10-06-2021

    A SERIOUS(LY) FUNNY CAMPAIGN FOR GERMAN CHOCOLATE BRAND, RITTER SPORT


    3 rather unique Ritter Sport employees give us a glimpse into the family-owned company’s HQ.

    22-01-2019

    Kraft opens free food shop for government workers in crisis


    For over a month, the U.S. government’s indecision on spending plans has brought parts of the administration to a standstill.

    25-09-2018

    Old Spice’s foamy football game show puts the viewer in control


    To make your brand truly stand out against the competition, you have to take your experiential campaign to another level.

    07-08-2018

    OMO turns reading into a fun outdoor activity with the Book of Dirt


    Many children across the world are reportedly spending too much time looking at screens, and not enough time outside.

    23-03-2017

    Coca-Cola’s campaign excites dehydrated beachgoers


    On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.

    23-03-2017

    Ben & Jerry’s creates fun train station experience


    We all have a fun side, no matter our age.

    07-02-2017

    M&Ms celebrates 75 years with VR spectacle


    There really is nothing on earth quite like virtual reality.

    26-01-2017

    A creative pop-up experience from BIC


    Experiential marketing can take many different forms, but pop-ups are one of the most widely adopted tactics.

    19-01-2017

    Maestro’s show-stopping experience


    Admit it: we’re all a little scared of the unknown.

    18-01-2017

    Orangina’s brand experience gets people shaking


    There’s nothing more annoying than a drink getting stuck in a vending machine – it’s happened to the best of us at one time or another.

    14-12-2016

    Minute Maid’s emotional festive experience


    At Christmas time the excessive amount of food, drink, parties, and expensive presents often distracts us from what the season really is all about – spending time with and cherishing the people we love.

    01-12-2016

    Selfie-tacular experience from Coca-Cola


    There’s no escaping the power and appeal of the selfie.

    27-10-2016

    Red Bull experience turns payphones into smartphones


    We are often so caught up in the advances of new technology, we forget some of the inventions that started it all.

    13-10-2016

    KitKat’s experiential stunt gets commuters dancing


    For most people, waiting for a bus is pretty dull.

    22-09-2016

    Coca-Cola brand creates experiential colouring billboard


    Once an activity exclusively reserved for kids, colouring has recently been taken up as a hobby by adults worldwide.

    14-09-2016

    Sweat it out for Gatorade’s experiential vending machine


    Branded vending machines have the potential to be experiential marketing gold.

    07-09-2016

    OREO inspires fitness fun with experiential activation


    Having only just recovered from the madness of the Rio 2016 Olympic Games, we’re set to enter into another two weeks of sporting frenzy as the 2016 Paralympics Games kicks off this week!

    23-08-2016

    Coke maximises Olympic partnership with experiential activity


    The eyes of the world have been fixed on Rio this summer, and brands with a presence at the 2016 Olympic Games benefited from unmatched global exposure.

    28-07-2016

    Pepsi celebrates World Emoji Day with interactive pop-up


    Who doesn’t love to use emojis?

    22-06-2016

    KitKat tests students in laughter-filled experiential stunt


    Most people will know that holding in laughter can be surprisingly difficult sometimes.

    31-05-2016

    Pedigree’s experiential pUp syndrome campaign


    One of experiential marketing’s greatest strengths is its ability to challenge and change perceptions.

    31-05-2016

    NIVEA‘s fun-filled experiential stunt tackles the sun


    A sweltering sunny day spent at the beach is a rare treat for Brits.

    25-05-2016

    A virtual reality migraine from Excedrin


    Virtual reality is a hugely flexible technology.

    12-05-2016

    Killer experiential billboard fights Zika virus


    Declared a global health emergency in February, the Zika virus is one of the most serious health epidemics facing the world this year.

    21-04-2016

    Nescafe’s experiential pop-up unites neighbours


    Everybody needs good neighbours.

    21-04-2016

    Coke kick-starts global campaign with experiential ads


    The selfie stick, in just a few short years, is now a must-have accessory for many of us.

    25-02-2016

    Good Day’s experiential activation raises smiles in India


    A smile can be a very powerful thing. Even on the darkest day, a simple smile from a stranger can brighten up your day and make everything seem just that little bit better.

    18-02-2016

    Theraflu creates world’s first flu detection experiential ad


    The cold and flu season is well and truly upon us. All across the northern hemisphere people are suffering right now, battling to fight off the dreaded illness.

    25-11-2015

    A joy-filled brand experience from Cadbury


    Given the choice between receiving a gift right now or taking a chance on opening a mystery box, what would you do?

    19-11-2015

    Sprite’s refreshing Generation Z brand experience


    How do you begin to engage with Generation Z?

    19-11-2015

    A coffee-powered experiential stunt from NESCAFÉ


    When was the last time you said hello to a stranger, or offered a smile to a passer-by in the street?

