08-04-2021 | 3 min read

    Dove shows us all there's real beauty in diversity

    The real beauty brand's latest campaign 'It's On Us' is offering to pay other brands to diversify their ads. At Because, we think that's hugely inspirational.

    09-10-2019 | 1 min read

    Thinx takes the taboo out of MENstruation. Period.

    Believe it or not, up until 2016, a real-life sanitary pad had never been seen in a TV advert before.

    18-09-2019 | 1 min read

    Blow for a cause: Durex Singapore lightens the mood during haze season

    Haze season is a phenomenon in Southwestern Asian countries which causes smog to set over the region, particularly in Singapore, for one month a year.

    05-08-2019 | 1 min read

    So you could have your hot dog and eat it too

    Zantac and Because Creative Experiences teamed up to make sure edible hot dogs aren’t the only treat fans will be enjoying at the Manly Sea Eagles vs Knights NRL match.

    31-07-2019 | 1 min read

    Nurofen tests the pain-relieving power of swearing

    For f*ck's sake. 

    27-02-2018 | 2 min read

    KonsultaMD white box consultation rooms pop-up in unlikely areas in the Philippines

    Getting a doctor’s appointment in the UK can be a challenge for many of us but imagine what it must be like in the Philippines where there’s only one doctor to every 33,000 people.

    16-01-2018 | 2 min read

    Train hard, play hard: Black Box unveils VR gym experience

    No pain, no gain. It’s the mantra of committed gym-goers worldwide, spending hours each and every day in the pursuit of optimum fitness and the perfect body.

    31-08-2017 | 1 min read

    Splat! Tramontina’s food shoot-out hits the mark

    The very best experiential campaigns don’t just showcase a brand’s marketing messages or latest product innovations.

    23-08-2017 | 1 min read

    Coral brand experience tests the power of paint

    Imagine a world without colour. Pretty dull, right?

    06-07-2017 | 1 min read

    Nature’s Miracle amusing Pee in the Park experience

    Many of us are reluctant to believe something until we see it with our own eyes.

    21-06-2017 | 1 min read

    Colgate experiences tackles water waste in Russia

    Experiential marketing’s greatest strength is its ability to reach out and directly make a personal connection.

    26-01-2017 | 1 min read

    A creative pop-up experience from BIC

    Experiential marketing can take many different forms, but pop-ups are one of the most widely adopted tactics.

    31-05-2016 | 1 min read

    Pedigree’s experiential pUp syndrome campaign

    One of experiential marketing’s greatest strengths is its ability to challenge and change perceptions.

    31-05-2016 | 1 min read

    NIVEA‘s fun-filled experiential stunt tackles the sun

    A sweltering sunny day spent at the beach is a rare treat for Brits.

    25-05-2016 | 1 min read

    A virtual reality migraine from Excedrin

    Virtual reality is a hugely flexible technology.

    12-05-2016 | 1 min read

    Killer experiential billboard fights Zika virus

    Declared a global health emergency in February, the Zika virus is one of the most serious health epidemics facing the world this year.

    18-02-2016 | 1 min read

    Theraflu creates world’s first flu detection experiential ad

    The cold and flu season is well and truly upon us. All across the northern hemisphere people are suffering right now, battling to fight off the dreaded illness.

    08-10-2015 | 1 min read

    Experiential campaign encourages dancing for Parkinson’s

    Train stations are usually a flurry of activity, with busy people blindly rushing from A to B.

    03-09-2015 | 1 min read

    Experiential bus tickets that save lives

    What would you say if someone told you that a bus ticket could save your life? An innovative experiential campaign in Sri Lanka set out to achieve just that.

    20-08-2015 | 1 min read

    Freshpet serves up a product sampling surprise

    Product sampling is generally a nice experience. It’s a chance for a brand to offer a trial of a new product to a select group of people, gathering their valuable feedback along the way. 

    23-07-2015 | 1 min read

    Great Experiential Marketing: Neutrogena’s underwater radio

    What’s the best way to promote a new sun cream product? By throwing an amazing underwater beach party of course!

