03-12-2020 | 1 min read

    Toasting to Local Legends & Wilder Success


    Wild Turkey teamed up with Matthew McConaughey to give back to Local Legends and their communities with their ground-breaking 'With Thanks' platform.

    28-08-2019 | 1 min read

    Oreo auctions cookies that have been licked by Lewis Capaldi


    Over the years, people have bid on some pretty weird items from celebrities in the name of charity.

    04-12-2018 | 2 min read

    Experiential booth literally grabs men by the balls


    Ever worried about an unusual lump on your body but been too embarrassed to go to a doctor? You’re not alone.

    06-11-2018 | 1 min read

    Poignant VR experience remembers the people behind the poppies


    Each and every November, we remember.

    30-10-2018 | 1 min read

    Irish statue stunt raises breast cancer awareness


    1 in 9 women in Ireland will be diagnosed with breast cancer during their lifetime.

    18-09-2018 | 2 min read

    Goodwill promotes unique fashion with creative digital campaign


    Fast and disposable fashion has a huge environmental impact.

    14-08-2018 | 1 min read

    Bloody puddles shock passersby in St Petersburg


    The summer is a bad time of year for blood donations.

    17-07-2018 | 2 min read

    Smile Asia serves up a life-changing dining experience


    Eating a meal is second nature to most of us. We do it day in, and day out, and are unlikely to give the act of eating much consideration.

    20-02-2018 | 2 min read

    A shocking pop-up Valentine’s Day store of toxic ‘delights’


    Valentine’s Day has to be one of the most divisive occasions of the year.

    04-10-2017 | 1 min read

    A different view: 360° film highlights plight of Rohingya Muslims


    Few people fully appreciate atrocities faced by Rohingya Muslims. That is, until now.

    26-07-2017 | 1 min read

    Poisonous food truck experience from food allergy charity


    Food is one of life’s greatest pleasures.

    12-07-2017 | 1 min read

    The Salvation Army creates poverty tour experience


    How often do you stop and take a second to think about the battles people around you could be facing?

    28-06-2017 | 1 min read

    WWF creates light switch challenge experience


    Admit it: we are all guilty of forgetting to carry out basic tasks every now and then.

    15-06-2017 | 1 min read

    An unusual palm reading experience in Thailand


    Many of us are guilty of putting off going to the doctors for as long as possible, despite health services being extremely accessible to most of us. Professional healthcare is something that is easy to take for granted.

    23-05-2017 | 1 min read

    Shanti House creates harrowing homelessness experience


    There are currently over 100 million homeless people worldwide, with a large proportion of this number under the age of 18 – many fleeing their homes due to fear and abuse.

    23-05-2017 | 1 min read

    CANSA’s experiential stunt tricks beachgoers


    Cases of skin cancer are devastatingly on the rise: South Africa in particular could see an increase of 78% in the number of cancer cases by 2030.

    20-04-2017 | 1 min read

    A moving experience by women’s rights group


    Time and time again we are seeing brands using experiential marketing to create excitement and provide consumers with fond memories, en route to enhancing brand loyalty.

    12-01-2017 | 1 min read

    A dog-friendly billboard experience


    Some of the best experiential marketing campaigns are also the simplest.

    13-10-2016 | 1 min read

    Experiential boob room spreads Breast Cancer awareness


    A room filled with giant boob balloons? That’s something you don’t see every day!

    07-07-2016 | 1 min read

    WWE’s John Cena packs a punch in powerful 4th of July campaign


    Professional wrestler John Cena is no stranger to fighting tough battles.

    07-07-2016 | 1 min read

    Moving live activation remembers Britain’s fallen soldiers


    Live experiences have the power to move people in a way that no other medium can offer.

    27-05-2016 | 1 min read

    PETA’s experiential leather pop-up shocks shoppers


    WARNING: This article/video contains scenes of a disturbing nature.

    If you’re a fan of leather bags and belts, then this campaign might just change your mind.

    27-05-2016 | 1 min read

    GNV’s experiential ads are buried treasure


    Summer’s almost here! And we’re not the only ones that are excited about that prospect.

    16-03-2016 | 1 min read

    VR delivers memorable experience for MS patients


    Virtual reality offers the opportunity for people to enjoy an infinite number of previously impossible experiences.

    04-02-2016 | 1 min read

    Experiential game grabs attention of Sydney sun-seekers


    Australia’s tropical climate is well-loved by residents and tourists alike.

