08-04-2021

    Dove shows us all there's real beauty in diversity


    The real beauty brand's latest campaign 'It's On Us' is offering to pay other brands to diversify their ads. At Because, we think that's hugely inspirational.

    25-02-2021

    A 'lashtastic' Virtual Media campaign for Benefit Cosmetics


    Because UK brings Benefit Cosmetics' innovative 'They're Real! Magnet' Mascara to life with an innovative vAtom campaign.

    07-05-2020

    The beauty industry gets a digital makeover, and it’s looking mighty fine


    ‘New Retail’ and the digitisation of beauty are redesigning the consumer shopper journey.

    11-12-2019

    Bonds LGBTQ+ Christmas campaign gets people talking


    Does underwear make for a good Christmas gift?

    31-07-2019

    Step into Summer with Havaianas Shoppable Boardwalk


    The shopping experience has changed a lot over the past few years. 

    21-05-2019

    Digital-only blockchain clothing makes stunning debut in NYC


    Blockchain technology is still a novel concept to many marketeers.

    26-02-2019

    The Runaway: New Balance rewards runners at the pop-up-pub


    As the London Marathon gets closer by the day, regular runners, fitness fanatics and charity fund-raisers alike don their running shoes in preparation to join the 26-mile race through the streets of the UK capital.

    04-12-2018

    Payless Shoes tricks influencers with fake designer pop-up shop


    Shoppers put their trust in designer labels as a mark of quality, status and luxury.

    28-08-2018

    New Balance turns back time to launch new 90s inspired trainers


    2018 has seen a revival of the 90s: dungarees, bomber jackets, crop tops and, of course, retro sportswear everywhere.

    21-08-2018

    Face Anything: Olay empowers influencers to spread confidence message


    Language is a powerful tool. A simple word, well placed, can increase the impact of a sentence or change its meaning.

    10-07-2018

    Delta’s endearing stunt proves that not all superheroes wear capes


    Super human strength, telekinesis and lightning speed are powers young people often read about in comics or see in the movies. But not in real life.

    24-04-2018

    Shop the Look: Zara rolls out global augmented reality experience


    Another major retailer is tapping into the power of immersive technology with the launch of a new augmented reality app designed to add a whole extra dimension to the shopper experience.

    10-04-2018

    Yves Saint Laurent shows ‘Y’ influencer marketing works


    With beautiful photography at its heart, Instagram is the preferred social media tool for many young people seeking the latest luxury fashion and beauty inspiration.

    10-04-2018

    Shiny happy people: PANDORA stirs the senses in Sydney


    It takes a lot to capture the attention and interest of target audiences these days – especially in busy public spaces where countless brands are competing with one another for the same consumers.

    27-03-2018

    GO! Nike’s Reactland experience thrills runners in China


    Anyone that grew up on a digital diet of Super Mario Bros and Sonic The Hedgehog will have no doubt dreamed of being the star of their very own video game.

    06-03-2018

    Lacoste helps endangered species with limited edition brand campaign


    A simple story, well told, can have a huge impact.

    20-02-2018

    Authentically fake Diesel store tricks unsuspecting customers


    Keeping up with the latest designer brands can be hard, especially on the wallet.

    23-01-2018

    Walk this way: new Adidas trainers offer free annual travel pass


    Public transport has a bit of an image problem; for some it is just not considered cool.

    05-12-2017

    Sephora creates world’s first live-created fan film to launch Rihanna range


    Many people dream of rubbing shoulders with their pop icons though few get to experience it.

    09-03-2017

    Rexona shocks shoppers with invisible walkway prank


    We applaud any brand that dares to have some fun and play a prank on its consumers.

    13-07-2016

    Gillette unites families in moving experiential stunt


    The internet is a wondrous resource. With a global network right at our fingertips, for many of us it has become the go-to source of information.

    28-04-2016

    Leftover no more: experiential campaign challenges perceptions in China


    Life can be very challenging for unmarried women in China over the age of 25.

    10-02-2016

    Ralph Lauren's mirrors offer unique experience


    We’ve all had to face those unforgiving dressing room mirrors.

    06-11-2015

    North Face’s South Pole virtual reality brand experience


    Can you imagine what it would feel like to camp in the South Pole?

    27-08-2015

    Ainz & Tulpe brand experience transcends language


    Shopping in a foreign country can sometimes be a pretty tall task – but it’s especially challenging in Japan, where only 3% of natives speak another language.  

    10-07-2015

    Great Experiential Marketing: L'Oréal makes girls cry


    It’s not often that making a room full of girls cry can be hailed as a strong example of experiential marketing.

    03-10-2014

    Ralph Lauren's #ProjectWarehouse


    Ralph Lauren’s brainchild Denim & Supply has this month launched its Project Warehouse campaign.

    20-06-2014

    Great Experiential Marketing: C&A’s Fashion Lock


    To celebrate the launch of its collection signed by Calvin Klein’s designer Francisco Costa, fashion retailer C&A pulled off this nice social media experiential campaign in Brazil. 

    13-06-2014

    Great Experiential Marketing: MAC’s synchronized swimmer stunt


    To get people talking about its new ‘Alluring Aquatic’ collection, M.A.C staged a striking brand experience on Hollywood Boulevard.

    11-06-2014

    Great Experiential Marketing: Ray-Ban’s sensory artisan workshop


    Ray-Ban celebrated the launch of its New Materials collection with this sensory and interactive experiential event in New York, called District 1937.

    05-03-2014

    Great Experiential Marketing: Hair-raising poster campaign


    When a train pulls into a station, many people standing on a platform feel the rush of wind through their hair. 

    30-01-2014

    Great Brand Experience: Marc Jacobs tweet shop


    Although New York Fashion Week hasn’t even started yet, high-end fashion house Marc Jacobs is already the talk of the event. 

    13-09-2013

    Ray-Ban transforms journeys with tinted windows


    Ray-Ban invited Belgium travellers to “test drive” its new range of polarised colour lenses by transforming the windows of trams across the cities of Ghent, Antwerp and Brussels with colour filters.

    18-07-2013

    Fast fashion with a digital twist


    A new kind of pop-up retail experience called YrStore has been causing a stir in London’s Carnaby Street recently, billed as the world’s first live, all-over garment printing store.

    18-07-2013

    Walking waxing stunt ‘So good, it hurts’


    The Fuzz Wax Bar in Toronto tore a strip off its competitors with this novel street-based promotion. 

    20-09-2012

    Raunchy billboard promotes TV series and underwear


    In order to promote a racy new season of the hit series True Blood and the underwear brand Mons Royale this brilliantly raunchy billboard was unveiled in Auckland. 

    17-05-2012

    Record breaking 3D street-art for Reebok CrossFit


    London's West India Quay was the location for a record breaking feat by 3D artists to promote the Reebok CrossFit fitness programme.

    30-12-2011

    Nike transforms disused pool into BMX biking experience


    What do you do with a large unused community swimming pool in Dagenham? Easy.. make a BMX park!

    15-04-2011

    Chanel opens pop-up cinema at Selfridges


    Hiding inside a giant perfume bottle is a beautiful cinema showing screenings of Chanel's new Coco Mademoiselle advertising film starring Keira Knightley.