The most innovative experiential campaigns of 2018


As 2018 draws to a close, we wanted to look back at the brand experiences that have left a lasting impressions on our readers this year.

So we’ve rounded up the campaigns from the past 12 months with the highest number of views. These activation have stood out because they were incredibly creative, clever, tech-focused or just plain weird (see “the ad you pee on” below). 

So without further ado, check out the top 5 most innovative experiential campaigns of 2018. 

1. Dairy Queen’s gravity defying Blizzard Store

This campaign got a lot of coverage this year – and had over 5,000 views on our blog alone. Ice cream chain Dairy Queen lived up to its bold brand promise with a spectacular upside-down store that got the world talking.

2. Zara rolls out global augmented reality experience 

Sometimes, seeing a piece of clothing on a rack just doesn’t do it justice. Enter  high-tech fashion retailer Zara who used an augmented reality app to bring its clothing range to life for shoppers.

3. IKEA’s bold new ad doubles as a pregnancy test 

IKEA is running the experiential game these days – and this year, the retailer raised eyebrows with a ‘pee on’ discount offer for pregnant shoppers. Pretty darn clever. 

4. Hellmann’s stuns SPORTS FANs with emotive food waste experience 

Food waste was a hot topic in 2018. Canadian mayo brand Hellmann’s brought the issue to life with a powerful brand experience at the country’s biggest sports arena. 

5. Lacoste helps endangered species with limited edition brand campaign 

It takes a bold brand to replace its logo. But when you’re tackling an issue as big as animal extinction, you have to take drastic measures. Lacoste’s logo campaign got a lot of play this year – and raised awareness for a hugely important cause.

This year has been full of some truly inspiring experiences – and we’re excited to see what 2019 has in store. 

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Author bio


Hey there, I'm Sean. I have a passion for automating processes and a love for marketing, I specialize in digital marketing and business development. As Head of Growth, I'm dedicated to helping businesses unlock their full potential. Outside of work, you'll find me embracing nature or enjoying time with friends.