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The art of marketing 'boring' products

By Joss Davidge

It’s unlikely that an insurance catalogue has ever caught your eye; they are generally rather grey affairs.

allianz_real_life_catalogue_marketing_2

Recognising this, Allianz incorporated an interactive element to its catalogue, and created one you'd actually want to read.

Read more on the Marketing Society blog, where Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns. 

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