Blog

 

Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    23-10-2018

    Red Bull brings the world’s largest sequencer to iconic Berlin nightclub


    Red Bull is almost as well known for its outlandish marketing stunts as it is for its products.

    23-01-2018

    Walk this way: new Adidas trainers offer free annual travel pass


    Public transport has a bit of an image problem; for some it is just not considered cool.

    23-01-2018

    German football league puts fans to the ultimate test


     Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.

    01-11-2017

    Google’s energy harvesting walkway lights up Berlin


    Berlin’s Festival of Lights attracts scores of visitors annually each and every October, with the city’s iconic sights including Berlin Cathedral and Brandenburg Gate spectacularly lit up in an array of colours.

    20-04-2017

    A moving experience by women’s rights group


    Time and time again we are seeing brands using experiential marketing to create excitement and provide consumers with fond memories, en route to enhancing brand loyalty.

    30-03-2017

    Mexico Board of Tourism creates raining tequila experience


    We’re constantly bombarded by adverts trying to grab our attention, almost to the extent that we become immune to brand messages.

    02-02-2017

    BMW's experiential campaign uses impressive projection mapping


    BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.

    31-03-2016

    Smart’s truthful experiential test-drive


    If you were challenged to take a lie detector test in front of your mother, would you be brave enough to answer every question truthfully?

    25-11-2015

    The force is strong with LEGO’s brand experience


    Waiting at a bus stop isn’t usually an experience to reminisce about.

    19-11-2015

    A coffee-powered experiential stunt from NESCAFÉ


    When was the last time you said hello to a stranger, or offered a smile to a passer-by in the street?

    22-10-2015

    An ‘uncrashable’ brand experience from Mercedes-Benz


    Kids love crashing toy cars. It’s a well-known fact of life.

    03-09-2015

    Smart car’s gaming brand experience


    Electric cars don’t just have to be green; they can be super fun to drive too.