Whether it was an egg-and-spoon race on sports day or a muddy cross-country run, we all have mixed memories of sport in our youth.
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Whether it was an egg-and-spoon race on sports day or a muddy cross-country run, we all have mixed memories of sport in our youth.
The classic red telephone box has become a British icon, well-recognised throughout the world.
It simply wouldn’t be Christmas without a moving and highly shareable campaign from WestJet.
We’re all told to take care when crossing the road from as soon as we’re first able to walk.
There’s only one ice hockey team in Kenya. And that’s hardly surprising.
Food waste is a massive global problem. Perfectly safe, edible food that could be feeding those in need, is being wasted.
French fries come with nearly every McDonald’s meal.
Sports fans can sure be emotional.
‘Tis the season to be jolly, spread some festive joy, and put smiles on faces with a heart-warming brand experience.
It’s a common dilemma; you’re exiting the train station – do you jump on the escalator or work off your lunch and climb the stairs?
It’s good to talk, but there are definitely some conversations – and questions – we would all avoid if we could.
How often do you stop and take a second to think about the battles people around you could be facing?
IKEA has to be one of the most divisive brand experiences out there today.
As experiential marketing has grown in popularity over recent years, some brands have emerged as being experts in the field – continuously creating impressive stunts that get consumers talking.
One of the biggest trends in experiential marketing in recent times has been the transformation of ordinary billboards into interactive, two-way brand experiences.
From a young age, most of us believed that Christmas was the time of year when miracles happen.
Branded vending machines have the potential to be experiential marketing gold.
We all need to let off a bit of steam every once in a while. Whether it’s the stress of work, family or that frustrating commute, it’s good to let it all out now and again.
Live brand experiences provide the chance to bring your products straight to your customers.
To introduce its delicious new spread, Reese’s set up a ‘talking’ vending machine in Toronto’s West End where spooning was the only accepted currency!
Tim Horton’s customers were given quite the fright when a fellow customer appeared to be levitating from her chair in a restaurant in Quebec.
We love a good challenge. And this week we stumbled across this fun one from ski resort Mont Sainte-Anne & Stoneham.
“Against a car, a pedestrian has no chance”. Here’s a hard-hitting live stunt from Automotive Insurance of Quebec…
Creators of Pictionary, Mattel, turned an average day at the shopping mall into a day full of surprises for these shoppers in Canada.
eBook provider Kobo made quite the splash about its new waterproof model with a pool party.
Bissell Canada, experts in home cleaning, wiped the floor clean with other vacuum brands with this highly memorable stunt.
‘Duracell Moments of Warmth’ is a ‘powerful’ campaign putting the spark back into human connections.
And the prize for the most elaborate Christmas stunt goes to…WestJet, the Canadian airline that went out of its way to deliver a Christmas miracle to passengers.
We think this idea from Mazda is great, bringing the all-new 2014 Mazda3 to life for a cinema audience through an interactive test drive challenge.
We know it’s chilly out there, but this video of McDonald’s summer ‘Dollar Drink Day’ activation in Canada has just been released and we think it’s worth a watch.
In a bid to encourage people to ‘discover opera’, the Festival d’Opera de Quebec created an interactive experience that gathered crowds in Toronto.
The Fuzz Wax Bar in Toronto tore a strip off its competitors with this novel street-based promotion.
Beer brand Molson Canadian placed bright red fridges in locations across Europe, which were fully-stocked with bottles of beer.
Volkswagen Canada kept things simple with this nice little stunt designed to show the capabilities of the Touareg’s 4Motion technology.
We love these interactive ads that were placed around Vancouver to encourage people to visit Science World. This shows how repetitive messaging stands out.
A interactive installation designed to get people to collaborate has recently appeared in Montreal.
In order to connect with young businessmen Audi Canada ran this great campaign.
As an extension to the "light painting" adverts that were aired on Canadian TV earlier in the year, Volkswagen launched "Art Heist", an ambient campaign that has also driven conversation online.
