Ideas we love, thoughts that count

Strong scents can often be powerful enough to trigger feelings of nostalgia – we’ve all had times where a familiar smell instantly takes us back to a great moment in our lives.

Experiential marketing is a great way to stop people in their tracks and make them listen.

As experiential marketing has grown in popularity over recent years, some brands have emerged as being experts in the field – continuously creating impressive stunts that get consumers talking.

Fun is at the root of so many great experiential marketing campaigns.

Time and time again we see experiential campaigns taking place in the busiest of locations – train stations, city centres and shopping malls tend to be favoured places amongst brands.

Virtual reality technology has become a major player in the marketing landscape.

It’s becoming increasingly hard to make new friends face-to-face, thanks to the sad reality that many of us spend much of our days with our heads engrossed in the screens of our trusty smartphone.

In a world so culturally diverse, racism has never been so uncalled for, yet it continues to be a massive issue around the world.

To ensure an experiential marketing campaign stops people in their tracks, a bold and captivating idea that’s executed at the right time, in the right place, is often all that’s needed.

Time and time again we are seeing brands using experiential marketing to create excitement and provide consumers with fond memories, en route to enhancing brand loyalty.

Gone are the days when a brand could sit back and wait for fans to interact positively with its campaign or advert.

Despite living in a world full of impressive and advanced technology, it’s still often the little things in life that bring us the most joy.