31-01-2022 | 2 min read


    We toast the smartest, most engaging experiential marketing by alcohol brands. Cheers to these five brand winners!

    10-06-2021 | 2 min read


    3 rather unique Ritter Sport employees give us a glimpse into the family-owned company’s HQ.

    22-04-2021 | 2 min read

    You can be Virtually Anything with Jaffa Cakes and Virtual Atoms

    An innovative Augmented Reality experience that gave "Jaffanatics" a chance to win £500 to live out their dreams.

    22-04-2021 | 3 min read

    The Return of the Royal Easter Show - the biggest ticketed event post Covid

    A Covid-conscious immersive Fresh Market Tour to showcase Woolworths' incredible farmers, their produce and ethos to the everyday Australian.

    25-02-2021 | 2 min read

    Planting ideas for the future

    Plant-based products🌱are driving some of the biggest business decisions in 2021. Here's how to make sure you're sowing the right marketing seeds 💚

    19-11-2020 | 2 min read

    From Peru with Love: The Greatest Coffee Adventure

    We've just hosted our first international virtual coffee tasting, Flavours with Altitude by Promperu and our cups runneth over. Here's what you missed.

    05-11-2020 | 1 min read

    Flavours with Altitude: A Virtual Coffee Journey at Great Heights

    A sensory journey that will guide you through the unique taste, smell and sound of the speciality coffee, Coffees from Peru have to offer. 

    12-03-2020 | 1 min read

    Cadburys creates egg-scellent Eatertainment experience

    Do we really need Easter as a reason to over-indulge on delicious chocolate? Of course not!  

    12-03-2020 | 1 min read

    Corona beer ups the chill factor amid coronavirus chaos

    In recent weeks, fears over the spread of coronavirus have swept the globe. 

    20-02-2020 | 1 min read

    KFC steps on to the catwalk with unique fried chicken Crocs

    Crocs are like the Marmite of footwear. Some love them, others hate them.  

    12-02-2020 | 1 min read

    Swap an old flame for a free Whopper on Valentine's Day

    Valentine’s Day may mean balloons, bouquets and chocolates for most couples, but what if you’re single, heartbroken or just not feeling the love? 

    05-02-2020 | 1 min read

    Coca-Cola encourages fans to #ShowUp after Superbowl

    Ever taken a day off sick after a big night?

    22-01-2020 | 1 min read

    A dry spy! Daniel Craig goes alcohol-free in new Heineken ad

    Hold the martini. 

    22-01-2020 | 1 min read

    Dunkin’ Donuts new sandwich is D-o-double-G approved

    Take your pick. 

    11-12-2019 | 1 min read

    Burger King drops a Whopper of a political stunt

    As 2019 comes to an end, there is one word many Brits are tired of hearing: Brexit.

    11-12-2019 | 3 min read

    10 minutes with Pinnacle Drinks' Maxine Haywood

    Making aspirational wine accessible to premium wine drinkers in an overcrowded market poses an interesting challenge.

    05-12-2019 | 3 min read

    10 minutes with Beam Suntory's Melanie Smith

    Celebrating cross-cultural differences is how Beam Suntory built a world leading premium spirits organisation.

    04-12-2019 | 1 min read

    Frito-Lay ad creates festive twist to Anna Kendrick tune

    It’s that time of year again.

    04-12-2019 | 1 min read

    Snicker’s tricks hangry consumers into buying Bounty

    Whether you’re a Flake fiend or a Twirl girl it is fair to say we are a world of chocolate lovers.

    27-11-2019 | 1 min read

    Bombay Sapphire stirs up creativity with Sydney Airport pop-up

    There are two types of people in airports.

    20-11-2019 | 1 min read

    Welcome to the Hotella Nutella

    A weekend getaway has never been so sweet.

    20-11-2019 | 1 min read

    Tim Hortons teams up with Ice Hockey stars to warm hearts

    Whether it was an egg-and-spoon race on sports day or a muddy cross-country run, we all have mixed memories of sport in our youth.

    30-10-2019 | 1 min read

    Budweiser brews up Halloween 'Drink Wiser' campaign

    Halloween offers the perfect platform to create brand experiences to die for.

    28-10-2019 | 1 min read

    Burger King breaks into home deliveries with surprising stunt

    We all love takeaway, especially when it’s delivered to us.

