Blog

 

Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    19-02-2019

    Tonight is to sleep: IKEA celebrates the power of 40 winks


    How much sleep are you getting? Is it enough? Too much?

    16-05-2018

    IKEA’s anti-bullying social experiment surprises UAE kids


    An inventive experiential marketing stunt from IKEA in the United Arab Emirates has got many talking about a hugely important global issue.

    16-01-2018

    Pee on this: IKEA’s bold new ad doubles as a pregnancy test


    The best brands are always looking for fresh and immersive ways to encourage consumers to engage with their advertising campaigns, going to great lengths to win the business of customers.

    28-09-2017

    Sigh no more: IKEA’s new AR app eases shopper worries


    Let’s face it – all of us have made at least one IKEA purchase in our lives that we’ve quickly regretted.

    10-11-2016

    IKEA’s shocking Red Cross showroom experience


    Experiential marketing is most often used by brands to provide customers with an enjoyable experience in a bid to build love and loyalty.

    18-09-2014

    Great Experiential Marketing: IKEA’s furnished climbing wall


    IKEA’s off-the-wall experiential marketing campaign has got everyone at Because talking this week…

    27-08-2014

    Great Experiential Marketing: IKEA showrooms for rent on Airbnb


    IKEA and Airbnb have teamed up to create a brand experience that enables their customers to live, sleep, eat, and breathe the brands - literally.

    05-06-2014

    Great Experiential Marketing: Samsung’s giant dishwasher prank


    How do you go about marketing a dishwasher, which is - let’s face it – not perceived to be the most exciting product in the world? 

    30-08-2013

    Grohe water light graffiti experiential event


    With the launch of its new bathroom collection at the New York Design Week, GROHE embraced a brilliant bit of artistic tech to make it a memorable experiential event.