17-04-2018

    Bacardi lifts the lid on the heritage of Havana Club


    While Bacardi and Pernod Ricard battle it out over the legal rights to the official Havana Club brand, the true story of the original recipe and its creators remains undisputed - but not widely known.

    06-02-2018

    Ouch! Farnham Ale & Lager’s experiential stunt is very bitter


    Sports fans can sure be emotional.

    21-11-2017

    Macallan brings Scotch to life with immersive augmented reality experience


    Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.

    30-09-2016

    Carlsberg offers up the ultimate taxi experience


    It’s cold, you’re tired and you’re waiting for a taxi.

    29-09-2016

    Harbin Beer’s experiential stunt forges international connections


    We love to share examples of brands that have tapped into their softer side with kind-hearted activations.

    07-09-2016

    Chang Beer’s sensory tour brings taste of Thailand to life


    For food and drinks brands there’s no better way to engage consumers than a face-to-face taster experience.

    31-08-2016

    Old Irish serves up one-of-a-kind virtual reality experience


    The threat of violence is not a typical ingredient found within the brand love recipe book.

    10-08-2016

    Miller Lite takes to the beach with experiential roadshow


    Summertime sure is busy in the experiential marketing world.

    21-07-2016

    Smith & Forge’s experiential prank shocks Muscle Beach


    One of the greatest strengths of experiential campaigns is the power to have a lasting impact.

    22-06-2016

    Five spirited alcoholic experiential marketing campaigns


    Alcoholic brands sure aren’t shy when it comes to the inventive use of experiential marketing. And they shouldn’t be.

    31-03-2016

    Heineken experiential stunt pranks football super-fan


    Heineken, master of the experiential, has caught our attention again with another creative stunt.

    03-03-2016

    Scream-activated experiential vending machine


    We all need to let off a bit of steam every once in a while. Whether it’s the stress of work, family or that frustrating commute, it’s good to let it all out now and again.