15-06-2022 | 2 min read


    It’s Beer Day in Britain and to celebrate, we’ve selected five of our favourite campaigns that have made us fall in love with the category. Take a look.

    26-05-2022 | 3 min read

    How NFTs are benefitting the luxury liquor industry

    NFTs, pretty digital pictures or pioneering brand assets? We say the latter for sure. Take a look at how NFTs are helping the luxury liquor industry solves some of their biggest challenges.

    31-01-2022 | 2 min read


    We toast the smartest, most engaging experiential marketing by alcohol brands. Cheers to these five brand winners!

    21-01-2021 | 1 min read

    Dean & Monroe's Beautiful Bubbles and Stylish 'Staycay'

    Fashionable wine brand Dean & Monroe give their Style Series a hot new look for the summer! 

    29-10-2020 | 3 min read

    Here's to a Halloween quite like no other

    It's only just the build-up to Halloween, and we're already seeing some truly awesome ideas rearing their fantastical heads. What else could the Halloween of 2020 have in store for us?

    13-08-2020 | 5 min read

    Our top seven examples of alcohol brands giving back

    We raise a glass to these seven brands and their smart strategies to support their customers and communities.

    07-05-2019 | 2 min read

    Heineken reunites The Office co-stars to surprise real life office workers

    There’s something about drinking a cheeky beer in the office that feels like a real treat.

    07-05-2019 | 2 min read

    Desperados one-of-a-kind rave with incredible mobile phone-powered light show

    We live at a time when it seems everyone is constantly glued to their mobile phones, so much so that we miss out on real life experiences that happen all around us.

    23-04-2019 | 1 min read

    Carlsberg ridicules itself with staff reading Mean Tweets

    Brands and celebrities alike often retweet and share the positive comments from its customers to really show off how much people like them.  

    26-03-2019 | 1 min read

    Coors Light refreshes conversation with free beer tap

    The internet is full of negativity.

    12-02-2019 | 1 min read

    Lost Lagoon: Captain Morgan hosts ultimate rum experience

    Rum brands are often steeped in a rich heritage that shapes brand identity from the bottle design through to the taste and aroma.

    06-11-2018 | 2 min read

    High fliers: BrewDog rewards ‘punks’ with exclusive airline experience

    Crowdfunding is an investment method that’s grown rapidly in popularity.

    02-10-2018 | 2 min read

    Making a splash: Desperados throws ultimate party in the world’s deepest pool

    The most weird and wonderful events are the ones that get the most attention and earn that all-important standout. And the venue is a key part of that.

    07-08-2018 | 2 min read

    Budweiser’s deep roots in music unearthed in clever keywords campaign

    When you have a burning question that you need answered, what do you do? You use an online search engine.

    03-07-2018 | 1 min read

    Out of this world! Maison Mumm reinvents champagne in zero gravity

    It’s a possibility that Richard Branson has been hinting about for a while; that space travel will one day be open to tourists.

    17-04-2018 | 2 min read

    Bacardi lifts the lid on the heritage of Havana Club

    While Bacardi and Pernod Ricard battle it out over the legal rights to the official Havana Club brand, the true story of the original recipe and its creators remains undisputed - but not widely known.

    06-02-2018 | 1 min read

    Ouch! Farnham Ale & Lager’s experiential stunt is very bitter

    Sports fans can sure be emotional.

    21-11-2017 | 2 min read

    Macallan brings Scotch to life with immersive augmented reality experience

    Whisky has a new audience. The stereotype that only middle-aged men drink whisky is fading.

    30-09-2016 | 1 min read

    Carlsberg offers up the ultimate taxi experience

    It’s cold, you’re tired and you’re waiting for a taxi.

    29-09-2016 | 1 min read

    Harbin Beer’s experiential stunt forges international connections

    We love to share examples of brands that have tapped into their softer side with kind-hearted activations.

    07-09-2016 | 1 min read

    Chang Beer’s sensory tour brings taste of Thailand to life

    For food and drinks brands there’s no better way to engage consumers than a face-to-face taster experience.

