doughnuts. Sweet and doughy delights, perfect to go with a cup of coffee.

    11-06-2019 | 2 min read

    Uber offers once-in-a-lifetime Great Barrier Reef experience

    The Great Barrier Reef is under threat. Human influence is slowly destroying it.

    11-06-2019 | 1 min read

    Visit Xbox invites gamers to travel and explore virtual worlds

    Travel adverts with their panoramic shots of vivid landscapes are incredibly persuasive.

    04-06-2019 | 1 min read

    The world’s most instagrammable ice cream experience is here

    I scream, you scream, we all scream for ice cream.

    04-06-2019 | 2 min read

    The War of the Worlds: The Immersive Experience is here

    On October 30th 1938, Orson Welles’ radio adaptation of famous novel The War of the Worlds caused an outbreak of panic in America.

    29-05-2019 | 1 min read

    Winter is here! Air New Zealand unveils epic Game of Thrones campaign

    The world waited with bated breath for the final episode of HBO’s much-loved Game of Thrones.

    28-05-2019 | 2 min read

    Deliveroo delivers off the wall takeaway stunt

    Considered one of the greatest wonders of the world, the Great Wall of China is a spectacular sight to behold.

    21-05-2019 | 1 min read

    Digital-only blockchain clothing makes stunning debut in NYC

    Blockchain technology is still a novel concept to many marketeers.

    21-05-2019 | 1 min read

    Fox ignites interest in new vampire series with flaming posters

    Even before the Twilight films came into our lives, vampires were everywhere in TV and film.

    14-05-2019 | 1 min read

    London calling! WestJet gives back to consumers with adventurous spirit

    The classic red telephone box has become a British icon, well-recognised throughout the world.

    14-05-2019 | 2 min read

    Burger King ‘Real Meals’ Remind Us It’s Okay Not to be OK

    Over 44 million American adults have a mental health issue and the number of young people suffering from it has increased.

    07-05-2019 | 2 min read

    Heineken reunites The Office co-stars to surprise real life office workers

    There’s something about drinking a cheeky beer in the office that feels like a real treat.

    07-05-2019 | 2 min read

    Desperados one-of-a-kind rave with incredible mobile phone-powered light show

    We live at a time when it seems everyone is constantly glued to their mobile phones, so much so that we miss out on real life experiences that happen all around us.

    30-04-2019 | 1 min read

    McDonald’s India purposely serves up wrong orders to drive people to the polls

    The political landscape in India is changing rapidly, with the general election saturating news channels, social media platforms and even social gatherings.

    30-04-2019 | 1 min read

    Arby’s offers six sandwich-filled hours in Hawaii for $6

    Popular American chain, Arby’s is known for its extravagant, stacked sandwiches inspired by dishes from all around the world.

    23-04-2019 | 2 min read

    The North Face campaigns for Earth Day to be a National Holiday

    With our increasingly busy, online lives many of us don’t find time to get outside and explore.

    23-04-2019 | 1 min read

    Carlsberg ridicules itself with staff reading Mean Tweets

    Brands and celebrities alike often retweet and share the positive comments from its customers to really show off how much people like them.  

    16-04-2019 | 3 min read

    KFC creates the perfect virtual influencer

    Working with social media influencers can be a recipe for success if the right person is chosen. And trust here is key.

    16-04-2019 | 1 min read

    Netflix and WWF team up to REWILD Our Planet

    In 1954, David Attenborough produced his first wildlife series for the BBC.

    09-04-2019 | 2 min read

    ‘Peri’ clever Nando’s billboards bring friends together with a free meal

    There’s no such thing as a free lunch.

    09-04-2019 | 1 min read

    Deliveroo delights peckish passersby with an edible burger billboard

    On a long drive it’s not unusual to see a plethora of static billboards doing their very best to tempt you in to the nearby fast-food joint.

    26-03-2019 | 1 min read

    Coors Light refreshes conversation with free beer tap

    The internet is full of negativity.

