The speed of light - tiny projection mapping!
OK this isn't a big brand marketing campaign but it shows how by doing something fun and well-executed you can get you noticed - whatever the scale!
The Speed of Light (aka The World's Tiniest Police Chase) was created using cleverly devised film sequences and a small handheld projector. According to the blurb it is "100% projected and filmed for real without CGI trickery". Enjoy!
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.