16-05-2018

    IKEA’s anti-bullying social experiment surprises UAE kids


    An inventive experiential marketing stunt from IKEA in the United Arab Emirates has got many talking about a hugely important global issue.

    04-06-2015

    Great Experiential Marketing: #WishUponACoke with Coca-Cola


    Coca Cola came to the rescue for expats with this magical brand activation in Dubai.  

    22-01-2015

    Sony's underwater shop


    Last year, Sony got people talking about its new waterproof smartphone by filming it being unboxed underwater and posting a video on YouTube.