10-06-2021 | 2 min read


    3 rather unique Ritter Sport employees give us a glimpse into the family-owned company’s HQ.

    22-01-2019 | 2 min read

    Kraft opens free food shop for government workers in crisis

    For over a month, the U.S. government’s indecision on spending plans has brought parts of the administration to a standstill.

    25-09-2018 | 1 min read

    Old Spice’s foamy football game show puts the viewer in control

    To make your brand truly stand out against the competition, you have to take your experiential campaign to another level.

    07-08-2018 | 1 min read

    OMO turns reading into a fun outdoor activity with the Book of Dirt

    Many children across the world are reportedly spending too much time looking at screens, and not enough time outside.

    23-03-2017 | 1 min read

    Coca-Cola’s campaign excites dehydrated beachgoers

    On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.

    23-03-2017 | 1 min read

    Ben & Jerry’s creates fun train station experience

    We all have a fun side, no matter our age.

    07-02-2017 | 1 min read

    M&Ms celebrates 75 years with VR spectacle

    There really is nothing on earth quite like virtual reality.

    26-01-2017 | 1 min read

    A creative pop-up experience from BIC

    Experiential marketing can take many different forms, but pop-ups are one of the most widely adopted tactics.

    19-01-2017 | 1 min read

    Maestro’s show-stopping experience

    Admit it: we’re all a little scared of the unknown.

    18-01-2017 | 1 min read

    Orangina’s brand experience gets people shaking

    There’s nothing more annoying than a drink getting stuck in a vending machine – it’s happened to the best of us at one time or another.

    14-12-2016 | 1 min read

    Minute Maid’s emotional festive experience

    At Christmas time the excessive amount of food, drink, parties, and expensive presents often distracts us from what the season really is all about – spending time with and cherishing the people we love.

    01-12-2016 | 1 min read

    Selfie-tacular experience from Coca-Cola

    There’s no escaping the power and appeal of the selfie.

    27-10-2016 | 1 min read

    Red Bull experience turns payphones into smartphones

    We are often so caught up in the advances of new technology, we forget some of the inventions that started it all.

    13-10-2016 | 1 min read

    KitKat’s experiential stunt gets commuters dancing

    For most people, waiting for a bus is pretty dull.

    22-09-2016 | 1 min read

    Coca-Cola brand creates experiential colouring billboard

    Once an activity exclusively reserved for kids, colouring has recently been taken up as a hobby by adults worldwide.

    14-09-2016 | 1 min read

    Sweat it out for Gatorade’s experiential vending machine

    Branded vending machines have the potential to be experiential marketing gold.

    07-09-2016 | 1 min read

    OREO inspires fitness fun with experiential activation

    Having only just recovered from the madness of the Rio 2016 Olympic Games, we’re set to enter into another two weeks of sporting frenzy as the 2016 Paralympics Games kicks off this week!

    23-08-2016 | 1 min read

    Coke maximises Olympic partnership with experiential activity

    The eyes of the world have been fixed on Rio this summer, and brands with a presence at the 2016 Olympic Games benefited from unmatched global exposure.

    28-07-2016 | 1 min read

    Pepsi celebrates World Emoji Day with interactive pop-up

    Who doesn’t love to use emojis?

    22-06-2016 | 1 min read

    KitKat tests students in laughter-filled experiential stunt

    Most people will know that holding in laughter can be surprisingly difficult sometimes.

    31-05-2016 | 1 min read

    Pedigree’s experiential pUp syndrome campaign

    One of experiential marketing’s greatest strengths is its ability to challenge and change perceptions.

    31-05-2016 | 1 min read

    NIVEA‘s fun-filled experiential stunt tackles the sun

    A sweltering sunny day spent at the beach is a rare treat for Brits.

    25-05-2016 | 1 min read

    A virtual reality migraine from Excedrin

    Virtual reality is a hugely flexible technology.

    12-05-2016 | 1 min read

    Killer experiential billboard fights Zika virus

    Declared a global health emergency in February, the Zika virus is one of the most serious health epidemics facing the world this year.

