If you haven't heard already (where have you been), social media influencers now play a pivotal role in word-of-mouth generated sales.
Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.
If you haven't heard already (where have you been), social media influencers now play a pivotal role in word-of-mouth generated sales.
Even before the Twilight films came into our lives, vampires were everywhere in TV and film.
Ishihara Colour Tests have been used to diagnose colour blindness since 1917, but have never been updated with modern icons or images, remaining unchanged for over a century.
In Brazil it is mandatory to vote, so many people cast a blank vote to fulfill their legal obligation without having to make the difficult decision of which political party to support.
When you have a burning question that you need answered, what do you do? You use an online search engine.
Female harassment is a critical issue: since the #MeToo movement, many women have been encouraged to share their own personal experiences of unwanted attention and assault.
Love can make people do crazy things.
The very best experiential campaigns don’t just showcase a brand’s marketing messages or latest product innovations.
Imagine a world without colour. Pretty dull, right?
Many of us have a love/hate relationship with warmer weather.
For many of us, it’s not the most expensive possessions we treasure the most, but the ones that truly mean something, or bring back fond memories from our past.
There are many reasons why drive-thru fast food services are so great.
On a hot day at the beach, there’s truly nothing better than the feeling of an ice-cold drink.
We’ve been talking a lot recently about how brands don’t just use experiential techniques to create a buzz, but also to make an audience stop and listen to an important message.
We are often so caught up in the advances of new technology, we forget some of the inventions that started it all.
We’re already more than halfway through the 2016 Rio Olympics and it's been go, go, go - both for the athletes and for us.
The summer season of sport has well and truly kicked off.
Most people will know that holding in laughter can be surprisingly difficult sometimes.
Declared a global health emergency in February, the Zika virus is one of the most serious health epidemics facing the world this year.
How do you begin to engage with Generation Z?
There has been lots of talk recently in the press and among friends about our increasing addiction to smartphones.
To celebrate the launch of its collection signed by Calvin Klein’s designer Francisco Costa, fashion retailer C&A pulled off this nice social media experiential campaign in Brazil.
NIVEA really got people talking in Brazil this month by launching a wearable technology bracelet that will help parents track their children’s whereabouts on the beach.
“Ready for an adventure through the Brazilian forests?”
We think that the link that was created with this campaign is brilliant. It is a fantastic, well-conceived way to connect a community with cause, benefiting both.
Sometimes it's the little things that make a great impact. Kiss FM in Brazil installed "The Turnstile of Rock" in the foyer of its Sao Paolo studios.
Music festivals are a great place to talk to consumers, but people are there to have fun, they don't want to feel like a brand has marked them out as a key demographic for a marketing message.
Brazilian telecom company Vivo recently commissioned 100 artists to decorate 100 phone booths in Sao Paolo. Here are a few of our favourites:
Now here's a clever idea. Hellman's was keen to make consumers realise that mayonnaise can be used in cooking and not just for sandwiches.
If you can't pay your bill after a meal then someone has to wash the dishes, right? Scotch-Brite was determined to connect with a younger audience in Brazil.
You may want to turn your speakers down before you click play! Beyond the music, which we are sure sounded better on paper, this is a brilliant idea!
