The art of marketing 'boring' products

By Joss Davidge | 11-08-2014

It’s unlikely that an insurance catalogue has ever caught your eye; they are generally rather grey affairs.

allianz_real_life_catalogue_marketing_2

Recognising this, Allianz incorporated an interactive element to its catalogue, and created one you'd actually want to read.

Read more on the Marketing Society blog, where Managing Partner Joss Davidge blogs weekly about impressive experiential marketing campaigns.

AUTHOR BIO

Joss Davidge

GLOBAL BUSINESS DIRECTOR

With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.

Blog

The art of marketing 'boring' products

AUTHOR BIO

Joss Davidge

5 Pride campaigns to be proud of

CHEERS WITH BEERS: FIVE CAMPAIGNS WORTH A TOAST

BATTLE ROYALE: FIVE BRAND EXPERIENCES FIT FOR A QUEEN

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Blog

The art of marketing 'boring' products

AUTHOR BIO

Joss Davidge

5 Pride campaigns to be proud of

CHEERS WITH BEERS: FIVE CAMPAIGNS WORTH A TOAST

BATTLE ROYALE: FIVE BRAND EXPERIENCES FIT FOR A QUEEN

MEET MEGAN ROGERS, OUR NEW(-ISH) SENIOR ACCOUNT MANAGER

POAPs, THE EVOLUTION OF THE COLLECTIBLE CONCERT WRIST BAND

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