Digital transformation is all the rage, but there are plenty of businesses getting it all wrong. Here’s how to make technology work for you in 2022.
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Digital transformation is all the rage, but there are plenty of businesses getting it all wrong. Here’s how to make technology work for you in 2022.
A roundup of our creative team's favourite inspiring, crazy and super fresh finds this month. Enjoy!
In this instalment of Fresh Finds, we take a trip down memory lane reminiscing about 3 creative campaigns that still have us talking.
Just because your brand is all things digital these days, it doesn’t mean your job is done. Here’s how your brand can make real connections in this digital world.
Our Global MD, Sharon Richey, shares her top tips on how to build a company culture that will attract top talent.
We started by giving you five easy and practical tips for hosting better
events, and here’s our super sequel: five more ways to host spectacular events that are better for your customers and the environment.
A roundup of our creative team's favourite inspiring, crazy and super fresh finds this month. Enjoy!
Chinese New Year has grown in importance not only in China but also across the globe.
For some it’s just too futuristic.
Held in Las Vegas, CES brings the world’s biggest tech players together to showcase the next-generation innovations set to join the marketplace.
How do people really feel about ads?
If the Fifties were in black and white, then the Sixties were in Technicolor.
Decided on your New Year’s resolution yet?
Do you ever feel like our attention spans are getting shorter?
Have you ever lost hours of your day watching unboxing videos?
It's a world first!
How do you make a premium wine stand out in a cluttered category?
Does underwear make for a good Christmas gift?
As 2019 comes to an end, there is one word many Brits are tired of hearing: Brexit.
It’s that time of year again.
Whether you’re a Flake fiend or a Twirl girl it is fair to say we are a world of chocolate lovers.
And the winner is...*drops the mic*
There are two types of people in airports.
Brands have long known the power of festivals for connecting with a millennial audience.
We're delighted to announce.
We couldn't be prouder.
A weekend getaway has never been so sweet.
Whether it was an egg-and-spoon race on sports day or a muddy cross-country run, we all have mixed memories of sport in our youth.
Taking a quick ‘selfie’ has become a normal part of both our personal lives and social media feeds. It’s so simple. Even monkeys have mastered it!
It's a wrap!
Call of Duty fans were thrilled to hear that a new game, Modern Warfare, was joining the line-up and will be released in time for Christmas.
For the love of dog! If you’re not following an adorable pet with a big personality on social media, you’re seriously missing out.
The most memorable singers are those people who aren’t afraid to take a bold stance and let their true colours shine.
Halloween offers the perfect platform to create brand experiences to die for.
We all love takeaway, especially when it’s delivered to us.
Breaking Bad had audiences truly hooked.
It's an all-in-one.
Thanks to movements like #MeToo and #TimesUp, awareness around gender inequality in the workplace has increased.
Did you know that the ideal time to replace your pillow is every 1-2 years?
Believe it or not, up until 2016, a real-life sanitary pad had never been seen in a TV advert before.
Halloween provides plenty of treats for brands who use the right tricks.
From the weird to the truly wonderful, pop-up restaurants are taking the UK by storm.
The hospitality industry is one of the most dynamic sectors in the world.
Los Angeles is a busy place.
They may be small, but they are fierce.
Haze season is a phenomenon in Southwestern Asian countries which causes smog to set over the region, particularly in Singapore, for one month a year.
Wedding planning takes a lot of time and effort, inevitably causing a huge amount of stress.
September may have only just begun, but autumn is in full swing in American shops.
Blissful, blissful sleep.
Who doesn’t love a robot?
Move aside millennials, it is Generation Z that are presenting new challenges for marketers.
Over the years, people have bid on some pretty weird items from celebrities in the name of charity.
Holidays come in all shapes and sizes from adrenaline pumping adventures to relaxing beach holidays.
While some people buy bottled water for convenience, others prefer the taste over tap water.
Free beer for life. If you can find it.