    26-03-2019 | 1 min read

    Canon reimagines century-old test with ABC ColorBlind Book

    Ishihara Colour Tests have been used to diagnose colour blindness since 1917, but have never been updated with modern icons or images, remaining unchanged for over a century.

    19-03-2019 | 2 min read

    SXSW 2019: The most extraordinary brand activations

    Every year at SXSW, brands try to wow attendees with the most intricate and immersive brand experiences.

    19-03-2019 | 2 min read

    Cheerios and Nature Valley use AR technology to help save bees

    If the bees disappear, they’ll take us with them.

    12-03-2019 | 1 min read

    Step into Van Gogh’s Bedroom with Arloopa

    The story of Van Gogh is a tragic one.

    12-03-2019 | 3 min read

    T.J. Maxx Maxx-imises engagement with gamified pop-up installations

    Designer brands are a luxury that many of us want but simply can’t afford.

    05-03-2019 | 2 min read

    Oreo takes it beyond the biscuit to target Gen Z consumers

    In an increasingly online world, more brands are looking at the value of e-commerce to drive overall revenue growth.

    05-03-2019 | 2 min read

    Game on! Pringles engages gaming influencers with Battle Couch

    Haven’t you got something better to do?

    26-02-2019 | 2 min read

    The Hidden World: Walmart delivers magical VR-driven roadshow

    Have you always wondered what it feels like to fly?

    26-02-2019 | 2 min read

    The Runaway: New Balance rewards runners at the pop-up-pub

    As the London Marathon gets closer by the day, regular runners, fitness fanatics and charity fund-raisers alike don their running shoes in preparation to join the 26-mile race through the streets of the UK capital.

    19-02-2019 | 2 min read

    Tonight is to sleep: IKEA celebrates the power of 40 winks

    How much sleep are you getting? Is it enough? Too much?

    19-02-2019 | 1 min read

    Porsche delights fans with the Cayenne Model Wall

    Sports cars maybe fast, sleek and highly desirable, yet with limited passenger space and a high price tag, they are an impractical dream for most people.

    12-02-2019 | 2 min read

    Shutterstock brilliantly trolls Fyre Festival with idyllic stock images

    The Fyre Festival hit headlines for all the wrong reasons.

    12-02-2019 | 1 min read

    Lost Lagoon: Captain Morgan hosts ultimate rum experience

    Rum brands are often steeped in a rich heritage that shapes brand identity from the bottle design through to the taste and aroma.

    05-02-2019 | 2 min read

    Burger King ‘tricks’ social media influencers into promoting fries

    Why would Burger King like a random tweet from a digital influencer posted in 2010?

    05-02-2019 | 1 min read

    KLM combats airport boredom with Take-off Tips pop-up

    Airports can be boring.

    29-01-2019 | 2 min read

    Celebrate Valen-HEINZ Day with a serving of Ketchup Caviar

    Valentine’s Day can be expensive.

    29-01-2019 | 1 min read

    Doritos crumby problem solved with special towel bag

    Video games and tortilla chips go hand-in-hand, but there’s one small problem that plagues gamers worldwide.

    22-01-2019 | 2 min read

    Kraft opens free food shop for government workers in crisis

    For over a month, the U.S. government’s indecision on spending plans has brought parts of the administration to a standstill.

    22-01-2019 | 1 min read

    AeroMexico surprises Americans with humorous DNA Discounts experience

    It’s said that everyone shares a common ancestor if you look back far enough.

    15-01-2019 | 2 min read

    KFC brings back bowl cuts to amplify $3 Famous Bowl promotion

    Past fashion trends, whether remembered with nostalgic fondness or hideous embarrassment, get people talking.

    08-01-2019 | 1 min read

    Black Mirror pop-up stores build buzz for Bandersnatch

    Life was better in the '80s, right?

    08-01-2019 | 2 min read

    Dream destinations determined by eye-tracking technology

    We may think we know what our dream holiday destinations are, but to what extent do we really know, and how truthful are we about where we want to travel?

