Ideas we love, thoughts that count

IKEA has to be one of the most divisive brand experiences out there today.

As experiential marketing has grown in popularity over recent years, some brands have emerged as being experts in the field – continuously creating impressive stunts that get consumers talking.

One of the biggest trends in experiential marketing in recent times has been the transformation of ordinary billboards into interactive, two-way brand experiences.

From a young age, most of us believed that Christmas was the time of year when miracles happen.

Branded vending machines have the potential to be experiential marketing gold.

We all need to let off a bit of steam every once in a while. Whether it’s the stress of work, family or that frustrating commute, it’s good to let it all out now and again.

That magical time of year is almost upon us once again. Christmas. 

Live brand experiences provide the chance to bring your products straight to your customers.

To introduce its delicious new spread, Reese’s set up a ‘talking’ vending machine in Toronto’s West End where spooning was the only accepted currency!

Tim Horton’s customers were given quite the fright when a fellow customer appeared to be levitating from her chair in a restaurant in Quebec.

We love a good challenge. And this week we stumbled across this fun one from ski resort Mont Sainte-Anne & Stoneham.

Using sex in advertising and marketing: it’s one of the oldest tricks in the book. But does it work?