Ideas we love, thoughts that count

We applaud any brand that dares to have some fun and play a prank on its consumers.

The internet is a wondrous resource. With a global network right at our fingertips, for many of us it has become the go-to source of information.

Life can be very challenging for unmarried women in China over the age of 25.

We’ve all had to face those unforgiving dressing room mirrors.

Can you imagine what it would feel like to camp in the South Pole?

Shopping in a foreign country can sometimes be a pretty tall task – but it’s especially challenging in Japan, where only 3% of natives speak another language.  

It’s not often that making a room full of girls cry can be hailed as a strong example of experiential marketing.

Ralph Lauren’s brainchild Denim & Supply has this month launched its Project Warehouse campaign.

To celebrate the launch of its collection signed by Calvin Klein’s designer Francisco Costa, fashion retailer C&A pulled off this nice social media experiential campaign in Brazil. 

To get people talking about its new ‘Alluring Aquatic’ collection, M.A.C staged a striking brand experience on Hollywood Boulevard.

Ray-Ban celebrated the launch of its New Materials collection with this sensory and interactive experiential event in New York, called District 1937.

When a train pulls into a station, many people standing on a platform feel the rush of wind through their hair.