    18-12-2018 | 1 min read

    KFC spreads holiday cheer with chicken-scented firelogs

    There appears to be no limits to the lengths that KFC will go to get folks talking.

    18-12-2018 | 2 min read

    Caught in the act! Philadelphia launches Double Diptector bowl

    You’re at a party. There’s a table with delicious finger food and dips.

    11-12-2018 | 1 min read

    WestJet unites the globe through festive traditions

    It simply wouldn’t be Christmas without a moving and highly shareable campaign from WestJet.

    11-12-2018 | 1 min read

    Burger King targets McDonald’s with Whopper Detour stunt

    Burger King is no stranger to outlandish experiential pranks and tongue-in-cheek mockery of rivals.

    04-12-2018 | 2 min read

    Experiential booth literally grabs men by the balls

    Ever worried about an unusual lump on your body but been too embarrassed to go to a doctor? You’re not alone.

    04-12-2018 | 1 min read

    Payless Shoes tricks influencers with fake designer pop-up shop

    Shoppers put their trust in designer labels as a mark of quality, status and luxury.

    27-11-2018 | 1 min read

    The Grinch steals Honda’s holiday campaign with clever takeover

    The Grinch hates Christmas. He finds festive merriment utterly disturbing.

    27-11-2018 | 1 min read

    Instaworthy billboards tackle tiredness behind the wheel

    Planning a long journey?

    20-11-2018 | 1 min read

    Bauducco Foods connects families for Thanksgiving in NYC

    When was the last time you spoke to your family? Was it this morning, last week, perhaps even a month ago?

    20-11-2018 | 1 min read

    SAAQ targets reckless road crossing with shocking billboard stunt

    We’re all told to take care when crossing the road from as soon as we’re first able to walk.

    13-11-2018 | 1 min read

    Payment in plastic: Hyundai’s Eco-Parking tackles ocean pollution

    Plastic pollution has reached alarming levels.

    13-11-2018 | 1 min read

    Escape Kitchen puts thrilling twist on traditional cooking show

    Media consumption habits are changing.

    06-11-2018 | 1 min read

    Poignant VR experience remembers the people behind the poppies

    Each and every November, we remember.

    06-11-2018 | 2 min read

    High fliers: BrewDog rewards ‘punks’ with exclusive airline experience

    Crowdfunding is an investment method that’s grown rapidly in popularity.

    30-10-2018 | 1 min read

    Irish statue stunt raises breast cancer awareness

    1 in 9 women in Ireland will be diagnosed with breast cancer during their lifetime.

    30-10-2018 | 2 min read

    Burger King feeds nightmares with ghoulish Halloween stunt

    Craving a good night’s rest? Then there are some foods you should avoid eating before settling down for a long sleep: ice cream, pizza, cereal and garlic are all said to disturb our slumber.

    23-10-2018 | 1 min read

    Tim Hortons gives Kenyan ice hockey team the trip of a lifetime

    There’s only one ice hockey team in Kenya. And that’s hardly surprising.

    23-10-2018 | 2 min read

    Red Bull brings the world’s largest sequencer to iconic Berlin nightclub

    Red Bull is almost as well known for its outlandish marketing stunts as it is for its products.

    16-10-2018 | 1 min read

    Hellmann’s stuns stadium visitors with emotive food waste experience

    Food waste is a massive global problem. Perfectly safe, edible food that could be feeding those in need, is being wasted.

    16-10-2018 | 2 min read

    Zombies unleashed on New York for the return of The Walking Dead

    Since being promoted from the realms of comic books and niche horror films to the mainstream media, zombies have developed a global fan base.

    09-10-2018 | 2 min read

    Burger King tackles null vote with Blank Whopper stunt

    In Brazil it is mandatory to vote, so many people cast a blank vote to fulfill their legal obligation without having to make the difficult decision of which political party to support.

    09-10-2018 | 1 min read

    Nissan Benelux targets dumb parking with humorous stunt

    Some people park like idiots.

    02-10-2018 | 2 min read

    Making a splash: Desperados throws ultimate party in the world’s deepest pool

    The most weird and wonderful events are the ones that get the most attention and earn that all-important standout. And the venue is a key part of that.

