23-10-2018

    Red Bull brings the world’s largest sequencer to iconic Berlin nightclub


    Red Bull is almost as well known for its outlandish marketing stunts as it is for its products.

    23-01-2018

    Walk this way: new Adidas trainers offer free annual travel pass


    Public transport has a bit of an image problem; for some it is just not considered cool.

    23-01-2018

    German football league puts fans to the ultimate test


     Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.

    01-11-2017

    Google’s energy harvesting walkway lights up Berlin


    Berlin’s Festival of Lights attracts scores of visitors annually each and every October, with the city’s iconic sights including Berlin Cathedral and Brandenburg Gate spectacularly lit up in an array of colours.

    20-04-2017

    A moving experience by women’s rights group


    Time and time again we are seeing brands using experiential marketing to create excitement and provide consumers with fond memories, en route to enhancing brand loyalty.

    30-03-2017

    Mexico Board of Tourism creates raining tequila experience


    We’re constantly bombarded by adverts trying to grab our attention, almost to the extent that we become immune to brand messages.

    02-02-2017

    BMW's experiential campaign uses impressive projection mapping


    BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.

    31-03-2016

    Smart’s truthful experiential test-drive


    If you were challenged to take a lie detector test in front of your mother, would you be brave enough to answer every question truthfully?

    25-11-2015

    The force is strong with LEGO’s brand experience


    Waiting at a bus stop isn’t usually an experience to reminisce about.

    19-11-2015

    A coffee-powered experiential stunt from NESCAFÉ


    When was the last time you said hello to a stranger, or offered a smile to a passer-by in the street?

    22-10-2015

    An ‘uncrashable’ brand experience from Mercedes-Benz


    Kids love crashing toy cars. It’s a well-known fact of life.

    03-09-2015

    Smart car’s gaming brand experience


    Electric cars don’t just have to be green; they can be super fun to drive too.

    17-07-2015

    Great Experiential Marketing: Fiat’s parking billboard


    Have you ever needed a friend to help guide you into a tight parking space?

    21-05-2015

    Great Experiential Marketing: Powerade’s workout billboards


    People have been lifting, climbing up and punching billboards all around Berlin, thanks to Powerade. Fear not, Berlin’s billboards are not under attack.

    02-04-2015

    Great Experiential Marketing: Beck’s one hour shopping challenge


    What will guys do for their favourite beer? Beck’s decided to find out. Shopping is arguably one of the most excruciating experiences for a lot of men.

    25-03-2014

    Great Experiential Marketing: The Ricola cough concert


    Cough medicine brand Ricola transformed a common annoyance into a piece of music in this great experiential marketing stunt carried out in a concert hall.

    20-03-2014

    Great Experiential Marketing: Power Activ’s topless toilet serenade


    Toilets are not the conventional choice of location for a serenade, but these ladies were treated to exactly that - all in the name of toilet cleaner.

    18-03-2013

    African table football experience for donations


    For a 2 Euro donation shoppers in Germany could have a game of African table football.

    30-10-2012

    Adidas NEO digital window shopping


    Adidas recently revealed an interactive digital window in Nuremberg that encouraged passers-by to engage with the brand on the street.  

    04-10-2012

    Noah Seal Killer - interactive billboard


    Around 900,000 seals are killed every year for meat and fur – but how do you get people hundreds of miles away to take notice?

    06-07-2012

    Locker shocker in German Metro promotes audiobook


    A German company, which publishes thriller and suspense audiobooks, came up with this creative way to market its new series.

    15-06-2012

    African Angel - with immediate effect


    "Wouldn't it be nice if you could see the good a donation will do at the exact moment you give it?"

    18-03-2011

    Porsche thanks one million Facebook fans


    Porsche has something to celebrate this week, it's the fastest automotive brand ever to reach 1 million Facebook fans.