    28-10-2019 | 1 min read

    Breaking Bad cooked up a truly exciting LA pop-up

    Breaking Bad had audiences truly hooked.

    09-10-2019 | 2 min read

    Reese's recruits Neil Patrick Harris for an immersive Halloween experience

    Halloween provides plenty of treats for brands who use the right tricks.

    02-10-2019 | 1 min read

    Old El Paso gives diners something to “taco ’bout”

    From the weird to the truly wonderful, pop-up restaurants are taking the UK by storm.

    18-09-2019 | 2 min read

    KFC helps couples put a wing on it with new wedding planning service

    Wedding planning takes a lot of time and effort, inevitably causing a huge amount of stress.

    11-09-2019 | 1 min read

    Unwanted pumpkin spiced goods? Krispy Kreme has the solution

    September may have only just begun, but autumn is in full swing in American shops.

    04-09-2019 | 1 min read

    Bombay Sapphire uses robot arms to create immersive art installation

    Who doesn’t love a robot?

    04-09-2019 | 1 min read

    Doritos de-brands ads to engage with Generation Z

    Move aside millennials, it is Generation Z that are presenting new challenges for marketers.

    21-08-2019 | 1 min read

    Busch Beer gives away free beer for life in hidden pop-up challenge

    Free beer for life. If you can find it.

    14-08-2019 | 1 min read

    L.L. Bean helps consumers make S’more out of Summer

    Have you ever felt like summer has passed you by?

    14-08-2019 | 1 min read

    Pernod Ricard brings back the Malibu Games with a bang in 2019

    The way drinks brands target young consumers is changing.

    07-08-2019 | 1 min read

    French’s challenged fans to muster up the courage for highly unusual new ice cream

    Classic yellow mustard is a kitchen essential in most American homes.

    24-07-2019 | 1 min read

    McDonald's tour UK festivals in a fun McNugget Van

    Brits love a festival.

    15-07-2019 | 1 min read

    KFC unveils the Fried Chicken Bucket Hat in true finger lickin’ fashion

    There are many fashion choices that have divided opinions over the years.

    09-07-2019 | 1 min read

    'All Orange Everything' pop-up marks KFC & Cheetos partnership

    Think of the benefits a brand partnership can create.

    03-07-2019 | 1 min read

    Stranger Things are happening at Baskin-Robbins

    Stranger Things took Netflix by storm.

    03-07-2019 | 1 min read

    McDonald’s Sweden now delivering straight to your picnic blanket

    Picnics on a sunny day are hard to beat.

    26-06-2019 | 1 min read

    The Dunkin’ Human Charger powers Americans through the longest day of the year

    The summer solstice is the longest day of the year, with well over 15 hours of daylight in New York City.

    19-06-2019 | 1 min read

    Krispy Kreme to wow New Yorkers and tourists with Times Square store

    Doughnuts. Sweet and doughy delights, perfect to go with a cup of coffee.

    04-06-2019 | 1 min read

    The world’s most instagrammable ice cream experience is here

    I scream, you scream, we all scream for ice cream.

    28-05-2019 | 2 min read

    Deliveroo delivers off the wall takeaway stunt

    Considered one of the greatest wonders of the world, the Great Wall of China is a spectacular sight to behold.

    14-05-2019 | 2 min read

    Burger King ‘Real Meals’ Remind Us It’s Okay Not to be OK

    Over 44 million American adults have a mental health issue and the number of young people suffering from it has increased.

    30-04-2019 | 1 min read

    McDonald’s India purposely serves up wrong orders to drive people to the polls

    The political landscape in India is changing rapidly, with the general election saturating news channels, social media platforms and even social gatherings.

    30-04-2019 | 1 min read

    Arby’s offers six sandwich-filled hours in Hawaii for $6

    Popular American chain, Arby’s is known for its extravagant, stacked sandwiches inspired by dishes from all around the world.

    16-04-2019 | 3 min read

    KFC creates the perfect virtual influencer

    Working with social media influencers can be a recipe for success if the right person is chosen. And trust here is key.

    09-04-2019 | 2 min read

    ‘Peri’ clever Nando’s billboards bring friends together with a free meal

    There’s no such thing as a free lunch.

    09-04-2019 | 1 min read

    Deliveroo delights peckish passersby with an edible burger billboard

    On a long drive it’s not unusual to see a plethora of static billboards doing their very best to tempt you in to the nearby fast-food joint.