    02-10-2018 | 1 min read

    Björn Borg’s trippy exerhighs pop-up shop in Amsterdam

    We all know the benefits of exercise to our physical health, but what about the effects on our mood?

    25-09-2018 | 1 min read

    Old Spice’s foamy football game show puts the viewer in control

    To make your brand truly stand out against the competition, you have to take your experiential campaign to another level.

    25-09-2018 | 2 min read

    Social media influencers prove they will do anything for an Oreo

    When it comes to delivering an impactful influencer campaign, a straight product seeding approach isn’t always enough to convert viewers to consumers.

    18-09-2018 | 2 min read

    Brexit anger unleashed at politically themed gym experience

    It’s been over two years since Britain voted to leave the European Union – and as the deadline for negotiation looms large, the public’s patience is now wearing thin.

    18-09-2018 | 2 min read

    Goodwill promotes unique fashion with creative digital campaign

    Fast and disposable fashion has a huge environmental impact.

    11-09-2018 | 1 min read

    A show of strength from KFC with strongman challenge

    KFC is fast making a bid to become the heavyweight champion of experiential marketing.

    11-09-2018 | 2 min read

    No more Mayo: Miracle Whip surprises residents with town name take over

    Miracle Whip and mayonnaise are often confused for one another - but there are some little known yet distinctive differences between the two condiments. 

    04-09-2018 | 2 min read

    Warner Bros. conjures up horrifying VR experience for film fans

    When a new film in The Conjuring series hits cinemas, there is one thing you can be certain of; it will be terrifying.

    04-09-2018 | 2 min read

    Happytime Murders opens saucy pop-up puppet bar in LA

    Happytime Murders is arguably one of the most controversial films released this year, set in a world in which puppets and humans co-exist.

    28-08-2018 | 1 min read

    Paddy Power marks the Pope’s visit with Drive Thru Confessional

    Paddy Power is no stranger to delivering experiential stunts that provoke public outrage, amusement or disbelief but garner worldwide media attention.

    28-08-2018 | 2 min read

    New Balance turns back time to launch new 90s inspired trainers

    2018 has seen a revival of the 90s: dungarees, bomber jackets, crop tops and, of course, retro sportswear everywhere.

    21-08-2018 | 1 min read

    McDonald’s ‘friestream’ activation has fans shouting from the mountain tops

    French fries come with nearly every McDonald’s meal.

    21-08-2018 | 3 min read

    Face Anything: Olay empowers influencers to spread confidence message

    Language is a powerful tool. A simple word, well placed, can increase the impact of a sentence or change its meaning.

    14-08-2018 | 2 min read

    The North Face reward the adventurous with the Pinnacle Project

    Pop-up shops and stands are an effective way to build brand love and awareness.

    14-08-2018 | 1 min read

    Bloody puddles shock passersby in St Petersburg

    The summer is a bad time of year for blood donations.

    07-08-2018 | 1 min read

    OMO turns reading into a fun outdoor activity with the Book of Dirt

    Many children across the world are reportedly spending too much time looking at screens, and not enough time outside.

    07-08-2018 | 2 min read

    Budweiser’s deep roots in music unearthed in clever keywords campaign

    When you have a burning question that you need answered, what do you do? You use an online search engine.

    31-07-2018 | 1 min read

    Football euphoria celebrated with interactive Adidas billboard

    Billboards were once considered a boring yet intrusive advertising medium.

    31-07-2018 | 1 min read

    Burger King ‘Chick Fries’ prank highlights the unfair reality of Pink Tax

    It’s expensive to be a female consumer thanks to the pink tax.  

    24-07-2018 | 2 min read

    KFC wins over the internet with crazy Colonel Cat Climber video

    The internet loves cat videos…perhaps a little too much.

    24-07-2018 | 2 min read

    Croatia Insurance transforms tunnel into live timeline exhibition

    Insurance. A service we all spend money on throughout the year. Yet it’s often not until we have to make a claim that we fully appreciate its value.