Because teamed up with Huggies in what may just be our most adorable activation to date.
Have you ever felt like summer has passed you by?
The way drinks brands target young consumers is changing.
Nowadays, house party space can be limiting.
Classic yellow mustard is a kitchen essential in most American homes.
The shopping experience has changed a lot over the past few years.
Gambling has become big part of the football experience.
Brits love a festival.
How much carbon dioxide do you think each passenger emits on board a London to New York return flight?
There are many fashion choices that have divided opinions over the years.
We live in divided times.
Think of the benefits a brand partnership can create.
Stranger Things took Netflix by storm.
Picnics on a sunny day are hard to beat.
The summer solstice is the longest day of the year, with well over 15 hours of daylight in New York City.
Board games have made a triumphant come back of late.
Have you lost time scrolling through streaming services, watching the trailers of countless films and series?
Doughnuts. Sweet and doughy delights, perfect to go with a cup of coffee.
The Great Barrier Reef is under threat. Human influence is slowly destroying it.
Travel adverts with their panoramic shots of vivid landscapes are incredibly persuasive.
I scream, you scream, we all scream for ice cream.
On October 30th 1938, Orson Welles’ radio adaptation of famous novel The War of the Worlds caused an outbreak of panic in America.
The world waited with bated breath for the final episode of HBO’s much-loved Game of Thrones.
Considered one of the greatest wonders of the world, the Great Wall of China is a spectacular sight to behold.
Blockchain technology is still a novel concept to many marketeers.
Even before the Twilight films came into our lives, vampires were everywhere in TV and film.
The classic red telephone box has become a British icon, well-recognised throughout the world.
Over 44 million American adults have a mental health issue and the number of young people suffering from it has increased.
There’s something about drinking a cheeky beer in the office that feels like a real treat.
We live at a time when it seems everyone is constantly glued to their mobile phones, so much so that we miss out on real life experiences that happen all around us.
The political landscape in India is changing rapidly, with the general election saturating news channels, social media platforms and even social gatherings.
Popular American chain, Arby’s is known for its extravagant, stacked sandwiches inspired by dishes from all around the world.
With our increasingly busy, online lives many of us don’t find time to get outside and explore.
Brands and celebrities alike often retweet and share the positive comments from its customers to really show off how much people like them.
Working with social media influencers can be a recipe for success if the right person is chosen. And trust here is key.
In 1954, David Attenborough produced his first wildlife series for the BBC.
There’s no such thing as a free lunch.
On a long drive it’s not unusual to see a plethora of static billboards doing their very best to tempt you in to the nearby fast-food joint.
The internet is full of negativity.
Ishihara Colour Tests have been used to diagnose colour blindness since 1917, but have never been updated with modern icons or images, remaining unchanged for over a century.
Every year at SXSW, brands try to wow attendees with the most intricate and immersive brand experiences.
If the bees disappear, they’ll take us with them.
The story of Van Gogh is a tragic one.
Designer brands are a luxury that many of us want but simply can’t afford.
In an increasingly online world, more brands are looking at the value of e-commerce to drive overall revenue growth.
Haven’t you got something better to do?
Have you always wondered what it feels like to fly?
As the London Marathon gets closer by the day, regular runners, fitness fanatics and charity fund-raisers alike don their running shoes in preparation to join the 26-mile race through the streets of the UK capital.
How much sleep are you getting? Is it enough? Too much?
Sports cars maybe fast, sleek and highly desirable, yet with limited passenger space and a high price tag, they are an impractical dream for most people.
The Fyre Festival hit headlines for all the wrong reasons.
Rum brands are often steeped in a rich heritage that shapes brand identity from the bottle design through to the taste and aroma.
Why would Burger King like a random tweet from a digital influencer posted in 2010?
Airports can be boring.
Valentine’s Day can be expensive.
Video games and tortilla chips go hand-in-hand, but there’s one small problem that plagues gamers worldwide.
