13-06-2022 | 3 min read

    BATTLE ROYALE: FIVE BRAND EXPERIENCES FIT FOR A QUEEN


    The Queen’s Jubilee provided a weekend full of unforgettable celebrations, but these five brands leveraged the pomp and ceremony with the best activations.

    10-06-2022 | 3 min read

    MEET MEGAN ROGERS, OUR NEW(-ISH) SENIOR ACCOUNT MANAGER


    This Because legend has crossed from the UK to down under to spread more marketing love.

    27-05-2022 | 3 min read

    MEET STEPHANIE NGUYEN-HUYNH, OUR NEW ACCOUNT MANAGER


    Make-up artist. Restaurant hunter. Raver. Baker. Poker player. Boulderer. Is there no end to her talents? Thankfully, our team is going to reap all the benefits.

    11-05-2022 | 2 min read

    MEET MONICA POSTLE, OUR NEW ACCOUNT MANAGER


    Trendsetting traveller. Music concert maestro. Beach bum. And last, but not least: rockstar marketer. Meet Monica, team Because’s latest legend.

    10-05-2022 | 2 min read

    So, you think you can transform?


    Digital transformation is all the rage, but there are plenty of businesses getting it all wrong. Here’s how to make technology work for you in 2022.

    14-04-2022 | 4 min read

    Impress more by working less


    Our Associate Creative Director’s attempt at transcending the average 8-hour workday, to the 4.5-hour DEEP PRODUCTIVE workday.

    22-03-2022 | 2 min read

    DANCE FOR BUSINESS


    Meet the revolutionary ebike service that empowers employees with a smoother, maintenance-free and more sustainable ride. Simply put, Dance’s new offering Dance for Business is good for your team, it’s good for the planet, and its engaging, easy and fun!

    07-02-2022 | 3 min read

    ROARING 2022: Our 5 best Chinese New Year Campaigns


    This key marketing event offers plenty of brand lessons: here are the five campaigns that have earned their stripes on our list.

    31-01-2022 | 3 min read

    MEET HOLLY PENNY, OUR NEW ACCOUNT DIRECTOR


    Weekend getaways. Five-star theatre. Brunch winners. Virtual campaigns. Our charismatic new team member is a creative connoisseur with plenty to share.

    20-01-2022 | 3 min read

    MEET JESS DOWNING, OUR NEW ACCOUNT EXECUTIVE


    Coffee connoisseur, social media specialist, and brave globetrotter: Jess is here to stir some new flavour into our Because blend. Here’s what we’ve uncovered on our latest team ingredient.

    10-01-2022 | 6 min read

    IN FRONT OF THE EIGHT BALL: 8 FUTURE TRENDS TO HELP YOU CONQUER 2022


    We’re stronger and tougher after the trials and tribulations of 2021. Here’s how we’re going to make a success of 2022, no matter what the obstacles are.

    10-01-2022 | 2 min read

    THE ULTIMATE COCKTAIL RECIPE FOR AGENCY SUCCESS IN 2022


    It’s not about exotic, complicated ingredients or fancy flaring. It’s about pouring the perfect mix of the right skills, people, and clients. This is what we’ll be toasting in 2022.

    04-01-2022 | 2 min read

    MEET KAYLA BUDGE, OUR NEW ACCOUNT EXECUTIVE


    Our latest team signing is an adventurer whose natural habitat is on waves and mountain trails. Here’s what you need to know about this talented fixer and creator.

    30-12-2021 |

    Ready for a digital detox? We are!


    It's time to turn off your devices and grab a well-earned beverage of choice...

    13-12-2021 | 2 min read

    MEET GEORGIA ADAMS, OUR NEW SENIOR ACCOUNT EXECUTIVE


    Our latest talented team addition is a cultured creative, foodie, and film guru with a soft spot for dogs and caipirinhas. Here’s what you need to know about Georgia.

    13-12-2021 | 4 min read

    GET INTO THE CHRISTMAS SPIRIT WITH THESE FIVE MERRY BRAND EXPERIENCES


    Forget the anxiety of 2021, it’s time to end the year with real festive cheer. Here are five brands using creative tech and smarter tactics to deliver Christmas magic like never before.

    07-12-2021 | 3 min read

    MEET DARREN WILSON, OUR NEW DESIGNER


    Our latest talent transfer has everything you want in a high-profile signing: he’s young, skilled, ambitious, and he’s a real team player. Here’s what we’ve learnt about our newest creative goal-scorer.

    22-11-2021 | 2 min read

    Meet Luc Gendron, our new Project Controller


    IPAs, local adventures, and American road trips: that’s what drives our new project managing guru. Here’s what we’ve uncovered on our latest Because talent acquisition.

