23-04-2019 | 2 min read

    The North Face campaigns for Earth Day to be a National Holiday


    With our increasingly busy, online lives many of us don’t find time to get outside and explore.

    12-03-2019 | 3 min read

    T.J. Maxx Maxx-imises engagement with gamified pop-up installations


    Designer brands are a luxury that many of us want but simply can’t afford.

    13-11-2018 | 1 min read

    Escape Kitchen puts thrilling twist on traditional cooking show


    Media consumption habits are changing.

    02-10-2018 | 1 min read

    Björn Borg’s trippy exerhighs pop-up shop in Amsterdam


    We all know the benefits of exercise to our physical health, but what about the effects on our mood?

    14-08-2018 | 2 min read

    The North Face reward the adventurous with the Pinnacle Project


    Pop-up shops and stands are an effective way to build brand love and awareness.

    03-07-2018 | 2 min read

    Beautyrest serves up 8-hour sleep marathon in NYC


    Noise, mayhem, excitement. These are some of the feelings that first spring to mind when we think about attending a live music concert.

    05-06-2018 | 2 min read

    Canon Australia campaign champions the power of curiosity


    The saying, ‘a picture is worth a 1,000 words’, resonates with many young consumers today.

    05-06-2018 | 2 min read

    Japanese drivers take a break at the Hotel Highway


    Drowsy driving is a big issue in Japan – it’s actually the cause of half of all highway accidents.

    09-05-2018 | 1 min read

    Not so still life: Philips’ brand experience reinvents art in Amsterdam


    86% of Europeans don’t eat enough fruit and vegetables.

    28-11-2017 | 1 min read

    Sports Experts encourages commuters to sweat more and get more


    It’s a common dilemma; you’re exiting the train station – do you jump on the escalator or work off your lunch and climb the stairs?

    14-11-2017 | 2 min read

    Adidas takes fans to dizzying heights with VR climbing experience


    Virtual reality continues to push the boundaries of what is possible. The immersive and powerful technology is unlocking incredible brand experiences and providing fans with an abundance of unforgettable moments.

    04-10-2017 | 1 min read

    Toys R Us looks to attract shoppers with new AR app


    It’s been a tough few weeks for struggling retailer Toys R Us.

    07-09-2017 | 1 min read

    Don’t look down! A jaw-dropping brand experience


    You simply can’t beat the power of an unexpected brand experience, when it checks all the boxes.

    31-08-2017 | 1 min read

    Could you love again? Petz brand experience offers second chance


    Love can make people do crazy things.

    26-07-2017 | 1 min read

    Björn Borg’s controversial US vs Mexico tennis experience


    Any brand that’s willing to push the boundaries and try something new is a winner in our eyes.

    21-06-2017 | 1 min read

    IKEA takes meatballs on tour with pop-up café


    IKEA has to be one of the most divisive brand experiences out there today.

    18-05-2017 | 1 min read

    A shocking in-store experience from Megamax


    Experiential marketing is a great way to stop people in their tracks and make them listen.

    10-05-2017 | 1 min read

    Nikon challenges hungry Parisians with food-themed eye test experience


    Fun is at the root of so many great experiential marketing campaigns.

    06-04-2017 | 1 min read

    Daimaru creates blooming magical experience


    Despite living in a world full of impressive and advanced technology, it’s still often the little things in life that bring us the most joy.

    15-03-2017 | 1 min read

    Sodimac Homecentre’s VR highway hijack


    Long gone are the days when a billboard along the side of a busy highway was the most effective way to capture an audience’s attention.

    24-11-2016 | 1 min read

    Matt provides dream hangover experience


    As experiential marketing is starting to become more widely used, brands are having to find new and innovative ways to make sure their activations stand out and are effective.

    03-11-2016 | 1 min read

    A high-flying experiential giveaway from North Face


    Outdoor clothing brand North Face love to create particularly adventurous experiential stunts that represent the brands ethos, create fun for consumers and get people talking about it.

    30-09-2016 | 1 min read

    Samsonite’s simplistic experiential stunt grabs worldwide attention


    We’ve all been let down by a suitcase at some point in our lives.