For over a month, the U.S. government’s indecision on spending plans has brought parts of the administration to a standstill.
It’s said that everyone shares a common ancestor if you look back far enough.
Past fashion trends, whether remembered with nostalgic fondness or hideous embarrassment, get people talking.
Life was better in the '80s, right?
We may think we know what our dream holiday destinations are, but to what extent do we really know, and how truthful are we about where we want to travel?
There appears to be no limits to the lengths that KFC will go to get folks talking.
You’re at a party. There’s a table with delicious finger food and dips.
It simply wouldn’t be Christmas without a moving and highly shareable campaign from WestJet.
Burger King is no stranger to outlandish experiential pranks and tongue-in-cheek mockery of rivals.
Ever worried about an unusual lump on your body but been too embarrassed to go to a doctor? You’re not alone.
Shoppers put their trust in designer labels as a mark of quality, status and luxury.
The Grinch hates Christmas. He finds festive merriment utterly disturbing.
Planning a long journey?
When was the last time you spoke to your family? Was it this morning, last week, perhaps even a month ago?
We’re all told to take care when crossing the road from as soon as we’re first able to walk.
Plastic pollution has reached alarming levels.
Media consumption habits are changing.
Each and every November, we remember.
Crowdfunding is an investment method that’s grown rapidly in popularity.
1 in 9 women in Ireland will be diagnosed with breast cancer during their lifetime.
Craving a good night’s rest? Then there are some foods you should avoid eating before settling down for a long sleep: ice cream, pizza, cereal and garlic are all said to disturb our slumber.
There’s only one ice hockey team in Kenya. And that’s hardly surprising.
Red Bull is almost as well known for its outlandish marketing stunts as it is for its products.
Food waste is a massive global problem. Perfectly safe, edible food that could be feeding those in need, is being wasted.
Since being promoted from the realms of comic books and niche horror films to the mainstream media, zombies have developed a global fan base.
In Brazil it is mandatory to vote, so many people cast a blank vote to fulfill their legal obligation without having to make the difficult decision of which political party to support.
Some people park like idiots.
The most weird and wonderful events are the ones that get the most attention and earn that all-important standout. And the venue is a key part of that.
We all know the benefits of exercise to our physical health, but what about the effects on our mood?
To make your brand truly stand out against the competition, you have to take your experiential campaign to another level.
When it comes to delivering an impactful influencer campaign, a straight product seeding approach isn’t always enough to convert viewers to consumers.
It’s been over two years since Britain voted to leave the European Union – and as the deadline for negotiation looms large, the public’s patience is now wearing thin.
Fast and disposable fashion has a huge environmental impact.
KFC is fast making a bid to become the heavyweight champion of experiential marketing.
Miracle Whip and mayonnaise are often confused for one another - but there are some little known yet distinctive differences between the two condiments.
When a new film in The Conjuring series hits cinemas, there is one thing you can be certain of; it will be terrifying.
Happytime Murders is arguably one of the most controversial films released this year, set in a world in which puppets and humans co-exist.
Paddy Power is no stranger to delivering experiential stunts that provoke public outrage, amusement or disbelief but garner worldwide media attention.
2018 has seen a revival of the 90s: dungarees, bomber jackets, crop tops and, of course, retro sportswear everywhere.
French fries come with nearly every McDonald’s meal.
Language is a powerful tool. A simple word, well placed, can increase the impact of a sentence or change its meaning.
Pop-up shops and stands are an effective way to build brand love and awareness.
The summer is a bad time of year for blood donations.
Many children across the world are reportedly spending too much time looking at screens, and not enough time outside.
When you have a burning question that you need answered, what do you do? You use an online search engine.
Billboards were once considered a boring yet intrusive advertising medium.
It’s expensive to be a female consumer thanks to the pink tax.
The internet loves cat videos…perhaps a little too much.
Insurance. A service we all spend money on throughout the year. Yet it’s often not until we have to make a claim that we fully appreciate its value.
