Terrifying experience in a lift from LG


To get people talking, brands have to do something remarkable. This is why the promotion of LG’s new IPS monitors caught our attention.


The brand changed the floor in a lift and as people entered the lift, the screens looked just like a normal floor; however as the lift started to move the screens showed a graphic of the floor falling away. It looks terrifying and questions have been raised over whether this video shows real members of the public or actors. The video is being shared widely online and is certainly getting LG’s name out there.

Author bio


With nearly 30 years of marketing experience, both client and agency side, I’ve acquired a rare perspective on brands and business: I believe you have to challenge things creatively if you want to grow sales. Consumer technology is reshaping our world, and it’s only the great brands that stay on the crest.