    21-04-2016 | 1 min read

    Nescafe’s experiential pop-up unites neighbours

    Everybody needs good neighbours.

    21-04-2016 | 1 min read

    Coke kick-starts global campaign with experiential ads

    The selfie stick, in just a few short years, is now a must-have accessory for many of us.

    25-02-2016 | 1 min read

    Good Day’s experiential activation raises smiles in India

    A smile can be a very powerful thing. Even on the darkest day, a simple smile from a stranger can brighten up your day and make everything seem just that little bit better.

    18-02-2016 | 1 min read

    Theraflu creates world’s first flu detection experiential ad

    The cold and flu season is well and truly upon us. All across the northern hemisphere people are suffering right now, battling to fight off the dreaded illness.

    25-11-2015 | 1 min read

    A joy-filled brand experience from Cadbury

    Given the choice between receiving a gift right now or taking a chance on opening a mystery box, what would you do?

    19-11-2015 | 1 min read

    Sprite’s refreshing Generation Z brand experience

    How do you begin to engage with Generation Z?

    19-11-2015 | 1 min read

    A coffee-powered experiential stunt from NESCAFÉ

    When was the last time you said hello to a stranger, or offered a smile to a passer-by in the street?

    12-11-2015 | 1 min read

    Wish upon a shooting star with Coke’s live brand experience

    Do you remember the child-like excitement of sitting outside for hours on end, trying to catch a glimpse of a shooting star?

    08-10-2015 | 1 min read

    Experiential campaign encourages dancing for Parkinson’s

    Train stations are usually a flurry of activity, with busy people blindly rushing from A to B.

    24-09-2015 | 1 min read

    Coke encourages pride with experiential tattoo campaign

    What’s in a name? Most surnames will provide long family trees and fascinating histories. 

    03-09-2015 | 1 min read

    Experiential bus tickets that save lives

    What would you say if someone told you that a bus ticket could save your life? An innovative experiential campaign in Sri Lanka set out to achieve just that.

    20-08-2015 | 1 min read

    Freshpet serves up a product sampling surprise

    Product sampling is generally a nice experience. It’s a chance for a brand to offer a trial of a new product to a select group of people, gathering their valuable feedback along the way. 

    24-07-2015 | 1 min read

    Great Experiential Marketing: Au Naturel with Nestlé

    Some cheeky baristas went ‘au naturel’ to promote Nestlé’s All-Natural Creamer recently.

    23-07-2015 | 1 min read

    Great Experiential Marketing: Neutrogena’s underwater radio

    What’s the best way to promote a new sun cream product? By throwing an amazing underwater beach party of course!

    09-07-2015 | 1 min read

    Great Experiential Marketing: #DoYouSpoon?

    To introduce its delicious new spread, Reese’s set up a ‘talking’ vending machine in Toronto’s West End where spooning was the only accepted currency!

    11-06-2015 | 1 min read

    Great Experiential Marketing: Café Pele’s contagious billboard

    It’s a fact of life that we’ve all pondered over; no one really knows why, but boy are yawns contagious.

    04-06-2015 | 1 min read

    Great Experiential Marketing: #WishUponACoke with Coca-Cola

    Coca Cola came to the rescue for expats with this magical brand activation in Dubai.  

    28-05-2015 | 1 min read

    Great Experiential Marketing: Lay’s human claw grabber machine

    This beauty of a live brand activation from Lay’s emerged this month, and it’s got everybody talking.

    28-05-2015 | 1 min read

    Great Experiential Marketing: Heinz’ garden BBQ product launch

    Just in time for the summer BBQ season, Heinz has wisely launched a yellow mustard line.

    21-05-2015 | 1 min read

    Great Experiential Marketing: Powerade’s workout billboards

    People have been lifting, climbing up and punching billboards all around Berlin, thanks to Powerade. Fear not, Berlin’s billboards are not under attack.

    15-05-2015 | 1 min read

    Buxton Water takes over the London Marathon

    Buxton Water certainly made its presence known on the day of the London Marathon this year with a simple but effective takeover stunt.

    07-05-2015 | 1 min read

    Great Experiential Marketing: Wall’s office ice cream truck

    Instead of staring out the window yearning to experience the delights of summer, these office workers had joy delivered right to their desks.

