Inspiring ideas, insightful thoughts

2018 has seen a revival of the 90s: dungarees, bomber jackets, crop tops and, of course, retro sportswear everywhere.

Language is a powerful tool. A simple word, well placed, can increase the impact of a sentence or change its meaning.

Super human strength, telekinesis and lightning speed are powers young people often read about in comics or see in the movies. But not in real life.

Another major retailer is tapping into the power of immersive technology with the launch of a new augmented reality app designed to add a whole extra dimension to the shopper experience.

With beautiful photography at its heart, Instagram is the preferred social media tool for many young people seeking the latest luxury fashion and beauty inspiration.

It takes a lot to capture the attention and interest of target audiences these days – especially in busy public spaces where countless brands are competing with one another for the same consumers.

Anyone that grew up on a digital diet of Super Mario Bros and Sonic The Hedgehog will have no doubt dreamed of being the star of their very own video game.

A simple story, well told, can have a huge impact.

Keeping up with the latest designer brands can be hard, especially on the wallet.

Public transport has a bit of an image problem; for some it is just not considered cool.

Many people dream of rubbing shoulders with their pop icons though few get to experience it.

We applaud any brand that dares to have some fun and play a prank on its consumers.