    07-01-2016 | 2 min read

    Experiential pop-up store delivers hard message


    January is a month of positive change, for many of us.

    03-12-2015 | 1 min read

    TECHO’s experiential slum shocks New Yorkers


     

    Cheap studio apartments in the heart of New York City don’t crop up very often.

    12-11-2015 | 1 min read

    Organ Donor Foundation’s touching live brand experience


    Imagine waiting in the blistering cold for the release of a gadget that you’ve been coveting for many months.

    15-07-2015 | 1 min read

    Great Experiential Marketing: Walking for water


    A marathon is 26.2 miles long. Gambian woman Siabatou Sanneh walks nearly this distance each day just to get water for her family.

    19-03-2015 | 1 min read

    Great Experiential Marketing: Red Cross’ arcade machines


    At Stockholm Arlanda Airport and Göteborg Landvetter Airport you can now play some of the most classic and loved arcade games.

    26-11-2014 | 1 min read

    This Bar Saves Lives’ art installation


    To celebrate World Food Day, charitable snack purveyor This Bar Saves Lives, hosted its very first ‘This Party Saves Lives’.

    14-11-2014 | 1 min read

    Great Experiential Marketing: Oxfam’s dinner at the park


    Oxfam Novib surprised people sitting on a bench in Amsterdam with a fancy pop-up dinner complete with cellists and fire artists.

    09-07-2014 | 1 min read

    Great Experiential Marketing: Classic book benches


    Lots of book-themed benches are popping up all around London, thanks to National Literacy Trust’s experiential marketing campaign, ‘Books about Town’. 

    28-03-2014 |

    Drones get into formation in guerrilla stunt


    Above the London skyline last Saturday, a small fleet of unmanned drones formed the Star Trek logo in a first of its kind we can think of marketing stunt that has set chins wagging.

    07-02-2014 | 1 min read

    A pop-up retail experience for homeless people in South Africa


    This experiential pop-up fashion shop for the homeless in Cape Town has been a viral sensation this week. 

    10-01-2014 | 1 min read

    Saint Christmas bunny for Alzheimer’s awareness


    To encourage people to think about what it's like to suffer from Alzheimer's disease a Dutch charity, Alzheimer’s Nederland, created this simple campaign that got thousands of people talking just before Christmas.

    13-12-2013 | 1 min read

    Plan creates connections all over the world


    Plan, the global charity that helps fight child poverty and promotes children’s rights, created this stunt earlier in the year. 

    08-11-2013 |

    Adult fun in world’s largest ball pit


    One thing we love about experiential marketing, and there are many, is the fact that we give people a chance to escape their day to day for a moment. 

    07-08-2013 | 2 min read

    Using an event as a call to action – Feeding the 5,000


    How do you get people talking about the amount of food that is wasted every day? 

    29-05-2013 |

    A simple experience can make a real impact


    We have seen more and more charities embracing experiential marketing in order to connect people with their core messages.   

    18-03-2013 |

    African table football experience for donations


    For a 2 Euro donation shoppers in Germany could have a game of African table football.

    01-02-2013 |

    QRiosity codes in Argentina


    Missing Children, a charity in Argentina, wanted to raise awareness about the work that it is doing and encourage people to get involved. 

    04-10-2012 |

    Noah Seal Killer - interactive billboard


    Around 900,000 seals are killed every year for meat and fur – but how do you get people hundreds of miles away to take notice?

    28-09-2012 |

    More than just the shakes - Parkinson's Disease


    In order to start a conversation about the effects of Parkinson's disease Ogilvy Sydney created a simple campaign called "Shake it Up".

    24-08-2012 |

    Cash machine campaign raises awareness


    In Peru illiteracy is a problem that effects seven out of ten children. 

    19-07-2012 |

    Human trafficking in Amsterdam's Red Light District


    In a bid to get people thinking about human trafficking in Amsterdam's famous Red Light District, campaign group "Stop The Traffik" created a stunt that certainly grabbed the attention of people walking by.

    29-06-2012 |

    Plan UK: Because I am a girl


    To highlight issues faced by women and girls in developing countries Plan UK unveiled an interactive hoarding at a London bus stop that only reveals its content to women.

    15-06-2012 |

    African Angel - with immediate effect


    "Wouldn't it be nice if you could see the good a donation will do at the exact moment you give it?"