The Glade Boutique

By Joss Davidge | 28-01-2015

Inspiration, Household products & healthcare, USA

Have you ever encountered a scent and have it immediately take you back to a certain time and place?

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Knowing the profound effect that the sense of smell can have on us, Glade built its own sensory ‘Boutique’ in New York. The Glade Boutique comprised 5 different scented rooms - each a unique experience inspired by a scent in the Glade portfolio. The rooms were labelled ‘Anticipation’, ‘Relax’, ‘Flirty, ‘Fresh & New’ and ‘Energize’ for the feelings they intended to evoke in their guests.

AUTHOR BIO

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

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The Glade Boutique

AUTHOR BIO

Joss Davidge

Meet Kirsten Short, our new Production Manager

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