Inspiring ideas, insightful thoughts

Anyone that grew up on a digital diet of Super Mario Bros and Sonic The Hedgehog will have no doubt dreamed of being the star of their very own video game.

The wonderful world of virtual reality doesn’t stand still for a second – that’s for sure.

People are increasingly looking to brands to give them experiences rather than just stuff.

Virtual reality continues to push the boundaries of what is possible. The immersive and powerful technology is unlocking incredible brand experiences and providing fans with an abundance of unforgettable moments.

We love to share examples of brands that have tapped into their softer side with kind-hearted activations.

Experiential has been a popular marketing platform for automotive brands for many years.

Balancing work and family life can be a challenge.

Life can be very challenging for unmarried women in China over the age of 25.

Used car dealerships aren’t usually known for their quirky marketing.

Honey Beer creates buzz with bee-shaped beer drones. Taiwan Beer found a way to get people excited about their new Honey Beer.

Experiential is all about stimulating the senses – and this immersive retail experience from Under Armour is a great example of how stimulating the senses is a great way of connecting consumers with your brand.

One thing we love about experiential marketing, and there are many, is the fact that we give people a chance to escape their day to day for a moment.