05-02-2020 | 1 min read

    TNB shows only reality will do for Chinese New Year

    Travelling to see loved ones for the Holidays is part of the course for millions of people who live abroad.

    29-01-2020 | 1 min read

    Apple release moving Chinese New Year ad Shot on iPhone 11 Pro

    Chinese New Year has grown in importance not only in China but also across the globe.

    27-03-2018 | 2 min read

    GO! Nike’s Reactland experience thrills runners in China

    Anyone that grew up on a digital diet of Super Mario Bros and Sonic The Hedgehog will have no doubt dreamed of being the star of their very own video game.

    02-01-2018 | 1 min read

    World’s first VR zoo looks to delight animal fans in China

    The wonderful world of virtual reality doesn’t stand still for a second – that’s for sure.

    12-12-2017 | 1 min read

    Starbucks’s new Shanghai Roastery offers interactive in-store AR experience

    People are increasingly looking to brands to give them experiences rather than just stuff.

    14-11-2017 | 2 min read

    Adidas takes fans to dizzying heights with VR climbing experience

    Virtual reality continues to push the boundaries of what is possible. The immersive and powerful technology is unlocking incredible brand experiences and providing fans with an abundance of unforgettable moments.

    29-09-2016 | 1 min read

    Harbin Beer’s experiential stunt forges international connections

    We love to share examples of brands that have tapped into their softer side with kind-hearted activations.

    04-08-2016 | 1 min read

    Cadillac creates immersive VR experience

    Experiential has been a popular marketing platform for automotive brands for many years.

    28-07-2016 | 1 min read

    LEGO sparks imaginations with OOH stunt

    Balancing work and family life can be a challenge.

    28-04-2016 | 1 min read

    Leftover no more: experiential campaign challenges perceptions in China

    Life can be very challenging for unmarried women in China over the age of 25.

    10-09-2015 | 1 min read

    Instant experiential: Kagulu prices cars with digital signage

    Used car dealerships aren’t usually known for their quirky marketing.

    03-07-2015 | 1 min read

    Great Experiential Marketing: Buzzing about honey beer

    Honey Beer creates buzz with bee-shaped beer drones. Taiwan Beer found a way to get people excited about their new Honey Beer.

    24-01-2014 | 1 min read

    A sensory retail brand experience in China

    Experiential is all about stimulating the senses – and this immersive retail experience from Under Armour is a great example of how stimulating the senses is a great way of connecting consumers with your brand.

    08-11-2013 |

    Adult fun in world’s largest ball pit

    One thing we love about experiential marketing, and there are many, is the fact that we give people a chance to escape their day to day for a moment. 

    04-10-2013 |

    Heineken’s time travel booth

    To celebrate 140 years in the business, Heineken installed a Time Travel Booth at an event in Taipei, Taiwan.

    10-01-2013 |

    An icy experience

    In January every year thousands of tourists flock to this extraordinary ice and snow festival in China.