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The best brand experiences at Comic Con Festival 2014

By Joss Davidge

Comic-Con has been home to many experiential marketing stunts in its 44 year history, and it looks like this tradition isn’t going anywhere.

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This year’s iteration attracted around 170,000 fans of comics, video games, fantasy and action movies, the attention of whom many a brand fought for with interactive brand experiences.

It was no mean feat but we’ve rounded up the best ones - from zip-lining through Gotham to exploring Homer Simpson's brain...

To read more, head to the Marketing Society blog, where Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns. 

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