03-07-2018 | 1 min read

    Out of this world! Maison Mumm reinvents champagne in zero gravity

    It’s a possibility that Richard Branson has been hinting about for a while; that space travel will one day be open to tourists.

    06-03-2018 | 1 min read

    Lacoste helps endangered species with limited edition brand campaign

    A simple story, well told, can have a huge impact.

    02-01-2018 | 1 min read

    Burger King France gives Facebook fan the ultimate Christmas present

    Many brands pulled out all the stops to surprise and delight their fans over the Christmas period, but one brand in particular delivered a spectacular stunt to end the year on.

    10-05-2017 | 1 min read

    Nikon challenges hungry Parisians with food-themed eye test experience

    Fun is at the root of so many great experiential marketing campaigns.

    26-04-2017 | 1 min read

    A unique experience shines light on racism

    In a world so culturally diverse, racism has never been so uncalled for, yet it continues to be a massive issue around the world.

    20-04-2017 | 1 min read

    A frightening experience from Road Safety Authority France

    To ensure an experiential marketing campaign stops people in their tracks, a bold and captivating idea that’s executed at the right time, in the right place, is often all that’s needed.

    15-03-2017 | 1 min read

    Renault creates impressive VR prank campaign

    There aren’t many people that would turn down the chance to try an exciting virtual reality experience for themselves, given the opportunity.

    02-02-2017 | 1 min read

    BMW's experiential campaign uses impressive projection mapping

    BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.

    18-01-2017 | 1 min read

    Orangina’s brand experience gets people shaking

    There’s nothing more annoying than a drink getting stuck in a vending machine – it’s happened to the best of us at one time or another.

    12-05-2016 | 1 min read

    Netflix targets millennials with experiential ads

    Snapchat is one of the most popular social sharing apps on the market, reportedly getting 4 billion video views a day.

    10-09-2015 | 1 min read

    Experiential behind bars: Netflix unleashes prisoners in Paris

    What would you think if you walked past a building containing a bunch of angry looking prisoners?

    20-08-2015 | 1 min read

    Tribord’s ‘worst drink in the world’ sampling campaign

    Picture the scene: it’s a sunny day, you’re sitting by the harbour and a van rolls up offering you the chance to try a refreshing new drink that’s just been launched to the market.

    15-07-2015 | 1 min read

    Great Experiential Marketing: Walking for water

    A marathon is 26.2 miles long. Gambian woman Siabatou Sanneh walks nearly this distance each day just to get water for her family.

    25-03-2015 | 1 min read

    An overnight stay in a cable car with Airbnb

    It’s not a location that would usually scream ‘cosy place to sleep for the night’, but this cable car sure does have a good view.  

    27-02-2015 | 1 min read

    Great Experiential Marketing: Air France’s upgrade challenge

    Waiting around in an airport can be a bit of a yawn-inducing affair. But Air France made sure that wasn’t the case with its mobile-based upgrade challenge game.

    18-09-2014 | 1 min read

    Great Experiential Marketing: IKEA’s furnished climbing wall

    IKEA’s off-the-wall experiential marketing campaign has got everyone at Because talking this week…

    11-09-2014 | 1 min read

    Great Experiential Marketing: Contrex’s projected strip tease

    This racy marketing campaign from mineral water brand Contrex not only got its desired audience talking, but got them all hot and bothered too.

    16-07-2014 | 1 min read

    Great Experiential Marketing: Nescafé’s pop-up café

    Your cup of morning Joe and daily perusal of the papers need not be a solitary affair any longer, thanks to Nescafé’s pop-up newspaper coffee mugs.

    08-05-2014 | 1 min read

    Voyages-SNCF’s larger than life billboards

    Following in the footsteps of its parent company SNCF, Voyages-SNCF.com recently used experiential marketing to get people talking about its newly launched online deal.

    13-12-2013 | 1 min read

    Plan creates connections all over the world

    Plan, the global charity that helps fight child poverty and promotes children’s rights, created this stunt earlier in the year. 

    15-11-2013 |

    Because we think these giant picnic benches are great! 

    It’s not too cold to talk about picnics, right? Because we think these giant picnic benches are great! 

    06-09-2013 |

    Milka short-changes shoppers in a fun brand experience

    Mondelez-owned chocolate brand Milka has recently got French consumers talking with its witty and innovative sampling campaign dubbed ‘Dare to be Tender’.

    22-03-2013 | 1 min read

    Experiential campaign from Intersport showcases mountain spirit

    We feel it is almost time to stop showing brand activations that have a wintery feel - mainly because we are all longing for spring!

    01-11-2012 |

    Kellogg’s biggest breakfast

    In order to promote its cereals in France, Kellogg’s created a breakfast street party. 

    05-10-2012 |

    "Bag a bloke"

    A French online dating website has launched a touring experiential campaign to showcase some of the "products" it has on offer.

    24-08-2012 |

    SNCF ambient campaign drops oversized rubbish

    To try and stop travelers from throwing chewing gum or cigarettes on the floor, outside Gare de Marseille train station, SNCF commissioned these two temporary sculptures. 

    13-07-2012 |

    Metro launches new newspaper format with a giant paper boat

    The Paris edition of the daily newspaper "Metro" created a giant paper boat to announce the arrival of a new, slicker format.

    08-06-2012 |

    Bâtiment: mirrored art installation delights Parisians

    We love this interactive art, which is currently on display in Paris. 

    25-03-2011 |

    Voyages 'Escape Machine' brand experience in Paris

    This is one of the coolest brand experiences we've seen in a while!  Check out the video to see the fun 'Escape Machine' experience created by SNCF.