    29-09-2016 | 1 min read

    LEGO’s ninja-themed experiential tour


    As one of Europe’s best-loved brands, LEGO certainly knows a thing or two about creative marketing.

    25-05-2016 | 1 min read

    A baby-led brand experience from Contours


    Anyone new to the world of parenting will know that choosing the right pushchair is far from easy.

    27-08-2015 | 1 min read

    Ainz & Tulpe brand experience transcends language


    Shopping in a foreign country can sometimes be a pretty tall task – but it’s especially challenging in Japan, where only 3% of natives speak another language.  

    30-01-2015 | 1 min read

    Adorable puppy leads customers to Hush Puppies store


    Here’s a brand activation to make you go ‘aaawww!’ from footwear brand Hush Puppies.

    17-12-2014 |

    Why everyone loves Monty the Penguin


    John Lewis’ Monty the Penguin campaign landed at the top of our list of the best Christmas marketing campaigns this year. 

    20-06-2014 | 1 min read

    Great Experiential Marketing: C&A’s Fashion Lock


    To celebrate the launch of its collection signed by Calvin Klein’s designer Francisco Costa, fashion retailer C&A pulled off this nice social media experiential campaign in Brazil. 

    24-01-2014 | 1 min read

    A sensory retail brand experience in China


    Experiential is all about stimulating the senses – and this immersive retail experience from Under Armour is a great example of how stimulating the senses is a great way of connecting consumers with your brand.

    08-11-2013 |

    Music and fashion join forces


    When speaking to teens and young adults tapping into the culture that they surround themselves with can be an extremely engaging tactic.

    18-07-2013 |

    Fast fashion with a digital twist


    A new kind of pop-up retail experience called YrStore has been causing a stir in London’s Carnaby Street recently, billed as the world’s first live, all-over garment printing store.

    29-05-2013 | 1 min read

    An immersive brand experience at Grand Central


    This week, Target unveiled a life-size dolls house in Grand Central station that was “designed for exploration”. 

    22-03-2013 | 1 min read

    Experiential campaign from Intersport showcases mountain spirit


    We feel it is almost time to stop showing brand activations that have a wintery feel - mainly because we are all longing for spring!

    10-01-2013 |

    No noise at Selfridges


    In order to create a pocket of calm in a noisy world, Selfridges has launched "No Noise" at its London, Birmingham and Manchester stores. 

    29-11-2012 |

    Guerrilla reading campaign


    To promote a local book shop in Salt Lake City the owners undertook this interesting guerrilla campaign  that has got people talking. 

    05-10-2012 |

    Topshop partners with Facebook for cocial catwalk


    As part of London Fashion Week, Topshop unveiled an "advanced, immersive and engaging social experience".

    13-09-2012 |

    Specsavers ad team are on the ball


    Have you seen this great response to the Korean flag mix up from Specsavers?

    15-06-2012 |

    Guerrilla marketing for David Beckham's new Bodywear range at H&M


    H&M placed giant shopping bags in key locations across the capital yesterday to announce the coming of the much hyped David Beckham "Bodywear" range.

    08-06-2012 | 1 min read

    In-store literary experience at Selfridges: Words Words Words


    Selfridges has recently launched a new in-store literary experience called Words Words Words.

    24-05-2012 |

    Projection mapping delights Christmas shoppers


    The dome at the Westfield shopping centre in San Francisco has been transformed into a festive 360° projection experience for Christmas shoppers.

    10-05-2012 |

    Berlin ambient campaign goes global


    The Copy Shop simply and effectively showed what it could do by copying various items found on the street. Including ticket machines, sweet dispensers and even an entire shop front.

    06-01-2012 |

    World's largest chocolate store opens in London: M&M's World


    If we are talking brand experience then we can’t allow another week to pass without talking about the new “M&M’s world” mega store which has opened in London.

    15-04-2011 |

    Chanel opens pop-up cinema at Selfridges


    Hiding inside a giant perfume bottle is a beautiful cinema showing screenings of Chanel's new Coco Mademoiselle advertising film starring Keira Knightley.

    25-03-2011 |

    Car park is latest setting for experiential launch


    We're strong believers that a great experiential campaign can transform the most boring space into exciting and memorable brand experience, and this video game launch proves just that.