20-02-2020

    Mini Electric Lights Up Lisbon


    While the jury is still out on the future of driverless cars, the growth in demand for electric cars continues to climb.  

    08-01-2020

    Volkswagen creates touching tribute for VW Beetle


    If the Fifties were in black and white, then the Sixties were in Technicolor. 

    18-12-2019

    Hyundai Australia creates quirky 4-second ads you won’t forget


    Do you ever feel like our attention spans are getting shorter?

    27-11-2019

    Land Rover creates 4XFAR festival to promote new Defender SUV


    Brands have long known the power of festivals for connecting with a millennial audience.

    19-02-2019

    Porsche delights fans with the Cayenne Model Wall


    Sports cars maybe fast, sleek and highly desirable, yet with limited passenger space and a high price tag, they are an impractical dream for most people.

    27-11-2018

    The Grinch steals Honda’s holiday campaign with clever takeover


    The Grinch hates Christmas. He finds festive merriment utterly disturbing.

    13-11-2018

    Payment in plastic: Hyundai’s Eco-Parking tackles ocean pollution


    Plastic pollution has reached alarming levels.

    09-10-2018

    Nissan Benelux targets dumb parking with humorous stunt


    Some people park like idiots.

    12-06-2018

    Audi Ireland’s interactive AR demo is a world first


    Highly-creative and engaging, virtual reality (VR) and augmented reality (AR) technology lends itself brilliantly to car manufacturers.

    05-12-2017

    Star Wars AR app experience lights up Nissan car dealerships


    The Force is strong with Nissan.

    19-10-2017

    Jaguar ups the pace with unique ‘Musicdrome’ to launch first SUV


    For iconic brands, there is increased expectation for launch campaigns to offer something distinctly special that draws admiration and awe from around the world.

    21-09-2017

    Skoda stunt takes car safety to brave new heights


    Czech car manufacturer Skoda had a big challenge on its hands: how to get people talking about its innovative new road safety feature, while attracting the attention of a younger audience at the same time.

    13-09-2017

    Hyundai’s chatty school bus experience gets kids talking


    Bus journeys sure can be a drag.

    10-08-2017

    Volkswagen creates arcade-themed VR campaign


    As consumer interest in virtual reality continues to grow, we’re seeing more and more big-name brands rolling out virtual experiences.

    01-06-2017

    BMW’s high-speed pitch experience


    Getting straight to the point can often be the best way to get a message across – both in marketing and day to day situations.

    15-03-2017

    Renault creates impressive VR prank campaign


    There aren’t many people that would turn down the chance to try an exciting virtual reality experience for themselves, given the opportunity.

    02-02-2017

    Ford’s entertaining store experience


    There’s always time for fun. Always. And yes, time for a quick laugh is even possible to find amidst the hustle and bustle of New York’s Westfield World Trade Center shopping mall.

    02-02-2017

    BMW's experiential campaign uses impressive projection mapping


    BMW is known worldwide for innovative and luxury cars. So, when the automotive brand wanted to promote its 7-series model, it was pretty easy to predict that it would do so in impressive fashion.

    08-12-2016

    Volkswagen creates striking bowling experience


    We’ve been talking a lot recently about how brands don’t just use experiential techniques to create a buzz, but also to make an audience stop and listen to an important message.

    01-12-2016

    A car-stopping experience from BMW


    Experiential marketing has proven, time and again, its ability to enhance brand loyalty and drive sales.

    19-10-2016

    GMC creates unique billboard experience


    Let’s be honest: most of us pay very little attention to billboards.

    04-08-2016

    Cadillac creates immersive VR experience


    Experiential has been a popular marketing platform for automotive brands for many years.

    13-07-2016

    Jaguar’s VR experience pranks petrol heads


    Virtual reality is currently one of the biggest buzzwords in the marketing industry.

    07-04-2016

    Toyota’s experiential stunt scales new heights in NYC


    New York City’s Times Square has been a dream location for advertisers for many, many years.

    07-04-2016

    Audi experiential campaign is a perfect fit


    Size matters to Japanese consumers.

    31-03-2016

    Smart’s truthful experiential test-drive


    If you were challenged to take a lie detector test in front of your mother, would you be brave enough to answer every question truthfully?

    14-01-2016

    Football fun with Nissan brand experience


    Imagine a world where you no longer need to actually drive your car – instead, you can just climb in and let it do all the hard work for you.

    10-12-2015

    Avis brand experience remembers the elderly


    The cold winter months can be tough. The short, dark days. The bitter cold.

    22-10-2015

    An ‘uncrashable’ brand experience from Mercedes-Benz


    Kids love crashing toy cars. It’s a well-known fact of life.

    16-10-2015

    Castrol delights truckers with experiential loyalty scheme


    Being a truck driver can be a solitary experience.

    28-09-2015

    Smart car’s experiential parking stunt


    Parallel parking is never fun. It’s the one task that fills many drivers with dread, especially when guessing the size of an available space.

    10-09-2015

    Instant experiential: Kagulu prices cars with digital signage


    Used car dealerships aren’t usually known for their quirky marketing.

    03-09-2015

    Smart car’s gaming brand experience


    Electric cars don’t just have to be green; they can be super fun to drive too.

    17-07-2015

    Great Experiential Marketing: Fiat’s parking billboard


    Have you ever needed a friend to help guide you into a tight parking space?