    15-11-2021 | 4 min read

    Meet Katie Penfold, our new Managing Director


    Market leader, passport stamp collector, cocktail authority and expert hugger; Team Because is lucky to have Katie as our new UK MD.

    08-11-2021 | 2 min read

    A (digital) superstar is born in AR singing competition, Alter Ego


    Augmented Reality (AR) is paving the way for a new generation of digital superstars in Fox Network’s innovative new series, Alter Ego

    08-11-2021 | 3 min read

    Meet Elizabeth Dale, our new Account Manager & Event Producer


    Elizabeth is our talented new event planning maestro with speed-reading skills, wanderlust, and green fingers. She’s also a gin connoisseur, and cooks a mean roast. 

    01-11-2021 | 2 min read

    Meet Hema Rajyaguru, our new Senior Account Manager


    Adrenaline junkie, globetrotting adventurer, and brunch connoisseur, Hema brings new flavours and talents to our Because team. Here’s more insight into our resident daredevil.

    01-11-2021 | 2 min read

    A new augmented reality world for Whitlock's, a kraft heinz brand


    Whitlock's launch campaign, ‘Tales of Delicious Demise’ needed an experiential edge to match its unique flavour. The solution: an AR Portal that takes users out of this world. 

    25-10-2021 | 3 min read

    We're evolving into the agency of the future


    We’ve pushed ‘go’ on our evolution plan and the pieces are all comfortably falling into place – here's what we considered when conceptualising our agency of the future.

    25-10-2021 | 2 min read

    Meet Patrick Hammond, our new Assistant Accountant


    As an account-balancing wizard and IT guru, Patrick is the best person to have on speed dial. Here’s what the Because team can expect from their new officer fixer.

    14-10-2021 | 2 min read

    Meet Richard Lewis, our new Group Account Director


    Talented all-rounder, Richard, is as versatile in marketing as he is on the pitch. Here’s what the Because team can expect from their latest high-profile signing.

    11-10-2021 | 2 min read

    Glenfiddich makes strides down the crypto catwalk to launch its new a 26-year-old whisky.


    A 26-year-old single malt whisky and crypto fashion. A match made in the metaverse.

    04-10-2021 | 2 min read

    All Eyes on Fortnite and Balenciaga’s Immersive 3D Billboard


    Two internationally renowned brands unite to prove real-world and digital cross-over experiences are more than just a fashionable trend.

    04-10-2021 | 4 min read

    LET OUR TOP 5 OOH CAMPAIGNS INSPIRE YOUR NEXT LIVE BRAND EXPERIENCE


    We see the light at the end of the Covid tunnel: brands are going live, and they’re doing it in new, innovative (and Covid-safe) ways outside. Here are five of our favourite examples.

    27-09-2021 | 2 min read

    Archer Aviation Launch Event


    Step aside Apple. Archer Aviation just raised the bar for product launches leveraging immersive XR technology.

    23-09-2021 | 2 min read

    Meet Kirsten Short, our new Production Manager


    Kirsten is our new fixer, planner, and make-it-happen magician. She’s also a keen baker and yogi. Here’s some more info on our newest Because teammate.

    20-09-2021 | 3 min read

    NFTs the macro trend worth investing in


    Non-Fungible Tokens have been making waves for a few months now, but do they offer any real marketing value? Our answer: definitely, if you choose the right type...

    13-09-2021 | 2 min read

    Celebrating Father’s Day with a whole new (tri)angle, for Toblerone


    A ‘dadfluencer’ Father’s Day campaign for the edgiest chocolate around, that celebrated every dad’s gloriously quirky quirks.

    13-09-2021 | 2 min read

    Fresh Finds Part 5


    A roundup of our creative team's favourite inspiring, crazy and super fresh finds this month. Enjoy!

    06-09-2021 | 2 min read

    Meet Grace Piddock, our new Senior Account Manager


    Grace is an award-winning Senior Account Manager whose energy and enthusiasm are only matched by her singing and social skills. Here’s what you need to know about Grace Piddock.

    24-08-2021 | 2 min read

    Meet Bee Aneno, our new Senior Account Executive


    Our new colleague is a multi-talented, content-creating tour de force that’s fuelled by wanderlust, creativity, and the occasional margarita. Here’s what you need to know about Bee Aneno.

    06-08-2021 | 2 min read

    Meet Annabel Benoist, our new Junior Creative


    Our talented new team member has a passion for communicating through smarter design and can’t say no to a good Aperol Spritz. Get to know more about her here.