It’s a possibility that Richard Branson has been hinting about for a while; that space travel will one day be open to tourists.
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It’s a possibility that Richard Branson has been hinting about for a while; that space travel will one day be open to tourists.
A simple story, well told, can have a huge impact.
Many brands pulled out all the stops to surprise and delight their fans over the Christmas period, but one brand in particular delivered a spectacular stunt to end the year on.
Fun is at the root of so many great experiential marketing campaigns.
In a world so culturally diverse, racism has never been so uncalled for, yet it continues to be a massive issue around the world.
To ensure an experiential marketing campaign stops people in their tracks, a bold and captivating idea that’s executed at the right time, in the right place, is often all that’s needed.
There aren’t many people that would turn down the chance to try an exciting virtual reality experience for themselves, given the opportunity.
BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.
There’s nothing more annoying than a drink getting stuck in a vending machine – it’s happened to the best of us at one time or another.
Snapchat is one of the most popular social sharing apps on the market, reportedly getting 4 billion video views a day.
What would you think if you walked past a building containing a bunch of angry looking prisoners?
Picture the scene: it’s a sunny day, you’re sitting by the harbour and a van rolls up offering you the chance to try a refreshing new drink that’s just been launched to the market.
A marathon is 26.2 miles long. Gambian woman Siabatou Sanneh walks nearly this distance each day just to get water for her family.
It’s not a location that would usually scream ‘cosy place to sleep for the night’, but this cable car sure does have a good view.
Waiting around in an airport can be a bit of a yawn-inducing affair. But Air France made sure that wasn’t the case with its mobile-based upgrade challenge game.
IKEA’s off-the-wall experiential marketing campaign has got everyone at Because talking this week…
This racy marketing campaign from mineral water brand Contrex not only got its desired audience talking, but got them all hot and bothered too.
Your cup of morning Joe and daily perusal of the papers need not be a solitary affair any longer, thanks to Nescafé’s pop-up newspaper coffee mugs.
Following in the footsteps of its parent company SNCF, Voyages-SNCF.com recently used experiential marketing to get people talking about its newly launched online deal.
Plan, the global charity that helps fight child poverty and promotes children’s rights, created this stunt earlier in the year.
It’s not too cold to talk about picnics, right? Because we think these giant picnic benches are great!
Mondelez-owned chocolate brand Milka has recently got French consumers talking with its witty and innovative sampling campaign dubbed ‘Dare to be Tender’.
We feel it is almost time to stop showing brand activations that have a wintery feel - mainly because we are all longing for spring!
In order to promote its cereals in France, Kellogg’s created a breakfast street party.
A French online dating website has launched a touring experiential campaign to showcase some of the "products" it has on offer.
To try and stop travelers from throwing chewing gum or cigarettes on the floor, outside Gare de Marseille train station, SNCF commissioned these two temporary sculptures.
The Paris edition of the daily newspaper "Metro" created a giant paper boat to announce the arrival of a new, slicker format.
We love this interactive art, which is currently on display in Paris.
This is one of the coolest brand experiences we've seen in a while! Check out the video to see the fun 'Escape Machine' experience created by SNCF.