    25-06-2015

    Great Experiential Marketing: Traffic warden lifts NYC taxi


    You may have seen this image circulating this week, and we’re sorry to break it you, but it was all a marketing stunt rather than the discovery of a real-life incredible hulk.

    22-06-2015

    Mini and Jeep get fans to check-in


    At the Brussels Auto Show, which runs until the 22nd of this month, Mini has created a stunt designed to encourage online engagement with the Countryman in a real-life setting.

    13-03-2015

    Great Experiential Marketing: Toyota’s x-wave weather challenge


    Sometimes meteorologists get it wrong. And Toyota thought it was time to hold them accountable.

    09-03-2015

    An extreme pizza delivery from Nissan


    Joss Davidge’s experiential highlight of the week is this extreme experiential activation from Nissan with Japanese pizza chain PIZZA-LA.

    23-02-2015

    Speed dating with a stunt driver


    Speed dating took on a whole new meaning in this adventurous Valentine’s Day prank from Ford. 

    06-11-2014

    Nissan’s Oculus Rift rollerblading experience


    Nissan showed off the features of the almighty Nissan Juke whilst exploring the possibilities of Oculus Rift with its Chase The Thrill virtual experience.

    26-09-2014

    Great Experiential Marketing: Porsche’s multi-sensory pop-up


    We often come across experiential pop-up spaces in our pursuit for inspiring experiential marketing.

    15-08-2014

    Mercedes-Benz's art and music mash-up


    Mercedes-Benz has got people talking about its new model with a nine-city music tour, ‘The Evolution Tour’.

    15-05-2014

    Great Experiential Marketing: Smart’s fun-sized delivery service


    For the launch of the Smart Fortwo Electric Drive, the brand made the most of experiential marketing in Hong Kong with a fun-sized fast food delivery service.

    19-03-2014

    Great Experiential Marketing: Real-life Mario Kart experience


    It’s highly likely that many punters’ dreams came true at Austin’s SXSW Festival this month thanks to the “Mario Karting Reimagined” experience.

    06-12-2013

    An interactive cinema experience from Mazda


    We think this idea from Mazda is great, bringing the all-new 2014 Mazda3 to life for a cinema audience through an interactive test drive challenge. 

    02-08-2013

    RAV4 offline website experience


    Toyota wanted to talk to the right people about the new RAV4 in South Africa, so after identifying them as the outdoor types (who wouldn’t be likely to spend time clicking through cars online) the marque devised an offline website experience.

    29-05-2013

    Experiencing Volkswagen’s 4Motion first hand


    Volkswagen Canada kept things simple with this nice little stunt designed to show the capabilities of the Touareg’s 4Motion technology. 

    19-04-2013

    Volkswagen demonstrates in-car feature with humour


    We love the simplicity of this campaign. No stand, no flashing lights, no over-enthusiastic performers or car to be seen.

    12-10-2012

    Audi Quattro Scalextric experience


    In order to connect with young businessmen Audi Canada ran this great campaign.  

    05-10-2012

    Hyundai - Real life pixels


    Hyundai caused quite a stir when it revealed an animatronic wall, dubbed the Hyper-Matrix, at the 2012 Yeosu Expo. 

    31-08-2012

    Nissan provides Londoners with the world's cheapest taxi


    To promote the claim that the new Nissan Leaf is six times cheaper than petrol cars the brand came up with this interesting activation.

    24-08-2012

    Volkswagen #QRLoad


    Volkswagen Mexico created this QR code campaign to promote the capacity of its Crafter transit vans. The brand built a giant QR code out of boxes of oranges.

    17-08-2012

    Kia rear-view camera race


    To launch a new in-car rear-view camera Kia hosted a backwards car race, which resulted in over a thousand cameras being ordered directly after the event!

    16-08-2012

    Nissan Leaf - A world without petrol


    Nissan Australia created an outdoor art installation that encouraged people to imagine what petrol pumps could be used for in "a world without petrol". 

    27-07-2012

    Great test drive game for new Smart car


    To promote the new generation of Smart cars, at the Frankfurt Motor Show last year, Daimler created a giant version of the classic computer game "Pong". 

    13-07-2012

    MINI creates Thrill Bench to promote JWC Countryman


    During the Geneva Motor Show 2012 MINI came up with a novel way to get people talking about the new JWC Countryman.

    06-07-2012

    Audi "Action Team" gets motorists back on the road


    We think our Brand Ambassadors are super helpful people but a new video has come to light that shows how far some BA's go to get the right message across!

    22-06-2012

    Mercedes Benz tweets parking spaces


    Mercedes Benz took its "Park Assist" feature to the streets with this interesting campaign.

    18-05-2012

    New Chevrolet Sonic stunt is part of wider campaign


    Chevrolet has launched an extensive multi-platform campaign that is an attempt to align the new Chevy Sonic with its target audience, the young and adventurous.

    03-05-2012

    Mercedes Benz launch new campaign that makes you look twice


    Pictures have emerged of a new ambient campaign for Mercedes Benz in Canada.

    27-04-2012

    Volkswagen ambient campaign transformed by social media.


    As an extension to the "light painting" adverts that were aired on Canadian TV earlier in the year, Volkswagen launched "Art Heist", an ambient campaign that has also driven conversation online.

    18-03-2011

    Porsche thanks one million Facebook fans


    Porsche has something to celebrate this week, it's the fastest automotive brand ever to reach 1 million Facebook fans.