    17-07-2018 | 1 min read

    Schweppes addresses female harassment with Brazilian nightclub experiment

    Female harassment is a critical issue: since the #MeToo movement, many women have been encouraged to share their own personal experiences of unwanted attention and assault.

    17-07-2018 | 2 min read

    Smile Asia serves up a life-changing dining experience

    Eating a meal is second nature to most of us. We do it day in, and day out, and are unlikely to give the act of eating much consideration.

    10-07-2018 | 1 min read

    Coke brings World Cup fans closer to the action with AR

    It’s hard to not get caught up in World Cup fever.

    10-07-2018 | 2 min read

    Delta’s endearing stunt proves that not all superheroes wear capes

    Super human strength, telekinesis and lightning speed are powers young people often read about in comics or see in the movies. But not in real life.

    03-07-2018 | 2 min read

    Beautyrest serves up 8-hour sleep marathon in NYC

    Noise, mayhem, excitement. These are some of the feelings that first spring to mind when we think about attending a live music concert.

    03-07-2018 | 1 min read

    Out of this world! Maison Mumm reinvents champagne in zero gravity

    It’s a possibility that Richard Branson has been hinting about for a while; that space travel will one day be open to tourists.

    19-06-2018 | 2 min read

    Pizza perfect: Domino’s Paving for Pizza stunt gets rid of potholes

    Pizza is one of the most popular but complained about options on the food delivery scene.

    19-06-2018 | 2 min read

    Fans experience a whole new world with 360° video from Aladdin musical

    There’s nothing quite like sitting in the audience of a stunning theatre and watching your favourite stories brought to life on stage.

    19-06-2018 | 1 min read

    Google Home goes on tour with mini golf experience

    A fun and inviting brand experience is currently bringing smiles to faces across the United States, thanks to tech giant Google.

    19-06-2018 | 2 min read

    Country Time takes a stand for lemonade stands

    Lemonade stands are synonymous with summer in America.

    12-06-2018 | 2 min read

    Alive and dangerous: Jurassic World embraces AR’s mighty power

    The Hollywood blockbuster that everyone is hyped for this summer has just gotten a whole lot more exciting – thanks to augmented reality.

    12-06-2018 | 1 min read

    Audi Ireland’s interactive AR demo is a world first

    Highly-creative and engaging, virtual reality (VR) and augmented reality (AR) technology lends itself brilliantly to car manufacturers.

    05-06-2018 | 2 min read

    Canon Australia campaign champions the power of curiosity

    The saying, ‘a picture is worth a 1,000 words’, resonates with many young consumers today.

    05-06-2018 | 2 min read

    Japanese drivers take a break at the Hotel Highway

    Drowsy driving is a big issue in Japan – it’s actually the cause of half of all highway accidents.

    29-05-2018 | 1 min read

    Dairy Queen’s gravity defying Blizzard Store

    The Blizzard® is Dairy Queen’s most iconic ice cream. Launched three decades ago, the delicious dish is famously served upside-down in order to demonstrate its creaminess to customers.

    29-05-2018 | 2 min read

    Satisfying cross-country cravings: JetBlue takes pizza delivery to new heights

    New York New York; home to the bagel, the Rockefeller centre, Times Square, yellow cabs, cheesecake and of course, the famous slice of mouth-wateringly cheesy pizza.

    22-05-2018 | 2 min read

    Deadpool 2’s unavoidable marketing push is never-ending

    Superhero movies are ten-a-penny these days.

    22-05-2018 | 2 min read

    Danish holiday makers delight in home weather experience

    For many of us what makes a hot, sunny holiday even better is knowing that the weather at home is grey, wet and miserable.

    16-05-2018 | 2 min read

    Going Solo: The Millennium Falcon brings Hollywood to a standstill

    Hollywood well and truly felt the force at the premiere of Solo: A Star Wars Story, as one of the most iconic sights in cinematic history crash-landed in the heart of LA.

