22-04-2021 | 2 min read

    You can be Virtually Anything with Jaffa Cakes and Virtual Atoms


    An innovative Augmented Reality experience that gave "Jaffanatics" a chance to win £500 to live out their dreams.

    24-04-2018 | 1 min read

    Shop the Look: Zara rolls out global augmented reality experience


    Another major retailer is tapping into the power of immersive technology with the launch of a new augmented reality app designed to add a whole extra dimension to the shopper experience.

    05-12-2017 | 1 min read

    Star Wars AR app experience lights up Nissan car dealerships


    The Force is strong with Nissan.

    21-11-2017 | 2 min read

    Macallan brings Scotch to life with immersive augmented reality experience


    Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.

    12-10-2017 | 2 min read

    Snapchat’s augmented reality artwork provokes New York backlash


    Who really ‘owns’ an outdoor space? Is it possible to lay claim to public ground, and is it right to make money from doing so?

    04-10-2017 | 1 min read

    Toys R Us looks to attract shoppers with new AR app


    It’s been a tough few weeks for struggling retailer Toys R Us.

    04-10-2017 | 1 min read

    A different view: 360° film highlights plight of Rohingya Muslims


    Few people fully appreciate atrocities faced by Rohingya Muslims. That is, until now.

    28-09-2017 | 2 min read

    Sigh no more: IKEA’s new AR app eases shopper worries


    Let’s face it – all of us have made at least one IKEA purchase in our lives that we’ve quickly regretted.

    21-09-2017 | 1 min read

    Intergalactic treasure! Star Wars augmented reality experience


    If you’re not a fan of Star Wars, tough luck.

    27-10-2016 | 1 min read

    Disney creates magical bus shelter experience


    Experiential campaigns can be magical for kids.

    07-04-2016 | 1 min read

    Audi experiential campaign is a perfect fit


    Size matters to Japanese consumers.

    25-02-2016 | 1 min read

    Augmented reality lets climbers play real-life video game


    Rock climbing can be a tough but addictive sport. Whether it’s taking on a challenging indoor wall or scaling a cliff side, it’s unquestionably a physical and mental challenge.

    29-10-2015 | 1 min read

    Augmented reality mirror shows the future


    Let’s face it – we’re all curious to know what we are going to look like when we’re older.

    30-10-2014 | 1 min read

    The Walking Dead’s zombies at the bus stop


    To promote the new series to its Austrian fans, The Walking Dead took to scaring the living daylights out of people, again…

    19-03-2014 | 1 min read

    Great Experiential Marketing: Real-life Mario Kart experience


    It’s highly likely that many punters’ dreams came true at Austin’s SXSW Festival this month thanks to the “Mario Karting Reimagined” experience.

    23-10-2013 |

    Penguins lead the way in augmented marketing stunt


    The Sunshine Aquarium in Tokyo wanted to increase its visitor numbers, but was having a hard time convincing people to travel out of the centre and away from all the other bustling attractions in Tokyo.