Tony Partridge joins Because Australia as non-executive director
We're thrilled to announce the appointment of a new Non-Executive Director, Tony Partridge, to our growing Australian team.
Tony is Chief Operating Officer at the Australian Turf Club (ATC) and brings great commercial expertise to the business. An experienced marketer, lawyer and negotiator, he's organised some of Sydney’s largest live sports, entertainment and premium lifestyle events at both ANZ Stadium and the ATC.
Tony’s proven customer experience success and knowledge makes him a strong addition to our team, which has established itself as one of the hottest and fastest-growing experiential marketing agencies in Australia since launching just five years ago.
Tony is excited to join the Because Australia team:
“I was drawn to Because as, like me, the team is deeply passionate about creating magical live brand experiences. As an agency, Because is willing to do whatever it takes to bring a creative idea to life. During my career I've had the opportunity to witness millions of people enjoying large sporting and entertainment events, and this has given me a solid understanding of what works and what doesn't. Now, with the power of social media, if you get an idea right then it can become pure gold. By sharing my experience, I’ll be helping the team and BEcause’s clients to achieve even more.”
Having Tony on the Board at Because is a big step forward for us as an agency. He has a firm grasp of the importance of creating magical experiences that surprise and delight at every touchpoint, and has made racing highly attractive to millennial through his work with the ATC. The role he has played in transforming a sport like racing into one of the more desirable lifestyle properties in Australia firmly shows that he’s the ideal person to help us on our growth mission.
As Non-Executive Director, Tony will be using his expertise to support us in building relationships with our top 100 target customers, expanding our events sponsorship credentials and service capabilities, and helping us on its mission to becoming one of the most influential in the country.
We're also adding to new members to the team: Kate Wileman joins us as Senior Account Manager following a transfer from Because’s UK office, while Stephanie Santos joins as Account Manager from marketing agency Red Guerilla.