The real beauty brand's latest campaign 'It's On Us' is offering to pay other brands to diversify their ads. At Because, we think that's hugely inspirational.
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The real beauty brand's latest campaign 'It's On Us' is offering to pay other brands to diversify their ads. At Because, we think that's hugely inspirational.
Because UK brings Benefit Cosmetics' innovative 'They're Real! Magnet' Mascara to life with an innovative Virtual Atom campaign.
‘New Retail’ and the digitisation of beauty are redesigning the consumer shopper journey.
Does underwear make for a good Christmas gift?
The shopping experience has changed a lot over the past few years.
Blockchain technology is still a novel concept to many marketeers.
As the London Marathon gets closer by the day, regular runners, fitness fanatics and charity fund-raisers alike don their running shoes in preparation to join the 26-mile race through the streets of the UK capital.
Shoppers put their trust in designer labels as a mark of quality, status and luxury.
2018 has seen a revival of the 90s: dungarees, bomber jackets, crop tops and, of course, retro sportswear everywhere.
Language is a powerful tool. A simple word, well placed, can increase the impact of a sentence or change its meaning.
Super human strength, telekinesis and lightning speed are powers young people often read about in comics or see in the movies. But not in real life.
Another major retailer is tapping into the power of immersive technology with the launch of a new augmented reality app designed to add a whole extra dimension to the shopper experience.
With beautiful photography at its heart, Instagram is the preferred social media tool for many young people seeking the latest luxury fashion and beauty inspiration.
It takes a lot to capture the attention and interest of target audiences these days – especially in busy public spaces where countless brands are competing with one another for the same consumers.
Anyone that grew up on a digital diet of Super Mario Bros and Sonic The Hedgehog will have no doubt dreamed of being the star of their very own video game.
A simple story, well told, can have a huge impact.
Keeping up with the latest designer brands can be hard, especially on the wallet.
Public transport has a bit of an image problem; for some it is just not considered cool.
Many people dream of rubbing shoulders with their pop icons though few get to experience it.
We applaud any brand that dares to have some fun and play a prank on its consumers.
The internet is a wondrous resource. With a global network right at our fingertips, for many of us it has become the go-to source of information.
Life can be very challenging for unmarried women in China over the age of 25.
We’ve all had to face those unforgiving dressing room mirrors.
Can you imagine what it would feel like to camp in the South Pole?
Shopping in a foreign country can sometimes be a pretty tall task – but it’s especially challenging in Japan, where only 3% of natives speak another language.
It’s not often that making a room full of girls cry can be hailed as a strong example of experiential marketing.
Ralph Lauren’s brainchild Denim & Supply has this month launched its Project Warehouse campaign.
To celebrate the launch of its collection signed by Calvin Klein’s designer Francisco Costa, fashion retailer C&A pulled off this nice social media experiential campaign in Brazil.
To get people talking about its new ‘Alluring Aquatic’ collection, M.A.C staged a striking brand experience on Hollywood Boulevard.
Ray-Ban celebrated the launch of its New Materials collection with this sensory and interactive experiential event in New York, called District 1937.
When a train pulls into a station, many people standing on a platform feel the rush of wind through their hair.
Although New York Fashion Week hasn’t even started yet, high-end fashion house Marc Jacobs is already the talk of the event.
Ray-Ban invited Belgium travellers to “test drive” its new range of polarised colour lenses by transforming the windows of trams across the cities of Ghent, Antwerp and Brussels with colour filters.
A new kind of pop-up retail experience called YrStore has been causing a stir in London’s Carnaby Street recently, billed as the world’s first live, all-over garment printing store.
The Fuzz Wax Bar in Toronto tore a strip off its competitors with this novel street-based promotion.
In order to promote a racy new season of the hit series True Blood and the underwear brand Mons Royale this brilliantly raunchy billboard was unveiled in Auckland.
London's West India Quay was the location for a record breaking feat by 3D artists to promote the Reebok CrossFit fitness programme.
What do you do with a large unused community swimming pool in Dagenham? Easy.. make a BMX park!
Hiding inside a giant perfume bottle is a beautiful cinema showing screenings of Chanel's new Coco Mademoiselle advertising film starring Keira Knightley.
