We can't fault Coca-Cola's ambition when it comes to creating immersive brand experiences.
On this blog we have covered numerous examples of unique experiential activity from the brand.
Now we've come across another that pushes boundaries. A recent walk in experience at The World of Coca-Cola in Atlanta sees the brand play with the fact that the formula for Coke has been a closely guarded secret for 125 years. Visitors walk through a large vault door and enter an area that uses a blend of technology and interactive activities to blur fact and fiction.