As 2018 draws to a close, we wanted to look back at the brand experiences that have left a lasting impressions on our readers this year.
So we've rounded up the campaigns from the past 12 months with the highest number of views. These activation have stood out because they were incredibly creative, clever, tech-focused or just plain weird (see "the ad you pee on" below).
So without further ado, check out the top 5 most innovative experiential campaigns of 2018.
This campaign got a lot of coverage this year - and had over 5,000 views on our blog alone. Ice cream chain Dairy Queen lived up to its bold brand promise with a spectacular upside-down store that got the world talking.
Sometimes, seeing a piece of clothing on a rack just doesn't do it justice. Enter high-tech fashion retailer Zara who used an augmented reality app to bring its clothing range to life for shoppers.
IKEA is running the experiential game these days - and this year, the retailer raised eyebrows with a ‘pee on’ discount offer for pregnant shoppers. Pretty darn clever.
Food waste was a hot topic in 2018. Canadian mayo brand Hellmann’s brought the issue to life with a powerful brand experience at the country's biggest sports arena.
It takes a bold brand to replace its logo. But when you're tackling an issue as big as animal extinction, you have to take drastic measures. Lacoste's logo campaign got a lot of play this year - and raised awareness for a hugely important cause.
This year has been full of some truly inspiring experiences - and we're excited to see what 2019 has in store.
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I've been a valuable member of our senior team since the year dot and have amassed a tremendous amount of experience helping some
of the world's biggest, and best loved, brands connect with people in extraordinary ways.