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The hot list: 10 most popular experiential marketing campaigns

By Vanessa Green | 2018-01-08

If you know us at all, you know we're fanatical about experiential marketing. In fact, we've been running our experiential marketing blog for 5 years!

Each week, we cover two great examples of brand experiences from around the world (as well as publishing thought-leadership pieces and updates about the agency).

We get incredible feedback on our blog and - not to brag - but we've even won awards for it. In 2017, we won Best Content Strategy for Agency Growth and in 2016, we won the award for Best Content Marketing - both at the UK Agency Awards.

So given that we've been running this bad boy for a while now, we wanted to see which brand experiences have been the most popular with our readers (that's you).

Our top 10 list below features campaigns from brands in various sectors from countries spanning the globe. And while there was a lot of variety in the campaigns themselves, the approach and strategies they used often fit into at least one of the following categories:

  1. It surprised or terrified you - whether it's an invisible walkway or a demon crawling out of a TV, if it shocked you, you were hooked
  2. It was clever and creative - a human claw machine? Why didn't I think of that! A simple, well-executed idea is always a winner
  3. It served a need - thirsty on a beach? Here's a free can of Coke ... with a catch
  4. It used technology in a creative way - face swapping? Projection mapping? The more high-tech, the better!
  5. It was weird - we still don't know what the KFC painting is about - but for some reason, we're into it

So without further ado, here is a list of the 10 most popular posts of all time from the Because blog archives...

10) Paramount Pictures creates terrifying prank for Rings

Shoppers in New York City run for their lives as a haunting character from The Ring comes to life. Check out the full write-up here.

9) Coca-Cola's campaign excites dehydrated beachgoers

Sun seekers in Brazil were treated to free cans of Coke at the price of demolishing a giant ice block. Check out the full write-up here.

8) IKEA's furnished climbing wall

France make the climb as IKEA launch their 30th store and celebrated by constructing a showroom styled climbing wall. Check out the full write-up here.


7) Netflix targets millennials with experiential ads

This experiential campaign from Netflix invites people to swap faces with characters from their favourite shows. Check out the full write-up here.

6) Lay's human claw grabber machine

Lay’s (the crisp brand also known as Walkers in the UK) installed a pop-up claw crane machine in Japan, where people could actually climb inside the machine and grab the goods themselves. Check out the full write-up here.

5) BMW's experiential campaign uses impressive projection mapping

BMW uses ground-breaking projection mapping technology to target consumers in Munich, Seoul, Brussels and Paris to promote its 7-series model. Check out the full write-up here.

4) Orangina's brand experience gets people shaking

Orangina's brand experience tricks French locals into believing their drinks are stuck in a vending machine. Check out the full write-up here.

3) Rexona shocks shoppers with invisible walkway prank

Rexona creates an invisible walkway that gives unsuspecting shoppers in Sydney quite a scare. Check out the full write-up here.

2) KFC's herbs and spices surprise lights up social media

KFC’s unexpected gift to one delighted Twitter fan in South Dakota is finger lickin’ good. Check out the full write-up here.

1) Seth Rogen shocks shoppers with cheeky Sausage Party prank

Drum roll please! Our number our post sees Seth Rogen’s NSFW experiential prank giving NYC shoppers the fright of their lives. Check out the full write-up here.

Want to see even more great examples of popular experiential campaigns? Sign up for our next experiential & VR masterclass in a city near you!

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