    31-08-2016 | 1 min read

    Old Irish serves up one-of-a-kind virtual reality experience

    The threat of violence is not a typical ingredient found within the brand love recipe book.

    10-08-2016 | 1 min read

    Miller Lite takes to the beach with experiential roadshow

    Summertime sure is busy in the experiential marketing world.

    21-07-2016 | 1 min read

    Smith & Forge’s experiential prank shocks Muscle Beach

    One of the greatest strengths of experiential campaigns is the power to have a lasting impact.

    22-06-2016 | 3 min read

    Five spirited alcoholic experiential marketing campaigns

    Alcoholic brands sure aren’t shy when it comes to the inventive use of experiential marketing. And they shouldn’t be.

    31-03-2016 | 1 min read

    Heineken experiential stunt pranks football super-fan

    Heineken, master of the experiential, has caught our attention again with another creative stunt.

    03-03-2016 | 1 min read

    Scream-activated experiential vending machine

    We all need to let off a bit of steam every once in a while. Whether it’s the stress of work, family or that frustrating commute, it’s good to let it all out now and again.

    10-02-2016 | 1 min read

    Midori takes consumers on experiential journey

    Imagine you’re walking down the street and you hear a voice on a mysterious telephone asking you to say hello in Japanese.

    08-10-2015 | 1 min read

    Staropramen brand experience inspires creativity

    For writers, there really is nothing worse than staring at a blank page struggling for motivation.

    03-07-2015 | 1 min read

    Great Experiential Marketing: Buzzing about honey beer

    Honey Beer creates buzz with bee-shaped beer drones. Taiwan Beer found a way to get people excited about their new Honey Beer.

    26-06-2015 |

    Beer cooler blocks smartphone signals

    There has been lots of talk recently in the press and among friends about our increasing addiction to smartphones. 

    25-06-2015 | 1 min read

    Ardberg’s futuristic anniversary celebrations

    Whisky brands tend to opt for vintage-themed events, Scotch Whisky brand Ardberg decided to look to the future with its anniversary celebrations this year.

    15-05-2015 | 1 min read

    Great Experiential Marketing: Heineken’s King’s Day celebrations

    In celebration of ‘one of Holland’s best kept secrets’, King’s Day, Dutch brands Heineken and KLM teamed up to find adventurous people.

    10-04-2015 | 1 min read

    Super Bock’s cap-powered foosball table

    Super Bock’s modified foosball machine kept the punters of this bar very happy.

    02-04-2015 | 1 min read

    Great Experiential Marketing: Beck’s one hour shopping challenge

    What will guys do for their favourite beer? Beck’s decided to find out. Shopping is arguably one of the most excruciating experiences for a lot of men.

    09-02-2015 |

    Experiential marketing at Super Bowl: Bud Light

    It’s arguable that Superbowl has almost become more about the big-budget advertisements surrounding it than the actual game itself.

    08-12-2014 |

    Belgians transported to London in Beefeater campaign

    Joss Davidge, our Managing Partner, is always on the lookout for the best experiential marketing campaigns.

    16-10-2014 | 1 min read

    Great Experiential Marketing: Quilmes’ table football

    Argentinian beer brand Quilmes reinvented the classic game of table football by making it playable online, in real time and long-distance.

    17-09-2014 | 3 min read

    Experiential marketing for alcoholic brands

    The alcohol sector was one of the early adopters of experiential marketing, which has resulted in plenty of imaginative activations.

    19-08-2014 | 1 min read

    Chilsung Cider’s magical wish vending machine

    South Korea’s beverage manufacturer Lotte Chilsung got people jumping for…well, soda, in this quirky experiential marketing activation.

    13-08-2014 | 1 min read

    Great Experiential Marketing: Tanqueray's cinema bus shelters

    Tanqueray brought the cinema to the streets of Malaga in this fun experiential marketing campaign. 