    12-11-2015

    Wish upon a shooting star with Coke’s live brand experience


    Do you remember the child-like excitement of sitting outside for hours on end, trying to catch a glimpse of a shooting star?

    08-10-2015

    Experiential campaign encourages dancing for Parkinson’s


    Train stations are usually a flurry of activity, with busy people blindly rushing from A to B.

    24-09-2015

    Coke encourages pride with experiential tattoo campaign


    What’s in a name? Most surnames will provide long family trees and fascinating histories. 

    03-09-2015

    Experiential bus tickets that save lives


    What would you say if someone told you that a bus ticket could save your life? An innovative experiential campaign in Sri Lanka set out to achieve just that.

    20-08-2015

    Freshpet serves up a product sampling surprise


    Product sampling is generally a nice experience. It’s a chance for a brand to offer a trial of a new product to a select group of people, gathering their valuable feedback along the way. 

    24-07-2015

    Great Experiential Marketing: Au Naturel with Nestlé


    Some cheeky baristas went ‘au naturel’ to promote Nestlé’s All-Natural Creamer recently.

    23-07-2015

    Great Experiential Marketing: Neutrogena’s underwater radio


    What’s the best way to promote a new sun cream product? By throwing an amazing underwater beach party of course!

    09-07-2015

    Great Experiential Marketing: #DoYouSpoon?


    To introduce its delicious new spread, Reese’s set up a ‘talking’ vending machine in Toronto’s West End where spooning was the only accepted currency!

    11-06-2015

    Great Experiential Marketing: Café Pele’s contagious billboard


    It’s a fact of life that we’ve all pondered over; no one really knows why, but boy are yawns contagious.

    04-06-2015

    Great Experiential Marketing: #WishUponACoke with Coca-Cola


    Coca Cola came to the rescue for expats with this magical brand activation in Dubai.  

    28-05-2015

    Great Experiential Marketing: Lay’s human claw grabber machine


    This beauty of a live brand activation from Lay’s emerged this month, and it’s got everybody talking.

    28-05-2015

    Great Experiential Marketing: Heinz’ garden BBQ product launch


    Just in time for the summer BBQ season, Heinz has wisely launched a yellow mustard line.

    21-05-2015

    Great Experiential Marketing: Powerade’s workout billboards


    People have been lifting, climbing up and punching billboards all around Berlin, thanks to Powerade. Fear not, Berlin’s billboards are not under attack.

    15-05-2015

    Buxton Water takes over the London Marathon


    Buxton Water certainly made its presence known on the day of the London Marathon this year with a simple but effective takeover stunt.

    07-05-2015

    Great Experiential Marketing: Wall’s office ice cream truck


    Instead of staring out the window yearning to experience the delights of summer, these office workers had joy delivered right to their desks.

    01-05-2015

    Great Experiential Marketing: Pepsi Max’s drone football


    This group of footballers’ five-a-side match was transformed into a truly magical experience, thanks to Pepsi Max.

    02-04-2015

    Zang Chocolate’s piggyback taxi service


    Cape Town food brand ZANG gave the local public a pick-me-up in more ways than one to promote its new caffeinated chocolate bars.

    26-03-2015

    Rita Ora unveils Coca-Cola’s contour centenary pop-up


    This week saw Coca-Cola celebrate the 100th anniversary of its iconic glass bottle with a vintage brand experience with the help of Rita Ora.

    13-03-2015

    Castello Cheese’s ‘Eat The Art’ pop-up museum


    The art in this gallery was so good, you could eat it. Literally…

    19-02-2015

    Great Experiential Marketing: DENTISTE’s kissing silhouette booth


    Toothpaste brand Dentiste concluded that Japanese folk tend to be a tad shy about expressing their feelings. 

    08-01-2015

    Fairy’s world’s largest cake sculpture


    We all know that the Christmas period is a time for over-indulgence, but a two ton 12 x 10 metre cake is a bit excessive…

    26-11-2014

    This Bar Saves Lives’ art installation


    To celebrate World Food Day, charitable snack purveyor This Bar Saves Lives, hosted its very first ‘This Party Saves Lives’.

    06-11-2014

    Great Experiential Marketing: Perrier’s street art party


    Perrier reached out to the 25-40 market with a street art-themed experiential knees-up in Brooklyn for the launch of its limited edition street art collection.

    21-10-2014

    Great Experiential Marketing: Pay with calories at pop-up shop


    Noticing a growing trend in outdoor exercise in Chile, fat free yogurt brand Colun Light seized the opportunity to reach out to fitness fanatics. 

    10-10-2014

    Great Experiential Marketing: Strauss’ hidden treasure


    Summer may be well behind us, but this beach brand experience from ice cream purveyor Strauss has got us reminiscing about those hazy summer days.

