Great Experiential Marketing: McDonald’s’ McDrive surprise

    McDonald’s came up with a fun way to surprise its drive-thru customers in Austria with this experiential stunt.


    The Sunshine report

    Austria Solar, a solar energy association, has printed its annual report on light sensitive paper.  When indoors the paper appears to be blank.


    Nike creates high tech game of tag for Catch the Flash campaign

    Nike recently combined real world action with ARG (alternate reality gaming) to deliver a fun and fresh campaign in Vienna, Austria.