    16-05-2018 | 2 min read

    IKEA’s anti-bullying social experiment surprises UAE kids

    An inventive experiential marketing stunt from IKEA in the United Arab Emirates has got many talking about a hugely important global issue.

    09-05-2018 | 1 min read

    YouTube Red’s wild Karate Kid prank shocks New Yorkers

    Wax On, Wax Off.

    09-05-2018 | 1 min read

    Not so still life: Philips’ brand experience reinvents art in Amsterdam

    86% of Europeans don’t eat enough fruit and vegetables.

    01-05-2018 | 2 min read

    Feel the Force: Disney’s haptic jacket pushes VR and AR further

    It’s been common knowledge for some time now that Disney Research has been actively looking to find ways to better blend VR with the real world.

    01-05-2018 | 2 min read

    Trojan horse Burger King stunt helps movie-goers flout food rule

    Taking your own food into the cinema was forbidden in Peru until recently when the law was amended.

    24-04-2018 | 1 min read

    It Can Wait: New VR experience shows the dangers of distracted driving

    Almost nine out of 10 people admit to using their smartphone behind the wheel. Yet nearly a quarter of people don’t identify using a smartphone while driving as a major problem, according to a recent study.

    24-04-2018 | 1 min read

    Shop the Look: Zara rolls out global augmented reality experience

    Another major retailer is tapping into the power of immersive technology with the launch of a new augmented reality app designed to add a whole extra dimension to the shopper experience.

    17-04-2018 | 3 min read

    Coachella 2018: five brands making the most of this year’s festival

    Music festivals don’t come much bigger, or more sought-after, than Coachella.

    17-04-2018 | 2 min read

    Bacardi lifts the lid on the heritage of Havana Club

    While Bacardi and Pernod Ricard battle it out over the legal rights to the official Havana Club brand, the true story of the original recipe and its creators remains undisputed - but not widely known.

    10-04-2018 | 2 min read

    Yves Saint Laurent shows ‘Y’ influencer marketing works

    With beautiful photography at its heart, Instagram is the preferred social media tool for many young people seeking the latest luxury fashion and beauty inspiration.

    10-04-2018 | 2 min read

    Shiny happy people: PANDORA stirs the senses in Sydney

    It takes a lot to capture the attention and interest of target audiences these days – especially in busy public spaces where countless brands are competing with one another for the same consumers.

    03-04-2018 | 2 min read

    Slow down! Burger King calls on Good Samaritans for help

    Do you consider yourself a Good Samaritan?

    03-04-2018 | 1 min read

    Hands-on VR experience helps the blind ‘see’ art through touch

    A common rule when visiting a gallery or museum, ‘no touching’, is supposed to teach us to respect and appreciate art from a distance.

    27-03-2018 | 2 min read

    GO! Nike’s Reactland experience thrills runners in China

    Anyone that grew up on a digital diet of Super Mario Bros and Sonic The Hedgehog will have no doubt dreamed of being the star of their very own video game.

    27-03-2018 | 2 min read

    Fintastic Magical Mermaid Museum pops up in LA

    Mermaids in film and TV are often portrayed as magical, glamorous yet timid creatures; viewed with intrigue and wonderment.

    20-03-2018 | 2 min read

    Motorola challenges smartphone addiction with ‘Real People’

    Be honest: how connected do you feel to the world around you? Really?

    20-03-2018 | 2 min read

    Fair pay: Gender inequality experiment shocks kids in Denmark

    We’re only three months into 2018, and already this year is set to go down in the history books as a turning point for gender inequality.

    13-03-2018 | 2 min read

    Ready Player One VR experience transports fans to 2045

    Any time that Steven Spielberg’s name is linked to a new movie project, it’s a very big deal.

    13-03-2018 | 2 min read

    Living the dream: HBO transports fans into Westworld at SXSW

    Westworld, the sci-fi western TV series from HBO, left viewers in shock after its cliff-hanger at the end of series one, effectively heightening anticipation for the next series.