    19-03-2019 | 2 min read

    Cheerios and Nature Valley use AR technology to help save bees

    If the bees disappear, they’ll take us with them.

    05-03-2019 | 2 min read

    Oreo takes it beyond the biscuit to target Gen Z consumers

    In an increasingly online world, more brands are looking at the value of e-commerce to drive overall revenue growth.

    05-03-2019 | 2 min read

    Game on! Pringles engages gaming influencers with Battle Couch

    Haven’t you got something better to do?

    05-02-2019 | 2 min read

    Burger King ‘tricks’ social media influencers into promoting fries

    Why would Burger King like a random tweet from a digital influencer posted in 2010?

    29-01-2019 | 2 min read

    Celebrate Valen-HEINZ Day with a serving of Ketchup Caviar

    Valentine’s Day can be expensive.

    29-01-2019 | 1 min read

    Doritos crumby problem solved with special towel bag

    Video games and tortilla chips go hand-in-hand, but there’s one small problem that plagues gamers worldwide.

    15-01-2019 | 2 min read

    KFC brings back bowl cuts to amplify $3 Famous Bowl promotion

    Past fashion trends, whether remembered with nostalgic fondness or hideous embarrassment, get people talking.

    18-12-2018 | 2 min read

    Caught in the act! Philadelphia launches Double Diptector bowl

    You’re at a party. There’s a table with delicious finger food and dips.

    11-12-2018 | 1 min read

    Burger King targets McDonald’s with Whopper Detour stunt

    Burger King is no stranger to outlandish experiential pranks and tongue-in-cheek mockery of rivals.

    20-11-2018 | 1 min read

    Bauducco Foods connects families for Thanksgiving in NYC

    When was the last time you spoke to your family? Was it this morning, last week, perhaps even a month ago?

    30-10-2018 | 2 min read

    Burger King feeds nightmares with ghoulish Halloween stunt

    Craving a good night’s rest? Then there are some foods you should avoid eating before settling down for a long sleep: ice cream, pizza, cereal and garlic are all said to disturb our slumber.

    23-10-2018 | 1 min read

    Tim Hortons gives Kenyan ice hockey team the trip of a lifetime

    There’s only one ice hockey team in Kenya. And that’s hardly surprising.

    23-10-2018 | 2 min read

    Red Bull brings the world’s largest sequencer to iconic Berlin nightclub

    Red Bull is almost as well known for its outlandish marketing stunts as it is for its products.

    16-10-2018 | 1 min read

    Hellmann’s stuns stadium visitors with emotive food waste experience

    Food waste is a massive global problem. Perfectly safe, edible food that could be feeding those in need, is being wasted.

    09-10-2018 | 2 min read

    Burger King tackles null vote with Blank Whopper stunt

    In Brazil it is mandatory to vote, so many people cast a blank vote to fulfill their legal obligation without having to make the difficult decision of which political party to support.

    25-09-2018 | 2 min read

    Social media influencers prove they will do anything for an Oreo

    When it comes to delivering an impactful influencer campaign, a straight product seeding approach isn’t always enough to convert viewers to consumers.

    21-08-2018 | 1 min read

    McDonald’s ‘friestream’ activation has fans shouting from the mountain tops

    French fries come with nearly every McDonald’s meal.

    17-07-2018 | 1 min read

    Schweppes addresses female harassment with Brazilian nightclub experiment

    Female harassment is a critical issue: since the #MeToo movement, many women have been encouraged to share their own personal experiences of unwanted attention and assault.

    10-07-2018 | 1 min read

    Coke brings World Cup fans closer to the action with AR

    It’s hard to not get caught up in World Cup fever.

    19-06-2018 | 2 min read

    Country Time takes a stand for lemonade stands

    Lemonade stands are synonymous with summer in America.

    06-02-2018 | 2 min read

    Pepsi and Google VR experience takes fans way, way back

    Super Bowl Sunday is the biggest day of the year for NFL fans worldwide – the single greatest, and most hotly-contested, championship game of the entire American Football season.

    14-11-2017 | 1 min read

    KFC’s herbs and spices surprise lights up social media

    Surprise and delight lies at the absolute heart of experiential marketing excellence. It always has, and it always will.

    01-11-2017 | 1 min read

    Bio Suisse delivers milk samples in exchange for cow massages

    Organic cows are happy cows according to Bio Suisse, the federation of Swiss organic farmers.

