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Extraordinary ideas, inspiring insight


Our award-winning blog covers the best creative campaigns from across the globe. If you're looking for something specific, search by keyword or find examples by country or industry in the dropdown menus.

    04-12-2018

    Payless Shoes tricks influencers with fake designer pop-up shop


    Shoppers put their trust in designer labels as a mark of quality, status and luxury.

    28-08-2018

    New Balance turns back time to launch new 90s inspired trainers


    2018 has seen a revival of the 90s: dungarees, bomber jackets, crop tops and, of course, retro sportswear everywhere.

    21-08-2018

    Face Anything: Olay empowers influencers to spread confidence message


    Language is a powerful tool. A simple word, well placed, can increase the impact of a sentence or change its meaning.

    10-07-2018

    Delta’s endearing stunt proves that not all superheroes wear capes


    Super human strength, telekinesis and lightning speed are powers young people often read about in comics or see in the movies. But not in real life.

    24-04-2018

    Shop the Look: Zara rolls out global augmented reality experience


    Another major retailer is tapping into the power of immersive technology with the launch of a new augmented reality app designed to add a whole extra dimension to the shopper experience.

    10-04-2018

    Yves Saint Laurent shows ‘Y’ influencer marketing works


    With beautiful photography at its heart, Instagram is the preferred social media tool for many young people seeking the latest luxury fashion and beauty inspiration.

    10-04-2018

    Shiny happy people: PANDORA stirs the senses in Sydney


    It takes a lot to capture the attention and interest of target audiences these days – especially in busy public spaces where countless brands are competing with one another for the same consumers.

    27-03-2018

    GO! Nike’s Reactland experience thrills runners in China


    Anyone that grew up on a digital diet of Super Mario Bros and Sonic The Hedgehog will have no doubt dreamed of being the star of their very own video game.

    06-03-2018

    Lacoste helps endangered species with limited edition brand campaign


    A simple story, well told, can have a huge impact.

    20-02-2018

    Authentically fake Diesel store tricks unsuspecting customers


    Keeping up with the latest designer brands can be hard, especially on the wallet.

    23-01-2018

    Walk this way: new Adidas trainers offer free annual travel pass


    Public transport has a bit of an image problem; for some it is just not considered cool.

    05-12-2017

    Sephora creates world’s first live-created fan film to launch Rihanna range


    Many people dream of rubbing shoulders with their pop icons though few get to experience it.