19-02-2019 | 2 min read

    Tonight is to sleep: IKEA celebrates the power of 40 winks

    How much sleep are you getting? Is it enough? Too much?

    16-05-2018 | 2 min read

    IKEA’s anti-bullying social experiment surprises UAE kids

    An inventive experiential marketing stunt from IKEA in the United Arab Emirates has got many talking about a hugely important global issue.

    16-01-2018 | 2 min read

    Pee on this: IKEA’s bold new ad doubles as a pregnancy test

    The best brands are always looking for fresh and immersive ways to encourage consumers to engage with their advertising campaigns, going to great lengths to win the business of customers.

    28-09-2017 | 2 min read

    Sigh no more: IKEA’s new AR app eases shopper worries

    Let’s face it – all of us have made at least one IKEA purchase in our lives that we’ve quickly regretted.

    10-11-2016 | 1 min read

    IKEA’s shocking Red Cross showroom experience

    Experiential marketing is most often used by brands to provide customers with an enjoyable experience in a bid to build love and loyalty.

    18-09-2014 | 1 min read

    Great Experiential Marketing: IKEA’s furnished climbing wall

    IKEA’s off-the-wall experiential marketing campaign has got everyone at Because talking this week…

    27-08-2014 | 1 min read

    Great Experiential Marketing: IKEA showrooms for rent on Airbnb

    IKEA and Airbnb have teamed up to create a brand experience that enables their customers to live, sleep, eat, and breathe the brands - literally.

    05-06-2014 | 1 min read

    Great Experiential Marketing: Samsung’s giant dishwasher prank

    How do you go about marketing a dishwasher, which is - let’s face it – not perceived to be the most exciting product in the world? 

    30-08-2013 |

    Grohe water light graffiti experiential event

    With the launch of its new bathroom collection at the New York Design Week, GROHE embraced a brilliant bit of artistic tech to make it a memorable experiential event.