Have you ever encountered a scent and have it immediately take you back to a certain time and place?
Knowing the profound effect that the sense of smell can have on us, Glade built its own sensory ‘Boutique’ in New York. The Glade Boutique comprised 5 different scented rooms - each a unique experience inspired by a scent in the Glade portfolio. The rooms were labelled ‘Anticipation’, ‘Relax’, ‘Flirty, ‘Fresh & New’ and ‘Energize’ for the feelings they intended to evoke in their guests.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.