Blog

 

Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    27-03-2018

    GO! Nike’s Reactland experience thrills runners in China


    Anyone that grew up on a digital diet of Super Mario Bros and Sonic The Hedgehog will have no doubt dreamed of being the star of their very own video game.

    02-01-2018

    World’s first VR zoo looks to delight animal fans in China


    The wonderful world of virtual reality doesn’t stand still for a second – that’s for sure.

    12-12-2017

    Starbucks’s new Shanghai Roastery offers interactive in-store AR experience


    People are increasingly looking to brands to give them experiences rather than just stuff.

    14-11-2017

    Adidas takes fans to dizzying heights with VR climbing experience


    Virtual reality continues to push the boundaries of what is possible. The immersive and powerful technology is unlocking incredible brand experiences and providing fans with an abundance of unforgettable moments.

    29-09-2016

    Harbin Beer’s experiential stunt forges international connections


    We love to share examples of brands that have tapped into their softer side with kind-hearted activations.

    04-08-2016

    Cadillac creates immersive VR experience


    Experiential has been a popular marketing platform for automotive brands for many years.

    28-07-2016

    LEGO sparks imaginations with OOH stunt


    Balancing work and family life can be a challenge.

    28-04-2016

    Leftover no more: experiential campaign challenges perceptions in China


    Life can be very challenging for unmarried women in China over the age of 25.

    10-09-2015

    Instant experiential: Kagulu prices cars with digital signage


    Used car dealerships aren’t usually known for their quirky marketing.

    03-07-2015

    Great Experiential Marketing: Buzzing about honey beer


    Honey Beer creates buzz with bee-shaped beer drones. Taiwan Beer found a way to get people excited about their new Honey Beer.

    24-01-2014

    A sensory retail brand experience in China


    Experiential is all about stimulating the senses – and this immersive retail experience from Under Armour is a great example of how stimulating the senses is a great way of connecting consumers with your brand.

    08-11-2013

    Adult fun in world’s largest ball pit


    One thing we love about experiential marketing, and there are many, is the fact that we give people a chance to escape their day to day for a moment.