    01-05-2015 | 1 min read

    Great Experiential Marketing: Pepsi Max’s drone football

    This group of footballers’ five-a-side match was transformed into a truly magical experience, thanks to Pepsi Max.

    02-04-2015 | 1 min read

    Zang Chocolate’s piggyback taxi service

    Cape Town food brand ZANG gave the local public a pick-me-up in more ways than one to promote its new caffeinated chocolate bars.

    26-03-2015 | 1 min read

    Rita Ora unveils Coca-Cola’s contour centenary pop-up

    This week saw Coca-Cola celebrate the 100th anniversary of its iconic glass bottle with a vintage brand experience with the help of Rita Ora.

    13-03-2015 | 1 min read

    Castello Cheese’s ‘Eat The Art’ pop-up museum

    The art in this gallery was so good, you could eat it. Literally…

    19-02-2015 | 1 min read

    Great Experiential Marketing: DENTISTE’s kissing silhouette booth

    Toothpaste brand Dentiste concluded that Japanese folk tend to be a tad shy about expressing their feelings. 

    08-01-2015 | 1 min read

    Fairy’s world’s largest cake sculpture

    We all know that the Christmas period is a time for over-indulgence, but a two ton 12 x 10 metre cake is a bit excessive…

    26-11-2014 | 1 min read

    This Bar Saves Lives’ art installation

    To celebrate World Food Day, charitable snack purveyor This Bar Saves Lives, hosted its very first ‘This Party Saves Lives’.

    06-11-2014 | 1 min read

    Great Experiential Marketing: Perrier’s street art party

    Perrier reached out to the 25-40 market with a street art-themed experiential knees-up in Brooklyn for the launch of its limited edition street art collection.

    21-10-2014 | 1 min read

    Great Experiential Marketing: Pay with calories at pop-up shop

    Noticing a growing trend in outdoor exercise in Chile, fat free yogurt brand Colun Light seized the opportunity to reach out to fitness fanatics. 

    10-10-2014 | 1 min read

    Great Experiential Marketing: Strauss’ hidden treasure

    Summer may be well behind us, but this beach brand experience from ice cream purveyor Strauss has got us reminiscing about those hazy summer days.

    10-10-2014 |

    Mountain Dew's Oculus Rift activation

    Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world. 

    11-09-2014 | 1 min read

    Great Experiential Marketing: Contrex’s projected strip tease

    This racy marketing campaign from mineral water brand Contrex not only got its desired audience talking, but got them all hot and bothered too.

    23-07-2014 | 1 min read

    Great Experiential Marketing: Kellogg’s Recharge Bar

    Kellogg’s really mixed things up with this pop-up cereal shop in New York, which boasted adventurous cereal combinations, soul music and a karaoke booth.

    16-07-2014 | 1 min read

    Great Experiential Marketing: Nescafé’s pop-up café

    Your cup of morning Joe and daily perusal of the papers need not be a solitary affair any longer, thanks to Nescafé’s pop-up newspaper coffee mugs.

    04-07-2014 | 1 min read

    Anti-football can & a tiny football pitch

    Football: you either love it, or you don’t. But one thing is certain; you simply can’t escape it at the moment.

    27-06-2014 | 1 min read

    Great Experiential Marketing: CIF cleans Romania

    In a bid to rid Romania’s streets of offensive graffiti, cleaning brand Cif launched an innovative app that allows residents to report distasteful daubings.

    27-06-2014 | 1 min read

    Great Experiential Marketing: Jamba Juice’s YouTube dance-off

    Jamba Juice made a real song and dance about its newly launched competition with this fun experiential marketing campaign.

    30-05-2014 | 1 min read

    Birds Eye offers food in exchange for Instagram pic

    The Picture House pop-up restaurant allows diners to pay for their food by uploading images of their meals to social media sites using the #BirdsEyeInspirations hashtag.

    22-05-2014 | 1 min read

    Great Experiential Marketing: NIVEA’s wearable protection ad

    NIVEA really got people talking in Brazil this month by launching a wearable technology bracelet that will help parents track their children’s whereabouts on the beach.

