IKEA’s anti-bullying social experiment surprises UAE kids

    An inventive experiential marketing stunt from IKEA in the United Arab Emirates has got many talking about a hugely important global issue.


    Great Experiential Marketing: #WishUponACoke with Coca-Cola

    Coca Cola came to the rescue for expats with this magical brand activation in Dubai.  


    Sony's underwater shop

    Last year, Sony got people talking about its new waterproof smartphone by filming it being unboxed underwater and posting a video on YouTube.