Believe it or not, up until 2016, a real-life sanitary pad had never been seen in a TV advert before.
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Believe it or not, up until 2016, a real-life sanitary pad had never been seen in a TV advert before.
Haze season is a phenomenon in Southwestern Asian countries which causes smog to set over the region, particularly in Singapore, for one month a year.
Zantac and Because Creative Experiences teamed up to make sure edible hot dogs aren’t the only treat fans will be enjoying at the Manly Sea Eagles vs Knights NRL match.
Getting a doctor’s appointment in the UK can be a challenge for many of us but imagine what it must be like in the Philippines where there’s only one doctor to every 33,000 people.
No pain, no gain. It’s the mantra of committed gym-goers worldwide, spending hours each and every day in the pursuit of optimum fitness and the perfect body.
The very best experiential campaigns don’t just showcase a brand’s marketing messages or latest product innovations.
Imagine a world without colour. Pretty dull, right?
Many of us are reluctant to believe something until we see it with our own eyes.
Experiential marketing’s greatest strength is its ability to reach out and directly make a personal connection.
Experiential marketing can take many different forms, but pop-ups are one of the most widely adopted tactics.
One of experiential marketing’s greatest strengths is its ability to challenge and change perceptions.