    25-10-2017 | 1 min read

    Burger King tackles bullying with powerful experiential video

    No one in this world deserves to be bulled. But the very sad reality is that, each year, 30% of students worldwide are the targets of bullying and cyberbullying.

    25-10-2017 | 1 min read

    McDonald’s offers to lock up phones in favour of family time

    How often do you look over at a table in a restaurant and find that instead of talking to each other, people are tapping away on their phones?

    26-07-2017 | 1 min read

    7UP’s summer Twitter challenge experience

    Many of us have a love/hate relationship with warmer weather.

    12-07-2017 | 1 min read

    Sammontan’s educational global warming experience

    We love the imaginative minds of children.

    15-06-2017 | 1 min read

    Pepsi tricks football fans in experiential stunt

    For many of us, it’s not the most expensive possessions we treasure the most, but the ones that truly mean something, or bring back fond memories from our past.

    07-06-2017 | 1 min read

    An experiential McDonald’s drive-thru takes to the streets

    There are many reasons why drive-thru fast food services are so great.

    07-06-2017 | 1 min read

    A creative festival bottle experience from Coca-Cola

    It can be a hard job for a brand to get on the radar of today’s youth, especially in a positive way.

    04-05-2017 | 1 min read

    Oscar Mayer experience takes Wienermobile to remote Alaskan town

    Time and time again we see experiential campaigns taking place in the busiest of locations – train stations, city centres and shopping malls tend to be favoured places amongst brands.

    26-04-2017 | 1 min read

    Nescafé gets strangers talking in amusing experience

    It’s becoming increasingly hard to make new friends face-to-face, thanks to the sad reality that many of us spend much of our days with our heads engrossed in the screens of our trusty smartphone.

    23-03-2017 | 1 min read

    Coca-Cola’s campaign excites dehydrated beachgoers

    On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.

    23-03-2017 | 1 min read

    Ben & Jerry’s creates fun train station experience

    We all have a fun side, no matter our age.

    02-03-2017 | 1 min read

    McDonald’s stimulates the senses with musical stunt

    When you bite into a McDonald’s burger, the last thing you’d expect to hear is a burst of operatic music.

    07-02-2017 | 1 min read

    M&Ms celebrates 75 years with VR spectacle

    There really is nothing on earth quite like virtual reality.

    07-02-2017 | 1 min read

    McDonald’s creates lunchtime rush with Big Mac ATM

    There’s no such thing as a free lunch. Or is there?

    19-01-2017 | 1 min read

    Maestro’s show-stopping experience

    Admit it: we’re all a little scared of the unknown.

    18-01-2017 | 1 min read

    Orangina’s brand experience gets people shaking

    There’s nothing more annoying than a drink getting stuck in a vending machine – it’s happened to the best of us at one time or another.

    14-12-2016 | 1 min read

    Minute Maid’s emotional festive experience

    At Christmas time the excessive amount of food, drink, parties, and expensive presents often distracts us from what the season really is all about – spending time with and cherishing the people we love.

    01-12-2016 | 1 min read

    Selfie-tacular experience from Coca-Cola

    There’s no escaping the power and appeal of the selfie.

    17-11-2016 | 1 min read

    Burger chain Quick creates comical billboard experience

    Experiential marketing is a great way to get people talking.

    03-11-2016 | 1 min read

    Burger King presents spooky McDonald’s ghost experience

    Ghouls, ghosts and a whole load of pumpkins stole the show this week – all in celebration of Halloween, of course!

    27-10-2016 | 1 min read

    Red Bull experience turns payphones into smartphones

    We are often so caught up in the advances of new technology, we forget some of the inventions that started it all.

    19-10-2016 | 1 min read

    Burger King creates experiential drive-thru

    We all love a drive-thru for being such an effortless experience, right?

    13-10-2016 | 1 min read

    KitKat’s experiential stunt gets commuters dancing

    For most people, waiting for a bus is pretty dull.

    22-09-2016 | 1 min read

    Coca-Cola brand creates experiential colouring billboard

    Once an activity exclusively reserved for kids, colouring has recently been taken up as a hobby by adults worldwide.

    14-09-2016 | 1 min read

    Sweat it out for Gatorade’s experiential vending machine

    Branded vending machines have the potential to be experiential marketing gold.

