With British banking in the doghouse it seems like a slightly inappropriate time (or arguably not!) for us to look to the other side of the world at a campaign run by National Australia Bank called "Honesty Shouldn't Go Unrewarded".
Want to get people talking about your ad? Get your ad to talk to them. ING Direct Italy is so convinced about the power of word of mouth, they've created a series of human interactive billboards on walls, buses and buildings.