Red Bull brings the world’s largest sequencer to iconic Berlin nightclub

    Red Bull is almost as well known for its outlandish marketing stunts as it is for its products.


    Walk this way: new Adidas trainers offer free annual travel pass

    Public transport has a bit of an image problem; for some it is just not considered cool.


    German football league puts fans to the ultimate test

     Loyalty. In an ever-changing, increasingly-fragmented world, the idea of being loyal – to family, friends, communities and companies – is continually challenged by so many other pressures and influences.


    Google’s energy harvesting walkway lights up Berlin

    Berlin’s Festival of Lights attracts scores of visitors annually each and every October, with the city’s iconic sights including Berlin Cathedral and Brandenburg Gate spectacularly lit up in an array of colours.


    A moving experience by women’s rights group

    Time and time again we are seeing brands using experiential marketing to create excitement and provide consumers with fond memories, en route to enhancing brand loyalty.


    Mexico Board of Tourism creates raining tequila experience

    We’re constantly bombarded by adverts trying to grab our attention, almost to the extent that we become immune to brand messages.


    BMW's experiential campaign uses impressive projection mapping

    BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.


    Smart’s truthful experiential test-drive

    If you were challenged to take a lie detector test in front of your mother, would you be brave enough to answer every question truthfully?


    The force is strong with LEGO’s brand experience

    Waiting at a bus stop isn’t usually an experience to reminisce about.


    A coffee-powered experiential stunt from NESCAFÉ

    When was the last time you said hello to a stranger, or offered a smile to a passer-by in the street?


    An ‘uncrashable’ brand experience from Mercedes-Benz

    Kids love crashing toy cars. It’s a well-known fact of life.


    Smart car’s gaming brand experience

    Electric cars don’t just have to be green; they can be super fun to drive too.