The best brand experiences at Comic Con Festival 2014
Comic-Con has been home to many experiential marketing stunts in its 44 year history, and it looks like this tradition isn’t going anywhere.
This year’s iteration attracted around 170,000 fans of comics, video games, fantasy and action movies, the attention of whom many a brand fought for with interactive brand experiences.
It was no mean feat but we’ve rounded up the best ones - from zip-lining through Gotham to exploring Homer Simpson's brain...
To read more, head to the Marketing Society blog, where Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns.
With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.