    07-09-2016 | 1 min read

    OREO inspires fitness fun with experiential activation

    Having only just recovered from the madness of the Rio 2016 Olympic Games, we’re set to enter into another two weeks of sporting frenzy as the 2016 Paralympics Games kicks off this week!

    23-08-2016 | 1 min read

    Coke maximises Olympic partnership with experiential activity

    The eyes of the world have been fixed on Rio this summer, and brands with a presence at the 2016 Olympic Games benefited from unmatched global exposure.

    28-07-2016 | 1 min read

    Pepsi celebrates World Emoji Day with interactive pop-up

    Who doesn’t love to use emojis?

    22-06-2016 | 1 min read

    KitKat tests students in laughter-filled experiential stunt

    Most people will know that holding in laughter can be surprisingly difficult sometimes.

    22-06-2016 | 1 min read

    Snickers’ experiential billboard offers a nasty surprise

    Shock can be a powerful tool for experiential marketing campaigns.

    20-05-2016 | 1 min read

    A musical experiential treat from McDonald’s

    Fast food giant McDonald’s has launched a playful new experiential campaign in the Netherlands, that gives a nostalgic childhood memory a very modern twist.

    21-04-2016 | 1 min read

    Nescafe’s experiential pop-up unites neighbours

    Everybody needs good neighbours.

    21-04-2016 | 1 min read

    Coke kick-starts global campaign with experiential ads

    The selfie stick, in just a few short years, is now a must-have accessory for many of us.

    25-02-2016 | 1 min read

    Good Day’s experiential activation raises smiles in India

    A smile can be a very powerful thing. Even on the darkest day, a simple smile from a stranger can brighten up your day and make everything seem just that little bit better.

    17-12-2015 | 1 min read

    Coop’s experiential pop up coffee shop fools Norway

    The coffee market is highly competitive these days, so much so that choosing where to go for your daily caffeine fix can be a tough decision.

    25-11-2015 | 1 min read

    A joy-filled brand experience from Cadbury

    Given the choice between receiving a gift right now or taking a chance on opening a mystery box, what would you do?

    19-11-2015 | 1 min read

    Sprite’s refreshing Generation Z brand experience

    How do you begin to engage with Generation Z?

    19-11-2015 | 1 min read

    A coffee-powered experiential stunt from NESCAFÉ

    When was the last time you said hello to a stranger, or offered a smile to a passer-by in the street?

    12-11-2015 | 1 min read

    Wish upon a shooting star with Coke’s live brand experience

    Do you remember the child-like excitement of sitting outside for hours on end, trying to catch a glimpse of a shooting star?

    24-09-2015 | 1 min read

    Coke encourages pride with experiential tattoo campaign

    What’s in a name? Most surnames will provide long family trees and fascinating histories. 

    24-07-2015 | 1 min read

    Great Experiential Marketing: Au Naturel with Nestlé

    Some cheeky baristas went ‘au naturel’ to promote Nestlé’s All-Natural Creamer recently.

    09-07-2015 | 1 min read

    Great Experiential Marketing: #DoYouSpoon?

    To introduce its delicious new spread, Reese’s set up a ‘talking’ vending machine in Toronto’s West End where spooning was the only accepted currency!

    11-06-2015 | 1 min read

    Great Experiential Marketing: Café Pele’s contagious billboard

    It’s a fact of life that we’ve all pondered over; no one really knows why, but boy are yawns contagious.

    04-06-2015 | 1 min read

    Great Experiential Marketing: #WishUponACoke with Coca-Cola

    Coca Cola came to the rescue for expats with this magical brand activation in Dubai.  

    28-05-2015 | 1 min read

    Great Experiential Marketing: Lay’s human claw grabber machine

    This beauty of a live brand activation from Lay’s emerged this month, and it’s got everybody talking.

    28-05-2015 | 1 min read

    Great Experiential Marketing: Heinz’ garden BBQ product launch

    Just in time for the summer BBQ season, Heinz has wisely launched a yellow mustard line.

    21-05-2015 | 1 min read

    Great Experiential Marketing: Powerade’s workout billboards

    People have been lifting, climbing up and punching billboards all around Berlin, thanks to Powerade. Fear not, Berlin’s billboards are not under attack.

    15-05-2015 | 1 min read

    Buxton Water takes over the London Marathon

    Buxton Water certainly made its presence known on the day of the London Marathon this year with a simple but effective takeover stunt.

