12-02-2020 | 1 min read

    Mumbai Police stunt encourages drivers to #HonkResponsibly


    Being stuck in traffic is frustrating, dull and very irritating. 

    30-04-2019 | 1 min read

    McDonald’s India purposely serves up wrong orders to drive people to the polls


    The political landscape in India is changing rapidly, with the general election saturating news channels, social media platforms and even social gatherings.

    31-07-2018 | 1 min read

    Football euphoria celebrated with interactive Adidas billboard


    Billboards were once considered a boring yet intrusive advertising medium.

    18-08-2016 | 1 min read

    Experiential museum offers art fans an immersive experience


    Art galleries are boring.

    25-02-2016 | 1 min read

    Good Day’s experiential activation raises smiles in India


    A smile can be a very powerful thing. Even on the darkest day, a simple smile from a stranger can brighten up your day and make everything seem just that little bit better.

    25-11-2015 | 3 min read

    Five brand activations that melt the heart


    “No act of kindness, no matter how small, is ever wasted.”

    31-05-2012 |

    QR codes: Enhancing the nightlife experience


    A couple of weeks ago Joss Davidge looked at an example of how Heineken used QR codes to enhance the festival experience.