Dove shows us all there's real beauty in diversity

    The real beauty brand's latest campaign 'It's On Us' is offering to pay other brands to diversify their ads. At Because, we think that's hugely inspirational.


    A 'lashtastic' Virtual Media campaign for Benefit Cosmetics

    Because UK brings Benefit Cosmetics' innovative 'They're Real! Magnet' Mascara to life with an innovative vAtom campaign.


    The beauty industry gets a digital makeover, and it’s looking mighty fine

    ‘New Retail’ and the digitisation of beauty are redesigning the consumer shopper journey.


    Bonds LGBTQ+ Christmas campaign gets people talking

    Does underwear make for a good Christmas gift?


    Step into Summer with Havaianas Shoppable Boardwalk

    The shopping experience has changed a lot over the past few years. 


    Digital-only blockchain clothing makes stunning debut in NYC

    Blockchain technology is still a novel concept to many marketeers.


    The Runaway: New Balance rewards runners at the pop-up-pub

    As the London Marathon gets closer by the day, regular runners, fitness fanatics and charity fund-raisers alike don their running shoes in preparation to join the 26-mile race through the streets of the UK capital.


    Payless Shoes tricks influencers with fake designer pop-up shop

    Shoppers put their trust in designer labels as a mark of quality, status and luxury.


    New Balance turns back time to launch new 90s inspired trainers

    2018 has seen a revival of the 90s: dungarees, bomber jackets, crop tops and, of course, retro sportswear everywhere.


    Face Anything: Olay empowers influencers to spread confidence message

    Language is a powerful tool. A simple word, well placed, can increase the impact of a sentence or change its meaning.


    Delta’s endearing stunt proves that not all superheroes wear capes

    Super human strength, telekinesis and lightning speed are powers young people often read about in comics or see in the movies. But not in real life.


    Shop the Look: Zara rolls out global augmented reality experience

    Another major retailer is tapping into the power of immersive technology with the launch of a new augmented reality app designed to add a whole extra dimension to the shopper experience.


    Yves Saint Laurent shows ‘Y’ influencer marketing works

    With beautiful photography at its heart, Instagram is the preferred social media tool for many young people seeking the latest luxury fashion and beauty inspiration.


    Shiny happy people: PANDORA stirs the senses in Sydney

    It takes a lot to capture the attention and interest of target audiences these days – especially in busy public spaces where countless brands are competing with one another for the same consumers.


    GO! Nike’s Reactland experience thrills runners in China

    Anyone that grew up on a digital diet of Super Mario Bros and Sonic The Hedgehog will have no doubt dreamed of being the star of their very own video game.


    Lacoste helps endangered species with limited edition brand campaign

    A simple story, well told, can have a huge impact.


    Authentically fake Diesel store tricks unsuspecting customers

    Keeping up with the latest designer brands can be hard, especially on the wallet.


    Walk this way: new Adidas trainers offer free annual travel pass

    Public transport has a bit of an image problem; for some it is just not considered cool.


    Sephora creates world’s first live-created fan film to launch Rihanna range

    Many people dream of rubbing shoulders with their pop icons though few get to experience it.


    Rexona shocks shoppers with invisible walkway prank

    We applaud any brand that dares to have some fun and play a prank on its consumers.


    Gillette unites families in moving experiential stunt

    The internet is a wondrous resource. With a global network right at our fingertips, for many of us it has become the go-to source of information.


    Leftover no more: experiential campaign challenges perceptions in China

    Life can be very challenging for unmarried women in China over the age of 25.


    Ralph Lauren's mirrors offer unique experience

    We’ve all had to face those unforgiving dressing room mirrors.


    North Face’s South Pole virtual reality brand experience

    Can you imagine what it would feel like to camp in the South Pole?


    Ainz & Tulpe brand experience transcends language

    Shopping in a foreign country can sometimes be a pretty tall task – but it’s especially challenging in Japan, where only 3% of natives speak another language.  


    Great Experiential Marketing: L'Oréal makes girls cry

    It’s not often that making a room full of girls cry can be hailed as a strong example of experiential marketing.


    Ralph Lauren's #ProjectWarehouse

    Ralph Lauren’s brainchild Denim & Supply has this month launched its Project Warehouse campaign.


    Great Experiential Marketing: C&A’s Fashion Lock

    To celebrate the launch of its collection signed by Calvin Klein’s designer Francisco Costa, fashion retailer C&A pulled off this nice social media experiential campaign in Brazil. 


    Great Experiential Marketing: MAC’s synchronized swimmer stunt

    To get people talking about its new ‘Alluring Aquatic’ collection, M.A.C staged a striking brand experience on Hollywood Boulevard.


    Great Experiential Marketing: Ray-Ban’s sensory artisan workshop

    Ray-Ban celebrated the launch of its New Materials collection with this sensory and interactive experiential event in New York, called District 1937.


    Great Experiential Marketing: Hair-raising poster campaign

    When a train pulls into a station, many people standing on a platform feel the rush of wind through their hair. 


    Great Brand Experience: Marc Jacobs tweet shop

    Although New York Fashion Week hasn’t even started yet, high-end fashion house Marc Jacobs is already the talk of the event. 


    Ray-Ban transforms journeys with tinted windows

    Ray-Ban invited Belgium travellers to “test drive” its new range of polarised colour lenses by transforming the windows of trams across the cities of Ghent, Antwerp and Brussels with colour filters.


    Fast fashion with a digital twist

    A new kind of pop-up retail experience called YrStore has been causing a stir in London’s Carnaby Street recently, billed as the world’s first live, all-over garment printing store.


    Walking waxing stunt ‘So good, it hurts’

    The Fuzz Wax Bar in Toronto tore a strip off its competitors with this novel street-based promotion. 


    Raunchy billboard promotes TV series and underwear

    In order to promote a racy new season of the hit series True Blood and the underwear brand Mons Royale this brilliantly raunchy billboard was unveiled in Auckland. 


    Record breaking 3D street-art for Reebok CrossFit

    London's West India Quay was the location for a record breaking feat by 3D artists to promote the Reebok CrossFit fitness programme.


    Nike transforms disused pool into BMX biking experience

    What do you do with a large unused community swimming pool in Dagenham? Easy.. make a BMX park!


    Chanel opens pop-up cinema at Selfridges

    Hiding inside a giant perfume bottle is a beautiful cinema showing screenings of Chanel's new Coco Mademoiselle advertising film starring Keira Knightley.