3 rather unique Ritter Sport employees give us a glimpse into the family-owned company’s HQ.
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3 rather unique Ritter Sport employees give us a glimpse into the family-owned company’s HQ.
For over a month, the U.S. government’s indecision on spending plans has brought parts of the administration to a standstill.
To make your brand truly stand out against the competition, you have to take your experiential campaign to another level.
Many children across the world are reportedly spending too much time looking at screens, and not enough time outside.
On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.
We all have a fun side, no matter our age.
There really is nothing on earth quite like virtual reality.
Experiential marketing can take many different forms, but pop-ups are one of the most widely adopted tactics.
Admit it: we’re all a little scared of the unknown.
There’s nothing more annoying than a drink getting stuck in a vending machine – it’s happened to the best of us at one time or another.
At Christmas time the excessive amount of food, drink, parties, and expensive presents often distracts us from what the season really is all about – spending time with and cherishing the people we love.
There’s no escaping the power and appeal of the selfie.
We are often so caught up in the advances of new technology, we forget some of the inventions that started it all.
For most people, waiting for a bus is pretty dull.
Once an activity exclusively reserved for kids, colouring has recently been taken up as a hobby by adults worldwide.
Branded vending machines have the potential to be experiential marketing gold.
Having only just recovered from the madness of the Rio 2016 Olympic Games, we’re set to enter into another two weeks of sporting frenzy as the 2016 Paralympics Games kicks off this week!
The eyes of the world have been fixed on Rio this summer, and brands with a presence at the 2016 Olympic Games benefited from unmatched global exposure.
Who doesn’t love to use emojis?
Most people will know that holding in laughter can be surprisingly difficult sometimes.
One of experiential marketing’s greatest strengths is its ability to challenge and change perceptions.
A sweltering sunny day spent at the beach is a rare treat for Brits.
Virtual reality is a hugely flexible technology.
Declared a global health emergency in February, the Zika virus is one of the most serious health epidemics facing the world this year.
Everybody needs good neighbours.
The selfie stick, in just a few short years, is now a must-have accessory for many of us.
A smile can be a very powerful thing. Even on the darkest day, a simple smile from a stranger can brighten up your day and make everything seem just that little bit better.
The cold and flu season is well and truly upon us. All across the northern hemisphere people are suffering right now, battling to fight off the dreaded illness.
Given the choice between receiving a gift right now or taking a chance on opening a mystery box, what would you do?
How do you begin to engage with Generation Z?
When was the last time you said hello to a stranger, or offered a smile to a passer-by in the street?
Do you remember the child-like excitement of sitting outside for hours on end, trying to catch a glimpse of a shooting star?
Train stations are usually a flurry of activity, with busy people blindly rushing from A to B.
What’s in a name? Most surnames will provide long family trees and fascinating histories.
What would you say if someone told you that a bus ticket could save your life? An innovative experiential campaign in Sri Lanka set out to achieve just that.
Product sampling is generally a nice experience. It’s a chance for a brand to offer a trial of a new product to a select group of people, gathering their valuable feedback along the way.
Some cheeky baristas went ‘au naturel’ to promote Nestlé’s All-Natural Creamer recently.
What’s the best way to promote a new sun cream product? By throwing an amazing underwater beach party of course!
To introduce its delicious new spread, Reese’s set up a ‘talking’ vending machine in Toronto’s West End where spooning was the only accepted currency!
It’s a fact of life that we’ve all pondered over; no one really knows why, but boy are yawns contagious.
Coca Cola came to the rescue for expats with this magical brand activation in Dubai.
This beauty of a live brand activation from Lay’s emerged this month, and it’s got everybody talking.
Just in time for the summer BBQ season, Heinz has wisely launched a yellow mustard line.
People have been lifting, climbing up and punching billboards all around Berlin, thanks to Powerade. Fear not, Berlin’s billboards are not under attack.
Buxton Water certainly made its presence known on the day of the London Marathon this year with a simple but effective takeover stunt.
Instead of staring out the window yearning to experience the delights of summer, these office workers had joy delivered right to their desks.
This group of footballers’ five-a-side match was transformed into a truly magical experience, thanks to Pepsi Max.
Cape Town food brand ZANG gave the local public a pick-me-up in more ways than one to promote its new caffeinated chocolate bars.
This week saw Coca-Cola celebrate the 100th anniversary of its iconic glass bottle with a vintage brand experience with the help of Rita Ora.
The art in this gallery was so good, you could eat it. Literally…
Toothpaste brand Dentiste concluded that Japanese folk tend to be a tad shy about expressing their feelings.
We all know that the Christmas period is a time for over-indulgence, but a two ton 12 x 10 metre cake is a bit excessive…
To celebrate World Food Day, charitable snack purveyor This Bar Saves Lives, hosted its very first ‘This Party Saves Lives’.
Perrier reached out to the 25-40 market with a street art-themed experiential knees-up in Brooklyn for the launch of its limited edition street art collection.
Noticing a growing trend in outdoor exercise in Chile, fat free yogurt brand Colun Light seized the opportunity to reach out to fitness fanatics.
Summer may be well behind us, but this beach brand experience from ice cream purveyor Strauss has got us reminiscing about those hazy summer days.
Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world.
This racy marketing campaign from mineral water brand Contrex not only got its desired audience talking, but got them all hot and bothered too.
Kellogg’s really mixed things up with this pop-up cereal shop in New York, which boasted adventurous cereal combinations, soul music and a karaoke booth.