    10-10-2014

    Mountain Dew's Oculus Rift activation


    Mountain Dew wanted to make the 10th iteration of its Dew Tour special this year, and give people the chance to skate with some of the best skaters in the world. 

    11-09-2014

    Great Experiential Marketing: Contrex’s projected strip tease


    This racy marketing campaign from mineral water brand Contrex not only got its desired audience talking, but got them all hot and bothered too.

    23-07-2014

    Great Experiential Marketing: Kellogg’s Recharge Bar


    Kellogg’s really mixed things up with this pop-up cereal shop in New York, which boasted adventurous cereal combinations, soul music and a karaoke booth.

    16-07-2014

    Great Experiential Marketing: Nescafé’s pop-up café


    Your cup of morning Joe and daily perusal of the papers need not be a solitary affair any longer, thanks to Nescafé’s pop-up newspaper coffee mugs.

    04-07-2014

    Anti-football can & a tiny football pitch


    Football: you either love it, or you don’t. But one thing is certain; you simply can’t escape it at the moment.

    27-06-2014

    Great Experiential Marketing: CIF cleans Romania


    In a bid to rid Romania’s streets of offensive graffiti, cleaning brand Cif launched an innovative app that allows residents to report distasteful daubings.

    27-06-2014

    Great Experiential Marketing: Jamba Juice’s YouTube dance-off


    Jamba Juice made a real song and dance about its newly launched competition with this fun experiential marketing campaign.

    30-05-2014

    Birds Eye offers food in exchange for Instagram pic


    The Picture House pop-up restaurant allows diners to pay for their food by uploading images of their meals to social media sites using the #BirdsEyeInspirations hashtag.

    22-05-2014

    Great Experiential Marketing: NIVEA’s wearable protection ad


    NIVEA really got people talking in Brazil this month by launching a wearable technology bracelet that will help parents track their children’s whereabouts on the beach.

    25-03-2014

    Great Experiential Marketing: The Ricola cough concert


    Cough medicine brand Ricola transformed a common annoyance into a piece of music in this great experiential marketing stunt carried out in a concert hall.

    20-03-2014

    Great Experiential Marketing: Power Activ’s topless toilet serenade


    Toilets are not the conventional choice of location for a serenade, but these ladies were treated to exactly that - all in the name of toilet cleaner.

    13-03-2014

    Great Experiential Marketing: Duracell moments of warmth


    ‘Duracell Moments of Warmth’ is a ‘powerful’ campaign putting the spark back into human connections.

    27-02-2014

    Great Experiential Marketing: Coca-Cola’s valentine vending


    They say that two heads are better than one and it seems that Coca-Cola supports this twosome loving rule of thumb.

    08-01-2014

    Giving the holiday from hell experience in the airport


    Don’t worry, even though this is an experiential stunt for Yovis Viaggio, a brand of traveller’s diarrhoea medicine, this video is totally safe to view at work!

    04-12-2013

    A parody of British Airways #lookup campaign from Domino's


    Last week Joss featured British Airways' ‘Look Up’ digital outdoor campaign on his blog for the Marketing Society that got people all over the world talking. 

    20-11-2013

    Handmade joy from Cadbury


    Although we can’t say we agree with the idea that ‘we used to put thoughts into words, but we don’t anymore’ the thought behind this campaign from Cadbury is definitely worth sharing.

    11-10-2013

    Milka vending machine gets people to hold hands


    Swiss-based chocolate company Milka has joined the ranks of novel vending machine stunts with a campaign that calls for Argentinians to “Dare to be Tender”.

    02-10-2013

    Sweet success – great confectionery brand experiences


    This month we want to celebrate creative marketing from confectionery brands. Join in on Twitter with #SweetExperiences.

    13-09-2013

    Fancy a 'glow in the dark' Cornetto?


    Wall's Cornetto recently stood out by creating ‘glow in the dark’ ice-creams that were handed out at a screening of the film The World’s End.

    06-09-2013

    Milka short-changes shoppers in a fun brand experience


    Mondelez-owned chocolate brand Milka has recently got French consumers talking with its witty and innovative sampling campaign dubbed ‘Dare to be Tender’.

    16-08-2013

    San Pellegrino – 3 minutes in Italy


    We love this idea from sparkling water brand San Pellegrino that allows anyone from anywhere in the world to remotely spend 3 minutes in Bella Italia.

    02-08-2013

    Yawn activated coffee machine from Douwe Egberts


    This is a nice example of a brand providing a service at a time of need in order to connect with consumers. 

    30-05-2013

    Snickers gets people talking with witty campaigns


    Mars brand Snickers has come up with some great campaigns that showcase the brand’s personality. 

    19-04-2013

    Dove: You are more beautiful than you think


    Perception is an incredibly powerful thing, as demonstrated in this social experiment from Dove. 

