It’s Beer Day in Britain and to celebrate, we’ve selected five of our favourite campaigns that have made us fall in love with the category. Take a look.
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It’s Beer Day in Britain and to celebrate, we’ve selected five of our favourite campaigns that have made us fall in love with the category. Take a look.
NFTs, pretty digital pictures or pioneering brand assets? We say the latter for sure. Take a look at how NFTs are helping the luxury liquor industry solves some of their biggest challenges.
We toast the smartest, most engaging experiential marketing by alcohol brands. Cheers to these five brand winners!
Fashionable wine brand Dean & Monroe give their Style Series a hot new look for the summer!
It's only just the build-up to Halloween, and we're already seeing some truly awesome ideas rearing their fantastical heads. What else could the Halloween of 2020 have in store for us?
We raise a glass to these seven brands and their smart strategies to support their customers and communities.
There’s something about drinking a cheeky beer in the office that feels like a real treat.
We live at a time when it seems everyone is constantly glued to their mobile phones, so much so that we miss out on real life experiences that happen all around us.
Brands and celebrities alike often retweet and share the positive comments from its customers to really show off how much people like them.
The internet is full of negativity.
Rum brands are often steeped in a rich heritage that shapes brand identity from the bottle design through to the taste and aroma.
Crowdfunding is an investment method that’s grown rapidly in popularity.
The most weird and wonderful events are the ones that get the most attention and earn that all-important standout. And the venue is a key part of that.
When you have a burning question that you need answered, what do you do? You use an online search engine.
It’s a possibility that Richard Branson has been hinting about for a while; that space travel will one day be open to tourists.
While Bacardi and Pernod Ricard battle it out over the legal rights to the official Havana Club brand, the true story of the original recipe and its creators remains undisputed - but not widely known.
Sports fans can sure be emotional.
Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.
It’s cold, you’re tired and you’re waiting for a taxi.
We love to share examples of brands that have tapped into their softer side with kind-hearted activations.
For food and drinks brands there’s no better way to engage consumers than a face-to-face taster experience.
The threat of violence is not a typical ingredient found within the brand love recipe book.
Summertime sure is busy in the experiential marketing world.
One of the greatest strengths of experiential campaigns is the power to have a lasting impact.
Alcoholic brands sure aren’t shy when it comes to the inventive use of experiential marketing. And they shouldn’t be.
Heineken, master of the experiential, has caught our attention again with another creative stunt.
We all need to let off a bit of steam every once in a while. Whether it’s the stress of work, family or that frustrating commute, it’s good to let it all out now and again.
Imagine you’re walking down the street and you hear a voice on a mysterious telephone asking you to say hello in Japanese.
For writers, there really is nothing worse than staring at a blank page struggling for motivation.
Honey Beer creates buzz with bee-shaped beer drones. Taiwan Beer found a way to get people excited about their new Honey Beer.
There has been lots of talk recently in the press and among friends about our increasing addiction to smartphones.
Whisky brands tend to opt for vintage-themed events, Scotch Whisky brand Ardberg decided to look to the future with its anniversary celebrations this year.
In celebration of ‘one of Holland’s best kept secrets’, King’s Day, Dutch brands Heineken and KLM teamed up to find adventurous people.
Super Bock’s modified foosball machine kept the punters of this bar very happy.
What will guys do for their favourite beer? Beck’s decided to find out. Shopping is arguably one of the most excruciating experiences for a lot of men.
It’s arguable that Superbowl has almost become more about the big-budget advertisements surrounding it than the actual game itself.
Joss Davidge, our Managing Partner, is always on the lookout for the best experiential marketing campaigns.
Argentinian beer brand Quilmes reinvented the classic game of table football by making it playable online, in real time and long-distance.
The alcohol sector was one of the early adopters of experiential marketing, which has resulted in plenty of imaginative activations.
South Korea’s beverage manufacturer Lotte Chilsung got people jumping for…well, soda, in this quirky experiential marketing activation.
Tanqueray brought the cinema to the streets of Malaga in this fun experiential marketing campaign.
Champagne brand Veuve Clicquot celebrated its new mailbox-shaped metal cooler sleeve ‘the Clicquot Mail’ in style with a quirky experiential launch party.
Liqueur brand, Cointreau, transformed a hotel in Manhattan into an experiential marketing activation that showcased its history to a new generation of young and fashionable influencers.
Once solely associated with its big budget advertisements around Super Bowl, Budweiser has evidently upped its game in recent years and recognised the value of an immersive brand experience.
Sponsor of New Zealand Cricket, Tui, really got people excited about cricket with this belter of an interactive experiential campaign.
To celebrate 140 years in the business, Heineken installed a Time Travel Booth at an event in Taipei, Taiwan.
Following on from an activation that asked people in a bar to lock up their mobile phone and enjoy a quiet drink on their own.
This week we heard the news that Guinness is going to embrace Near Field Communication (NFC) technology in a bid to engage consumers at the bar.
Fill your beer glass with just your thoughts! Beer brand Castle Lite created a ‘mind-powered’ beer pourer called the ‘Extra Cold Mind Reader’.
Beer brand Molson Canadian placed bright red fridges in locations across Europe, which were fully-stocked with bottles of beer.
We've seen a couple of nice campaigns recently that encourage people to stay off the road when they have had a drink.
Here is a great series of brand experience events that took guests on a “voyage into the unusual” to immerse them in the world of Hendrick’s Gin.
Heineken has unveiled its latest design innovation at Milan Design Week.
There have been some interesting examples of cinema-based guerrilla experiences recently.
We love this stunt from Jim Beam Australia that transformed the famous "Iceberg" lido at Bondi Beach into a giant cooler!
Over the years Carlsberg has leant on its much-loved, versatile and memorable tagline "if Carlsberg did…" many times.
Mexican beer brand Sol placed a different kind of recycling bin in the City, where businessmen were encouraged to throw away their ties for a free bottle of Sol.
How do you select the right candidate from 1734 applicants? Heineken created a test to whittle down the final few in a bizarre, but brilliant interview.
Adelaide based brewery, Coopers, has launched a billboard that reveals its content after the sun has set.
Budweiser has launched a new campaign in Argentina that brings the beautiful game into the world of clubbing.
Andes Beer, a brand renowned in Argentina for its quirky advertising, has just released this video of its "Great Escape" campaign.
A couple of weeks ago Joss Davidge looked at an example of how Heineken used QR codes to enhance the festival experience.