    07-05-2015 | 1 min read

    Great Experiential Marketing: Wall’s office ice cream truck

    Instead of staring out the window yearning to experience the delights of summer, these office workers had joy delivered right to their desks.

    01-05-2015 | 1 min read

    Great Experiential Marketing: Pepsi Max’s drone football

    This group of footballers’ five-a-side match was transformed into a truly magical experience, thanks to Pepsi Max.

    02-04-2015 | 1 min read

    Zang Chocolate’s piggyback taxi service

    Cape Town food brand ZANG gave the local public a pick-me-up in more ways than one to promote its new caffeinated chocolate bars.

    26-03-2015 | 1 min read

    Rita Ora unveils Coca-Cola’s contour centenary pop-up

    This week saw Coca-Cola celebrate the 100th anniversary of its iconic glass bottle with a vintage brand experience with the help of Rita Ora.

    13-03-2015 | 1 min read

    Castello Cheese’s ‘Eat The Art’ pop-up museum

    The art in this gallery was so good, you could eat it. Literally…

    26-11-2014 | 1 min read

    This Bar Saves Lives’ art installation

    To celebrate World Food Day, charitable snack purveyor This Bar Saves Lives, hosted its very first ‘This Party Saves Lives’.

    06-11-2014 | 1 min read

    Great Experiential Marketing: Perrier’s street art party

    Perrier reached out to the 25-40 market with a street art-themed experiential knees-up in Brooklyn for the launch of its limited edition street art collection.

    21-10-2014 | 1 min read

    Great Experiential Marketing: Pay with calories at pop-up shop

    Noticing a growing trend in outdoor exercise in Chile, fat free yogurt brand Colun Light seized the opportunity to reach out to fitness fanatics. 

    10-10-2014 | 1 min read

    Great Experiential Marketing: Strauss’ hidden treasure

    Summer may be well behind us, but this beach brand experience from ice cream purveyor Strauss has got us reminiscing about those hazy summer days.

    10-10-2014 |

    Mountain Dew's Oculus Rift activation

    Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world. 

    15-09-2014 | 1 min read

    Walkers’ twitter-activated vending machine

    Walkers got people talking about its quirky new flavours by enclosing the much-loved Gary Lineker inside a Twitter-activated vending machine.

    11-09-2014 | 1 min read

    Great Experiential Marketing: Contrex’s projected strip tease

    This racy marketing campaign from mineral water brand Contrex not only got its desired audience talking, but got them all hot and bothered too.

    23-07-2014 | 1 min read

    Great Experiential Marketing: Kellogg’s Recharge Bar

    Kellogg’s really mixed things up with this pop-up cereal shop in New York, which boasted adventurous cereal combinations, soul music and a karaoke booth.

    16-07-2014 | 1 min read

    Great Experiential Marketing: Nescafé’s pop-up café

    Your cup of morning Joe and daily perusal of the papers need not be a solitary affair any longer, thanks to Nescafé’s pop-up newspaper coffee mugs.

    04-07-2014 | 1 min read

    Anti-football can & a tiny football pitch

    Football: you either love it, or you don’t. But one thing is certain; you simply can’t escape it at the moment.

    27-06-2014 | 1 min read

    Great Experiential Marketing: Jamba Juice’s YouTube dance-off

    Jamba Juice made a real song and dance about its newly launched competition with this fun experiential marketing campaign.

    30-05-2014 | 1 min read

    Birds Eye offers food in exchange for Instagram pic

    The Picture House pop-up restaurant allows diners to pay for their food by uploading images of their meals to social media sites using the #BirdsEyeInspirations hashtag.

    27-02-2014 | 1 min read

    Great Experiential Marketing: Coca-Cola’s valentine vending

    They say that two heads are better than one and it seems that Coca-Cola supports this twosome loving rule of thumb.

    04-12-2013 |

    A parody of British Airways #lookup campaign from Domino's

    Last week Joss featured British Airways' ‘Look Up’ digital outdoor campaign on his blog for the Marketing Society that got people all over the world talking. 

    20-11-2013 |

    Handmade joy from Cadbury

    Although we can’t say we agree with the idea that ‘we used to put thoughts into words, but we don’t anymore’ the thought behind this campaign from Cadbury is definitely worth sharing.

    11-10-2013 |

    Milka vending machine gets people to hold hands

    Swiss-based chocolate company Milka has joined the ranks of novel vending machine stunts with a campaign that calls for Argentinians to “Dare to be Tender”.

