Inspiring ideas, insightful thoughts

Fun is at the root of so many great experiential marketing campaigns.

In a world so culturally diverse, racism has never been so uncalled for, yet it continues to be a massive issue around the world.

To ensure an experiential marketing campaign stops people in their tracks, a bold and captivating idea that’s executed at the right time, in the right place, is often all that’s needed.

There aren’t many people that would turn down the chance to try an exciting virtual reality experience for themselves, given the opportunity.

BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.

There’s nothing more annoying than a drink getting stuck in a vending machine – it’s happened to the best of us at one time or another.

Snapchat is one of the most popular social sharing apps on the market, reportedly getting 4 billion video views a day.

What would you think if you walked past a building containing a bunch of angry looking prisoners?

Picture the scene: it’s a sunny day, you’re sitting by the harbour and a van rolls up offering you the chance to try a refreshing new drink that’s just been launched to the market.

A marathon is 26.2 miles long. Gambian woman Siabatou Sanneh walks nearly this distance each day just to get water for her family.

It’s not a location that would usually scream ‘cosy place to sleep for the night’, but this cable car sure does have a good view.  

Waiting around in an airport can be a bit of a yawn-inducing affair. But Air France made sure that wasn’t the case with its mobile-based upgrade challenge game.