While the jury is still out on the future of driverless cars, the growth in demand for electric cars continues to climb.
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While the jury is still out on the future of driverless cars, the growth in demand for electric cars continues to climb.
If the Fifties were in black and white, then the Sixties were in Technicolor.
Do you ever feel like our attention spans are getting shorter?
Brands have long known the power of festivals for connecting with a millennial audience.
Sports cars maybe fast, sleek and highly desirable, yet with limited passenger space and a high price tag, they are an impractical dream for most people.
The Grinch hates Christmas. He finds festive merriment utterly disturbing.
Plastic pollution has reached alarming levels.
Some people park like idiots.
Highly-creative and engaging, virtual reality (VR) and augmented reality (AR) technology lends itself brilliantly to car manufacturers.
The Force is strong with Nissan.
For iconic brands, there is increased expectation for launch campaigns to offer something distinctly special that draws admiration and awe from around the world.
Czech car manufacturer Skoda had a big challenge on its hands: how to get people talking about its innovative new road safety feature, while attracting the attention of a younger audience at the same time.
Bus journeys sure can be a drag.
As consumer interest in virtual reality continues to grow, we’re seeing more and more big-name brands rolling out virtual experiences.
Getting straight to the point can often be the best way to get a message across – both in marketing and day to day situations.
There aren’t many people that would turn down the chance to try an exciting virtual reality experience for themselves, given the opportunity.
There’s always time for fun. Always. And yes, time for a quick laugh is even possible to find amidst the hustle and bustle of New York’s Westfield World Trade Center shopping mall.
BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.
We’ve been talking a lot recently about how brands don’t just use experiential techniques to create a buzz, but also to make an audience stop and listen to an important message.
Experiential marketing has proven, time and again, its ability to enhance brand loyalty and drive sales.
Let’s be honest: most of us pay very little attention to billboards.
Experiential has been a popular marketing platform for automotive brands for many years.
Virtual reality is currently one of the biggest buzzwords in the marketing industry.
New York City’s Times Square has been a dream location for advertisers for many, many years.
Size matters to Japanese consumers.
If you were challenged to take a lie detector test in front of your mother, would you be brave enough to answer every question truthfully?
Imagine a world where you no longer need to actually drive your car – instead, you can just climb in and let it do all the hard work for you.
The cold winter months can be tough. The short, dark days. The bitter cold.
Kids love crashing toy cars. It’s a well-known fact of life.
Being a truck driver can be a solitary experience.
Parallel parking is never fun. It’s the one task that fills many drivers with dread, especially when guessing the size of an available space.
Used car dealerships aren’t usually known for their quirky marketing.
Electric cars don’t just have to be green; they can be super fun to drive too.
You may have seen this image circulating this week, and we’re sorry to break it you, but it was all a marketing stunt rather than the discovery of a real-life incredible hulk.
At the Brussels Auto Show, which runs until the 22nd of this month, Mini has created a stunt designed to encourage online engagement with the Countryman in a real-life setting.
Sometimes meteorologists get it wrong. And Toyota thought it was time to hold them accountable.
Joss Davidge’s experiential highlight of the week is this extreme experiential activation from Nissan with Japanese pizza chain PIZZA-LA.
Speed dating took on a whole new meaning in this adventurous Valentine’s Day prank from Ford.
Nissan showed off the features of the almighty Nissan Juke whilst exploring the possibilities of Oculus Rift with its Chase The Thrill virtual experience.
We often come across experiential pop-up spaces in our pursuit for inspiring experiential marketing.
Mercedes-Benz has got people talking about its new model with a nine-city music tour, ‘The Evolution Tour’.
For the launch of the Smart Fortwo Electric Drive, the brand made the most of experiential marketing in Hong Kong with a fun-sized fast food delivery service.
It’s highly likely that many punters’ dreams came true at Austin’s SXSW Festival this month thanks to the “Mario Karting Reimagined” experience.
We think this idea from Mazda is great, bringing the all-new 2014 Mazda3 to life for a cinema audience through an interactive test drive challenge.
Toyota wanted to talk to the right people about the new RAV4 in South Africa, so after identifying them as the outdoor types (who wouldn’t be likely to spend time clicking through cars online) the marque devised an offline website experience.
Volkswagen Canada kept things simple with this nice little stunt designed to show the capabilities of the Touareg’s 4Motion technology.
We love the simplicity of this campaign. No stand, no flashing lights, no over-enthusiastic performers or car to be seen.
In order to connect with young businessmen Audi Canada ran this great campaign.
Hyundai caused quite a stir when it revealed an animatronic wall, dubbed the Hyper-Matrix, at the 2012 Yeosu Expo.
To promote the claim that the new Nissan Leaf is six times cheaper than petrol cars the brand came up with this interesting activation.
Volkswagen Mexico created this QR code campaign to promote the capacity of its Crafter transit vans. The brand built a giant QR code out of boxes of oranges.
To launch a new in-car rear-view camera Kia hosted a backwards car race, which resulted in over a thousand cameras being ordered directly after the event!
Nissan Australia created an outdoor art installation that encouraged people to imagine what petrol pumps could be used for in "a world without petrol".
To promote the new generation of Smart cars, at the Frankfurt Motor Show last year, Daimler created a giant version of the classic computer game "Pong".
During the Geneva Motor Show 2012 MINI came up with a novel way to get people talking about the new JWC Countryman.
We think our Brand Ambassadors are super helpful people but a new video has come to light that shows how far some BA's go to get the right message across!
Mercedes Benz took its "Park Assist" feature to the streets with this interesting campaign.
Chevrolet has launched an extensive multi-platform campaign that is an attempt to align the new Chevy Sonic with its target audience, the young and adventurous.
Pictures have emerged of a new ambient campaign for Mercedes Benz in Canada.
As an extension to the "light painting" adverts that were aired on Canadian TV earlier in the year, Volkswagen launched "Art Heist", an ambient campaign that has also driven conversation online.
Porsche has something to celebrate this week, it's the fastest automotive brand ever to reach 1 million Facebook fans.
