Ideas we love, thoughts that count

Strong scents can often be powerful enough to trigger feelings of nostalgia – we’ve all had times where a familiar smell instantly takes us back to a great moment in our lives.

BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.

Experiential marketing has proven, time and again, its ability to enhance brand loyalty and drive sales.

Experiential marketing is a great way to get people talking.

Imagine waiting in the blistering cold for the release of a gadget that you’ve been coveting for many months.

A meeting with a bank manager can be a stressful experience at the best of times.

At the Brussels Auto Show, which runs until the 22nd of this month, Mini has created a stunt designed to encourage online engagement with the Countryman in a real-life setting.

Joss Davidge, our Managing Partner, is always on the lookout for the best experiential marketing campaigns.

Ray-Ban invited Belgium travellers to “test drive” its new range of polarised colour lenses by transforming the windows of trams across the cities of Ghent, Antwerp and Brussels with colour filters.

We've seen a couple of nice campaigns recently that encourage people to stay off the road when they have had a drink. 

Rather than making decisions about the city’s transport system from behind closed doors, the city of Antwerp wanted to gather as many suggestions as possibly from the people.

Over the years Carlsberg has leant on its much-loved, versatile and memorable tagline "if Carlsberg did…" many times.