    02-10-2013 | 1 min read

    Sweet success – great confectionery brand experiences

    This month we want to celebrate creative marketing from confectionery brands. Join in on Twitter with #SweetExperiences.

    13-09-2013 |

    Fancy a 'glow in the dark' Cornetto?

    Wall's Cornetto recently stood out by creating ‘glow in the dark’ ice-creams that were handed out at a screening of the film The World’s End.

    06-09-2013 |

    Milka short-changes shoppers in a fun brand experience

    Mondelez-owned chocolate brand Milka has recently got French consumers talking with its witty and innovative sampling campaign dubbed ‘Dare to be Tender’.

    16-08-2013 |

    San Pellegrino – 3 minutes in Italy

    We love this idea from sparkling water brand San Pellegrino that allows anyone from anywhere in the world to remotely spend 3 minutes in Bella Italia.

    02-08-2013 | 1 min read

    Yawn activated coffee machine from Douwe Egberts

    This is a nice example of a brand providing a service at a time of need in order to connect with consumers. 

    30-05-2013 |

    Snickers gets people talking with witty campaigns

    Mars brand Snickers has come up with some great campaigns that showcase the brand’s personality. 

    15-02-2013 |

    Coke Zero secret sampling

    Getting consumers to try your product can be a great way to build a relationship with them. 

    01-11-2012 |

    Kellogg’s biggest breakfast

    In order to promote its cereals in France, Kellogg’s created a breakfast street party. 

    25-10-2012 |

    Kellogg's tweet shop

    In order to get people to talk about its new Special K Cracker crisps Kellogg's opened a shop in London where people could pay for a packet with a tweet. 

    14-09-2012 | 1 min read

    Bare-chested delights for Danone

    We recently ran a tempting sampling campaign encouraging consumers to try Danone’s new luxury Greek-style yogurt, Oykos.

    06-09-2012 |

    Delite-o-matic sampling machine

    To receive a sample pack of Fantastic Delites this machine demanded passers-by perform a series of often ridiculous tasks. Which they dutifully did!  How far would you go?

    16-08-2012 |

    Coca-Cola goes viral with security camera ad

    Security cameras are often associated with the idea of Big Brother and public control similar to that of Orwell's 1984.

    10-08-2012 |

    Hellmann's recipe receipt

    Now here's a clever idea. Hellman's was keen to make consumers realise that mayonnaise can be used in cooking and not just for sandwiches.

    09-08-2012 |

    The Vault of the secret Coca-Cola formula

    We can't fault Coca-Cola's ambition when it comes to creating immersive brand experiences. 

    02-08-2012 |

    Camp Nectar - Fruit in the form of packaging

    You may want to turn your speakers down before you click play!  Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!

    26-07-2012 |

    Magnum Pleasure Hunt: Across Amsterdam

    Last year Magnum launched a successful online game called Magnum Pleasure Hunt, where participants could trawl the internet in search of chocolate pieces.

    21-06-2012 |

    Data visualisation with Coca-Cola "Future Room"

    Last year there were some interesting examples of motion-graphic data visualisations.

    21-06-2012 |

    V Energy Drink - capturing the festival experience

    Brands who want to cultivate conversation do very well at festivals. Much of it is about the experience with old friends and new.

    14-06-2012 | 1 min read

    ‘Share a Coke’: A truly integrated campaign

    Anna Bradshaw, Account Director at our Sydney based office, takes a look at one of Australia’s top integrated campaigns of the moment.

    31-05-2012 | 1 min read

    Tropicana's sun illuminates Trafalgar Square

    As part of Tropicana's "Brighter Mornings" campaign a man-made sun rose in Trafalgar Square this morning at 6.51 am.

    13-01-2012 |

    Honest Tea creates live social honest test

    Have you ever wondered how honest people today actually are? 

    06-01-2012 |

    World's largest chocolate store opens in London: M&M's World

    If we are talking brand experience then we can’t allow another week to pass without talking about the new “M&M’s world” mega store which has opened in London.

    04-03-2011 |

    Interactive touchscreen vending machines from Japan!

    The Japanese are always one step ahead when it comes to anything technical, so it's no surprise they've invented the interactive vending machine!

    25-02-2011 |

    Caribou Coffee bus stops bring a new meaning to 'hotspot'

    Caribou Coffee are offering a fun but functional total immersion experience for locals in the snowy city of Minneapolis.