The Macallan host immersive brand experience event with Because


Malt scotch whisky brand The Macallan is giving guests the exclusive opportunity to unlock the doors to its temporary London lair for a fully immersive brand event.


Image credit: Mario Testino

Here at Because, we have been tasked with creating a memorable and magical brand event which will be hosted at the illustrious Two Temple Place, London.

The ticketed event, dubbed The Macallan Residence, will unlock a sensory tour through The Macallan 1824 series comprising of Gold, Amber, Sienna and Ruby single malts. Carefully curated experiences plan to enlighten taste buds, educate noses and inspire iconic style choices.

In the first UK event of its kind for the brand, Because and The Macallan have curated a unique experience calling on exclusive partnerships from the world of fashion, food and photography.

During the two hour long experience, guests will be treated to a masterclass from expert mixologists who will showcase the art of creating the ultimate whisky cocktail. Artisan du Chocolat will be hosting unique chocolate pairing sessions, whilst Esquire magazine will be offering exclusive stylist insights from unique styling services. The Macallan mixologists will be on hand to keep the creative whisky concoctions flowing throughout. Before leaving The Macallan Residence, there will be the chance to stop by the themed photobooth and collect stylish souvenirs.

The events will take place on 2nd and 3rd June 2015. A limited number of tickets are available for the two hour experience and can be reserved at for £20.

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.