04-03-2020 | 1 min read

    Mizuno connects consumers to influencers through interactive Smart Shelf


    If you haven't heard already (where have you been), social media influencers now play a pivotal role in word-of-mouth generated sales.

    21-05-2019 | 1 min read

    Fox ignites interest in new vampire series with flaming posters


    Even before the Twilight films came into our lives, vampires were everywhere in TV and film.

    26-03-2019 | 1 min read

    Canon reimagines century-old test with ABC ColorBlind Book


    Ishihara Colour Tests have been used to diagnose colour blindness since 1917, but have never been updated with modern icons or images, remaining unchanged for over a century.

    09-10-2018 | 2 min read

    Burger King tackles null vote with Blank Whopper stunt


    In Brazil it is mandatory to vote, so many people cast a blank vote to fulfill their legal obligation without having to make the difficult decision of which political party to support.

    07-08-2018 | 2 min read

    Budweiser’s deep roots in music unearthed in clever keywords campaign


    When you have a burning question that you need answered, what do you do? You use an online search engine.

    17-07-2018 | 1 min read

    Schweppes addresses female harassment with Brazilian nightclub experiment


    Female harassment is a critical issue: since the #MeToo movement, many women have been encouraged to share their own personal experiences of unwanted attention and assault.

    31-08-2017 | 1 min read

    Could you love again? Petz brand experience offers second chance


    Love can make people do crazy things.

    31-08-2017 | 1 min read

    Splat! Tramontina’s food shoot-out hits the mark


    The very best experiential campaigns don’t just showcase a brand’s marketing messages or latest product innovations.

    23-08-2017 | 1 min read

    Coral brand experience tests the power of paint


    Imagine a world without colour. Pretty dull, right?

    26-07-2017 | 1 min read

    7UP’s summer Twitter challenge experience


    Many of us have a love/hate relationship with warmer weather.

    15-06-2017 | 1 min read

    Pepsi tricks football fans in experiential stunt


    For many of us, it’s not the most expensive possessions we treasure the most, but the ones that truly mean something, or bring back fond memories from our past.

    07-06-2017 | 1 min read

    An experiential McDonald’s drive-thru takes to the streets


    There are many reasons why drive-thru fast food services are so great.

    23-03-2017 | 1 min read

    Coca-Cola’s campaign excites dehydrated beachgoers


    On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.

    08-12-2016 | 1 min read

    Volkswagen creates striking bowling experience


    We’ve been talking a lot recently about how brands don’t just use experiential techniques to create a buzz, but also to make an audience stop and listen to an important message.

    27-10-2016 | 1 min read

    Red Bull experience turns payphones into smartphones


    We are often so caught up in the advances of new technology, we forget some of the inventions that started it all.

    18-08-2016 | 2 min read

    Because does Rio 2016 Summer Olympics - day 10


    We’re already more than halfway through the 2016 Rio Olympics and it's been go, go, go - both for the athletes and for us.

    29-06-2016 | 1 min read

    Coral inspires kids with colourful brand experience


    The summer season of sport has well and truly kicked off.

    22-06-2016 | 1 min read

    KitKat tests students in laughter-filled experiential stunt


    Most people will know that holding in laughter can be surprisingly difficult sometimes.

    12-05-2016 | 1 min read

    Killer experiential billboard fights Zika virus


    Declared a global health emergency in February, the Zika virus is one of the most serious health epidemics facing the world this year.

    19-11-2015 | 1 min read

    Sprite’s refreshing Generation Z brand experience


    How do you begin to engage with Generation Z?

    26-06-2015 |

    Beer cooler blocks smartphone signals


    There has been lots of talk recently in the press and among friends about our increasing addiction to smartphones. 

    20-06-2014 | 1 min read

    Great Experiential Marketing: C&A’s Fashion Lock


    To celebrate the launch of its collection signed by Calvin Klein’s designer Francisco Costa, fashion retailer C&A pulled off this nice social media experiential campaign in Brazil. 

    22-05-2014 | 1 min read

    Great Experiential Marketing: NIVEA’s wearable protection ad


    NIVEA really got people talking in Brazil this month by launching a wearable technology bracelet that will help parents track their children’s whereabouts on the beach.

    12-03-2014 | 1 min read

    National Geographic’s terrifying escalator ad


    “Ready for an adventure through the Brazilian forests?” 

    28-06-2013 | 1 min read

    Inspired thinking: how to engage a community with a cause


    We think that the link that was created with this campaign is brilliant.  It is a fantastic, well-conceived way to connect a community with cause, benefiting both.

    26-04-2013 | 1 min read

    The Kiss FM experiential entry system


    Sometimes it's the little things that make a great impact. Kiss FM in Brazil installed "The Turnstile of Rock" in the foyer of its Sao Paolo studios.

    05-04-2013 |

    A fresh perspective from HP in live festival experience


    Music festivals are a great place to talk to consumers, but people are there to have fun, they don't want to feel like a brand has marked them out as a key demographic for a marketing message. 

    21-09-2012 |

    Phone booth makeovers


    Brazilian telecom company Vivo recently commissioned 100 artists to decorate 100 phone booths in Sao Paolo. Here are a few of our favourites:

    10-08-2012 |

    Hellmann's recipe receipt


    Now here's a clever idea. Hellman's was keen to make consumers realise that mayonnaise can be used in cooking and not just for sandwiches.

    10-08-2012 |

    Scotch-Brite - Wash your own bill


    If you can't pay your bill after a meal then someone has to wash the dishes, right? Scotch-Brite was determined to connect with a younger audience in Brazil. 

    02-08-2012 |

    Camp Nectar - Fruit in the form of packaging


    You may want to turn your speakers down before you click play!  Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!