    19-02-2015 | 1 min read

    Great Experiential Marketing: DENTISTE’s kissing silhouette booth

    Toothpaste brand Dentiste concluded that Japanese folk tend to be a tad shy about expressing their feelings. 

    28-01-2015 |

    The Glade Boutique

    Have you ever encountered a scent and have it immediately take you back to a certain time and place?

    08-01-2015 | 1 min read

    Fairy’s world’s largest cake sculpture

    We all know that the Christmas period is a time for over-indulgence, but a two ton 12 x 10 metre cake is a bit excessive…

    27-06-2014 | 1 min read

    Great Experiential Marketing: CIF cleans Romania

    In a bid to rid Romania’s streets of offensive graffiti, cleaning brand Cif launched an innovative app that allows residents to report distasteful daubings.

    22-05-2014 | 1 min read

    Great Experiential Marketing: NIVEA’s wearable protection ad

    NIVEA really got people talking in Brazil this month by launching a wearable technology bracelet that will help parents track their children’s whereabouts on the beach.

    25-03-2014 | 1 min read

    Great Experiential Marketing: The Ricola cough concert

    Cough medicine brand Ricola transformed a common annoyance into a piece of music in this great experiential marketing stunt carried out in a concert hall.

    20-03-2014 | 1 min read

    Great Experiential Marketing: Power Activ’s topless toilet serenade

    Toilets are not the conventional choice of location for a serenade, but these ladies were treated to exactly that - all in the name of toilet cleaner.

    13-03-2014 | 1 min read

    Great Experiential Marketing: Duracell moments of warmth

    ‘Duracell Moments of Warmth’ is a ‘powerful’ campaign putting the spark back into human connections.

    08-01-2014 | 1 min read

    Giving the holiday from hell experience in the airport

    Don’t worry, even though this is an experiential stunt for Yovis Viaggio, a brand of traveller’s diarrhoea medicine, this video is totally safe to view at work!

    19-04-2013 |

    Dove: You are more beautiful than you think

    Perception is an incredibly powerful thing, as demonstrated in this social experiment from Dove. 

    25-10-2012 | 1 min read

    Bodyform's brilliant Facebook response to witty comment

    Most people accept that adverts for female sanitary products tend to gloss over true reality of "that time of the month".  

    19-10-2012 |

    Stunning experiential mural for Tikkurila Paints

    DDB Helsinki recently co-ordinated this brilliant stop-motion project for Tikkurila Paints. 

    11-10-2012 |

    Lux magic shower

    In a recent sampling campaign for Lux "Magic Spell" shower gel, which targeted spas and gyms, ladies shower rooms were decorated with stickers that reacted to water. 

    04-10-2012 |

    Huggies GoPro - Child superstar

    We have the likes of John Moston and Barry Davies; Israel's voice of sport is Zoheir Bahalool.

    28-09-2012 |

    Sorry Harry - Lynx

    This brilliantly quick-witted one-off tactical ad from Lynx received lots of online and offline attention last week when it was published in national newspapers.

    14-09-2012 |

    Gillette water projection - Light it up

    The Olympics are over but this great activation from Gillette lives on. 

    07-09-2012 |

    Man flu pampering from Lemsip and Strepsils

    As it's winter over in Australia, Reckitt Benckiser (RB) has launched an interactive digital campaign designed to pamper sufferers of Man Flu.

    10-08-2012 |

    Scotch-Brite - Wash your own bill

    If you can't pay your bill after a meal then someone has to wash the dishes, right? Scotch-Brite was determined to connect with a younger audience in Brazil. 

    18-05-2012 | 1 min read

    IKEA opens its doors for a giant sleepover

    Apparently it takes us, on average, less than five minutes to choose a new mattress.  

    27-04-2012 |

    Panadol Extra shows what it's like to have a headache

    To come up with fresh ways to market a headache pill must be a bit of a, well, headache. To come up with fresh ways to market a headache pill must be a bit of a, well, headache.