    30-07-2014 | 1 min read

    Great Experiential Marketing: Veuve Clicquot’s post office party

    Champagne brand Veuve Clicquot  celebrated its new mailbox-shaped metal cooler sleeve ‘the Clicquot Mail’ in style with a quirky experiential launch party.

    18-07-2014 | 1 min read

    Great Experiential Marketing: Cointreau’s hotel takeover

    Liqueur brand, Cointreau, transformed a hotel in Manhattan into an experiential marketing activation that showcased its history to a new generation of young and fashionable influencers. 

    15-07-2014 |

    Budweiser’s experiential Brewmaster tour

    Once solely associated with its big budget advertisements around Super Bowl, Budweiser has evidently upped its game in recent years and recognised the value of an immersive brand experience.

    04-07-2014 | 1 min read

    Great Experiential Marketing: Tui’s ‘Catch a Million’ campaign

    Sponsor of New Zealand Cricket, Tui, really got people excited about cricket with this belter of an interactive experiential campaign.

    04-10-2013 |

    Heineken’s time travel booth

    To celebrate 140 years in the business, Heineken installed a Time Travel Booth at an event in Taipei, Taiwan.

    16-08-2013 |

    Amstel calls for a moment of quiet

    Following on from an activation that asked people in a bar to lock up their mobile phone and enjoy a quiet drink on their own. 

    09-08-2013 | 1 min read

    Guinness adopts NFC technology to engage with consumers

    This week we heard the news that Guinness is going to embrace Near Field Communication (NFC) technology in a bid to engage consumers at the bar.

    12-07-2013 |

    Brand experience – pour a pint with your mind

    Fill your beer glass with just your thoughts! Beer brand Castle Lite created a ‘mind-powered’ beer pourer called the ‘Extra Cold Mind Reader’. 

    05-07-2013 |

    Unlocking a Canadian experience

    Beer brand Molson Canadian placed bright red fridges in locations across Europe, which were fully-stocked with bottles of beer.

    28-06-2013 | 1 min read

    A free ride home – socially responsible experiences

    We've seen a couple of nice campaigns recently that encourage people to stay off the road when they have had a drink. 

    21-06-2013 | 1 min read

    Brand Experience: Hendrick’s Gin voyages into the unusual

    Here is a great series of brand experience events that took guests on a “voyage into the unusual” to immerse them in the world of Hendrick’s Gin. 

    12-04-2013 |

    Heineken Ignite creates an interactive club experience

    Heineken has unveiled its latest design innovation at Milan Design Week. 

    28-03-2013 |

    Corona delivers an out of focus message

    There have been some interesting examples of cinema-based guerrilla experiences recently. 

    22-03-2013 |

    Guerrilla stunt from Jim Beam at Bondi Beach

    We love this stunt from Jim Beam Australia that transformed the famous "Iceberg" lido at Bondi Beach into a giant cooler!

    15-03-2013 |

    Carlsberg tests best friends

    Over the years Carlsberg has leant on its much-loved, versatile and memorable tagline "if Carlsberg did…" many times. 

    08-03-2013 |

    The London tie exchange

    Mexican beer brand Sol placed a different kind of recycling bin in the City, where businessmen were encouraged to throw away their ties for a free bottle of Sol. 

    01-03-2013 |

    Heineken: The Candidate

    How do you select the right candidate from 1734 applicants? Heineken created a test to whittle down the final few in a bizarre, but brilliant interview. 

    07-09-2012 |

    Coopers - "Life after dark" billboard

    Adelaide based brewery, Coopers, has launched a billboard that reveals its content after the sun has set. 

    20-07-2012 |

    Budweiser - Goal in the dark

    Budweiser has launched a new campaign in Argentina that brings the beautiful game into the world of clubbing.

    15-06-2012 |

    Andes Beer: The Great Escape

    Andes Beer, a brand renowned in Argentina for its quirky advertising, has just released this video of its "Great Escape" campaign.

    31-05-2012 |

    QR codes: Enhancing the nightlife experience

    A couple of weeks ago Joss Davidge looked at an example of how Heineken used QR codes to enhance the festival experience.