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The Glade Boutique

By Joss Davidge

Have you ever encountered a scent and have it immediately take you back to a certain time and place?

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Knowing the profound effect that the sense of smell can have on us, Glade built its own sensory ‘Boutique’ in New York. The Glade Boutique comprised 5 different scented rooms - each a unique experience inspired by a scent in the Glade portfolio. The rooms were labelled ‘Anticipation’, ‘Relax’, ‘Flirty, ‘Fresh & New’ and ‘Energize’ for the feelings they intended to evoke in their guests.

Read more about this incredible brand experience on Joss' Marketing Society blog.

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