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The London tie exchange

By Joss Davidge | 2013-03-08

Mexican beer brand Sol placed a different kind of recycling bin in the City, where businessmen were encouraged to throw away their ties for a free bottle of Sol. 

The "Free Beer for Free Spirits" tagline is great and we love the concept behind this activation, but the novelty may not have been worth the price for some!  The_london_tie_exchange

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