11-04-2014

    Great Experiential Marketing: McDonald’s’ McDrive surprise


    McDonald’s came up with a fun way to surprise its drive-thru customers in Austria with this experiential stunt.

    22-06-2012

    The Sunshine report


    Austria Solar, a solar energy association, has printed its annual report on light sensitive paper.  When indoors the paper appears to be blank.

    25-05-2012

    Nike creates high tech game of tag for Catch the Flash campaign


    Nike recently combined real world action with ARG (alternate reality gaming) to deliver a fun and fresh campaign in Vienna, Austria.