    25-03-2014 | 1 min read

    Great Experiential Marketing: The Ricola cough concert

    Cough medicine brand Ricola transformed a common annoyance into a piece of music in this great experiential marketing stunt carried out in a concert hall.

    20-03-2014 | 1 min read

    Great Experiential Marketing: Power Activ’s topless toilet serenade

    Toilets are not the conventional choice of location for a serenade, but these ladies were treated to exactly that - all in the name of toilet cleaner.

    13-03-2014 | 1 min read

    Great Experiential Marketing: Duracell moments of warmth

    ‘Duracell Moments of Warmth’ is a ‘powerful’ campaign putting the spark back into human connections.

    27-02-2014 | 1 min read

    Great Experiential Marketing: Coca-Cola’s valentine vending

    They say that two heads are better than one and it seems that Coca-Cola supports this twosome loving rule of thumb.

    08-01-2014 | 1 min read

    Giving the holiday from hell experience in the airport

    Don’t worry, even though this is an experiential stunt for Yovis Viaggio, a brand of traveller’s diarrhoea medicine, this video is totally safe to view at work!

    04-12-2013 |

    A parody of British Airways #lookup campaign from Domino's

    Last week Joss featured British Airways' ‘Look Up’ digital outdoor campaign on his blog for the Marketing Society that got people all over the world talking. 

    20-11-2013 |

    Handmade joy from Cadbury

    Although we can’t say we agree with the idea that ‘we used to put thoughts into words, but we don’t anymore’ the thought behind this campaign from Cadbury is definitely worth sharing.

    11-10-2013 |

    Milka vending machine gets people to hold hands

    Swiss-based chocolate company Milka has joined the ranks of novel vending machine stunts with a campaign that calls for Argentinians to “Dare to be Tender”.

    02-10-2013 | 1 min read

    Sweet success – great confectionery brand experiences

    This month we want to celebrate creative marketing from confectionery brands. Join in on Twitter with #SweetExperiences.

    13-09-2013 |

    Fancy a 'glow in the dark' Cornetto?

    Wall's Cornetto recently stood out by creating ‘glow in the dark’ ice-creams that were handed out at a screening of the film The World’s End.

    06-09-2013 |

    Milka short-changes shoppers in a fun brand experience

    Mondelez-owned chocolate brand Milka has recently got French consumers talking with its witty and innovative sampling campaign dubbed ‘Dare to be Tender’.

    16-08-2013 |

    San Pellegrino – 3 minutes in Italy

    We love this idea from sparkling water brand San Pellegrino that allows anyone from anywhere in the world to remotely spend 3 minutes in Bella Italia.

    02-08-2013 | 1 min read

    Yawn activated coffee machine from Douwe Egberts

    This is a nice example of a brand providing a service at a time of need in order to connect with consumers. 

    30-05-2013 |

    Snickers gets people talking with witty campaigns

    Mars brand Snickers has come up with some great campaigns that showcase the brand’s personality. 

    19-04-2013 |

    Dove: You are more beautiful than you think

    Perception is an incredibly powerful thing, as demonstrated in this social experiment from Dove. 

    15-02-2013 |

    Coke Zero secret sampling

    Getting consumers to try your product can be a great way to build a relationship with them. 

    01-11-2012 |

    Kellogg’s biggest breakfast

    In order to promote its cereals in France, Kellogg’s created a breakfast street party. 

    25-10-2012 |

    Kellogg's tweet shop

    In order to get people to talk about its new Special K Cracker crisps Kellogg's opened a shop in London where people could pay for a packet with a tweet. 

    25-10-2012 | 1 min read

    Bodyform's brilliant Facebook response to witty comment

    Most people accept that adverts for female sanitary products tend to gloss over true reality of "that time of the month".  

    19-10-2012 |

    Stunning experiential mural for Tikkurila Paints

    DDB Helsinki recently co-ordinated this brilliant stop-motion project for Tikkurila Paints. 

    11-10-2012 |

    Lux magic shower

    In a recent sampling campaign for Lux "Magic Spell" shower gel, which targeted spas and gyms, ladies shower rooms were decorated with stickers that reacted to water. 

