We toast the smartest, most engaging experiential marketing by alcohol brands. Cheers to these five brand winners!
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We toast the smartest, most engaging experiential marketing by alcohol brands. Cheers to these five brand winners!
3 rather unique Ritter Sport employees give us a glimpse into the family-owned company’s HQ.
An innovative Augmented Reality experience that gave "Jaffanatics" a chance to win £500 to live out their dreams.
A Covid-conscious immersive Fresh Market Tour to showcase Woolworths' incredible farmers, their produce and ethos to the everyday Australian.
Plant-based products🌱are driving some of the biggest business decisions in 2021. Here's how to make sure you're sowing the right marketing seeds 💚
We've just hosted our first international virtual coffee tasting, Flavours with Altitude by Promperu and our cups runneth over. Here's what you missed.
A sensory journey that will guide you through the unique taste, smell and sound of the speciality coffee, Coffees from Peru have to offer.
Do we really need Easter as a reason to over-indulge on delicious chocolate? Of course not!
In recent weeks, fears over the spread of coronavirus have swept the globe.
Crocs are like the Marmite of footwear. Some love them, others hate them.
Valentine’s Day may mean balloons, bouquets and chocolates for most couples, but what if you’re single, heartbroken or just not feeling the love?
Ever taken a day off sick after a big night?
As 2019 comes to an end, there is one word many Brits are tired of hearing: Brexit.
Making aspirational wine accessible to premium wine drinkers in an overcrowded market poses an interesting challenge.
Celebrating cross-cultural differences is how Beam Suntory built a world leading premium spirits organisation.
It’s that time of year again.
Whether you’re a Flake fiend or a Twirl girl it is fair to say we are a world of chocolate lovers.
There are two types of people in airports.
A weekend getaway has never been so sweet.
Whether it was an egg-and-spoon race on sports day or a muddy cross-country run, we all have mixed memories of sport in our youth.
Halloween offers the perfect platform to create brand experiences to die for.
We all love takeaway, especially when it’s delivered to us.
Breaking Bad had audiences truly hooked.
Halloween provides plenty of treats for brands who use the right tricks.
From the weird to the truly wonderful, pop-up restaurants are taking the UK by storm.
Wedding planning takes a lot of time and effort, inevitably causing a huge amount of stress.
September may have only just begun, but autumn is in full swing in American shops.
Who doesn’t love a robot?
Move aside millennials, it is Generation Z that are presenting new challenges for marketers.
Free beer for life. If you can find it.
Have you ever felt like summer has passed you by?
The way drinks brands target young consumers is changing.
Classic yellow mustard is a kitchen essential in most American homes.
Brits love a festival.
There are many fashion choices that have divided opinions over the years.
Think of the benefits a brand partnership can create.
Stranger Things took Netflix by storm.
Picnics on a sunny day are hard to beat.
The summer solstice is the longest day of the year, with well over 15 hours of daylight in New York City.
Doughnuts. Sweet and doughy delights, perfect to go with a cup of coffee.
I scream, you scream, we all scream for ice cream.
Considered one of the greatest wonders of the world, the Great Wall of China is a spectacular sight to behold.
Over 44 million American adults have a mental health issue and the number of young people suffering from it has increased.
The political landscape in India is changing rapidly, with the general election saturating news channels, social media platforms and even social gatherings.
Popular American chain, Arby’s is known for its extravagant, stacked sandwiches inspired by dishes from all around the world.
Working with social media influencers can be a recipe for success if the right person is chosen. And trust here is key.
There’s no such thing as a free lunch.
On a long drive it’s not unusual to see a plethora of static billboards doing their very best to tempt you in to the nearby fast-food joint.
If the bees disappear, they’ll take us with them.
In an increasingly online world, more brands are looking at the value of e-commerce to drive overall revenue growth.
Haven’t you got something better to do?
Why would Burger King like a random tweet from a digital influencer posted in 2010?
Valentine’s Day can be expensive.
Video games and tortilla chips go hand-in-hand, but there’s one small problem that plagues gamers worldwide.
Past fashion trends, whether remembered with nostalgic fondness or hideous embarrassment, get people talking.
You’re at a party. There’s a table with delicious finger food and dips.
Burger King is no stranger to outlandish experiential pranks and tongue-in-cheek mockery of rivals.
When was the last time you spoke to your family? Was it this morning, last week, perhaps even a month ago?
Craving a good night’s rest? Then there are some foods you should avoid eating before settling down for a long sleep: ice cream, pizza, cereal and garlic are all said to disturb our slumber.
There’s only one ice hockey team in Kenya. And that’s hardly surprising.
Red Bull is almost as well known for its outlandish marketing stunts as it is for its products.
Food waste is a massive global problem. Perfectly safe, edible food that could be feeding those in need, is being wasted.
In Brazil it is mandatory to vote, so many people cast a blank vote to fulfill their legal obligation without having to make the difficult decision of which political party to support.
