Ideas we love, thoughts that count

Experiential marketing can take many different forms, but pop-ups are one of the most widely adopted tactics.

One of experiential marketing’s greatest strengths is its ability to challenge and change perceptions.

A sweltering sunny day spent at the beach is a rare treat for Brits.

Virtual reality is a hugely flexible technology.

Declared a global health emergency in February, the Zika virus is one of the most serious health epidemics facing the world this year.

The cold and flu season is well and truly upon us. All across the northern hemisphere people are suffering right now, battling to fight off the dreaded illness.

Train stations are usually a flurry of activity, with busy people blindly rushing from A to B.

What would you say if someone told you that a bus ticket could save your life? An innovative experiential campaign in Sri Lanka set out to achieve just that.

Product sampling is generally a nice experience. It’s a chance for a brand to offer a trial of a new product to a select group of people, gathering their valuable feedback along the way. 

What’s the best way to promote a new sun cream product? By throwing an amazing underwater beach party of course!

Toothpaste brand Dentiste concluded that Japanese folk tend to be a tad shy about expressing their feelings. 

Have you ever encountered a scent and have it immediately take you back to a certain time and place?