The art of marketing ‘boring’ products


It’s unlikely that an insurance catalogue has ever caught your eye; they are generally rather grey affairs.


Recognising this, Allianz incorporated an interactive element to its catalogue, and created one you’d actually want to read.

Read more on the Marketing Society blog, where Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns.

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.