    06-03-2018 | 1 min read

    Lacoste helps endangered species with limited edition brand campaign

    A simple story, well told, can have a huge impact.

    06-03-2018 | 1 min read

    Roseanne revival: ABC celebrates TV show with subway takeover

    The living room is at the heart and soul of most TV sitcoms.

    27-02-2018 | 2 min read

    The world’s first ‘VR airline’ takes flight in Tokyo

    A big factor behind virtual reality’s huge surge in popularity in recent years has been the immersive technology’s ability to take users on previously-unimaginable journeys.

    27-02-2018 | 2 min read

    KonsultaMD white box consultation rooms pop-up in unlikely areas in the Philippines

    Getting a doctor’s appointment in the UK can be a challenge for many of us but imagine what it must be like in the Philippines where there’s only one doctor to every 33,000 people.

    20-02-2018 | 2 min read

    Authentically fake Diesel store tricks unsuspecting customers

    Keeping up with the latest designer brands can be hard, especially on the wallet.

    20-02-2018 | 2 min read

    A shocking pop-up Valentine’s Day store of toxic ‘delights’

    Valentine’s Day has to be one of the most divisive occasions of the year.

    13-02-2018 | 1 min read

    Intel drones break the world record at the Winter Olympics

    The Olympics opening ceremony always promises to be a show-stopping extravaganza of lights, music and entertainment to kick-start the tournament in style.

    13-02-2018 | 1 min read

    Netflix’s breathing billboard shocks LA commuters

    Choosing what to watch on TV these days is unbelievably hard. There are just way too many options.

    06-02-2018 | 2 min read

    Pepsi and Google VR experience takes fans way, way back

    Super Bowl Sunday is the biggest day of the year for NFL fans worldwide – the single greatest, and most hotly-contested, championship game of the entire American Football season.

    06-02-2018 | 1 min read

    Ouch! Farnham Ale & Lager’s experiential stunt is very bitter

    Sports fans can sure be emotional.

    30-01-2018 | 1 min read

    Burger King serves up a flaming frustrating Net Neutrality stunt

    The repeal of Net Neutrality is a hot topic in America, though for some it can be very difficult to understand. 

    30-01-2018 | 1 min read

    Watch out! Drivers pranked by insurance firm

    There are few experiences in life more universally annoying – and anxiety-provoking – than trying to park a car in a very snug space.

    23-01-2018 | 2 min read

    Walk this way: new Adidas trainers offer free annual travel pass

    Public transport has a bit of an image problem; for some it is just not considered cool.

    23-01-2018 | 1 min read

    German football league puts fans to the ultimate test

     Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.

    16-01-2018 | 2 min read

    Pee on this: IKEA’s bold new ad doubles as a pregnancy test

    The best brands are always looking for fresh and immersive ways to encourage consumers to engage with their advertising campaigns, going to great lengths to win the business of customers.

    16-01-2018 | 2 min read

    Train hard, play hard: Black Box unveils VR gym experience

    No pain, no gain. It’s the mantra of committed gym-goers worldwide, spending hours each and every day in the pursuit of optimum fitness and the perfect body.

    09-01-2018 | 1 min read

    Scary VR experience highlights danger of Australian bushfires

    Fire kills. All of us know the devastation that fire can leave in its wake, but how many of us have ever experienced the true reality for ourselves?

    02-01-2018 | 1 min read

    Burger King France gives Facebook fan the ultimate Christmas present

    Many brands pulled out all the stops to surprise and delight their fans over the Christmas period, but one brand in particular delivered a spectacular stunt to end the year on.

    02-01-2018 | 1 min read

    World’s first VR zoo looks to delight animal fans in China

    The wonderful world of virtual reality doesn’t stand still for a second – that’s for sure.

    19-12-2017 | 1 min read

    The Escape Train: a marathon murder mystery adventure

    Escape rooms have exploded in popularity in recent years. The adrenaline-pumping, mystery-solving format has won legions of fans.

    19-12-2017 | 1 min read

    Rev your engines: The Grand Tour’s experiential café opens for business

    Cafés and coffee shops have become the fabric of the daily routine for so many of us these days.