When it comes to delivering an impactful influencer campaign, a straight product seeding approach isn’t always enough to convert viewers to consumers.
French fries come with nearly every McDonald’s meal.
Female harassment is a critical issue: since the #MeToo movement, many women have been encouraged to share their own personal experiences of unwanted attention and assault.
It’s hard to not get caught up in World Cup fever.
Lemonade stands are synonymous with summer in America.
Super Bowl Sunday is the biggest day of the year for NFL fans worldwide – the single greatest, and most hotly-contested, championship game of the entire American Football season.
Surprise and delight lies at the absolute heart of experiential marketing excellence. It always has, and it always will.
Organic cows are happy cows according to Bio Suisse, the federation of Swiss organic farmers.
No one in this world deserves to be bulled. But the very sad reality is that, each year, 30% of students worldwide are the targets of bullying and cyberbullying.
How often do you look over at a table in a restaurant and find that instead of talking to each other, people are tapping away on their phones?
Many of us have a love/hate relationship with warmer weather.
We love the imaginative minds of children.
For many of us, it’s not the most expensive possessions we treasure the most, but the ones that truly mean something, or bring back fond memories from our past.
There are many reasons why drive-thru fast food services are so great.
It can be a hard job for a brand to get on the radar of today’s youth, especially in a positive way.
Time and time again we see experiential campaigns taking place in the busiest of locations – train stations, city centres and shopping malls tend to be favoured places amongst brands.
It’s becoming increasingly hard to make new friends face-to-face, thanks to the sad reality that many of us spend much of our days with our heads engrossed in the screens of our trusty smartphone.
On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.
We all have a fun side, no matter our age.
When you bite into a McDonald’s burger, the last thing you’d expect to hear is a burst of operatic music.
There really is nothing on earth quite like virtual reality.
There’s no such thing as a free lunch. Or is there?
Admit it: we’re all a little scared of the unknown.
There’s nothing more annoying than a drink getting stuck in a vending machine – it’s happened to the best of us at one time or another.
At Christmas time the excessive amount of food, drink, parties, and expensive presents often distracts us from what the season really is all about – spending time with and cherishing the people we love.
There’s no escaping the power and appeal of the selfie.
Experiential marketing is a great way to get people talking.
Ghouls, ghosts and a whole load of pumpkins stole the show this week – all in celebration of Halloween, of course!
We are often so caught up in the advances of new technology, we forget some of the inventions that started it all.
We all love a drive-thru for being such an effortless experience, right?
For most people, waiting for a bus is pretty dull.
Once an activity exclusively reserved for kids, colouring has recently been taken up as a hobby by adults worldwide.
Branded vending machines have the potential to be experiential marketing gold.
Having only just recovered from the madness of the Rio 2016 Olympic Games, we’re set to enter into another two weeks of sporting frenzy as the 2016 Paralympics Games kicks off this week!
The eyes of the world have been fixed on Rio this summer, and brands with a presence at the 2016 Olympic Games benefited from unmatched global exposure.
Who doesn’t love to use emojis?
Most people will know that holding in laughter can be surprisingly difficult sometimes.
Shock can be a powerful tool for experiential marketing campaigns.
Fast food giant McDonald’s has launched a playful new experiential campaign in the Netherlands, that gives a nostalgic childhood memory a very modern twist.
Everybody needs good neighbours.
The selfie stick, in just a few short years, is now a must-have accessory for many of us.
A smile can be a very powerful thing. Even on the darkest day, a simple smile from a stranger can brighten up your day and make everything seem just that little bit better.
The coffee market is highly competitive these days, so much so that choosing where to go for your daily caffeine fix can be a tough decision.
Given the choice between receiving a gift right now or taking a chance on opening a mystery box, what would you do?
How do you begin to engage with Generation Z?
When was the last time you said hello to a stranger, or offered a smile to a passer-by in the street?
Do you remember the child-like excitement of sitting outside for hours on end, trying to catch a glimpse of a shooting star?
What’s in a name? Most surnames will provide long family trees and fascinating histories.
Some cheeky baristas went ‘au naturel’ to promote Nestlé’s All-Natural Creamer recently.
To introduce its delicious new spread, Reese’s set up a ‘talking’ vending machine in Toronto’s West End where spooning was the only accepted currency!
It’s a fact of life that we’ve all pondered over; no one really knows why, but boy are yawns contagious.
Coca Cola came to the rescue for expats with this magical brand activation in Dubai.
This beauty of a live brand activation from Lay’s emerged this month, and it’s got everybody talking.
Just in time for the summer BBQ season, Heinz has wisely launched a yellow mustard line.
People have been lifting, climbing up and punching billboards all around Berlin, thanks to Powerade. Fear not, Berlin’s billboards are not under attack.
Buxton Water certainly made its presence known on the day of the London Marathon this year with a simple but effective takeover stunt.