    15-02-2013

    Coke Zero secret sampling


    Getting consumers to try your product can be a great way to build a relationship with them. 

    01-11-2012

    Kellogg’s biggest breakfast


    In order to promote its cereals in France, Kellogg’s created a breakfast street party. 

    25-10-2012

    Kellogg's tweet shop


    In order to get people to talk about its new Special K Cracker crisps Kellogg's opened a shop in London where people could pay for a packet with a tweet. 

    25-10-2012

    Bodyform's brilliant Facebook response to witty comment


    Most people accept that adverts for female sanitary products tend to gloss over true reality of "that time of the month".  

    19-10-2012

    Stunning experiential mural for Tikkurila Paints


    DDB Helsinki recently co-ordinated this brilliant stop-motion project for Tikkurila Paints. 

    11-10-2012

    Lux magic shower


    In a recent sampling campaign for Lux "Magic Spell" shower gel, which targeted spas and gyms, ladies shower rooms were decorated with stickers that reacted to water. 

    04-10-2012

    Huggies GoPro - Child superstar


    We have the likes of John Moston and Barry Davies; Israel's voice of sport is Zoheir Bahalool.

    28-09-2012

    Sorry Harry - Lynx


    This brilliantly quick-witted one-off tactical ad from Lynx received lots of online and offline attention last week when it was published in national newspapers.

    14-09-2012

    Gillette water projection - Light it up


    The Olympics are over but this great activation from Gillette lives on. 

    14-09-2012

    Bare-chested delights for Danone


    We recently ran a tempting sampling campaign encouraging consumers to try Danone’s new luxury Greek-style yogurt, Oykos.

    07-09-2012

    Man flu pampering from Lemsip and Strepsils


    As it's winter over in Australia, Reckitt Benckiser (RB) has launched an interactive digital campaign designed to pamper sufferers of Man Flu.

    06-09-2012

    Delite-o-matic sampling machine


    To receive a sample pack of Fantastic Delites this machine demanded passers-by perform a series of often ridiculous tasks. Which they dutifully did!  How far would you go?

    16-08-2012

    Coca-Cola goes viral with security camera ad


    Security cameras are often associated with the idea of Big Brother and public control similar to that of Orwell's 1984.

    10-08-2012

    Hellmann's recipe receipt


    Now here's a clever idea. Hellman's was keen to make consumers realise that mayonnaise can be used in cooking and not just for sandwiches.

    10-08-2012

    Scotch-Brite - Wash your own bill


    If you can't pay your bill after a meal then someone has to wash the dishes, right? Scotch-Brite was determined to connect with a younger audience in Brazil. 

    09-08-2012

    The Vault of the secret Coca-Cola formula


    We can't fault Coca-Cola's ambition when it comes to creating immersive brand experiences. 

    02-08-2012

    Camp Nectar - Fruit in the form of packaging


    You may want to turn your speakers down before you click play!  Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!

    26-07-2012

    Magnum Pleasure Hunt: Across Amsterdam


    Last year Magnum launched a successful online game called Magnum Pleasure Hunt, where participants could trawl the internet in search of chocolate pieces.

    21-06-2012

    Data visualisation with Coca-Cola "Future Room"


    Last year there were some interesting examples of motion-graphic data visualisations.

    21-06-2012

    V Energy Drink - capturing the festival experience


    Brands who want to cultivate conversation do very well at festivals. Much of it is about the experience with old friends and new.

    14-06-2012

    ‘Share a Coke’: A truly integrated campaign


    Anna Bradshaw, Account Director at our Sydney based office, takes a look at one of Australia’s top integrated campaigns of the moment.

    31-05-2012

    Tropicana's sun illuminates Trafalgar Square


    As part of Tropicana's "Brighter Mornings" campaign a man-made sun rose in Trafalgar Square this morning at 6.51 am.

    18-05-2012

    IKEA opens its doors for a giant sleepover


    Apparently it takes us, on average, less than five minutes to choose a new mattress.  

    27-04-2012

    Panadol Extra shows what it's like to have a headache


    To come up with fresh ways to market a headache pill must be a bit of a, well, headache. To come up with fresh ways to market a headache pill must be a bit of a, well, headache.

    13-01-2012

    Honest Tea creates live social honest test


    Have you ever wondered how honest people today actually are? 

    06-01-2012

    World's largest chocolate store opens in London: M&M's World


    If we are talking brand experience then we can’t allow another week to pass without talking about the new “M&M’s world” mega store which has opened in London.

    04-03-2011

    Interactive touchscreen vending machines from Japan!


    The Japanese are always one step ahead when it comes to anything technical, so it's no surprise they've invented the interactive vending machine!

    25-02-2011

    Caribou Coffee bus stops bring a new meaning to 'hotspot'


    Caribou Coffee are offering a fun but functional total immersion experience for locals in the snowy city of Minneapolis.