Inspiring ideas, insightful thoughts

An inventive experiential marketing stunt from IKEA in the United Arab Emirates has got many talking about a hugely important global issue.

The best brands are always looking for fresh and immersive ways to encourage consumers to engage with their advertising campaigns, going to great lengths to win the business of customers.

Let’s face it – all of us have made at least one IKEA purchase in our lives that we’ve quickly regretted.

Experiential marketing is most often used by brands to provide customers with an enjoyable experience in a bid to build love and loyalty.

IKEA’s off-the-wall experiential marketing campaign has got everyone at Because talking this week…

IKEA and Airbnb have teamed up to create a brand experience that enables their customers to live, sleep, eat, and breathe the brands - literally.

How do you go about marketing a dishwasher, which is - let’s face it – not perceived to be the most exciting product in the world? 

With the launch of its new bathroom collection at the New York Design Week, GROHE embraced a brilliant bit of artistic tech to make it a memorable experiential event.