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It's only just the build-up to Halloween, and we're already seeing some truly awesome ideas rearing their fantastical heads. What else could the Halloween of 2020 have in store for us?
We raise a glass to these seven brands and their smart strategies to support their customers and communities.
There’s something about drinking a cheeky beer in the office that feels like a real treat.
We live at a time when it seems everyone is constantly glued to their mobile phones, so much so that we miss out on real life experiences that happen all around us.
Brands and celebrities alike often retweet and share the positive comments from its customers to really show off how much people like them.
The internet is full of negativity.
Rum brands are often steeped in a rich heritage that shapes brand identity from the bottle design through to the taste and aroma.
Crowdfunding is an investment method that’s grown rapidly in popularity.
The most weird and wonderful events are the ones that get the most attention and earn that all-important standout. And the venue is a key part of that.
When you have a burning question that you need answered, what do you do? You use an online search engine.
It’s a possibility that Richard Branson has been hinting about for a while; that space travel will one day be open to tourists.
While Bacardi and Pernod Ricard battle it out over the legal rights to the official Havana Club brand, the true story of the original recipe and its creators remains undisputed - but not widely known.
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