16-05-2018 | 2 min read

    IKEA’s anti-bullying social experiment surprises UAE kids

    An inventive experiential marketing stunt from IKEA in the United Arab Emirates has got many talking about a hugely important global issue.

    04-06-2015 | 1 min read

    Great Experiential Marketing: #WishUponACoke with Coca-Cola

    Coca Cola came to the rescue for expats with this magical brand activation in Dubai.  

    22-01-2015 |

    Sony's underwater shop

    Last year, Sony got people talking about its new waterproof smartphone by filming it being unboxed underwater and posting a video on YouTube.