Female harassment is a critical issue: since the #MeToo movement, many women have been encouraged to share their own personal experiences of unwanted attention and assault.
Eating a meal is second nature to most of us. We do it day in, and day out, and are unlikely to give the act of eating much consideration.
It’s hard to not get caught up in World Cup fever.
Super human strength, telekinesis and lightning speed are powers young people often read about in comics or see in the movies. But not in real life.
Noise, mayhem, excitement. These are some of the feelings that first spring to mind when we think about attending a live music concert.
It’s a possibility that Richard Branson has been hinting about for a while; that space travel will one day be open to tourists.
Pizza is one of the most popular but complained about options on the food delivery scene.
There’s nothing quite like sitting in the audience of a stunning theatre and watching your favourite stories brought to life on stage.
A fun and inviting brand experience is currently bringing smiles to faces across the United States, thanks to tech giant Google.
Lemonade stands are synonymous with summer in America.
The Hollywood blockbuster that everyone is hyped for this summer has just gotten a whole lot more exciting – thanks to augmented reality.
Highly-creative and engaging, virtual reality (VR) and augmented reality (AR) technology lends itself brilliantly to car manufacturers.
The saying, ‘a picture is worth a 1,000 words’, resonates with many young consumers today.
Drowsy driving is a big issue in Japan – it’s actually the cause of half of all highway accidents.
The Blizzard® is Dairy Queen’s most iconic ice cream. Launched three decades ago, the delicious dish is famously served upside-down in order to demonstrate its creaminess to customers.
New York New York; home to the bagel, the Rockefeller centre, Times Square, yellow cabs, cheesecake and of course, the famous slice of mouth-wateringly cheesy pizza.
Superhero movies are ten-a-penny these days.
For many of us what makes a hot, sunny holiday even better is knowing that the weather at home is grey, wet and miserable.
Hollywood well and truly felt the force at the premiere of Solo: A Star Wars Story, as one of the most iconic sights in cinematic history crash-landed in the heart of LA.
An inventive experiential marketing stunt from IKEA in the United Arab Emirates has got many talking about a hugely important global issue.
86% of Europeans don’t eat enough fruit and vegetables.
It’s been common knowledge for some time now that Disney Research has been actively looking to find ways to better blend VR with the real world.
Taking your own food into the cinema was forbidden in Peru until recently when the law was amended.
Almost nine out of 10 people admit to using their smartphone behind the wheel. Yet nearly a quarter of people don’t identify using a smartphone while driving as a major problem, according to a recent study.
Another major retailer is tapping into the power of immersive technology with the launch of a new augmented reality app designed to add a whole extra dimension to the shopper experience.
Music festivals don’t come much bigger, or more sought-after, than Coachella.
While Bacardi and Pernod Ricard battle it out over the legal rights to the official Havana Club brand, the true story of the original recipe and its creators remains undisputed - but not widely known.
With beautiful photography at its heart, Instagram is the preferred social media tool for many young people seeking the latest luxury fashion and beauty inspiration.
It takes a lot to capture the attention and interest of target audiences these days – especially in busy public spaces where countless brands are competing with one another for the same consumers.
Do you consider yourself a Good Samaritan?
A common rule when visiting a gallery or museum, ‘no touching’, is supposed to teach us to respect and appreciate art from a distance.
Anyone that grew up on a digital diet of Super Mario Bros and Sonic The Hedgehog will have no doubt dreamed of being the star of their very own video game.
Mermaids in film and TV are often portrayed as magical, glamorous yet timid creatures; viewed with intrigue and wonderment.
Be honest: how connected do you feel to the world around you? Really?
We’re only three months into 2018, and already this year is set to go down in the history books as a turning point for gender inequality.
Any time that Steven Spielberg’s name is linked to a new movie project, it’s a very big deal.
