<img height="1" width="1" style="display:none;" alt="" src="https://dc.ads.linkedin.com/collect/?pid=49993&amp;fmt=gif">

The Glade Boutique

By Joss Davidge | 2015-01-28

Have you ever encountered a scent and have it immediately take you back to a certain time and place?


Knowing the profound effect that the sense of smell can have on us, Glade built its own sensory ‘Boutique’ in New York. The Glade Boutique comprised 5 different scented rooms - each a unique experience inspired by a scent in the Glade portfolio. The rooms were labelled ‘Anticipation’, ‘Relax’, ‘Flirty, ‘Fresh & New’ and ‘Energize’ for the feelings they intended to evoke in their guests.

Read more about this incredible brand experience on Joss' Marketing Society blog.

View posts about

Free eBook: Uncover the power of brand experience

Unleash the power of experiential for your brand. Tap into this new world of brand experience by building brand love through magical, meaningful and memorable experiences.

Download the guide today