    12-12-2017 | 2 min read

    WestJet spreads Christmas cheer with 12 magical flights

    ‘Tis the season to be jolly, spread some festive joy, and put smiles on faces with a heart-warming brand experience.

    12-12-2017 | 1 min read

    Starbucks’s new Shanghai Roastery offers interactive in-store AR experience

    People are increasingly looking to brands to give them experiences rather than just stuff.

    05-12-2017 | 1 min read

    Star Wars AR app experience lights up Nissan car dealerships

    The Force is strong with Nissan.

    05-12-2017 | 1 min read

    Sephora creates world’s first live-created fan film to launch Rihanna range

    Many people dream of rubbing shoulders with their pop icons though few get to experience it.

    28-11-2017 | 1 min read

    An end to rivalry: Chick-fil-A’s pop-up unites football rivals

    The rivalry that exists between Auburn and Georgia is one of the most unique, and fiercest, in all of US college sports.

    28-11-2017 | 1 min read

    Sports Experts encourages commuters to sweat more and get more

    It’s a common dilemma; you’re exiting the train station – do you jump on the escalator or work off your lunch and climb the stairs?

    21-11-2017 | 2 min read

    Land of the dead: Disney Pixar’s Coco VR experience dazzles movie fans

    Disney Pixar’s new movie is about the land of the dead. No, we’re not kidding.

    21-11-2017 | 2 min read

    Macallan brings Scotch to life with immersive augmented reality experience

    Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.

    14-11-2017 | 1 min read

    KFC’s herbs and spices surprise lights up social media

    Surprise and delight lies at the absolute heart of experiential marketing excellence. It always has, and it always will.

    14-11-2017 | 2 min read

    Adidas takes fans to dizzying heights with VR climbing experience

    Virtual reality continues to push the boundaries of what is possible. The immersive and powerful technology is unlocking incredible brand experiences and providing fans with an abundance of unforgettable moments.

    07-11-2017 | 2 min read

    Airbnb partners with LEGO for brick-tacular competition

    Some things in life are better together.

    07-11-2017 | 1 min read

    Shell rewards kinetic energy with NYC food truck experience

    The very best brand experiences are those that shake up daily routines and offer unexpected moments.

    01-11-2017 | 2 min read

    Google’s energy harvesting walkway lights up Berlin

    Berlin’s Festival of Lights attracts scores of visitors annually each and every October, with the city’s iconic sights including Berlin Cathedral and Brandenburg Gate spectacularly lit up in an array of colours.

    01-11-2017 | 1 min read

    Bio Suisse delivers milk samples in exchange for cow massages

    Organic cows are happy cows according to Bio Suisse, the federation of Swiss organic farmers.

    25-10-2017 | 1 min read

    Burger King tackles bullying with powerful experiential video

    No one in this world deserves to be bulled. But the very sad reality is that, each year, 30% of students worldwide are the targets of bullying and cyberbullying.

    25-10-2017 | 1 min read

    McDonald’s offers to lock up phones in favour of family time

    How often do you look over at a table in a restaurant and find that instead of talking to each other, people are tapping away on their phones?

    19-10-2017 | 1 min read

    Jaguar ups the pace with unique ‘Musicdrome’ to launch first SUV

    For iconic brands, there is increased expectation for launch campaigns to offer something distinctly special that draws admiration and awe from around the world.

    19-10-2017 | 1 min read

    Google goes on experiential donut pop-up tour

    The smart speaker battle is on, and it’s set to be one for the ages.

    12-10-2017 | 1 min read

    Shooting star drones light up skyline for Wonder Woman DVD release

    Drones have reinvented film and photography with a host of new perspectives and capabilities, but the technology can offer so much more.

    12-10-2017 | 2 min read

    Snapchat’s augmented reality artwork provokes New York backlash

    Who really ‘owns’ an outdoor space? Is it possible to lay claim to public ground, and is it right to make money from doing so?

    04-10-2017 | 1 min read