Instead of staring out the window yearning to experience the delights of summer, these office workers had joy delivered right to their desks.
This group of footballers’ five-a-side match was transformed into a truly magical experience, thanks to Pepsi Max.
Cape Town food brand ZANG gave the local public a pick-me-up in more ways than one to promote its new caffeinated chocolate bars.
This week saw Coca-Cola celebrate the 100th anniversary of its iconic glass bottle with a vintage brand experience with the help of Rita Ora.
The art in this gallery was so good, you could eat it. Literally…
To celebrate World Food Day, charitable snack purveyor This Bar Saves Lives, hosted its very first ‘This Party Saves Lives’.
Perrier reached out to the 25-40 market with a street art-themed experiential knees-up in Brooklyn for the launch of its limited edition street art collection.
Noticing a growing trend in outdoor exercise in Chile, fat free yogurt brand Colun Light seized the opportunity to reach out to fitness fanatics.
Summer may be well behind us, but this beach brand experience from ice cream purveyor Strauss has got us reminiscing about those hazy summer days.
Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world.
Walkers got people talking about its quirky new flavours by enclosing the much-loved Gary Lineker inside a Twitter-activated vending machine.
This racy marketing campaign from mineral water brand Contrex not only got its desired audience talking, but got them all hot and bothered too.
Kellogg’s really mixed things up with this pop-up cereal shop in New York, which boasted adventurous cereal combinations, soul music and a karaoke booth.
Your cup of morning Joe and daily perusal of the papers need not be a solitary affair any longer, thanks to Nescafé’s pop-up newspaper coffee mugs.
Football: you either love it, or you don’t. But one thing is certain; you simply can’t escape it at the moment.
Jamba Juice made a real song and dance about its newly launched competition with this fun experiential marketing campaign.
The Picture House pop-up restaurant allows diners to pay for their food by uploading images of their meals to social media sites using the #BirdsEyeInspirations hashtag.
They say that two heads are better than one and it seems that Coca-Cola supports this twosome loving rule of thumb.
Last week Joss featured British Airways' ‘Look Up’ digital outdoor campaign on his blog for the Marketing Society that got people all over the world talking.
Although we can’t say we agree with the idea that ‘we used to put thoughts into words, but we don’t anymore’ the thought behind this campaign from Cadbury is definitely worth sharing.
Swiss-based chocolate company Milka has joined the ranks of novel vending machine stunts with a campaign that calls for Argentinians to “Dare to be Tender”.
This month we want to celebrate creative marketing from confectionery brands. Join in on Twitter with #SweetExperiences.
Wall's Cornetto recently stood out by creating ‘glow in the dark’ ice-creams that were handed out at a screening of the film The World’s End.
Mondelez-owned chocolate brand Milka has recently got French consumers talking with its witty and innovative sampling campaign dubbed ‘Dare to be Tender’.
We love this idea from sparkling water brand San Pellegrino that allows anyone from anywhere in the world to remotely spend 3 minutes in Bella Italia.
This is a nice example of a brand providing a service at a time of need in order to connect with consumers.
Mars brand Snickers has come up with some great campaigns that showcase the brand’s personality.
Getting consumers to try your product can be a great way to build a relationship with them.
In order to promote its cereals in France, Kellogg’s created a breakfast street party.
In order to get people to talk about its new Special K Cracker crisps Kellogg's opened a shop in London where people could pay for a packet with a tweet.
We recently ran a tempting sampling campaign encouraging consumers to try Danone’s new luxury Greek-style yogurt, Oykos.
To receive a sample pack of Fantastic Delites this machine demanded passers-by perform a series of often ridiculous tasks. Which they dutifully did! How far would you go?
Security cameras are often associated with the idea of Big Brother and public control similar to that of Orwell's 1984.
Now here's a clever idea. Hellman's was keen to make consumers realise that mayonnaise can be used in cooking and not just for sandwiches.
We can't fault Coca-Cola's ambition when it comes to creating immersive brand experiences.
You may want to turn your speakers down before you click play! Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!
Last year Magnum launched a successful online game called Magnum Pleasure Hunt, where participants could trawl the internet in search of chocolate pieces.
Last year there were some interesting examples of motion-graphic data visualisations.
Brands who want to cultivate conversation do very well at festivals. Much of it is about the experience with old friends and new.
Anna Bradshaw, Account Director at our Sydney based office, takes a look at one of Australia’s top integrated campaigns of the moment.
As part of Tropicana's "Brighter Mornings" campaign a man-made sun rose in Trafalgar Square this morning at 6.51 am.
Have you ever wondered how honest people today actually are?
If we are talking brand experience then we can’t allow another week to pass without talking about the new “M&M’s world” mega store which has opened in London.
Caribou Coffee are offering a fun but functional total immersion experience for locals in the snowy city of Minneapolis.