    04-10-2012 |

    Huggies GoPro - Child superstar

    We have the likes of John Moston and Barry Davies; Israel's voice of sport is Zoheir Bahalool.

    28-09-2012 |

    Sorry Harry - Lynx

    This brilliantly quick-witted one-off tactical ad from Lynx received lots of online and offline attention last week when it was published in national newspapers.

    14-09-2012 |

    Gillette water projection - Light it up

    The Olympics are over but this great activation from Gillette lives on. 

    14-09-2012 | 1 min read

    Bare-chested delights for Danone

    We recently ran a tempting sampling campaign encouraging consumers to try Danone’s new luxury Greek-style yogurt, Oykos.

    07-09-2012 |

    Man flu pampering from Lemsip and Strepsils

    As it's winter over in Australia, Reckitt Benckiser (RB) has launched an interactive digital campaign designed to pamper sufferers of Man Flu.

    06-09-2012 |

    Delite-o-matic sampling machine

    To receive a sample pack of Fantastic Delites this machine demanded passers-by perform a series of often ridiculous tasks. Which they dutifully did!  How far would you go?

    16-08-2012 |

    Coca-Cola goes viral with security camera ad

    Security cameras are often associated with the idea of Big Brother and public control similar to that of Orwell's 1984.

    10-08-2012 |

    Hellmann's recipe receipt

    Now here's a clever idea. Hellman's was keen to make consumers realise that mayonnaise can be used in cooking and not just for sandwiches.

    10-08-2012 |

    Scotch-Brite - Wash your own bill

    If you can't pay your bill after a meal then someone has to wash the dishes, right? Scotch-Brite was determined to connect with a younger audience in Brazil. 

    09-08-2012 |

    The Vault of the secret Coca-Cola formula

    We can't fault Coca-Cola's ambition when it comes to creating immersive brand experiences. 

    02-08-2012 |

    Camp Nectar - Fruit in the form of packaging

    You may want to turn your speakers down before you click play!  Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!

    26-07-2012 |

    Magnum Pleasure Hunt: Across Amsterdam

    Last year Magnum launched a successful online game called Magnum Pleasure Hunt, where participants could trawl the internet in search of chocolate pieces.

    21-06-2012 |

    Data visualisation with Coca-Cola "Future Room"

    Last year there were some interesting examples of motion-graphic data visualisations.

    21-06-2012 |

    V Energy Drink - capturing the festival experience

    Brands who want to cultivate conversation do very well at festivals. Much of it is about the experience with old friends and new.

    14-06-2012 | 1 min read

    ‘Share a Coke’: A truly integrated campaign

    Anna Bradshaw, Account Director at our Sydney based office, takes a look at one of Australia’s top integrated campaigns of the moment.

    31-05-2012 | 1 min read

    Tropicana's sun illuminates Trafalgar Square

    As part of Tropicana's "Brighter Mornings" campaign a man-made sun rose in Trafalgar Square this morning at 6.51 am.

    18-05-2012 | 1 min read

    IKEA opens its doors for a giant sleepover

    Apparently it takes us, on average, less than five minutes to choose a new mattress.  

    27-04-2012 |

    Panadol Extra shows what it's like to have a headache

    To come up with fresh ways to market a headache pill must be a bit of a, well, headache. To come up with fresh ways to market a headache pill must be a bit of a, well, headache.

    13-01-2012 |

    Honest Tea creates live social honest test

    Have you ever wondered how honest people today actually are? 

    06-01-2012 |

    World's largest chocolate store opens in London: M&M's World

    If we are talking brand experience then we can’t allow another week to pass without talking about the new “M&M’s world” mega store which has opened in London.

    04-03-2011 |

    Interactive touchscreen vending machines from Japan!

    The Japanese are always one step ahead when it comes to anything technical, so it's no surprise they've invented the interactive vending machine!

    25-02-2011 |

    Caribou Coffee bus stops bring a new meaning to 'hotspot'

    Caribou Coffee are offering a fun but functional total immersion experience for locals in the snowy city of Minneapolis.