Your cup of morning Joe and daily perusal of the papers need not be a solitary affair any longer, thanks to Nescafé’s pop-up newspaper coffee mugs.
Football: you either love it, or you don’t. But one thing is certain; you simply can’t escape it at the moment.
In a bid to rid Romania’s streets of offensive graffiti, cleaning brand Cif launched an innovative app that allows residents to report distasteful daubings.
Jamba Juice made a real song and dance about its newly launched competition with this fun experiential marketing campaign.
The Picture House pop-up restaurant allows diners to pay for their food by uploading images of their meals to social media sites using the #BirdsEyeInspirations hashtag.
NIVEA really got people talking in Brazil this month by launching a wearable technology bracelet that will help parents track their children’s whereabouts on the beach.
Cough medicine brand Ricola transformed a common annoyance into a piece of music in this great experiential marketing stunt carried out in a concert hall.
Toilets are not the conventional choice of location for a serenade, but these ladies were treated to exactly that - all in the name of toilet cleaner.
‘Duracell Moments of Warmth’ is a ‘powerful’ campaign putting the spark back into human connections.
They say that two heads are better than one and it seems that Coca-Cola supports this twosome loving rule of thumb.
Don’t worry, even though this is an experiential stunt for Yovis Viaggio, a brand of traveller’s diarrhoea medicine, this video is totally safe to view at work!
Last week Joss featured British Airways' ‘Look Up’ digital outdoor campaign on his blog for the Marketing Society that got people all over the world talking.
Although we can’t say we agree with the idea that ‘we used to put thoughts into words, but we don’t anymore’ the thought behind this campaign from Cadbury is definitely worth sharing.
Swiss-based chocolate company Milka has joined the ranks of novel vending machine stunts with a campaign that calls for Argentinians to “Dare to be Tender”.
This month we want to celebrate creative marketing from confectionery brands. Join in on Twitter with #SweetExperiences.
Wall's Cornetto recently stood out by creating ‘glow in the dark’ ice-creams that were handed out at a screening of the film The World’s End.
Mondelez-owned chocolate brand Milka has recently got French consumers talking with its witty and innovative sampling campaign dubbed ‘Dare to be Tender’.
We love this idea from sparkling water brand San Pellegrino that allows anyone from anywhere in the world to remotely spend 3 minutes in Bella Italia.
This is a nice example of a brand providing a service at a time of need in order to connect with consumers.
Mars brand Snickers has come up with some great campaigns that showcase the brand’s personality.
Perception is an incredibly powerful thing, as demonstrated in this social experiment from Dove.
Getting consumers to try your product can be a great way to build a relationship with them.
In order to promote its cereals in France, Kellogg’s created a breakfast street party.
In order to get people to talk about its new Special K Cracker crisps Kellogg's opened a shop in London where people could pay for a packet with a tweet.
Most people accept that adverts for female sanitary products tend to gloss over true reality of "that time of the month".
DDB Helsinki recently co-ordinated this brilliant stop-motion project for Tikkurila Paints.
In a recent sampling campaign for Lux "Magic Spell" shower gel, which targeted spas and gyms, ladies shower rooms were decorated with stickers that reacted to water.
We have the likes of John Moston and Barry Davies; Israel's voice of sport is Zoheir Bahalool.
This brilliantly quick-witted one-off tactical ad from Lynx received lots of online and offline attention last week when it was published in national newspapers.
The Olympics are over but this great activation from Gillette lives on.
We recently ran a tempting sampling campaign encouraging consumers to try Danone’s new luxury Greek-style yogurt, Oykos.
As it's winter over in Australia, Reckitt Benckiser (RB) has launched an interactive digital campaign designed to pamper sufferers of Man Flu.
To receive a sample pack of Fantastic Delites this machine demanded passers-by perform a series of often ridiculous tasks. Which they dutifully did! How far would you go?
Security cameras are often associated with the idea of Big Brother and public control similar to that of Orwell's 1984.
Now here's a clever idea. Hellman's was keen to make consumers realise that mayonnaise can be used in cooking and not just for sandwiches.
If you can't pay your bill after a meal then someone has to wash the dishes, right? Scotch-Brite was determined to connect with a younger audience in Brazil.
We can't fault Coca-Cola's ambition when it comes to creating immersive brand experiences.
You may want to turn your speakers down before you click play! Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!
Last year Magnum launched a successful online game called Magnum Pleasure Hunt, where participants could trawl the internet in search of chocolate pieces.
Last year there were some interesting examples of motion-graphic data visualisations.
Brands who want to cultivate conversation do very well at festivals. Much of it is about the experience with old friends and new.
Anna Bradshaw, Account Director at our Sydney based office, takes a look at one of Australia’s top integrated campaigns of the moment.
As part of Tropicana's "Brighter Mornings" campaign a man-made sun rose in Trafalgar Square this morning at 6.51 am.
Apparently it takes us, on average, less than five minutes to choose a new mattress.
To come up with fresh ways to market a headache pill must be a bit of a, well, headache. To come up with fresh ways to market a headache pill must be a bit of a, well, headache.
Have you ever wondered how honest people today actually are?
If we are talking brand experience then we can’t allow another week to pass without talking about the new “M&M’s world” mega store which has opened in London.
Caribou Coffee are offering a fun but functional total immersion experience for locals in the snowy city of Minneapolis.
