Inspiring ideas, insightful thoughts

While Bacardi and Pernod Ricard battle it out over the legal rights to the official Havana Club brand, the true story of the original recipe and its creators remains undisputed - but not widely known.

Sports fans can sure be emotional.

Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.

It’s cold, you’re tired and you’re waiting for a taxi.

We love to share examples of brands that have tapped into their softer side with kind-hearted activations.

For food and drinks brands there’s no better way to engage consumers than a face-to-face taster experience.

The threat of violence is not a typical ingredient found within the brand love recipe book.

Summertime sure is busy in the experiential marketing world.

One of the greatest strengths of experiential campaigns is the power to have a lasting impact.

Alcoholic brands sure aren’t shy when it comes to the inventive use of experiential marketing. And they shouldn’t be.

Heineken, master of the experiential, has caught our attention again with another creative stunt.

We all need to let off a bit of steam every once in a while. Whether it’s the stress of work, family or that frustrating commute, it’s good to let it all out now and again.