03-07-2018

    Out of this world! Maison Mumm reinvents champagne in zero gravity


    It’s a possibility that Richard Branson has been hinting about for a while; that space travel will one day be open to tourists.

    06-03-2018

    Lacoste helps endangered species with limited edition brand campaign


    A simple story, well told, can have a huge impact.

    02-01-2018

    Burger King France gives Facebook fan the ultimate Christmas present


    Many brands pulled out all the stops to surprise and delight their fans over the Christmas period, but one brand in particular delivered a spectacular stunt to end the year on.

    10-05-2017

    Nikon challenges hungry Parisians with food-themed eye test experience


    Fun is at the root of so many great experiential marketing campaigns.

    26-04-2017

    A unique experience shines light on racism


    In a world so culturally diverse, racism has never been so uncalled for, yet it continues to be a massive issue around the world.

    20-04-2017

    A frightening experience from Road Safety Authority France


    To ensure an experiential marketing campaign stops people in their tracks, a bold and captivating idea that’s executed at the right time, in the right place, is often all that’s needed.

    15-03-2017

    Renault creates impressive VR prank campaign


    There aren’t many people that would turn down the chance to try an exciting virtual reality experience for themselves, given the opportunity.

    02-02-2017

    BMW's experiential campaign uses impressive projection mapping


    BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.

    18-01-2017

    Orangina’s brand experience gets people shaking


    There’s nothing more annoying than a drink getting stuck in a vending machine – it’s happened to the best of us at one time or another.

    12-05-2016

    Netflix targets millennials with experiential ads


    Snapchat is one of the most popular social sharing apps on the market, reportedly getting 4 billion video views a day.

    10-09-2015

    Experiential behind bars: Netflix unleashes prisoners in Paris


    What would you think if you walked past a building containing a bunch of angry looking prisoners?

    20-08-2015

    Tribord’s ‘worst drink in the world’ sampling campaign


    Picture the scene: it’s a sunny day, you’re sitting by the harbour and a van rolls up offering you the chance to try a refreshing new drink that’s just been launched to the market.

    15-07-2015

    Great Experiential Marketing: Walking for water


    A marathon is 26.2 miles long. Gambian woman Siabatou Sanneh walks nearly this distance each day just to get water for her family.

    25-03-2015

    An overnight stay in a cable car with Airbnb


    It’s not a location that would usually scream ‘cosy place to sleep for the night’, but this cable car sure does have a good view.  

    27-02-2015

    Great Experiential Marketing: Air France’s upgrade challenge


    Waiting around in an airport can be a bit of a yawn-inducing affair. But Air France made sure that wasn’t the case with its mobile-based upgrade challenge game.

    18-09-2014

    Great Experiential Marketing: IKEA’s furnished climbing wall


    IKEA’s off-the-wall experiential marketing campaign has got everyone at Because talking this week…

    11-09-2014

    Great Experiential Marketing: Contrex’s projected strip tease


    This racy marketing campaign from mineral water brand Contrex not only got its desired audience talking, but got them all hot and bothered too.

    16-07-2014

    Great Experiential Marketing: Nescafé’s pop-up café


    Your cup of morning Joe and daily perusal of the papers need not be a solitary affair any longer, thanks to Nescafé’s pop-up newspaper coffee mugs.

    08-05-2014

    Voyages-SNCF’s larger than life billboards


    Following in the footsteps of its parent company SNCF, Voyages-SNCF.com recently used experiential marketing to get people talking about its newly launched online deal.

    13-12-2013

    Plan creates connections all over the world


    Plan, the global charity that helps fight child poverty and promotes children’s rights, created this stunt earlier in the year. 

    15-11-2013

    Because we think these giant picnic benches are great! 


    It’s not too cold to talk about picnics, right? Because we think these giant picnic benches are great! 

    06-09-2013

    Milka short-changes shoppers in a fun brand experience


    Mondelez-owned chocolate brand Milka has recently got French consumers talking with its witty and innovative sampling campaign dubbed ‘Dare to be Tender’.

    22-03-2013

    Experiential campaign from Intersport showcases mountain spirit


    We feel it is almost time to stop showing brand activations that have a wintery feel - mainly because we are all longing for spring!

    01-11-2012

    Kellogg’s biggest breakfast


    In order to promote its cereals in France, Kellogg’s created a breakfast street party. 

    05-10-2012

    "Bag a bloke"


    A French online dating website has launched a touring experiential campaign to showcase some of the "products" it has on offer.

    24-08-2012

    SNCF ambient campaign drops oversized rubbish


    To try and stop travelers from throwing chewing gum or cigarettes on the floor, outside Gare de Marseille train station, SNCF commissioned these two temporary sculptures. 

    13-07-2012

    Metro launches new newspaper format with a giant paper boat


    The Paris edition of the daily newspaper "Metro" created a giant paper boat to announce the arrival of a new, slicker format.

    08-06-2012

    Bâtiment: mirrored art installation delights Parisians


    We love this interactive art, which is currently on display in Paris. 

    25-03-2011

    Voyages 'Escape Machine' brand experience in Paris


    This is one of the coolest brand experiences we've seen in a while!  Check out the video to see the fun 'Escape Machine' experience created by SNCF.