Covid has taught us that we can do without the boardroom. The question is, 'do we want to?'. It seems opinions vary on this one. And that, right there, is the strength of Multidimensional Marketing: the power of choice.
The world of entertainment is all about creating an experience that people will enjoy. That translates to the business world as well and experiential marketing has become one of the hottest areas in marketing.
The final year of this decade looms large on the horizon, and with it comes some exciting possibilities for brands: a myriad of opportunities to engage consumers with extraordinary experiences that cut through the noise.
You know the scene: a boardroom set-up, with free coffee and biscuits aplenty and your most trusted agencies, all enjoying a friendly chat about how to make sure your upcoming campaign will bring home the Lions from next year’s Cannes Festival.
Staying ahead of the latest consumer trends is crucial for success in experiential marketing. If you are able to create the right experience for your audience and delight them with astute campaigns that work for and with them, you are more likely to nurture genuine relationships.
It’s been quite sometime since we started talking about ‘experiential’, first it was just a few specialist agencies talking about it and now it seems like the whole world has a brand experience offering.