There appears to be no limits to the lengths that KFC will go to get folks talking.
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There appears to be no limits to the lengths that KFC will go to get folks talking.
KFC is fast making a bid to become the heavyweight champion of experiential marketing.
Paddy Power is no stranger to delivering experiential stunts that provoke public outrage, amusement or disbelief but garner worldwide media attention.
It’s expensive to be a female consumer thanks to the pink tax.
The internet loves cat videos…perhaps a little too much.
Pizza is one of the most popular but complained about options on the food delivery scene.
The Blizzard® is Dairy Queen’s most iconic ice cream. Launched three decades ago, the delicious dish is famously served upside-down in order to demonstrate its creaminess to customers.
Taking your own food into the cinema was forbidden in Peru until recently when the law was amended.
Do you consider yourself a Good Samaritan?
The repeal of Net Neutrality is a hot topic in America, though for some it can be very difficult to understand.
Many brands pulled out all the stops to surprise and delight their fans over the Christmas period, but one brand in particular delivered a spectacular stunt to end the year on.
People are increasingly looking to brands to give them experiences rather than just stuff.
The rivalry that exists between Auburn and Georgia is one of the most unique, and fiercest, in all of US college sports.
These days, the most successful marketing campaigns are not always ones with big budgets behind them.
No matter how exciting an experiential marketing stunt is, it can often be an extremely hard task to cut through the noise in a busy location and gain the attention of passers-by for more than a split second.
With virtual reality well on course to be one of the biggest experiential marketing trends of this year, it seems like every day a new brand is launching their own VR campaign.
Rock climbing can be a tough but addictive sport. Whether it’s taking on a challenging indoor wall or scaling a cliff side, it’s unquestionably a physical and mental challenge.
Live brand experiences provide the chance to bring your products straight to your customers.
Tim Horton’s customers were given quite the fright when a fellow customer appeared to be levitating from her chair in a restaurant in Quebec.
As part of McDonald’s endeavour to spread smiles throughout 24 cities on 24th March, the fast food giant installed a “Joy Maze” in Bucharest.
We may have had Jessie J on a boom bus in London, but for McDonald’s’ ambitious global day of Joy campaign (24th March), Warsaw had a jingle bench!
As part of a drive to rejuvenate its “I’m lovin’ it” tagline, McDonalds launched a heartfelt campaign around Super Bowl and Valentines’ Day.
It’s the apartment of some people’s dreams; complete with a spacious bedroom with fitted wardrobes, a bright and airy bathroom, a beautiful city view.
A small neighbourhood woke up to a big surprise in Tim Hortons’ latest experiential marketing campaign.
Celebrating its 50th birthday in style – retro style, that is - Tim Hortons, the ultimate purveyor of coffee and donuts in Canada and the US.
McDonald’s came up with a fun way to surprise its drive-thru customers in Austria with this experiential stunt.
We know it’s chilly out there, but this video of McDonald’s summer ‘Dollar Drink Day’ activation in Canada has just been released and we think it’s worth a watch.
This week Starbucks has announced a new social gifting campaign called Tweet-a-Coffee that lets you buy a Starbucks gift card for a friend via Twitter.
The Sunshine Aquarium in Tokyo wanted to increase its visitor numbers, but was having a hard time convincing people to travel out of the centre and away from all the other bustling attractions in Tokyo.
We love these interactive ads that were placed around Vancouver to encourage people to visit Science World. This shows how repetitive messaging stands out.
Last week Starbucks, the world's largest coffee chain, opened its first European "concept store" in a bid to boost growth in the region.
To herald the upcoming launch of a new ride at Alton Towers Resort a lift in a Wandsworth shopping centre was made to look like the floor had been ripped out.
In a bid to spread the word that braille menus are provided at all Wimpy stores across South Africa.
The dome at the Westfield shopping centre in San Francisco has been transformed into a festive 360° projection experience for Christmas shoppers.
Fast food giant McDonald's has launched a new campaign that has kicked off with a bold statement.
