07-05-2020

    The beauty industry gets a digital makeover, and it’s looking mighty fine


    ‘New Retail’ and the digitisation of beauty are redesigning the consumer shopper journey.

    11-12-2019

    Bonds LGBTQ+ Christmas campaign gets people talking


    Does underwear make for a good Christmas gift?

    31-07-2019

    Step into Summer with Havaianas Shoppable Boardwalk


    The shopping experience has changed a lot over the past few years. 

    21-05-2019

    Digital-only blockchain clothing makes stunning debut in NYC


    Blockchain technology is still a novel concept to many marketeers.

    26-02-2019

    The Runaway: New Balance rewards runners at the pop-up-pub


    As the London Marathon gets closer by the day, regular runners, fitness fanatics and charity fund-raisers alike don their running shoes in preparation to join the 26-mile race through the streets of the UK capital.

    04-12-2018

    Payless Shoes tricks influencers with fake designer pop-up shop


    Shoppers put their trust in designer labels as a mark of quality, status and luxury.

    28-08-2018

    New Balance turns back time to launch new 90s inspired trainers


    2018 has seen a revival of the 90s: dungarees, bomber jackets, crop tops and, of course, retro sportswear everywhere.

    21-08-2018

    Face Anything: Olay empowers influencers to spread confidence message


    Language is a powerful tool. A simple word, well placed, can increase the impact of a sentence or change its meaning.

    10-07-2018

    Delta’s endearing stunt proves that not all superheroes wear capes


    Super human strength, telekinesis and lightning speed are powers young people often read about in comics or see in the movies. But not in real life.

    24-04-2018

    Shop the Look: Zara rolls out global augmented reality experience


    Another major retailer is tapping into the power of immersive technology with the launch of a new augmented reality app designed to add a whole extra dimension to the shopper experience.

    10-04-2018

    Yves Saint Laurent shows ‘Y’ influencer marketing works


    With beautiful photography at its heart, Instagram is the preferred social media tool for many young people seeking the latest luxury fashion and beauty inspiration.

    10-04-2018

    Shiny happy people: PANDORA stirs the senses in Sydney


    It takes a lot to capture the attention and interest of target audiences these days – especially in busy public spaces where countless brands are competing with one another for the same consumers.