Westworld, the sci-fi western TV series from HBO, left viewers in shock after its cliff-hanger at the end of series one, effectively heightening anticipation for the next series.
A simple story, well told, can have a huge impact.
The living room is at the heart and soul of most TV sitcoms.
A big factor behind virtual reality’s huge surge in popularity in recent years has been the immersive technology’s ability to take users on previously-unimaginable journeys.
Getting a doctor’s appointment in the UK can be a challenge for many of us but imagine what it must be like in the Philippines where there’s only one doctor to every 33,000 people.
Keeping up with the latest designer brands can be hard, especially on the wallet.
Valentine’s Day has to be one of the most divisive occasions of the year.
The Olympics opening ceremony always promises to be a show-stopping extravaganza of lights, music and entertainment to kick-start the tournament in style.
Choosing what to watch on TV these days is unbelievably hard. There are just way too many options.
Super Bowl Sunday is the biggest day of the year for NFL fans worldwide – the single greatest, and most hotly-contested, championship game of the entire American Football season.
Sports fans can sure be emotional.
The repeal of Net Neutrality is a hot topic in America, though for some it can be very difficult to understand.
There are few experiences in life more universally annoying – and anxiety-provoking – than trying to park a car in a very snug space.
Public transport has a bit of an image problem; for some it is just not considered cool.
Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.
The best brands are always looking for fresh and immersive ways to encourage consumers to engage with their advertising campaigns, going to great lengths to win the business of customers.
No pain, no gain. It’s the mantra of committed gym-goers worldwide, spending hours each and every day in the pursuit of optimum fitness and the perfect body.
Fire kills. All of us know the devastation that fire can leave in its wake, but how many of us have ever experienced the true reality for ourselves?
Many brands pulled out all the stops to surprise and delight their fans over the Christmas period, but one brand in particular delivered a spectacular stunt to end the year on.
The wonderful world of virtual reality doesn’t stand still for a second – that’s for sure.
Escape rooms have exploded in popularity in recent years. The adrenaline-pumping, mystery-solving format has won legions of fans.
Cafés and coffee shops have become the fabric of the daily routine for so many of us these days.
‘Tis the season to be jolly, spread some festive joy, and put smiles on faces with a heart-warming brand experience.
People are increasingly looking to brands to give them experiences rather than just stuff.
The Force is strong with Nissan.
Many people dream of rubbing shoulders with their pop icons though few get to experience it.
The rivalry that exists between Auburn and Georgia is one of the most unique, and fiercest, in all of US college sports.
It’s a common dilemma; you’re exiting the train station – do you jump on the escalator or work off your lunch and climb the stairs?
Disney Pixar’s new movie is about the land of the dead. No, we’re not kidding.
Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.
Surprise and delight lies at the absolute heart of experiential marketing excellence. It always has, and it always will.
Virtual reality continues to push the boundaries of what is possible. The immersive and powerful technology is unlocking incredible brand experiences and providing fans with an abundance of unforgettable moments.
Some things in life are better together.
The very best brand experiences are those that shake up daily routines and offer unexpected moments.
Berlin’s Festival of Lights attracts scores of visitors annually each and every October, with the city’s iconic sights including Berlin Cathedral and Brandenburg Gate spectacularly lit up in an array of colours.
Organic cows are happy cows according to Bio Suisse, the federation of Swiss organic farmers.
No one in this world deserves to be bulled. But the very sad reality is that, each year, 30% of students worldwide are the targets of bullying and cyberbullying.
How often do you look over at a table in a restaurant and find that instead of talking to each other, people are tapping away on their phones?
For iconic brands, there is increased expectation for launch campaigns to offer something distinctly special that draws admiration and awe from around the world.
The smart speaker battle is on, and it’s set to be one for the ages.
Drones have reinvented film and photography with a host of new perspectives and capabilities, but the technology can offer so much more.
Who really ‘owns’ an outdoor space? Is it possible to lay claim to public ground, and is it right to make money from doing so?
